Fleete Group
Fleete Group is a UK fleet electrification company, founded in 2022 by Macquarie Asset Management's Green Investments, that designs, builds and operates shared high-capacity EV charging hubs and depot solutions and sells the Fleete EVO charging management software for commercial vehicle operators including HGV, logistics, port and construction fleets.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fleete Group does
Fleete Group Limited is a UK-based fleet electrification company founded in 2022 by Macquarie Asset Management's Green Investments team. The company targets commercial vehicle operators — primarily HGV fleets, hauliers, logistics providers, port tenants and corporate fleets — with an integrated offering of physical charging infrastructure, depot electrification and software. Its core proposition is a shared-hub model: large, strategically sited, high-capacity charging facilities (such as the 5MW Port of Tilbury hub with 16 ultra-rapid chargers serving 60+ tenant fleets, and the planned 26-bay Hams Hall hub near Birmingham) that allow multiple fleet operators to share capex, grid connections and operational overhead rather than each building private depot infrastructure.
The technology layer is the hardware-agnostic Fleete EVO platform, built on open standards (OCPP for charge-point interoperability, OCPI for roaming) with a cloud-native architecture, REST API, PCI-DSS-compliant billing via Stripe, OCPI-based access to public charge-point networks, and white-label driver apps with Apple Maps/Google Maps/Waze integration. Differentiated capabilities include real-time energy monitoring, smart load balancing, grid demand management algorithms, automated off-peak scheduling, and EVRoaming Foundation participation in the Logistics Work Group for heavy-duty vehicle bookings.
The business model combines usage-based charging revenue (subscription from £0.36/kWh at hubs), multi-year depot electrification contracts with flexible financing, recurring software licensing through reseller/co-selling/referral partner channels, and 30-year landowner lease arrangements (with 10-year break points). Go-to-market is enterprise field sales augmented by industry-body memberships (Zemo, REA, BVRLA) and grant-backed pilots such as ScotCharge (Transport Scotland). Revenue is not disclosed and the flagship hub only opened commercially in early 2026, placing Fleete firmly in the early commercial deployment phase despite its institutional backing.
Fleete Group firmographics
Firmographics- Name
- Fleete Group
- Legal name
- Fleete Group Limited
- Website
- https://fleete.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fleete Group is a UK fleet electrification company, founded in 2022 by Macquarie Asset Management's Green Investments, that designs, builds and operates shared high-capacity EV charging hubs and depot solutions and sells the Fleete EVO charging management software for commercial vehicle operators including HGV, logistics, port and construction fleets.
- Ownership category
- akta.pro rank
Fleete Group industry classification
Industry- Product category
- Commercial Fleet EV Charging Infrastructure
- NAICS
- Electric Power Generation (22111), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- EV Fleet Management & Charging Solutions (THADAKAJ)
- akta.pro secondary industries
- Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI), Fleet Smart Charging & Depot Energy Management (Bus/Truck/Delivery) (EUAFAMAE), Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL), EV Fleet Leasing & Fleet Management (EV-Focused) (THADANAI)
Keywords
Where Fleete Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Fleete Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Charging Infrastructure (Hubs & Depots): Fleete designs, builds, owns, and operates charging hubs and depot electrification solutions. Revenue comes from fleet operators paying for charging usage (kWh) and potentially lease arrangements for dedicated depot infrastructure. The Port of Tilbury hub serves 60+ tenant fleets with 16 ultra-rapid chargers at 5MW capacity.
- Fleete EVO Software Platform: Fleete EVO is a hardware-agnostic EV charging management platform offered to partners (installers, OEMs, FM providers, consultants) through reseller, co-selling, and referral models. Generates recurring software licensing revenue.
- Landowner Partnerships: Long-term lease arrangements (typically 30-year leases with 10-year break points) with landowners who provide land for charging hub development, generating steady income for property owners and enabling hub network expansion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Charging subscription pricing |
| Subscription | Multi-year contract | Dedicated depot solutions |
| Other | Multi-year contract | Landowner lease arrangements |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Fleete Group product offering
Product offeringCore offering
Fleete designs, builds, owns, and operates large-scale shared charging hubs and bespoke depot electrification solutions for commercial fleets, alongside the Fleete EVO software platform that manages charging operations, energy use, bookings, billing, and API integrations. The company delivers end-to-end fleet electrification support from planning and installation through ongoing management and financing.
Product overview
Fleete Group offers a unified fleet electrification platform combining physical charging infrastructure with intelligent software management. The portfolio consists of three main components: Charging Hubs (large-scale, strategically located high-capacity charging facilities for fleet operators), Depot Electrification (bespoke on-premises charging solutions), and Fleete EVO (the core software platform providing real-time charging management, booking, billing, and analytics). Fleete EVO serves as the intelligent orchestration layer across both hub and depot solutions, enabling fleet operators to monitor energy use, automate charging schedules, manage bookings, and integrate with existing fleet systems via API. The company also offers TCO Calculator tools and developer APIs for system integration.
Differentiator
Problem solved
Functional benefit
Brands
- Fleete EVO: World-class, hardware-agnostic EV charging infrastructure management platform designed to give fleet operators total control over their charging operations. Features real-time monitoring, smart scheduling, load balancing, OCPP compatibility, driver-friendly navigation, and seamless billing and reporting capabilities.
Products and services
- Charging Hubs Large-scale, strategically located high-capacity charging facilities designed for fleet operators at ports, logistics hubs, and distribution centres, providing ultra-fast, reliable charging for heavy-duty and commercial vehicles under a shared-use model with subscription-based usage from £0.36 per kWh.
- Depot Electrification On-premises charging solutions customised for fleet-specific requirements, from dedicated setups to shared-use models, including site assessment, grid connection, charger installation, and ongoing maintenance under multi-year contracts with flexible financing.
- Fleete EVO Software Platform Hardware-agnostic EV charging infrastructure management platform providing real-time monitoring, smart load balancing, booking and scheduling, automated billing, OCPI-based roaming, and analytics for corporate, haulage, commercial, and depot fleets.
- Fleete EVO REST API REST API providing developers secure access to live and historical EV charging data including sessions, bookings, and usage, with JWT authentication, comprehensive documentation, and sandbox environments for integration with fleet management systems.
Quantifiable outcome
- 16 ultra-rapid chargers enabling simultaneous charging for 16 electric HGVs
- +4 more outcomes
Companies that use Fleete Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Fleete Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature9 records
Fleete Group partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor, core and flagship.
- Zemo PartnershipminorFleete is a member of Zemo Partnership, working with a range of partners and industry bodies to support fleet electrification initiatives.
- eFreight 2030coreConsortium partner in eFreight 2030 project (Innovate UK ZEHID programme) contributing to zero emission freight infrastructure development. Funding provider for Port of Tilbury hub equipment.
- Renewable Energy Association (REA)minorIndustry association membership supporting low carbon transport initiatives and renewable energy sector development.
- BVRLAminorMembership with British Vehicle Rental and Leasing Association for industry collaboration and standards.
- EvenergiminorIndustry partner member supporting fleet electrification and sustainable transport initiatives.
- Port of TilburyflagshipStrategic partnership for Fleete's flagship charging hub at one of UK's busiest multimodal freight hubs. Fleete develops, owns, and operates the 5MW charging facility serving Port tenants and fleets operating in the area.
- SiemenscoreEquipment supplier delivering 6 x Flex 540kW chargers plus 12 x Flex 500A dispensers at Port of Tilbury hub. Each of 3 charging islands can be upgraded to MCS capability.
- Power ElectronicscoreEquipment supplier with 4 x charging points featuring NB Cooled Dispensers and NB Station system, delivering up to 270 kW per point (upgradeable to 360 kW) as part of eFREIGHT 2030 project.
- HelioxcoreCharging equipment supplier mentioned in initial project announcement for ultra-fast chargers capable of delivering up to 360 kW for heavy goods vehicles.
- EnvevocoreDesign and construction support partner bringing high-voltage charging infrastructure into operation within the live port environment.
- PauacoreUK's largest aggregated truck charging network integrating Fleete's Tilbury hub, enabling Paua fleet customers simple single-account access to high-power truck charging. Fleete's Hams Hall and 9 other development sites will also become available to Paua customers.
- TarmaccoreFirst construction partner at Port of Tilbury securing 2 dedicated charging bays for 11 EVs operating on Lower Thames Crossing project. Multi-year agreement locking in competitive energy rate.
- DynamoncoreScotCharge consortium partner leading fleet data analysis to identify electrifiable routes, optimal EVs, charging infrastructure, site power requirements, and total cost of ownership.
- VEVcoreScotCharge consortium partner leading depot electrification including site design, power strategy, and financing, delivery, and operation of depot charging infrastructure.
- EVRoaming FoundationcoreFull Contributor member supporting adoption of OCPI Protocol (Open Charge Point Interface) for interoperability and roaming. Participates in Logistics Work Group for Heavy-Duty Vehicle market including bookings module for dynamic bookings and smart charging.
- Welch GroupcoreLeading UK logistics operator using Fleete EVO platform for depot charging management with booking, billing, and reporting across their UK fleet. Demonstrates Fleete's market leadership in electric truck transition.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Fleete Group competitors and assessment
Company assessmentEmerging players
- Heliox: Netherlands-based supplier of high-power charging systems (up to 360kW+) for e-buses and e-trucks. Listed as a technology supplier for Fleete's Tilbury hub; comparable in the heavy-duty vehicle charging ecosystem with overlapping customers (fleets, OEMs).
- Char.gy: UK EV charging provider operating public and private charge points, including depot and residential solutions. Comparable to Fleete EVO's software-led and depot-charging themes, though smaller scale and broader (passenger + light commercial) focus.
- Wattif EV: European EV charging operator focused on depot and destination charging for fleets and real estate. Comparable to Fleete's depot electrification offering and the shared-infrastructure model for commercial fleets.
- Paua: UK's largest aggregated truck charging network, integrating multiple charge-point operators (including Fleete at Tilbury) into a single fleet account. Comparable as a fleet-focused commercial vehicle charging play, but operates as an aggregator rather than infrastructure owner.
Direct peers
- Gridserve: UK-based EV charging operator running a network of high-power charging hubs (Electric Forecourts and Electric Hubs) and depot solutions. Comparable to Fleete as a domestic competitor building shared, high-capacity charging infrastructure for fleet and passenger EV drivers.
- InstaVolt: UK's largest ultra-rapid public EV charging network focused on high-power chargers at strategic locations. Comparable to Fleete in delivering ultra-rapid charging hubs and business model of charge-point ownership/operation, though currently more passenger-vehicle-led.
- VEV: UK fleet electrification partner delivering end-to-end depot charging solutions (design, financing, operation). Co-partner with Fleete in the ScotCharge consortium; competes head-to-head in depot electrification of commercial fleets.
Others
- Hubject: Global eRoaming platform enabling OCPI-based interoperability between charge-point operators and e-mobility service providers. Comparable to Fleete EVO's OCPI roaming capability and EVRoaming Foundation membership, though as an enabler/ecosystem rather than competitor.
Broad incumbents
- Allego: European public EV fast-charging network with depot and highway charging solutions across multiple EU countries. Comparable to Fleete in high-power charging infrastructure and fleet/roadside hub strategy, with broader geographic footprint and EU regulation exposure.
- BP Pulse: BP's public and fleet EV charging arm operating one of the UK's largest charging networks, including depot and rapid solutions. Comparable to Fleete in fleet depot and rapid charging offerings, but with broader portfolio and deeper balance sheet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Fleete Group social profiles
Digital presenceFleete Group compliance and trust
Trust signalCompliance3 records
Fleete Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fleete Group leadership team
Management profileNumber of profiles
Profiles11 records
Fleete Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fleete Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fleete Group
What does Fleete Group do?
Fleete designs, builds, owns, and operates large-scale shared charging hubs and bespoke depot electrification solutions for commercial fleets, alongside the Fleete EVO software platform that manages charging operations, energy use, bookings, billing, and API integrations. The company delivers end-to-end fleet electrification support from planning and installation through ongoing management and financing.
Is Fleete Group a public or private company?
Fleete Group is a private company. It is classified as corporate owned and is currently operating.
When was Fleete Group founded?
Fleete Group was founded in 2022. It employs 11 to 50 people.
Where is Fleete Group based?
Fleete Group is headquartered in London, United Kingdom, in the Europe region.
How does Fleete Group make money?
Three revenue lines are on record. Charging Infrastructure (Hubs & Depots) is the primary driver. The others are fleete EVO Software Platform and landowner Partnerships.
Who are Fleete Group's main competitors?
Emerging players on record are Heliox, Char.gy, Wattif EV and Paua. Direct peers are Gridserve, InstaVolt and VEV. Hubject is listed as an others. Broad incumbents are Allego and BP Pulse.
Does Fleete Group have an API?
Yes. Fleete EVO provides a REST API for developers to integrate charging data into their own systems. The API enables access to live and historical EV charging data including sessions, bookings, and usage. Authentication uses JWTs. The platform offers clean documentation, real examples, and sandbox environments for testing. The bookings API allows developers to build booking capabilities into their own tools.
What industry is Fleete Group in?
Fleete Group's product category is Commercial Fleet EV Charging Infrastructure. Its primary akta.pro industry code is THADAKAJ, EV Fleet Management & Charging Solutions, with a secondary code of TLABAIAI, Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops). Its NAICS code is 22111 and its SIC code is 4991.