What Natural Habitats does

Natural Habitats Landscapes Ltd is a privately held New Zealand landscape services company founded in 1978 and headquartered in Auckland, operating nationwide from Northland to Queenstown through regional offices in Hamilton, Wellington, Christchurch and Queenstown. The company provides an integrated design-build-maintain service across residential, commercial, infrastructure and educational customers, employing between 101 and 250 people and led by CEO Jordan Greville.

Its core offerings fall into two tiers. The foundational portfolio comprises residential landscaping, commercial landscaping and recurring garden/landscape maintenance (covering weeding, mowing, edging, pruning, irrigation management and seasonal care). The specialty differentiation layer includes proprietary green walls, green roofs and eco-gabion systems, underpinned by an in-house ultra-lightweight technology stack (including an eco-pillow growing medium made from recycled polystyrene) that allows vertical and rooftop installations on buildings without heavy structural reinforcement, plus specialised abseil-based maintenance capability for high-rise installations.

Commercial go-to-market is enterprise field sales targeting property developers, councils, government bodies, construction companies and educational institutions, supplemented by a broad partner ecosystem spanning architecture (Boffa Miskell, LandLAB, ASC, Smith Architects, Wiles Read), engineering (Beca, Pattle Delamore Partners, Aireys, Harrison Grierson), environmental research (Manaaki Whenua/Landcare Research, Koru Environmental) and iwi (Ngāti Whātua Ōrākei). Revenue is generated through one-time design-and-build project fees, recurring maintenance contracts, and specialty product sales; pricing is quote-based and not publicly disclosed. The company has recorded NZ's most-awarded landscaper status (14 Premier Landscape Awards, 12 Property Industry Awards in 2023 including a Supreme Winner, and New Zealand's first Homestar Innovation Point at St Marks Apartments), and its marquee projects include the 750m² Westfield Newmarket green wall (largest in the Southern Hemisphere) and Sky Terrace at Commercial Bay. The only disclosed external funding is a NZ$104,435 Callaghan Innovation grant in May 2019.

Name

Natural Habitats

Legal name

Natural Habitats Landscapes Ltd

Website

https://naturalhabitats.co.nz

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Natural Habitats Landscapes is a privately held New Zealand design-build-maintain landscape company serving residential, commercial, infrastructure and educational clients nationwide through five regional offices and proprietary green wall and green roof technologies.

Ownership category

akta.pro rank

Product category

Landscape Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Commercial Landscape Design & Installation (HSAIABAJ)

akta.pro secondary industries

Residential Landscape Design (HSAIABAA), Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL), Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Landscape design services
• Landscape construction services
• Garden maintenance services
• Green wall installations
• Green roof systems

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Design and Build Projects: Project-based revenue from landscape design and construction services for residential and commercial properties
2. Landscape Maintenance Contracts: Recurring revenue from ongoing landscape maintenance services for completed projects and ongoing client relationships
3. Specialized Products (Green Walls, Green Roofs, Eco-Gabions): Revenue from specialized products including green walls, green roofs, and eco-gabion systems

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Natural Habitats designs, builds, and maintains residential and commercial landscapes across New Zealand, including gardens, green walls, green roofs, eco-gabion structures, school playscapes, and transport infrastructure landscaping. The company also delivers ongoing landscape maintenance contracts and specialty green infrastructure using its proprietary ultra-lightweight wall, roof, and eco-pillow systems. Services are sold via direct field sales and supported from five regional offices nationwide.

Product overview

Natural Habitats Landscapes operates as New Zealand's most awarded residential and commercial landscaping company, offering an integrated service model across design, construction, and maintenance. The core portfolio comprises Residential Landscapes, Commercial Landscapes, and Garden & Landscape Maintenance as the foundational offerings. The company differentiates through specialty green innovation products including Green Walls, Green Roofs, and Eco-gabions using proprietary ultra-lightweight technology. Additional specialty services cover Schools & Playscapes for educational facilities and Infrastructure Landscaping for transport projects. Services span nationwide from Northland to Queenstown across five locations (Auckland, Hamilton, Wellington, Christchurch, Queenstown), with over 40 years of experience since 1978.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Landscapes Design, construction and maintenance of residential outdoor spaces including gardens, decks, patios, pools, and outdoor living areas tailored to homeowner preferences and property characteristics. Targeted at homeowners and residential property developers.
• Commercial Landscapes Professional landscaping services for commercial properties including office complexes, retail precincts, and public spaces, covering design, construction and ongoing maintenance. Targeted at property developers, councils, government bodies, and institutional clients.
• Garden & Landscape Maintenance Ongoing landscape maintenance services including weeding, mowing, edging, pruning, plant nutrition, irrigation management, and seasonal care for residential and commercial properties. Sold on a recurring subscription basis.
• Green Walls Vertical garden installations using proprietary ultra-lightweight technology, featuring living plant walls for indoor and outdoor applications with over 1,000 plants per installation, maintenance via abseiling, and irrigation with harvested rainwater. Targeted at commercial buildings, apartments, and public infrastructure.
• Green Roofs Rooftop garden solutions using proprietary eco-pillow technology made from recycled polystyrene, enabling plants to thrive at heights without structural reinforcing, suitable for council and commercial buildings.
• Eco-gabions Sustainable gabion systems using environmentally conscious materials and design approaches for retaining walls and structural landscaping applications.
• Schools & Playscapes Landscaping services for educational facilities including early learning centres, primary schools, high schools, and tertiary institutions, featuring courtyards, outdoor classrooms, sustainable learning areas, and bespoke play structures.
• Infrastructure Landscaping Landscaping for transport infrastructure projects including busways, roadways, and pedestrian corridors, featuring stormwater management through swales, rain gardens, and pocket parks with native planting.

Quantifiable outcome

• Largest green wall in the Southern Hemisphere - 750m² at Westfield Newmarket
• +5 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core, minor and flagship.

• Auckland TransportcoreStrategic or Co-development PartnerPartnership with Auckland Transport for the Living Bus Shelters project, providing landscape integration for public transportation infrastructure.
• Koru EnvironmentalcoreStrategic or Co-development PartnerEnvironmental partnership for sustainable landscaping solutions and eco-friendly project implementations.
• Manaaki WhenuacoreStrategic or Co-development PartnerPartnership with Manaaki Whenua (Landcare Research) for environmental and land-based research integration in landscaping projects.
• Aireys ConsultantsminorImplementation/ SI/ Consulting PartnerConsulting engineering partnership for technical project support.
• Pattle Delamore PartnersminorImplementation/ SI/ Consulting PartnerConsulting engineering partnership for project technical requirements.
• LandLabcoreStrategic or Co-development PartnerStrategic partnership for Sky Terrace at Commercial Bay project, providing specialized landscape design expertise.
• Boffa MiskellcoreStrategic or Co-development PartnerDesign partner for Westfield Newmarket project, collaborating on large-scale commercial landscaping.
• Universal HomesflagshipStrategic or Co-development Partner30+ year partnership with Universal Homes for residential landscape projects, representing a longstanding strategic relationship.
• Ngāti Whātua ŌrākeicoreStrategic or Co-development PartnerIwi partnership for Auckland Library Green Roof project, incorporating Māori cultural values and native plantings.
• BecacoreImplementation/ SI/ Consulting PartnerEngineering consultancy partnership for Panmure Busway design project.
• Leigh's ConstructioncoreChannel Partner/ Reseller/ DistributorConstruction partnership for project delivery and implementation.
• Bespoke Landscape ArchitectscoreStrategic or Co-development PartnerLandscape architecture partnership for specialized design collaboration.
• MatakoheminorStrategic or Co-development PartnerStrategic partnership for landscape architecture services.
• ASC ArchitectscoreStrategic or Co-development PartnerArchitecture partnership for integrated building and landscape design.
• Harrison GriersonminorImplementation/ SI/ Consulting PartnerMulti-disciplinary consultancy partnership for project design and delivery.
• Smith ArchitectsminorStrategic or Co-development PartnerArchitecture partnership for design collaboration.
• Wiles ReadminorStrategic or Co-development PartnerArchitecture partnership for project design services.
• Classic DevelopmentscoreChannel Partner/ Reseller/ DistributorProperty development partnership for commercial landscape projects.
• Quattro Asset ManagementcoreChannel Partner/ Reseller/ DistributorAsset management partnership for commercial property landscape services.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ANS Global: ANS Global is a UK-based provider of green walls, green roofs, and biodiversity infrastructure. Direct product comparable in the green infrastructure specialty segment where Natural Habitats competes with its ultra-lightweight systems.
• Sempergreen: Sempergreen is a Netherlands-based specialist in green walls, green roofs, and ground cover systems. Direct specialty product comparable to Natural Habitats' green wall and green roof offerings, including proprietary lightweight system technology.
• Biotecture: Biotecture is a UK-based living wall specialist focused on design, installation, and maintenance of green wall systems. Directly comparable on the green wall specialty product, including ongoing maintenance service models similar to Natural Habitats' abseil maintenance capability.
• Yellowstone Landscape: Yellowstone Landscape is a US-based commercial landscape services company offering design-build, maintenance, and irrigation across multiple states. Comparable as a multi-region commercial landscape services provider with similar service mix to Natural Habitats' commercial segment.
• Ambius: Ambius is a global provider of interior and exterior plant displays, green walls, and living installations. Comparable as a multi-country specialist in living plant installations and ongoing maintenance, with similar recurring maintenance service model to Natural Habitats.
• Ruppert Landscape: Ruppert Landscape is a US-based commercial landscape services company providing landscape design, construction, and maintenance. Comparable as a privately held multi-region commercial landscape operator with similar full-service business model to Natural Habitats.
• LiveRoof: LiveRoof is a US-based modular green roof system manufacturer and installer. Direct product comparable in the green roof specialty space where Natural Habitats offers its eco-pillow ultra-lightweight green roof system.
• Scotscape Living Walls: Scotscape is a UK-based specialist in living walls, green roofs, and interior landscaping with design, installation, and maintenance services. Direct specialty comparable in the green wall installation and maintenance market.

Broad incumbents

• Davey Tree Expert Company: The Davey Tree Expert Company is a large, employee-owned provider of tree, landscape, and environmental services across North America. Comparable as an established multi-service landscape operator with deep heritage (founded 1880), though substantially larger and broader than Natural Habitats.
• BrightView Holdings: BrightView Holdings is the largest commercial landscaping services company in the United States, offering landscape maintenance, development, and snow removal. Comparable as a scaled, multi-service landscaping operator with national coverage, though much larger and broader than Natural Habitats' New Zealand-only operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/naturalhabitats
• LinkedInlinkedin.com/company/natural-habitats

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Habitats