Sopro
- Company typePrivate
- Founded2015
- HeadquartersBrighton, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Sopro does
Sopro (legal entity Prospect Global Ltd) is a UK-headquartered B2B sales engagement and managed prospecting service founded in 2015 and operating from Brighton with offices in Skopje (North Macedonia) and Miami Beach (Florida). The company delivers a fully managed multichannel outreach service combining email, LinkedIn, phone, and webchat to start new sales conversations on behalf of B2B clients, supported by in-house technology for targeting, buyer intent detection, website visitor identification (IP Match and Engage), webchat, and campaign performance reporting.
Its technology stack is proprietary and centered on an in-built outreach platform that integrates with major CRMs (HubSpot, Salesforce, Pipedrive, Zoho) and ingests data from third-party providers (CoreSignal, PeopleDataLabs, AtData, BounceBan, ContactOut). The platform adds complementary modules such as Audience Adsync, Corporate Gifting, an Email Spam Checker, and a Market Navigator tool, all feeding into the core managed service rather than being sold as standalone SaaS.
Sopro generates revenue through quote-based managed-service retainers billed annually, targeting both B2B businesses with sales teams and those without, spanning SMBs, mid-market firms, and a small enterprise tail (e.g., Coface, Moneyinfo, BauWatch, M.J. Flood). After a decade in market the company claims 3,750+ B2B clients, 22,839 campaigns delivered, 91M+ outreach messages sent, and 630K+ conversations started. The company is privately held with no disclosed institutional funding, founded by Rob Harlow (CEO) and Ryan Welmans (Chairman).
Sopro firmographics
Firmographics- Name
- Sopro
- Legal name
- Prospect Global Ltd
- Website
- https://sopro.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Sopro industry classification
Industry- Product category
- B2B Sales Prospecting and Lead Generation Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
Keywords
Where Sopro is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Sopro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Managed Outreach Services: Fully managed multi-channel B2B prospecting service where dedicated Sopro teams handle campaign strategy, execution, data targeting, and optimisation. Revenue generated through service fees, likely based on campaign scope or retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fully managed outreach service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Sopro product offering
Product offeringCore offering
Sopro is a fully managed B2B prospecting service that combines coordinated multichannel outreach across email, LinkedIn, phone, and web chat to start sales conversations with target buyers and deliver qualified leads directly to client sales teams. The service is supported by an in-house platform with proprietary data targeting, buyer intent signal detection, IP-based website visitor identification, audience synchronisation, and a live reporting portal.
Product overview
Sopro is a multichannel B2B prospecting service provider operating as a single unified platform with multiple integrated service modules. The core offering is the managed outreach service combining email, LinkedIn, phone, and web chat channels. This is supplemented by complementary modules including Audience Adsync for audience synchronization, B2B Email Campaigns for targeted email prospecting, Corporate Gifting for enhanced engagement, IP Match and Engage for website visitor identification, B2B Contact Data for verified phone numbers, and Webchat for real-time conversations. The platform also offers free tools including an Email Spam Checker and Market Navigator. The service integrates with leading CRM platforms (HubSpot, Pipedrive, Salesforce, Zoho) to deliver leads directly into clients' sales workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Multichannel B2B Prospecting Service
Quantifiable outcome
- ROI ranging from 50% up to 620% for clients, with some achieving 10x ROI
- +3 more outcomes
Companies that use Sopro
Customer profileNamed customers24 records
Segments17 records
Ideal customer profiles4 records
Sopro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
Sopro partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- HubSpotcoreCRM integration partner. Sopro integrates with HubSpot for seamless campaign data flow and CRM synchronisation.
- PipedrivecoreCRM integration partner. Sopro integrates with Pipedrive for campaign data flow and pipeline management.
- SalesforcecoreCRM integration partner. Sopro integrates with Salesforce for campaign data synchronisation and CRM management.
- ZohocoreCRM integration partner. Sopro integrates with Zoho for campaign data flow and CRM operations.
- CoreSignalsupportingThird-party data provider supplying professional data including name, job title, location, company name, and LinkedIn profile details for prospecting campaigns.
- PeopleDataLabssupportingThird-party data provider supplying professional contact data for prospecting purposes.
- AtDatasupportingEmail validation service used to verify derived email addresses for accuracy and deliverability.
- BounceBansupportingEmail bounce detection service for email validation and deliverability assurance.
- ContactOutsupportingBusiness phone number verification service used to validate contact data.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Sopro competitors and assessment
Company assessmentBroad incumbents
- Salesloft: Sales engagement platform with Drift (chat) and Cadence products covering email, phone and social outreach to B2B prospects. Comparable as a multi-channel prospecting/sales engagement vendor, though positioned more as software than Sopro's managed service.
- Outreach: Enterprise sales engagement platform that automates email, LinkedIn and call sequences for B2B sales teams. Comparable in multi-channel B2B prospecting capability, but sold as software to in-house sales teams rather than as Sopro's fully managed offering.
- ZoomInfo: Large-scale B2B intelligence platform providing company and contact data plus sales engagement tooling (ZoomInfo Reach). Comparable in supplying B2B prospecting data and workflows, though at much larger scale and breadth than Sopro.
Direct peers
- Apollo.io: All-in-one sales intelligence and engagement platform combining a B2B contact database with multi-channel sequencing (email, LinkedIn, calls). Closely comparable to Sopro in targeting + multi-channel outbound, though typically self-serve rather than fully managed.
- Cognism: B2B sales intelligence and data provider with intent data and outbound prospecting tools, particularly strong in EMEA. Comparable to Sopro in supporting B2B prospecting across UK and Europe with verified contact data and intent signals.
- Lemlist: Multi-channel cold outreach platform focused on personalised email and LinkedIn automation with deliverability tooling. Comparable in B2B cold outreach mechanics, particularly for SMB and agency customers like Sopro's.
- Reply.io: AI-powered sales engagement platform for multichannel outbound (email, LinkedIn, calls, SMS) with built-in B2B contact database. Comparable as a multi-channel prospecting platform targeting similar B2B sales use cases.
- Belkins: B2B lead generation agency offering fully managed appointment setting and outbound prospecting services. One of the closest comparables to Sopro's managed-service model, particularly for SMB and mid-market B2B clients.
Emerging players
- Smartlead: AI-driven cold email and multi-channel outreach platform focused on deliverability and inbox rotation. Comparable as an emerging alternative for buyers considering Sopro's email-led outreach services.
- Lusha: B2B contact and company data platform with prospecting and enrichment tools for sales teams. Comparable in the B2B prospecting data layer that Sopro also relies on, with overlap in SMB/mid-market customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sopro social profiles
Digital presenceSopro compliance and trust
Trust signalCompliance4 records
Sopro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sopro leadership team
Management profileNumber of profiles
Profiles11 records
Sopro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sopro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sopro
What does Sopro do?
Sopro is a fully managed B2B prospecting service that combines coordinated multichannel outreach across email, LinkedIn, phone, and web chat to start sales conversations with target buyers and deliver qualified leads directly to client sales teams. The service is supported by an in-house platform with proprietary data targeting, buyer intent signal detection, IP-based website visitor identification, audience synchronisation, and a live reporting portal.
Is Sopro a public or private company?
Sopro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sopro founded?
Sopro was founded in 2015. It employs 251 to 500 people.
Where is Sopro based?
Sopro is headquartered in Brighton, United Kingdom, in the Europe region.
How does Sopro make money?
One revenue line is on record: managed Outreach Services.
Who are Sopro's main competitors?
Broad incumbents on record are Salesloft, Outreach and ZoomInfo. Direct peers are Apollo.io, Cognism, Lemlist, Reply.io and Belkins. Emerging players are Smartlead and Lusha.
Does Sopro have an API?
No public API is recorded for Sopro.
What industry is Sopro in?
Sopro's product category is B2B Sales Prospecting and Lead Generation Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAAADAA, B2B Appointment Setting & SDR/BDR Outsourcing. Its NAICS code is 541810 and its SIC code is 7310.