What Ivy Fertility does

Ivy Fertility is a privately held network of fertility clinics operating under Ivy Fertility Services, LLC, headquartered in San Diego, California. The company offers a comprehensive suite of reproductive healthcare services across 15+ acquired clinic brands and 27+ locations in 8-9 U.S. states, staffed by 60+ reproductive endocrinologists and embryologists. Its service portfolio spans in vitro fertilization (IVF), intrauterine insemination (IUI), donor egg and sperm services, gestational surrogacy coordination, fertility preservation (egg/sperm/embryo freezing), preimplantation genetic testing (PGT), and LGBTQ+ family building. Notable technical components include the proprietary Gentle IVF protocol (launched July 2025) designed to reduce patient burden through fewer injections and clinic visits, and a network-wide deployment of Boreas CryoScout weight-based cryogenic tank monitoring that detects storage failures 84 hours sooner than conventional temperature sensors.

The business model is a hybrid of direct-to-consumer clinic revenue and a physician-partnership acquisition model. Revenue is generated primarily through per-cycle transaction fees for IVF and related services (typical cycle pricing $12,000-$15,000 before medications), supplemented by affiliate revenue from a co-branded fertility medication partnership with SMP Pharmacy Solutions. Ivy recruits leading independent fertility practices into its network, offering physicians continued ownership stakes and clinical autonomy while providing operational infrastructure, collective brand positioning, and technology access. Growth has been driven by 7+ acquisitions between January 2022 and April 2024, supplemented by new patient-financing partnerships (Sunfish), technology deployments (Boreas), and the addition of new service lines (Gentle IVF, CF patient program with Filotimo Foundation). The company is led by CEO Lisa Van Dolah with a recently professionalized C-suite that includes Chief Growth Officer Constance Rapson (ex-CCRM Fertility) and Chief Quality Officer Amy Jones (ex-Ovation Fertility).

Name

Ivy Fertility

Legal name

Ivy Fertility Services, LLC

Website

https://ivyfertility.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ivy Fertility is a private network of 15+ fertility clinic brands and 27+ locations across 8-9 U.S. states, employing 60+ reproductive endocrinologists. It provides IVF, IUI, donor services, surrogacy, fertility preservation, and genetic testing to individual fertility patients via an acquisition-driven partnership model.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

akta.pro secondary industries

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD), Reproductive Endocrinology & Infertility (Endocrine) (HLAKADAI)

Keywords

• In vitro fertilization
• Fertility clinic network
• Reproductive endocrinology
• Fertility preservation services
• Third-party reproduction

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. IVF Treatment Cycles: Revenue generated from in vitro fertilization treatment cycles performed at network clinics. IVF cycle costs are quoted individually per patient, with additional fees for medications, genetic testing, and supplementary procedures. San Diego Fertility Center offered a summer promotion of $2,000 off IVF cycles plus discounted medications for cash-pay patients in July/August.
2. Third-Party Reproduction Services: Revenue from donor egg services, donor services, surrogacy arrangements, and gestational carrier programs. Ivy Fertility markets access to the largest egg donor network among its network of clinics, supporting LGBTQ+ family building and other third-party reproduction needs.
3. Fertility Preservation: Revenue from egg freezing and fertility preservation services for patients undergoing cancer treatment or elective fertility preservation.
4. Pharmacy Partnership Revenue: Co-branded pharmacy partnership with SMP Pharmacy Solutions for fertility medications generates ancillary revenue and enhances the patient experience from clinic to home, with up to 80% of fertility care being self-administered outside the clinic.
5. Diagnostic and Testing Services: Revenue from evaluation, genetic testing, preimplantation genetic testing (PGT), and diagnostic services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ivy Fertility operates a nationwide network of fertility clinics providing in vitro fertilization (IVF), intrauterine insemination (IUI), donor egg and donor services, gestational surrogacy coordination, fertility preservation (egg and embryo freezing), preimplantation genetic testing (PGT), and LGBTQ+ family building services. The network unifies 15+ independent reproductive endocrinology practices under a shared brand while physicians retain clinical autonomy and ownership stakes.

Product overview

Ivy Fertility is a network of fertility clinics offering a comprehensive suite of reproductive healthcare services. The platform operates as a network-plus-modules architecture centered on core fertility treatments (IVF, IUI, donor services, fertility preservation, genetics, surrogacy) augmented by specialized programs (Gentle IVF protocol, LGBTQ+ family building) and supported by technology systems (CryoScout monitoring). The network comprises 14+ partner clinic brands across 8 states, unified under the Ivy Fertility umbrella to provide patients access to collective expertise, with services spanning diagnosis, treatment, third-party reproduction, and ongoing patient support.

Differentiator

Problem solved

Functional benefit

Brands

• Gentle IVF: An innovative IVF protocol launched in July 2025 aimed at reducing the emotional, physical, and financial burdens of traditional IVF treatments with fewer injections, fewer clinic visits, and lower medication costs while maintaining high success rates.

Products and services

• In Vitro Fertilization (IVF) Advanced in vitro fertilization treatment services offered to patients struggling with infertility across the Ivy Fertility network of clinics, including traditional IVF protocols and the Gentle IVF protocol designed to reduce physical and financial burden.
• Intrauterine Insemination (IUI) Intrauterine insemination treatment services offered to patients as a less invasive fertility treatment option before considering IVF, available across the Ivy Fertility network.
• Donor Eggs Donor egg services providing patients access to the largest egg donor network among U.S. fertility networks for use in IVF treatment when intended parents cannot use their own eggs.
• Donor Services Comprehensive third-party reproduction services including egg donation, sperm donation, and gestational surrogacy coordination, supporting intended parents, LGBTQ+ family builders, and patients with specific reproductive needs.
• Evaluation & Testing Fertility diagnostic services including comprehensive evaluation and testing to diagnose infertility causes and guide individualized treatment planning for patients across the Ivy Fertility network.
• Fertility Preservation Egg freezing, sperm banking, and embryo freezing services for patients undergoing cancer treatment or seeking elective fertility preservation to retain reproductive potential for future family building.
• Genetics Preimplantation genetic testing (PGT) and reproductive genetics services for embryo screening and family planning across the Ivy Fertility network.
• LGBTQ+ Family Building Fertility services specifically designed for LGBTQ+ individuals and couples including sperm donation, egg donation, and surrogacy services, supported by the network's largest egg donor network among U.S. fertility networks.
• Surrogacy Gestational surrogacy coordination and third-party reproduction services for intended parents who require a gestational carrier to build their families.
• Network of Fertility Centers Unified nationwide network of 15+ fertility center brands across California, Idaho, Nevada, Tennessee, Texas, Utah, Virginia, and Washington offering patients access to 60+ reproductive endocrinologists, state-of-the-art IVF laboratories, and the Gentle IVF protocol under the Ivy Fertility umbrella.

Quantifiable outcome

• San Diego Fertility Center success rate is 28% above the national average
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Boreas Monitoring SolutionscoreTechnology or Integration · 12 March 2026Boreas Monitoring Solutions partnered with Ivy Fertility to deploy its CryoScout weight-based cryogenic tank monitoring technology across Ivy's network of 26 locations. The CryoScout system detects tank failures up to 84 hours sooner than temperature-based sensors by monitoring liquid nitrogen evaporation rates, exceeding CAP industry standards and providing tamper-proof alarms. Boreas has deployed 600 monitoring systems in the IVF field since launching CryoScout in 2023.
• SunfishcoreStrategic or Co-development Partner · 1 December 2025Sunfish expanded its partnership with Ivy Fertility to provide increased financial support and a new platform to assist fertility patients across 28 clinics nationwide. The initiative includes a financial aid program, a new platform, and customized IVF bundles, with promising results in pregnancy success rates. The partnership aims to reduce financial barriers and offer innovative support solutions to make fertility care more accessible.
• SMP Pharmacy SolutionscoreStrategic or Co-development Partner · 16 January 2024Ivy Fertility partnered with SMP Pharmacy Solutions, a fertility specialty pharmacy, to launch co-branded packaging for fertility medications across Ivy's network of clinics. The initiative, piloted at Utah Fertility Center, extends patient support beyond clinic walls with personalized and intuitive guides within medication packages. The partnership addresses the fact that up to 80% of fertility care is self-administered outside the clinic.
• Filotimo FoundationminorStrategic or Co-development PartnerIvy Fertility partnered with Filotimo Foundation to support individuals and couples affected by cystic fibrosis (CF) in achieving parenthood. Filotimo connects CF patients with financial support, fertility specialists, and a care team understanding their unique medical considerations. Ivy Fertility clinics are listed on Filotimo's Request Assistance page, and the organizations coordinate to develop treatment and funding plans tailored to individual needs.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ovation Fertility: Network of IVF labs and fertility practices with reproductive endocrinology focus. Closely comparable as a fertility-specialty platform; two Ivy executives (CSO Kimball Pomeroy, CQO Amy Jones) joined from Ovation.
• Boston IVF: Multi-location fertility network in the northeastern US providing IVF, IUI, donor services, and reproductive endocrinology. Operates a similar partnered-clinic model to Ivy Fertility.
• CCRM Fertility: One of the largest US fertility clinic networks operating multiple reproductive endocrinology centers nationwide. Direct competitor in IVF, fertility preservation, and third-party reproduction with similar acquisition-driven growth model and brand reputation. Ivy's Chief Growth Officer Constance Rapson joined from CCRM as CMO.
• Shady Grove Fertility: Large US fertility clinic network offering IVF, IUI, donor services, and fertility preservation across multiple states. Direct competitor with similar multi-site reproductive endocrinology focus and physician-led model.
• US Fertility (Inception Fertility): Network of fertility clinics across the US operating under unified and acquired sub-brands. Directly comparable business model of partnering with independent reproductive endocrinology practices under a national umbrella.
• Prelude Fertility: Network of fertility clinics focused on IVF, egg freezing, and reproductive endocrinology. Comparable multi-clinic platform serving similar patient segments including third-party reproduction and fertility preservation.

Emerging players

• Carrot Fertility: Fertility and family-forming benefits provider offering employer-sponsored access to IVF and reproductive care. Comparable to Sunfish as a payer-side platform that drives patient demand to fertility clinic networks.
• Progyny: Public fertility benefits management company partnering with fertility clinics to provide employer-sponsored IVF coverage. Adjacent to Ivy's clinic network as both a payer intermediary and partnership opportunity (overlap with Sunfish partnership).
• Future Family: Fertility financing and care-coordination platform offering loans and concierge support for IVF patients. Comparable to Sunfish in addressing affordability barriers to fertility treatment across clinic networks.

Broad incumbents

• CooperSurgical: Large medical device and fertility products company supplying IVF labs, genetic testing services, and reproductive health products. Adjacent incumbent serving the same fertility clinics with consumables and lab services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ivy-fertility
• Instagraminstagram.com/ivyfertility
• Facebookfacebook.com/ivyfertility

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivy Fertility