Yasta
Yasta is a Guayaquil, Ecuador-based mobile app venture founded in 2018 that positions itself as a Latin American consumer super-app. It operates with 1-10 employees, has no active product surface beyond a parked domain, and has recorded a single $30K funding round in 2019.
- Company typePrivate
- Founded2018
- HeadquartersGuayaquil, Ecuador
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Yasta firmographics
Firmographics- Name
- Yasta
- Legal name
- Yasta
- Website
- https://yasta.app
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yasta is a Guayaquil, Ecuador-based mobile app venture founded in 2018 that positions itself as a Latin American consumer super-app. It operates with 1-10 employees, has no active product surface beyond a parked domain, and has recorded a single $30K funding round in 2019.
- Ownership category
- akta.pro rank
Yasta industry classification
Industry- Product category
- Consumer Mobile Applications
- akta.pro primary industry
- Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms) (TLAFAIAM)
Keywords
Where Yasta is headquartered
LocationHeadquarters
- HQ city
- Guayaquil
- HQ country
- Ecuador
- HQ region
- Latin America
Markets served
Yasta business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Yasta product offering
Product offeringCore offering
Yasta self-describes as the 'Next Super Mobile App in Latin America,' indicating an intent to deliver a consumer-facing mobile application for the Latin American market. The company was founded in 2018 in Guayaquil, Ecuador, and operates with a team of 1–10 employees. No specific product functionality, named app, customer-facing features, or service offerings are documented in the available sources, and the company's web domain (yasta.app) currently displays a domain parking page with no substantive product content.
Differentiator
Problem solved
Functional benefit
Companies that use Yasta
Customer profileIdeal customer profiles1 record
Yasta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yasta competitors and assessment
Company assessmentDirect peers
- inDrive: Ride-hailing and multi-service mobile platform with strong growth across Latin America (Mexico, Brazil, Colombia, Peru, Ecuador). Directly comparable mobile-first, multi-vertical model active in the same region as Yasta.
- Rappi: Latin American multi-vertical super-app delivering food, groceries, deliveries, payments and financial services. Closest analogue to Yasta's stated 'super mobile app in Latin America' positioning, and the benchmark for the category in the region.
- DiDi: Mobility and delivery super-app operating across Latin America including Mexico, Brazil, Chile, and Colombia. Comparable in ambition to consolidate ride-hailing, intra-city delivery, and adjacent services into a single mobile app.
- Cabify: Multi-vertical mobility and delivery app with operations across multiple LatAm countries including Ecuador. Closely comparable mobile app model operating in Yasta's home geography.
Broad incumbents
- Mercado Libre: Dominant Latin American e-commerce and fintech ecosystem with its own logistics, payments (Mercado Pago), and delivery stack. Defines the upper bound of the LatAm multi-vertical mobile-platform opportunity.
- Uber: Global multi-vertical mobility and delivery platform with substantial LatAm presence (Uber Rides, Uber Eats, Uber Direct). Provides the broader-incumbent reference point for the super-app category Yasta is targeting.
Regional players
- Yummy: LatAm super-app (originating in Venezuela, now active in multiple countries including Ecuador) combining food delivery, rides, payments and e-commerce. Directly relevant same-category and same-region peer for Yasta.
- 99 (by Didi): Brazilian ride-hailing and multi-service app (Didi-owned) pursuing a super-app direction in the largest LatAm market. Comparable mobile-first, multi-vertical mobility model for benchmarking LatAm super-app unit economics.
- PedidosYa: Latin American on-demand delivery platform (owned by Delivery Hero) with leading share across Spanish-speaking LatAm markets. Comparable mobile-first delivery service that could be a natural adjacency or competitor for any LatAm super-app entrant.
Emerging players
- Nimbus (Nimbus Latam): Earlier-stage LatAm multi-vertical mobile platform pursuing a super-app strategy in Spanish-speaking markets. Comparable in stage and ambition to a recently-funded LatAm super-app concept.
Market position
Customer concentration
Yasta social profiles
Digital presenceYasta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yasta leadership team
Management profileNumber of profiles
Yasta funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yasta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yasta
What does Yasta do?
Yasta self-describes as the 'Next Super Mobile App in Latin America,' indicating an intent to deliver a consumer-facing mobile application for the Latin American market. The company was founded in 2018 in Guayaquil, Ecuador, and operates with a team of 1–10 employees. No specific product functionality, named app, customer-facing features, or service offerings are documented in the available sources, and the company's web domain (yasta.app) currently displays a domain parking page with no substantive product content.
When was Yasta founded?
Yasta was founded in 2018. It employs 1 to 10 people.
Where is Yasta based?
Yasta is headquartered in Guayaquil, Ecuador, in the Latin America region.
Who are Yasta's main competitors?
Direct peers on record are inDrive, Rappi, DiDi and Cabify. Broad incumbents are Mercado Libre and Uber. Regional players are Yummy, 99 (by Didi) and PedidosYa. Nimbus (Nimbus Latam) is listed as an emerging player.
Does Yasta have an API?
No public API is recorded for Yasta.
What industry is Yasta in?
Yasta's product category is Consumer Mobile Applications. Its primary akta.pro industry code is TLAFAIAM, Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms).