Oceana

Name

Oceana

Legal name

Oceana, Inc.

Website

https://oceana.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Ocean Conservation Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

akta.pro secondary industries

Oceans, Coastal & Marine Resource Management (BPADALAI), Coastal & Marine Resources Administration (Oceans, Fisheries, Shorelines) (BPAIAMAI)

Keywords

• Ocean conservation advocacy
• Marine habitat protection
• Sustainable fisheries policy
• Plastic pollution campaigns
• Ocean nonprofit advocacy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: Primary revenue stream from individual donors supporting ocean conservation. Monthly giving program called 'The Tide' provides recurring donations.
2. Merchandise Sales: Online store selling Oceana-branded merchandise including gifts, apparel, and ocean-themed items
3. Foundation and Corporate Partnerships: Funding from foundations (e.g., Leonardo DiCaprio Foundation granted $3 million) and corporate partnerships for specific campaigns

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Oceana is the world's largest international advocacy organization focused solely on ocean conservation. It runs strategic campaigns combining law, science, grassroots activism, and strategic communications to win measurable policy outcomes that restore fish populations, protect marine habitats, reduce plastic pollution, and address climate impacts on oceans. The organization operates across nine countries plus the European Union, conducting scientific expeditions, litigation, and policy advocacy while funded primarily through individual donations, foundations, and corporate partnerships.

Product overview

Oceana is a non-profit ocean conservation advocacy organization (not a technology company). Its offerings consist of advocacy campaigns, educational resources, and supporter engagement programs. The core platform is the oceana.org website, which serves as a donation portal, campaign information hub, and action alert system. Supporting products include The Tide monthly giving program, Oceana Magazine publication, Marine Life Encyclopedia educational resource, and Oceana Expeditions scientific research program. The organization runs multiple focused campaigns including Save the Oceans Feed the World, Plastics, Responsible Fishing, Protect Habitat, and Climate and Energy. There are no software products, APIs, or technology platforms offered.

Differentiator

Problem solved

Functional benefit

Brands

• Sailors for the Sea: An organization focused on engaging sailors and the sailing community in ocean conservation efforts, now part of Oceana's network.

Products and services

• Save the Oceans, Feed the World Campaign Campaign to restore wild fish populations globally so the ocean can serve as a sustainable source of protein, addressing both food security and ocean health. Targets policymakers, governments, and the public.
• Plastics Campaign Advocacy campaign aimed at reducing single-use plastics, holding corporations accountable for plastic pollution, and pushing for extended producer responsibility laws including legal challenges such as the California SB 54 regulations.
• Responsible Fishing Campaign Campaign focused on combating illegal, unreported, and unregulated (IUU) fishing, reducing bycatch, and promoting sustainable fishing practices across global fisheries.
• Protect Habitat Campaign Campaign advocating for the protection of critical ocean habitats including marine protected areas and opposing offshore drilling and seabed mining.
• Climate and Energy Campaign Campaign focused on addressing climate change impacts on oceans and opposing offshore oil and gas drilling that threatens marine ecosystems.
• The Tide Monthly Giving Program Recurring monthly donation program for individual supporters who receive updates and action alerts as part of the community. Provides stable funding for ocean conservation work.
• Oceana Expeditions Scientific research expeditions that document marine life, survey ocean habitats, and gather data used to support Oceana's conservation campaigns and policy advocacy.
• Marine Life Encyclopedia Online educational resource providing information about marine species and ocean ecosystems to educate the public about ocean biodiversity.
• Oceana Magazine Digital and print magazine featuring stories about ocean conservation, campaigns, victories, and marine life, supporting donor engagement and education.
• Oceana Gift Store Online merchandise store selling Oceana-branded ocean-themed gifts, apparel, and accessories to raise funds and awareness for ocean conservation.

Quantifiable outcome

• 325+ policy victories since 2001
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• VuoricoreGTM or Marketing Partner · 1 June 2026Athletic apparel brand partnership during World Oceans Month to raise awareness about ocean ecosystem threats. Vuori is inspired by California coastal lifestyle. The partnership features testimonials from Oceana's California Campaign Director.
• XsollaminorGTM or Marketing Partner · 1 June 2026Lead sponsor of PlanetPlay's 2026 environmental campaign slate, directing net profits from game purchases to Rainforest Alliance, Oceana, and a clean energy project in Kenya.
• PlanetPlaycoreStrategic or Co-development Partner · 1 January 2026Gaming industry biodiversity campaign 'Battle for the Habitats' aiming to raise $1 million for ocean conservation. Involves over 100 PC, console, and mobile games. Part of Green Games Showcase at Summer Game Fest.
• Rainforest AlliancecoreStrategic or Co-development Partner · 1 January 2026Co-development partner with PlanetPlay for the Battle for the Habitats environmental campaign, directing net profits from game purchases to environmental causes including ocean conservation.
• Discovery ChannelcoreGTM or Marketing Partner · 1 January 2025Shark Week 2025 partnership - Oceana featured as sponsor during Discovery's annual shark programming event, reaching millions of viewers with ocean conservation messaging.
• Coalition for Fisheries TransparencycoreStrategic or Co-development PartnerOceana supported the creation of the Mombasa Declaration, working with coalition to advance global fisheries transparency and combat illegal, unreported, and unregulated (IUU) fishing.
• Kate WalshminorOthersActor and ocean advocate joining Oceana at Our Ocean Conference in Kenya to meet with local fishers and community leaders and amplify their voices in global ocean decision-making.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• The Nature Conservancy: Major U.S.-based environmental nonprofit with significant marine conservation programs and protected-area work; comparable in scale and donor base but broader than ocean-only focus.
• Conservation International: Global environmental nonprofit with marine and coastal programs spanning policy and field work; comparable in international presence and policy-driven marine campaigns.
• World Wildlife Fund (WWF): One of the world's largest environmental NGOs with a substantial oceans program; comparable to Oceana in scale and donor-funded advocacy model, though broader in scope beyond oceans.

Direct peers

• Natural Resources Defense Council (NRDC): Major environmental advocacy organization that frequently co-files litigation with Oceana (e.g., SB 54 challenge, Gulf of Mexico endangered species suit); very similar legal-policy advocacy playbook on ocean issues.
• Blue Marine Foundation: UK-based ocean conservation charity focused on marine protected areas, sustainable fisheries, and ocean policy; directly comparable ocean-only mission, donor-funded advocacy model, and EU policy engagement.
• Environmental Defense Fund (EDF): U.S. environmental organization running dedicated oceans and fisheries programs; similar in combining science, law, and policy advocacy to influence fisheries regulation and marine protection.
• The Ocean Foundation: Community foundation dedicated exclusively to supporting ocean conservation projects globally; directly comparable ocean-only mission and grant-making advocacy model.
• Greenpeace: International environmental advocacy organization running ocean and fisheries campaigns; very similar campaign-driven, donor-funded advocacy model to Oceana, with comparable grassroots and legal activism approaches.

Emerging players

• Marine Conservation Institute: U.S.-based nonprofit focused on establishing marine protected areas through science and policy; shares Oceana's science-driven, policy-outcome approach to ocean conservation, though smaller in operational scale.
• SeaLegacy: Ocean-focused nonprofit leveraging storytelling, expeditions, and campaigns for marine protection; comparable to Oceana in ocean-only mission and campaign-style advocacy, though smaller in scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/Oceana
• Facebookfacebook.com/6334782252
• LinkedInlinkedin.com/company/oceana
• Instagraminstagram.com/oceana

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oceana