springbig
Springbig (NASDAQ: SBIG) provides AI-powered loyalty, CRM, and multi-channel messaging (SMS, email, push) SaaS to cannabis dispensaries and brands, with secondary reach into alcohol, CBD, smoke shops, and gaming, monetizing via subscriptions, usage-based messaging credits, and a 30M-customer brand advertising network.
- Company typePublic
- Founded2014
- HeadquartersBoca Raton, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What springbig does
Springbig (NASDAQ: SBIG) is a US-based, publicly traded MarTech SaaS company founded in 2014 and headquartered in Boca Raton, Florida, with 51-100 employees. The company provides loyalty, CRM, and multi-channel digital communications (SMS, MMS, email, push notifications) to retailers in regulated industries — primarily licensed cannabis dispensaries and brands, with secondary reach into alcohol, CBD, smoke shops, and gaming/casinos. Its core product is a unified platform combining behavior-triggered marketing automations (Autoconnects), referral programs (Budz), native branded app building, online ordering, subscriptions, and a brand advertising network (Brands Marketplace) that reaches 30M+ enrolled loyalty customers across dispensary clients. The company also operates Springbig Learnings (an education/certification platform) and a Social Equity Program that provides discounted access to minority-owned cannabis license holders.
The technology stack integrates via two-way APIs with the dominant cannabis retail infrastructure — Blaze, Dutchie, Weedmaps, Flowhub, COVA, Greenline, IHeartJane, Meadow, BioTrack, Treez, and 15+ other POS and e-commerce systems — and runs on AWS cloud infrastructure. AI/ML capabilities include a natural language AI Audience Builder (launched April 2026, included at no additional cost), generative 1:1 SMS personalization, predictive visit-timing models, ML-driven smart segmentation, and automated campaign optimization. Recent product additions include Face ID authentication for gated SMS offers, a Mobile App Hub, and a native e-commerce experience integrated with Dutchie. Springbig acquired VICE CRM in March 2025, bringing competitive CRM functionality and a new CEO (Jaret Christopher).
The business model combines recurring SaaS subscriptions with usage-based revenue from SMS/MMS and push notification credit packages, professional services for custom native app builds, advertising revenue from the Brands Marketplace (Springbig takes a share of brand spend), and paid subscription loyalty programs for dispensaries. Pricing is quote-based and varies by retailer size and feature requirements; certified marketing partners (e.g., Smoke Break Agency, HighDef Studio, Terrayn) serve as channel resellers. Distribution is concentrated in North America (US and Canada), with a sales-led GTM combining direct enterprise field sales, inside sales, partner-led mid-market acquisition, and self-serve onboarding for SMBs. The company reported Q3 2025 revenue of $5.9M with $0.2M net income and three consecutive quarters of positive Adjusted EBITDA, against an FY2025 revenue base of approximately $22.8M, reflecting a turnaround from prior-year net losses.
springbig firmographics
Firmographics- Name
- springbig
- Legal name
- SpringBig Holdings, Inc.
- Website
- https://springbig.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Springbig (NASDAQ: SBIG) provides AI-powered loyalty, CRM, and multi-channel messaging (SMS, email, push) SaaS to cannabis dispensaries and brands, with secondary reach into alcohol, CBD, smoke shops, and gaming, monetizing via subscriptions, usage-based messaging credits, and a 30M-customer brand advertising network.
- Ownership category
- akta.pro rank
springbig industry classification
Industry- Product category
- Cannabis Marketing Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics) (CRANAGAF)
Keywords
Where springbig is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
springbig business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Monthly or annual subscription for access to the Springbig marketing platform including CRM, loyalty tools, messaging, and analytics
- SMS/MMS Credits: Usage-based credits for text message campaigns, with pricing per message or bundled credit packages
- Push Notification Credits: Usage-based credits for push notification campaigns through native apps
- Native App Building: Custom native app development and branding services for dispensaries
- Brand Advertising Network: Cannabis brands advertise to dispensary loyalty members through the platform, with Springbig earning a share of advertising spend
- Subscription Programs: Paid loyalty membership programs for dispensaries offering VIP tiers and exclusive benefits
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social Equity Program - Loyalty+ |
| One time/ perpetual license | Pay-as-you-go | Setup Fee - Social Equity Program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
springbig product offering
Product offeringCore offering
Springbig sells an AI-powered marketing technology (MarTech) SaaS platform that helps cannabis dispensaries, brands, and other regulated-industry retailers acquire, retain, and engage customers. The platform unifies loyalty programs, customer relationship management, multi-channel messaging (SMS, MMS, email, push notifications), referral programs, native branded mobile apps, online ordering, and analytics with built-in compliance for TCPA, FCC, CASL, and state cannabis regulations. Customers subscribe via recurring platform fees and pay usage-based credits for SMS, MMS, and push notifications, with additional revenue from native app development services and a brand advertising network connecting cannabis brands to over 30 million dispensary loyalty members.
Product overview
SpringBig is an AI-powered marketing technology (MarTech) platform for regulated industries (cannabis, alcohol, CBD, smoke shops, gaming/casinos). The platform operates as a unified modular system combining loyalty programs, CRM, multi-channel messaging (SMS/MMS, email, push notifications), and analytics. Core platform components include Autoconnects (automation engine), Brands Marketplace (advertising network reaching 30M+ customers), and Budz Referral Program. The product suite extends with Online Ordering, Native App builder, Rewards & Offers, Subscriptions, Digital Payments, and Feedback tools. Communication channels include SMS Marketing, Email Marketing, and Push Notifications. AI-powered features include Audience Builder (natural language segmentation), Dynamic 1:1 SMS Personalization, AI-Curated Insights, Smart Segmentation & Predictive Targeting, and Automated Campaign Optimization. Additional offerings include Springbig Learnings (education platform), Social Equity Program, and Certified Marketing Partners program. The company acquired VICE CRM in March 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Budz: Referral program brand for cannabis dispensary customer referrals
- Brands by Springbig
- Springbig MobileWallet
Products and services
- Springbig Platform Core AI-powered MarTech SaaS platform combining loyalty programs, CRM, multi-channel messaging (SMS/MMS/email/push), and analytics for cannabis dispensaries, brands, alcohol retailers, CBD/kratom shops, smoke shops, and gaming operators.
- Autoconnects Marketing automation engine for loyalty and messaging that enables behavior-triggered campaigns, customer journey mapping, and automated follow-up based on purchase patterns and predicted visit timing.
- Brands Marketplace (Brands by springbig) Brand advertising network connecting cannabis brands with over 30 million dispensary loyalty customers via SMS messaging, demographic targeting, and campaign attribution analytics.
- Budz Referral Program Referral platform that turns loyalty members into influencers through unique trackable referral links, QR codes, and customizable incentives for referrers and referees.
- Native App Custom branded mobile app builder for dispensaries with full customization, Apple and Google Play store management, branded colors and logos, message center, and e-commerce menu integration.
- Online Ordering Online ordering system connecting customers to their shopping cart through digital wallet integration with POS and e-commerce providers, with loyalty rewards redemption at checkout.
- Rewards & Offers Loyalty rewards and offers system enabling personalized incentives, digital coupons, milestone rewards, birthday rewards, and action-based rewards for regulated-industry retailers.
- Subscriptions Paid subscription membership program allowing dispensaries to offer curated monthly boxes and VIP experiences with exclusive perks, generating recurring revenue and customer loyalty.
- SMS Marketing SMS and MMS messaging platform for regulated industries with TCPA, CAN-SPAM, and CASL compliance, 98% open rates, and carrier filtering for fake numbers.
- Email Marketing Email campaign platform with customizable templates, personalized content, advanced segmentation, and performance analytics for regulated-industry retailers.
- Push Notifications Push notification marketing through branded native apps providing unfiltered communication bypassing SMS carrier restrictions.
- VICE CRM Cannabis-industry CRM acquired by Springbig in March 2025, complementing the loyalty and marketing automation suite with customer relationship management capabilities.
- Certified Marketing Partners Program Partner certification program equipping agencies with platform knowledge and compliant marketing strategies for regulated industries through Springbig University training.
Quantifiable outcome
- 98% open rate for SMS messages with 93% opened within first 3 minutes
- +7 more outcomes
Companies that use springbig
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
springbig technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability8 records
Feature8 records
springbig partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- AWS (Amazon Web Services)coreAWS cloud support mentioned as part of Springbig's AI-powered platform infrastructure for regulated industries marketing.
- VICE CRMflagshipAcquisition of VICE CRM announced March 2025, along with appointment of Jaret Christopher as Chief Executive Officer. VICE CRM was co-founded by David Schachter who previously built Sprout CRM acquired by Weedmaps.
- AWS (Amazon Web Services)coreAWS provides cloud infrastructure support for Springbig's platform, enabling scalable and reliable delivery of SMS marketing services. Mentioned in gaming industry launch and platform operations.
- MeadowcoreStrategic integration with Meadow cannabis POS platform enabling real-time data syncing and personalized marketing at checkout. The collaboration enhances customer loyalty and marketing automation for cannabis retailers with seamless point-of-sale integration.
- iAnthus / GrowHealthycoreTechnology partnership to enhance customer engagement and communication for iAnthus/GrowHealthy cannabis operations.
- Native RootsflagshipStrategic partnership with Native Roots, a major multi-state cannabis operator. Expansion of cannabis loyalty marketing reach with unified loyalty, email, and SMS programs for their retail locations.
- Blazecore2-way integration with Blaze cannabis retail software suite and POS system. Blaze is a premier cannabis retail software suite designed for industry experts, streamlining operations and compliance.
- DutchiecoreIntegration with Dutchie complete technology platform for cannabis retailers including POS, eCommerce, payments, and insurance. Also offers native e-commerce experience within Springbig custom apps and web wallet.
- WeedmapscoreIntegration with Weedmaps WM Store fulfillment platform for seamless end-to-end customer experience. David Schachter previously led CRM sales at Weedmaps before joining Springbig.
- IHeartJanecoreIntegration with Jane's turnkey e-commerce solution providing real-time POS integration, curated content from brands, and retail marketing analytics.
- Greenline POScoreSeamless loyalty integration with Greenline POS, a Blaze Company providing Canadian cannabis retail infrastructure from in-store POS to online e-commerce.
- BioTrackcoreIntegration with BioTrack comprehensive cannabis and hemp software and business solution covering seed-to-sale tracking, data reporting, and POS since 2010.
- COVAcoreIntegration with COVA award-winning cannabis POS designed to simplify compliance and streamline dispensary operations with intuitive mobile sales tools.
- FlowhubcoreIntegration with Flowhub dispensary management and payments platform that helps retailers stay compliant and streamline operations.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
springbig competitors and assessment
Company assessmentBroad incumbents
- TREEZ: TREEZ is an enterprise cannabis retail platform for POS and inventory management with embedded loyalty modules — comparable to Springbig as a technology partner to dispensaries, though broader in scope.
- Flowhub: Flowhub is a cannabis dispensary management and payments platform with growing native loyalty and marketing features — a direct Springbig integration partner that increasingly competes for the same CRM/loyalty dollars.
- Meadow: Meadow is a cannabis POS platform that recently announced a strategic Springbig integration for loyalty — directly comparable on the dispensary CRM/loyalty axis but broader in POS scope.
- Blaze: Blaze is a premier cannabis retail software suite and POS system with embedded loyalty functionality — a Springbig integration partner that also competes for the marketing/loyalty wallet at dispensary customers.
- Weedmaps (WM Technology): Weedmaps is a cannabis marketplace that acquired Sprout CRM and Baker Technologies to extend into dispensary CRM and loyalty — overlapping with Springbig's core offering while leveraging a much larger consumer-facing audience.
Others
- Yotpo: Yotpo is an e-commerce marketing platform with loyalty, reviews, and SMS marketing — adjacent to Springbig's marketing automation stack and a benchmark for how general-purpose MarTech players could encroach on regulated verticals.
- Punchh: Punchh is a loyalty and engagement platform for restaurant and retail chains — adjacent to Springbig's regulated-industry loyalty offering and a comparable SaaS reference for cross-vertical loyalty technology.
Direct peers
- Alpine IQ: Alpine IQ is a cannabis-focused customer data platform and loyalty/marketing automation provider — directly competing with Springbig for dispensary CRM and SMS engagement wallet share (referenced in Springbig customer quote as a head-to-head comparison).
- Dutchie: Dutchie is a leading cannabis e-commerce and POS platform that increasingly bundles marketing and loyalty features for dispensaries — competing with Springbig for the same marketing budget and embedding itself deeper in the retail stack.
Emerging players
- Headset: Headset is a cannabis retail analytics and insights platform — overlapping with Springbig's analytics and segmentation value proposition, though focused more on market intelligence than direct customer engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
springbig social profiles
Digital presencespringbig compliance and trust
Trust signalCompliance2 records
springbig financial estimates
Financial estimateRevenue estimate
Valuation estimate
springbig leadership team
Management profileNumber of profiles
Profiles9 records
springbig subsidiaries and ownership
Company hierarchySubsidiaries1 record
springbig funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
springbig M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about springbig
What does springbig do?
Springbig sells an AI-powered marketing technology (MarTech) SaaS platform that helps cannabis dispensaries, brands, and other regulated-industry retailers acquire, retain, and engage customers. The platform unifies loyalty programs, customer relationship management, multi-channel messaging (SMS, MMS, email, push notifications), referral programs, native branded mobile apps, online ordering, and analytics with built-in compliance for TCPA, FCC, CASL, and state cannabis regulations. Customers subscribe via recurring platform fees and pay usage-based credits for SMS, MMS, and push notifications, with additional revenue from native app development services and a brand advertising network connecting cannabis brands to over 30 million dispensary loyalty members.
Is springbig a public or private company?
springbig is a public company. It is classified as public and is currently operating.
When was springbig founded?
springbig was founded in 2014. It employs 51 to 100 people.
Where is springbig based?
springbig is headquartered in Boca Raton, United States, in the North America region.
How does springbig make money?
Six revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are SMS/MMS Credits, push Notification Credits, native App Building, brand Advertising Network and subscription Programs.
Who are springbig's main competitors?
Broad incumbents on record are TREEZ, Flowhub, Meadow, Blaze and Weedmaps (WM Technology). Others are Yotpo and Punchh. Direct peers are Alpine IQ and Dutchie. Headset is listed as an emerging player.
Does springbig have an API?
No public API is recorded for springbig.
What industry is springbig in?
springbig's product category is Cannabis Marketing Software. Its primary akta.pro industry code is CRANAGAF, Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics). Its NAICS code is 541810 and its SIC code is 7372.