Thirdpresence
Thirdpresence is a Helsinki-based adtech company, founded in 2007, that operates a contextual buying intent data platform combining proprietary knowledge graphs and machine learning to serve digital publishers and brand advertisers through programmatic yield, in-content ad units, and a contextual video player.
- Company typePrivate
- Founded2007
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Thirdpresence does
Thirdpresence is a Helsinki-based programmatic advertising technology company founded in 2007, operating a Contextual Buying Intent Data Platform that serves digital publishers and brand advertisers. The company's core technology is a proprietary knowledge graph framework that harmonizes structured and unstructured contextual data points, combined with a custom-built machine learning prediction engine, purpose-built crawlers, and anomaly detection — all designed specifically for the programmatic advertising industry rather than adapted from general-purpose AI tools. The product portfolio comprises four modules anchored on the Buying Intent Data Suite: a Yield Service that connects publisher inventory to direct and Tier 1 programmatic demand via RTB, dynamic in-content ad units (Content Stream), a contextual video player (acquired via Flowplayer in 2019), and a Conversion Marketing Platform for advertisers. The company claims an average 25-35% revenue uplift for publisher partners on its Yield service and a 30% RPM uplift from Content Stream.
Thirdpresence monetizes through impression-based revenue shares with publishers (with a $100 minimum payout threshold and payments only issued after the advertiser has paid), programmatic yield services, in-content ad unit placement, and advertiser-facing data access and look-alike modeling. Distribution is dual: direct enterprise sales to advertisers and publishers initiated through the website and sales email, plus low-friction programmatic onboarding via tag-based and ads.txt integration for publishers. The company positions itself as privacy-friendly and cookie-independent, with stated GDPR and CCPA compliance, aligning with industry trends away from third-party identifiers. The company is venture-backed by institutional and angel investors including Inventure, Invesdor, Tesi, and Business Finland, with total disclosed funding of approximately $6.3 million across multiple rounds from 2007 to 2018.
The company operates as a small, capital-efficient team (11-50 employees, currently with no open roles) headquartered at Tammasaarenkatu 1 in Helsinki, with a related legal entity Thirdpresence Ltd referenced in its Terms and Conditions. B2B marketing is partially outsourced to Sopro (Prospect Global Ltd). Leadership consists of CEO Valtteri Pukander, COO Markus Bäckström, and CTO Kimmo Valtonen. No parent company, subsidiaries, mergers, or post-2019 capital raises are disclosed in the available data.
Thirdpresence firmographics
Firmographics- Name
- Thirdpresence
- Legal name
- Thirdpresence Oy
- Website
- https://thirdpresence.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thirdpresence is a Helsinki-based adtech company, founded in 2007, that operates a contextual buying intent data platform combining proprietary knowledge graphs and machine learning to serve digital publishers and brand advertisers through programmatic yield, in-content ad units, and a contextual video player.
- Ownership category
- akta.pro rank
Thirdpresence industry classification
Industry- Product category
- Programmatic Advertising Technology
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
- akta.pro secondary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Thirdpresence is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Thirdpresence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Publisher Revenue Share on Ad Impressions: Thirdpresence serves ads on publisher properties and pays publishers based on the number of valid impressions of Ads displayed (or other valid events). Payments to publishers are calculated solely based on Thirdpresence's monitoring and reporting and are only made for use of the Services for which Thirdpresence has been paid by the advertiser. A $100 minimum payment threshold applies, with payments made by the end of the calendar month following the month in which the balance is reached.
- Advertiser Data & Conversion Marketing Platform Revenue: Revenue from advertisers accessing the world's largest selection of buying intent data, custom data blends, look-alike modeling, and cross-channel customer acquisition tools, with a stated emphasis on improving reach, engagement, ROI, customer lifetime value, and transaction volumes.
- Programmatic / RTB Yield Service Revenue: Revenue from running Tier 1 programmatic demand through Thirdpresence's yield service for publishers (mobile, desktop, CTV), with dynamic inventory value protection and CPM analysis. Demand stack is composed of direct and Tier 1 programmatic buyers.
- Content Stream In-Content Ad Unit Revenue: Incremental revenue from proprietary dynamic in-content ad units on desktop and mobile web, layered on top of publishers' existing ad revenues via tag-based integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Publisher payments based on valid ad impressions / events, with a $100 minimum payout threshold. |
| Other | Multi-year contract | Advertiser pricing for buying intent data, custom data blends, and look-alike modeling is not publicly disclosed. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Thirdpresence product offering
Product offeringCore offering
Thirdpresence operates a Contextual Buying Intent Data Platform that connects publishers and advertisers through proprietary knowledge graphs and machine learning to deliver privacy-friendly contextual targeting, programmatic yield optimization, in-content ad units, contextual video, and advertiser-side buying-intent data, look-alike modeling, and cross-channel customer acquisition tools. Revenue is generated from a publisher impression-share model (with a $100 minimum payout threshold) and from advertiser contracts for buying-intent data, custom data blends, and Conversion Marketing Platform access.
Product overview
Thirdpresence operates a Contextual Buying Intent Data Platform anchored by the Buying Intent Data Suite, which serves as the core data and ML engine. Built around this core, the portfolio comprises four complementary offerings: Yield Service (publisher yield optimization in the programmatic market), Content Stream (dynamic in-content ad units), Content Video Player (contextual video ad mapping), and Conversion Marketing Platform (advertiser conversion optimization). The architecture is a platform-plus-modules model in which the Buying Intent Data Suite provides the underlying contextual knowledge graph, ML prediction, anomaly detection, and look-alike modeling capabilities that the publisher-side ad units (Content Stream, Content Video Player) and the Yield Service operationalize for publishers, while the Conversion Marketing Platform exposes the same intent signals to advertisers.
Differentiator
Problem solved
Functional benefit
Brands
- Yield Service: Thirdpresence's programmatic yield management service for digital publishers, providing dynamic inventory value protection with market-wide CPM analysis and RTB integration.
- Content Stream
- Content Video Player
Products and services
- Buying Intent Data Suite Contextual Buying Intent Data Platform that connects contextual datasets through a proprietary knowledge graph and applies purpose-built machine learning to elevate each ad request with buying-intent signals for advertisers and programmatic platforms such as DSPs and DMPs.
- Yield Service Yield optimization offering for digital publishers operating in the programmatic market, monetizing desktop, mobile, and CTV inventory through RTB integration with Thirdpresence's demand stack and ML-driven dynamic inventory value protection and market-wide CPM analysis.
- Content Stream Dynamic in-content ad unit format that renders contextually relevant ad creatives within publisher content streams on desktop and mobile web, designed to deliver high viewability and incremental RPM as a new revenue stream on top of existing ad revenue.
- Content Video Player Contextual video player that maps video ad content to surrounding page context, enabling contextually aligned in-stream video ad delivery across desktop, mobile-web, and in-app environments with a real-time dashboard and recommendation engine.
- Conversion Marketing Platform Conversion-focused marketing platform for advertisers that leverages Thirdpresence's contextual intent data, custom data blends, and look-alike modeling capabilities to drive cross-channel customer acquisition, triggered and scheduled one-to-one marketing, and real-time engagement analytics.
Quantifiable outcome
- On average 25-35% increase in publisher revenue through the Thirdpresence Yield service via simple RTB integration
- +3 more outcomes
Companies that use Thirdpresence
Customer profileSegments4 records
Ideal customer profiles3 records
Thirdpresence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature7 records
Thirdpresence partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Prospect Global Ltd (trading as Sopro)minorSopro is appointed by Thirdpresence as a digital marketing agent to conduct marketing activity on its behalf, which may result in the compliant processing of personal information of website visitors. Sopro is a UK company (Reg. Co. 09648733) registered with the ICO (Reg: ZA346877), and processes data under its own privacy policy.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Thirdpresence competitors and assessment
Company assessmentDirect peers
- GumGum: GumGum is a contextual intelligence platform applying computer vision and NLP to web, video, and CTV environments for advertisers and publishers. It is the closest direct competitor to Thirdpresence's knowledge-graph-based contextual targeting and contextual video player.
- Pubmatic: Pubmatic is a programmatic SSP and yield management platform for digital publishers across display, mobile, and CTV. Like Thirdpresence, it serves publisher yield optimization and connects publishers to Tier 1 programmatic demand via header-bidding and RTB integration.
- Magnite: Magnite is the largest independent SSP, formed from the merger of Rubicon Project and Telaria, with a strong focus on CTV and video. It directly overlaps with Thirdpresence's Yield Service, Content Stream, and Content Video Player across CTV, mobile, and desktop.
- Sovrn: Sovrn operates an ad exchange, programmatic monetization tools, and affiliate/coupon services for publishers of all sizes. It is comparable to Thirdpresence in serving mid-market publishers with programmatic yield and tag-based onboarding.
Emerging players
- TripleLift: TripleLift is a programmatic ad exchange specializing in native, in-feed, and CTV ad formats. Its focus on in-content ad formats parallels Thirdpresence's Content Stream in-content ad units.
- Lotame: Lotame is a global data and identity solutions provider offering a data exchange, DMP, and audience segmentation tools. It is comparable to Thirdpresence on the contextual and audience data infrastructure layer for advertisers and publishers.
Broad incumbents
- DoubleVerify: DoubleVerify provides ad verification, viewability, brand safety, and fraud measurement across display, video, and CTV. It overlaps with Thirdpresence's quality, brand-safety, and viewability positioning, but operates as a measurement layer rather than a supply-side yield platform.
- Integral Ad Science (IAS): IAS is a global ad verification and media intelligence company offering brand safety, viewability, and fraud detection. Comparable to Thirdpresence on the brand-safety and viewability narrative within the programmatic stack.
- Oracle Advertising (Grapeshot): Oracle Advertising incorporates the Grapeshot contextual targeting platform into its broader adtech/data cloud offering. Directly comparable to Thirdpresence's contextual knowledge-graph targeting but embedded in a much larger enterprise data and cloud portfolio.
- The Trade Desk: The Trade Desk is a leading independent DSP buying programmatic media across CTV, display, video, audio, and mobile. It is a Tier 1 demand-side counterpart and partner to Thirdpresence on the buy side, sharing the open-web programmatic thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Thirdpresence social profiles
Digital presenceThirdpresence compliance and trust
Trust signalCompliance2 records
Thirdpresence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thirdpresence leadership team
Management profileNumber of profiles
Profiles3 records
Thirdpresence funding detail
Funding detailFunding overview
Funding rounds7 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thirdpresence M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thirdpresence
What does Thirdpresence do?
Thirdpresence operates a Contextual Buying Intent Data Platform that connects publishers and advertisers through proprietary knowledge graphs and machine learning to deliver privacy-friendly contextual targeting, programmatic yield optimization, in-content ad units, contextual video, and advertiser-side buying-intent data, look-alike modeling, and cross-channel customer acquisition tools. Revenue is generated from a publisher impression-share model (with a $100 minimum payout threshold) and from advertiser contracts for buying-intent data, custom data blends, and Conversion Marketing Platform access.
Is Thirdpresence a public or private company?
Thirdpresence is a private company. It is classified as venture growth investor backed and is currently operating.
When was Thirdpresence founded?
Thirdpresence was founded in 2007. It employs 11 to 50 people.
Where is Thirdpresence based?
Thirdpresence is headquartered in Helsinki, Finland, in the Europe region.
How does Thirdpresence make money?
Four revenue lines are on record. Publisher Revenue Share on Ad Impressions are the primary driver. The others are advertiser Data & Conversion Marketing Platform Revenue, programmatic / RTB Yield Service Revenue and content Stream In-Content Ad Unit Revenue.
Who are Thirdpresence's main competitors?
Direct peers on record are GumGum, Pubmatic, Magnite and Sovrn. Emerging players are TripleLift and Lotame. Broad incumbents are DoubleVerify, Integral Ad Science (IAS), Oracle Advertising (Grapeshot) and The Trade Desk.
Does Thirdpresence have an API?
No public API is recorded for Thirdpresence.
What industry is Thirdpresence in?
Thirdpresence's product category is Programmatic Advertising Technology. Its primary akta.pro industry code is BPAFAHAG, Affiliate & Performance Creator Programs, with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 5418 and its SIC code is 7310.