Tilt 365

What Tilt 365 does

Tilt365 (legal entity Tilt Inc., headquartered in Raleigh, North Carolina) is a privately held character science company founded in 2008 that builds personality and leadership development assessments, analytics dashboards, and professional certification programs grounded in a proprietary framework of 12 character strengths organized into four meta-strengths (Wisdom, Humanity, Courage, Resilience) and four situational patterns (Connection, Impact, Clarity, Structure). The core platform is delivered digitally via app.tilt365.com and combines a self-serve individual assessment (True Tilt Personality Profile at $49/user/year), a longitudinal development tracker (Agility Growth Tracker at $199/user/year), team-level analytics (Team Analytics at $999/year), and custom-priced Enterprise Analytics with API, SSO, and dedicated success management. The framework distinguishes itself from static personality typologies (DiSC, MBTI, Enneagram, CliftonStrengths) through a dynamic "tilt" metaphor that emphasizes intentional situational agility rather than fixed categorization, supported by a Unique Amplifier™ concept and a self-assessment model intended to avoid the rater bias of traditional 360-degree feedback.

Tilt365 operates a hybrid go-to-market: product-led growth for individual and SMB buyers via self-serve purchase, enterprise sales for larger Team Analytics and Enterprise Analytics deployments (with 30-minute discovery calls driving mid-funnel conversations), and a certified practitioner channel (Tilt Agility Practitioner and Laser Agility Coaching Certification programs at $5,198–$5,847 per bundle, carrying ICF CCE credits) that extends delivery capacity through external coaches and consultants. The company reports 160,000 individual users and 10,000+ five-star reviews, and lists enterprise customers including Microsoft, Meta, Zendesk, DoorDash, Roblox, CVS, Atlassian, Red Hat, Mondelez, HelloFresh, Alnylam, BioMérieux, Confluent, The Zebra, Clif Bar, and the University of North Carolina. Recent product expansion includes a free Team Culture Pulse team assessment for funnel entry and a forthcoming Tilting Presence Workshop. The company has 51–100 employees, no disclosed institutional funding, no disclosed revenue, and is led by founders Pam Boney (CEO) and Dan Boney (CIO) alongside a CLO, CTO, CMO, VP of Strategic Initiatives, and a bench of named advisors covering science (CSO from PDRI), engineering/AI, and learning.

Name

Tilt 365

Legal name

Tilt Inc.

Website

https://tilt365.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Tilt365 is a private Raleigh, NC-based character science company that sells personality assessments, team analytics dashboards, and leadership development certifications built on a proprietary framework of 12 character strengths, serving individuals, intact teams, and enterprise customers including Microsoft, Meta, and Atlassian.

Ownership category

akta.pro rank

Product category

Leadership and Character Assessment Software

NAICS

Other Computer Related Services (541519), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

Keywords

• Personality assessments
• Character strengths tools
• Leadership development
• Team analytics software
• Behavioral science platform

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Assessment Subscriptions (Per-User Annual): Annual subscription model per user including free retakes. True Tilt Personality Profile at $49/user/year for basic access; Agility Growth Tracker at $199/user/year for ongoing development and measurement features.
2. Team Analytics Tiers: Three-tier analytics: Free Team Climate Profile (included with subscriptions), Team Analytics at $999/year (deeper culture analysis, multiple teams, individual comparison), and custom Enterprise Analytics (org-wide rollups, API, SSO, dedicated success manager).
3. Professional Certification Programs: Tiered certification programs: Laser Agility Coach Foundation ($2,999), Practicum ($1,999), and Mentor Coaching ($1,499). Full certification bundle available at $5,198 (early-bird) or $5,847 (standard), offering 70 ICF CCE credits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tilt365 sells a character science-based suite of personality and leadership assessments built on a proprietary framework that maps 12 character strengths across four meta-strengths (Wisdom, Humanity, Courage, Resilience) and four situational patterns (Connection, Impact, Clarity, Structure). Core offerings include the True Tilt Personality Profile individual self-assessment, the Agility Growth Tracker for ongoing development measurement, Team Agility Dashboard analytics for visualizing team dynamics, Enterprise Analytics for organization-wide culture mapping, and professional certification programs that train coaches and HR/OD leaders to deploy the tools.

Product overview

Tilt365 offers a suite of leadership and character science assessments and analytics tools built around a framework of 12 character strengths organized into four meta-strengths (Resilience, Courage, Wisdom, Humanity) and four situational patterns (Connection, Impact, Clarity, Structure). The core portfolio includes the True Tilt Personality Profile™ (individual self-assessment at $49/year), the Agility Growth Tracker™ (real-time development tracking at $199/year), and the Team Climate Profile (included with all subscriptions). Analytics tiers include Team Analytics ($999/year) for multiple team comparison and Enterprise Analytics (custom pricing) for org-wide rollups with API and SSO. Supporting offerings include the Team Agility Dashboard™ for team visualization, the Enterprise Leadership & Culture Dashboard for organization-wide analytics, and practitioner certification programs (Tilt Agility Practitioner and Laser Agility Coaching). A free Team Culture Pulse assessment and the upcoming Tilting Presence Workshop round out the product line. The company serves 160,000 users across organizations including Microsoft, Zendesk, DoorDash, and Atlassian.

Differentiator

Problem solved

Functional benefit

Brands

• True Tilt Personality Profile: A modern personality assessment that identifies primary pattern and secondary sub-personas, providing personal brand, leadership strengths, blind spots, and roadmap for developing generative character.
• Agility Growth Tracker
• Team Agility Dashboard
• Enterprise Leadership & Culture Dashboard
• Tilt Agility Practitioner Certification
• Laser Agility Coaching Certification

Products and services

• True Tilt Personality Profile A modern personality assessment that identifies an individual's primary pattern and secondary sub-personas, revealing 12 character strengths and a Unique Amplifier that explains what drives the person at work. Sold as an annual subscription at $49 per user per year with free retakes.
• Agility Growth Tracker A subscription-based, real-time growth tracker that helps individuals develop character strengths through weekly micro-habits, reflection tools, and ongoing self-assessment across 12 character strengths and multiple contexts. Priced at $199 per user per year.
• Team Culture Pulse A free 22-question team assessment (~6 minutes) that maps team culture across the four Tilt patterns and identifies where teams are over-tilting.
• Team Agility Dashboard A dynamic analytics platform that visualizes team climate, strengths, blind spots, and agility trends across the four meta-strengths, equipping teams to reduce friction, improve decisions, and accelerate performance.
• Team Analytics A paid analytics tier providing deeper culture analysis for multiple teams compared side by side, with individual comparison, viewer sharing, and priority support. Priced at $999 per year.
• Enterprise Analytics Custom-priced organization-wide culture analysis with cross-team patterns, API access, SSO, custom admins and viewers, and a dedicated success manager.
• Enterprise Leadership & Culture Dashboard A scaled, organization-wide analytics system that consolidates individual and team data into leadership development insights, culture mapping, and targeted interventions for HR/OD and business leaders.
• Tilt Agility Practitioner Certification A comprehensive professional certification for coaches, consultants, and HR/OD leaders who want to integrate Tilt365 tools into leadership development and team transformation programs.
• Laser Agility Coaching Certification A high-touch, advanced coaching program teaching Laser Coaching for the four Tilt patterns, real-time coaching agility, and generative leadership, including ICF CCE credits.

Quantifiable outcome

• Traditional 360-feedback processes often show 62% variance attributable to rater idiosyncratic effects rather than actual subject performance
• +1 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• John CrichtonminorOthersFormer CTO serving as Engineering & AI Advisor to Tilt365.
• Steven Toaddy, PhDminorOthersProfessor of Industrial-Organizational Psychology at Lawrence Technological University serving as Science Advisor.
• Amanda Valone, PhDminorOthersSenior Research Scientist at PDRI serving as Science Advisor and CSO (Chief Science Officer).
• Justin GehtlandminorOthersGM at Nubank serving as Engineering Advisor.
• Johdie GrieveminorOthersFormer Chief Learning Officer serving as Learning Advisor.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wiley (Everything DiSC): Wiley's Everything DiSC is the most directly comparable competitor to Tilt365, offering personality assessments for workplace teams and leadership, with similar team-analytics dashboards, certified practitioner network, and broad enterprise penetration. Both target HR/L&D buyers with assessment-driven leadership development, but DiSC relies on static typing while Tilt365 emphasizes situational tilt.
• Gallup (CliftonStrengths): Gallup's CliftonStrengths is the dominant strength-based personality assessment for individuals, teams, and enterprises, with a global certified coach ecosystem analogous to Tilt365's practitioner network. It uses a 34-theme typology whereas Tilt365 maps 12 character strengths; both compete for the same enterprise HR/L&D budget.
• The Myers-Briggs Company: The Myers-Briggs Company sells the MBTI assessment and a portfolio of psychometric instruments (including FIRO, CPI) into enterprise L&D and team development buyers; this directly overlaps with Tilt365's True Tilt Personality Profile use cases and customer profile.
• The Predictive Index: The Predictive Index provides talent optimization assessments (PI Behavioral Assessment, PI Cognitive Assessment) used by enterprise teams for hiring, leadership development, and team effectiveness, competing head-to-head with Tilt365 for HR buyer mindshare and analytics dashboards.
• Hogan Assessments: Hogan Assessments is a long-standing provider of personality assessments (HPI, HDS, MVPI) widely used for executive coaching and leadership development, with a globally distributed network of certified practitioners similar to Tilt365's certified coach ecosystem.
• PDRI (a CEB Talent assessment firm): PDRI is a talent-assessment consultancy offering psychometric tools and custom assessments to enterprise clients; it is also where Tilt365's Chief Science Officer Amanda Valone is a Senior Research Scientist, indicating direct overlap on science-driven leadership assessment offerings.
• Enneagram Institute: The Enneagram Institute provides the Enneagram personality typing system along with certification programs for coaches and consultants, directly comparable to Tilt365's framework + practitioner channel model for individual and team development.

Emerging players

• BetterUp: BetterUp is a coaching and leadership-development platform combining 1:1 coaching with measurement; it overlaps with Tilt365's leadership development use case but pairs coaching services with assessment rather than offering a stand-alone framework, making it a partial substitute for Tilt365's enterprise analytics tier.

Broad incumbents

• Culture Amp: Culture Amp is an employee experience platform combining engagement surveys, performance reviews, and development tools; it overlaps with Tilt365's enterprise culture-mapping analytics but offers a much broader HR-tech portfolio rather than a focused character-framework assessment.
• Korn Ferry (Leadership & Talent): Korn Ferry's leadership and talent consulting business offers assessments (KFALP, Voices) and executive development programs, targeting the same enterprise HR/L&D buyers as Tilt365 but via a much broader talent-management portfolio that includes assessment-adjacent services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tilt365
• Facebookfacebook.com/tilt365
• LinkedInlinkedin.com/company/tilt-365

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tilt 365