What Paua does

Paua is a UK-based B2B SaaS platform that consolidates business EV charging payments across public, home, and workplace charging into a single system. Founded in 2022 by Niall Riddell (ex-SSE Smart Systems Director and EDF Head of EV) and André Pinho (CTO, ex-Johnson Controls and Brixton Energy co-founder), the company is headquartered in Clacton-on-Sea with 11-50 employees. Its technology stack comprises a cloud-based platform integrating a driver mobile app (iOS/Android), an RFID charge card, a fleet management dashboard, and a REST API layer that aggregates 93,000+ EV connectors across 52+ UK charge point networks. The platform supports cars, vans, and electric heavy goods vehicles (eHGVs) and provides HMRC-compliant home charging reimbursement, 100% renewable energy matching via Ofgem-cancelled REGOs, and scope 2 carbon reporting.

Paua monetises through tiered per-seat subscriptions: Paua Access at £3 per active charge card per month for public and shared depot access, Paua Reimburse at £10 per driver per month adding home charging reimbursement and payroll integration, and Paua PRO as a premium enterprise tier with analytics, API access, and CO2 dashboards (pricing on request). Additional revenue streams include white-label/OEM licensing for automotive, insurance, leasing, and rental partners, and a salary sacrifice benefit product. Distribution combines self-serve sign-up for SMBs with dedicated UK-based field sales for enterprise fleets, supplemented by channel partnerships with DAF Trucks dealers and white-label embedding.

The company serves UK commercial fleet operators including Royal Mail, National Grid, BCA, Wincanton, Miele, Motus (DAF dealer), Cinch, Riverford Organic Farmers, Selwood, G.Network, and Packfleet, spanning logistics, utilities, telecommunications, automotive, agriculture, and manufacturing. Paua has accumulated industry recognition including the 2024 Van Excellence Award for Best Van Electric Charging Point Provider, Fleet News Awards finalist status (2023, 2025), and compliance certifications including Cyber Essentials Plus, Achilles Silver/UVDB Silver Plus, and Crown Commercial Service supplier status, supporting public sector procurement eligibility.

Name

Paua

Legal name

Paua Tech Limited

Website

https://paua.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Paua is a UK B2B SaaS platform that unifies public, home, and workplace EV charging payments into one card, app, dashboard, and invoice for commercial fleet operators managing cars, vans, and eHGVs.

Ownership category

akta.pro rank

Product category

Fleet EV Charging Payment Platform

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)

Keywords

• Fleet EV charging
• EV charging payments
• Home charging reimbursement
• Shared depot charging
• Commercial charging platform

Headquarters

HQ city

Clacton-on-sea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Paua Access Subscription: Monthly subscription charged per active EV charge card at £3/card/month. Covers public and shared depot charging access with fleet dashboard, Paua cards, and driver app. Recurring revenue from fleet operators managing multiple vehicles.
2. Paua Reimburse Subscription: Monthly subscription charged per driver at £10/driver/month. Covers public, shared, and home charging with business + personal miles tracking, payroll payments, and all Access features. Upsell from Access for fleets with home charging needs.
3. Paua PRO Premium Tier: Advanced EV charging management with analytics, controls, and API access for scaling fleets. Higher price point than standard tiers, revenue likely derived from enterprise fleet subscriptions.
4. White Label / OEM Licensing: White-label EV charging solution offered to partners (insurance, leasing, rental, automotive sales companies) to launch their own branded EV charging offering accepted across Paua's 93,000+ connector network.
5. Salary Sacrifice Benefit: Public charging offered as a salary sacrifice benefit alongside electric vehicles, enabling employees to access up to 50% cheaper public charging. Revenue derived from employer subscriptions or transaction fees.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Paua provides a unified EV charging payment and management platform for UK commercial fleet operators, consolidating public network charging, home charging reimbursement and shared/workplace depot charging into a single system. Customers access 93,000+ connectors across 52+ networks through one RFID charge card, one mobile app, one dashboard and one monthly invoice, with subscription tiers (Paua Access at £3/card/month, Paua Reimburse at £10/driver/month) and an advanced Paua PRO tier with APIs and CO2 reporting.

Product overview

Paua is a business EV charging payment platform built as a unified platform-plus-modules architecture. The core platform consolidates public, home, and workplace EV charging into one system with a single charge card, mobile app, and invoice. The main product tiers are Paua Access (public charging access), Paua Reimburse (adds home charging reimbursement), and Paua Share (shared depot access), with Paua PRO as an advanced add-on providing API access, real-time reporting, and CO2 dashboards. Additional offerings include Paua Salary Sacrifice for employee benefits and specialized driver/fleet management tools (EV charge card, driver app, fleet dashboard). The platform serves commercial vehicle fleets including cars, vans, and electric trucks (eHGVs), supporting fleet operators in managing charging costs, driver reimbursement, and regulatory compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Paua Access: Public charging access solution providing access to 93,000+ EV connectors nationwide with one charge card, fleet dashboard, and driver app at £3/active card/month.
• Paua Reimburse
• Paua Share
• Paua Access PRO
• Paua Salary Sacrifice

Products and services

• Paua Access Paua Access is a monthly subscription product (£3 per active EV charge card per month) that gives commercial fleet operators access to 93,000+ public charging connectors across 52+ UK networks through a single RFID charge card, the Paua driver app and the Paua fleet dashboard, with one monthly invoice covering all public and shared depot charging. It is designed for businesses running electric cars, vans or trucks that need nationwide public charging payments, real-time cost and usage visibility, and consolidated VAT-ready receipts.
• Paua Reimburse Paua Reimburse is a monthly subscription product (£10 per driver per month) that builds on Paua Access to fairly reimburse company car drivers for public, shared depot and home charging, with business and personal miles tracking, automated payroll payments, and HMRC-compliant reimbursement settled through home energy bills. It is targeted at UK businesses with company car drivers who charge at home and need to separate private and business use while staying compliant with HMRC rules.
• Paua Share Paua Share is a shared depot charging product that lets fleet operators access and charge at the UK's largest shared depot network while enabling depot and workplace hosts to monetise idle private chargers through the Paua platform. It is designed for both sides of the depot-sharing market: fleets that need off-site charging capacity for trucks, vans or cars, and host businesses with underutilised depot infrastructure seeking utilisation and revenue.
• Paua PRO Paua PRO (also referenced as Paua Access PRO) is an advanced EV charging management platform for fleet operators that integrates analytics, spend and driver controls, overstay detection, a Scope 2 CO2 dashboard, and REST API access for integration with fleet management, finance and ESG systems. Pricing is available on request and it is positioned as the premium tier for scaling UK fleets that need deeper reporting, customisation and integrations beyond Paua Access and Paua Reimburse.
• Paua Salary Sacrifice Paua Salary Sacrifice is an employee benefit product that lets employers add Paua public EV charging to salary sacrifice bundles alongside electric vehicles, giving employees access to public charging at up to 62% cheaper than market rates. It is sold to UK employers offering EV salary sacrifice schemes and is positioned as a way to enhance the attractiveness of EV benefits while generating recurring revenue for Paua.

Quantifiable outcome

• Save 25% or more of operational costs with Paua
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• JET CHARGEcoreTechnology or Integration · 15 June 2026Partnership bringing JET CHARGE's growing network of ultra-rapid charging locations (up to 150kW and 360kW) into the Paua network. Paua fleet customers gain seamless access to JET CHARGE locations using one card, one app, and one invoice. JET CHARGE locations support pay-as-you-go and 24/7 customer support.
• FleetecoreTechnology or Integration · 8 June 2026Integration of Fleete's electric HGV charging hub at the Port of Tilbury into Paua's network. Site offers 16 dedicated HGV bays, up to 360kW ultra-rapid charging, 5MW grid connection, and 24/7 access. Strengthens Paua as the UK's largest aggregated truck charging network. Additional Fleete sites at Hams Hall Distribution Park and nine further development sites will follow.
• ECOFACTORcoreTechnology or Integration · 29 May 2026Strategic integration partnership connecting Paua's platform with ECOFACTOR's growing UK charge point network. Gives Paua's fleet customers access to ECOFACTOR's expanding network of charge points, strengthening interoperability across the UK charging ecosystem. ECOFACTOR is a hardware manufacturer, CPMS developer, charging app developer, and CPO with over a decade of experience in 16+ countries.
• Motus (DAF Trucks dealer)coreChannel Partner/ Reseller/ Distributor · 16 March 2026Motus, a DAF Trucks dealer, partnered with Paua to open depot charging to fleets through Paua Share. Enables fleet operators to access shared electric truck charging at depot sites across the UK as part of the DAF dealer network's support for electric truck adoption.
• Ford & Slater (DAF Trucks dealer)coreChannel Partner/ Reseller/ Distributor · 16 March 2026Ford & Slater, a DAF Trucks dealer, partnered with Paua to enable shared electric truck charging at depot sites across the UK. Supports the transition to electric commercial vehicles by providing depot charging access through Paua's shared network.
• Charge Point Operators (20+ networks)coreTechnology or IntegrationOver 20 chargepoint network partners integrated into Paua's platform, providing access to 93,000+ connectors across 52+ UK networks. Each partner's renewable energy supply is verified as part of Paua's 100% renewable guarantee. Networks include major UK public charging operators.
• White Label / OEM PartnersminorOEM/ Whitelabel/ Licensing PartnerB2B partners in automotive, insurance, leasing, and rental sectors who white-label Paua's EV charging platform under their own brand. Partners gain access to 93,000+ connectors for their customers, with Paua providing the underlying technology and payment infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GRIDSERVE: GRIDSERVE operates a UK-wide EV charging network with a focus on Electric Hubs and corporate/fleet customers. Comparable to Paua because it serves UK business fleet charging demand, though as a vertically integrated CPO rather than a pure aggregator.
• BP Pulse: BP Pulse is one of the UK's largest public EV charging networks and increasingly targets business fleets with managed charging and subscription products. Comparable to Paua as a major UK incumbent fleet-charging counterpart, though with very different scale and asset ownership.
• Shell Recharge Solutions: Shell Recharge Solutions (formerly Greenlots/NewMotion) is a large, multi-country EV charging operator and platform with dedicated business/fleet offerings. It competes with Paua at the fleet charging and payment layer but as part of a much broader Shell mobility portfolio.

Others

• Hubject: Hubject operates the intercharge EV charging roaming network, enabling interoperability between CPOs and e-mobility service providers. It is ecosystem-adjacent to Paua because Paua's aggregated 52+ network access relies on exactly this kind of CPO-to-platform interoperability layer.

Direct peers

• has·to·be: has·to·be is an Austrian EV charging software company providing a B2B platform for charge point operators, fleets, and employers across Europe. Comparable to Paua's Paua PRO API-led, white-label and fleet-oriented software offering.
• Monta: Monta is a European EV charging operations platform that helps businesses, fleets, and charge point operators manage charging across multiple networks with a single software layer. Directly comparable to Paua's enterprise fleet and Paua PRO SaaS offerings.
• Bonnet: Bonnet is a UK/EU-based EV charging aggregation app that gives drivers access to multiple public charging networks through a single account. It is directly comparable to Paua because both sit at the B2B/B2C aggregation layer, unifying fragmented CPO networks behind one card/app/invoice for EV drivers and fleets.
• Octopus Electric Vehicles: Octopus Electric Vehicles (part of Octopus Energy) provides EV leasing and bundled charging solutions to UK businesses and consumers, including salary sacrifice and home charging. It overlaps directly with Paua on UK business EV charging, reimbursement, and salary sacrifice benefits.
• Char.gy: Char.gy is a UK EV charging operator with a strong focus on depot, workplace, and shared infrastructure. It overlaps with Paua Share in particular, where Paua enables fleets to access shared depot chargers, and Char.gy similarly targets workplace/fleet depot deployments.
• Virta: Virta is a European EV charging software and services platform serving charge point operators, fleets, and enterprises with white-label and SaaS offerings. It is comparable to Paua because both sell B2B EV charging management, fleet tools, and white-label platforms across multiple networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/evpaua
• LinkedInlinkedin.com/company/pauatech
• Instagraminstagram.com/pauaev

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paua