Coggle
Coggle is a bootstrapped UK web application offering real-time collaborative mind-mapping and flowcharting to individuals, teams, schools, and enterprises via a freemium subscription model ($5/month individual, $8/member/month team), serving over 10 million cumulative users across a browser-native, AWS-hosted platform.
- Company typePrivate
- Founded2013
- HeadquartersCambridge, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Coggle does
Coggle is a web-based collaborative mind-mapping and flowcharting application founded in 2013 and operated by CoggleIt Limited, a privately held, bootstrapped UK company registered in England and Wales. The product runs entirely in the browser with no client-side installation, is hosted on AWS (Node.js backend with MongoDB and blob storage for diagram data), and supports real-time multi-user editing with visibility into collaborator activity. Coggle serves a horizontal mix of individual knowledge workers, business teams, educational users, and enterprise customers, with use cases spanning note-taking, brainstorming, project planning, classroom instruction, and process documentation. Its technology stack includes AWS multi-region replication across Ireland, London, and Germany for disaster recovery, encryption at rest and in transit, two-factor authentication, and an installable Progressive Web App for touch devices. The company has accumulated 10 million+ users and 100,000+ publicly searchable diagrams over more than a decade of operation.
Coggle operates a freemium model. The Free Forever tier offers three private diagrams with unlimited public diagrams and core collaboration. The Awesome plan ($5/month per user) adds unlimited private diagrams, advanced flowchart shapes, control-point line editing, and high-resolution image uploads. The Organisation plan ($8/member/month) layers on SAML Single Sign-On with Okta and OneLogin integrations, consolidated billing, bulk export, user and data management, and branded diagrams. A custom Enterprise tier offers on-premise deployment behind customer firewalls, Active Directory authentication, site licenses, and enterprise-grade support, sold directly via [email protected]. Distribution is primarily product-led through the coggle.it website and mobile apps (iOS and Android), supported by SEO (public diagrams are indexed), a blog ("Bloggle"), and organic social channels. The company is fully remote with 1-10 employees, has no venture capital investors, and explicitly prioritizes long-term sustainability over rapid scaling.
The company's core moat candidates are its decade-plus user base and content library of public diagrams, its collaboration features (real-time editing, link/QR-code sharing, embedded diagrams), and its registered trademark in the USA and EU. Differentiation relative to category peers (MindMeister, Miro, Lucidchart) centers on browser-native simplicity, generous free tier, language breadth (100+ writing scripts via Google Noto fonts), and the ability to deploy on-premise for enterprise security requirements. The principal business risks are category overlap with much larger funded competitors (Miro, Lucidchart, FigJam), low switching costs for individual users (exports to .mm, text, PDF, and Visio are supported), and the absence of AI-native features at a time when generative diagram creation is emerging.
Coggle firmographics
Firmographics- Name
- Coggle
- Legal name
- CoggleIt Limited
- Website
- https://coggle.it
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coggle is a bootstrapped UK web application offering real-time collaborative mind-mapping and flowcharting to individuals, teams, schools, and enterprises via a freemium subscription model ($5/month individual, $8/member/month team), serving over 10 million cumulative users across a browser-native, AWS-hosted platform.
- Ownership category
- akta.pro rank
Coggle industry classification
Industry- Product category
- Collaborative Mind Mapping Software
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Whiteboarding & Visual Collaboration (BPAMAMAI)
- akta.pro secondary industry
- GraphQL, gRPC & Modern API Protocols (BPAMAOAK)
Keywords
Where Coggle is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Coggle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Subscription - Individual Plans: Freemium model with free tier offering limited features (3 private diagrams) and paid Awesome plan at $5/month for unlimited private diagrams and advanced features. Upsell from free to paid is the primary revenue driver for individual users.
- Subscription - Team Plans: Organisation plan at $8/member/month with SAML Single Sign On, consolidated billing, bulk export, and team management features. Targets businesses and educational institutions requiring team collaboration and admin controls.
- Enterprise Custom Pricing: Enterprise tier offering on-premise instances for firewall deployment, Active Directory authentication, site licenses, and enterprise-level support. Custom pricing negotiated based on requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Forever - Entry tier with core features |
| Subscription | Monthly | Awesome - Individual professional plan |
| Per seat | Monthly | Organisation - Team and business plan |
| Subscription | Multi-year contract | Enterprise - Custom enterprise deployment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Coggle product offering
Product offeringCore offering
Coggle is a browser-based collaborative mind mapping and flowcharting application that lets users create, edit, and share visual diagrams in real time without installing any software. It is offered on a freemium basis, with paid individual, team, and enterprise subscriptions unlocking unlimited private diagrams, advanced flowchart shapes, SAML SSO, consolidated billing, and on-premise deployment options.
Product overview
Coggle is a single unified web-based product offering collaborative mind mapping and flowchart creation. The core platform is available in multiple tiers: a Free Forever plan providing essential mind mapping features, an Awesome Plan ($5/month) for individuals needing unlimited private diagrams and advanced formatting, an Organisation Plan ($8/member/month) for teams requiring SAML SSO and consolidated billing, and Enterprise deployment options for on-premise installations. All tiers share the same browser-based application with real-time collaboration, with additional features unlocked at higher tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Coggle Web Application Web-based collaborative mind mapping and flowchart tool that lets individuals and teams create, share, and edit visual diagrams in real time directly in the browser with nothing to download or install.
- Coggle Mobile Apps Native iOS and Android applications of the Coggle mind mapping platform enabling users to view and edit their collaborative diagrams on mobile devices.
- Coggle Enterprise (On-Premise Deployment) Self-hosted enterprise deployment of Coggle that runs as an on-premise instance behind a corporate firewall, with Active Directory authentication, site licensing, SAML SSO, and enterprise-level support for security-sensitive organisations.
Quantifiable outcome
- Response time reduced from 60ms to 40ms (40% improvement) through infrastructure optimization
- +3 more outcomes
Companies that use Coggle
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Coggle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
Coggle partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Coggle competitors and assessment
Company assessmentBroad incumbents
- Microsoft Visio: Microsoft's longstanding flowcharting and diagramming product, deeply embedded in enterprise IT environments and integrated with Microsoft 365. Visio is comparable as the dominant professional flowcharting tool, against which Coggle's Visio export feature is explicitly positioned.
Direct peers
- Cacoo: Cloud-based diagramming and collaboration tool for flowcharts, wireframes, and mind maps, owned by Nulab. Cacoo overlaps with Coggle's flowcharting and team collaboration features and competes for SMB and team customers in the visual collaboration category.
- Lucidspark: Visual collaboration whiteboard from Lucid, focused on brainstorming, ideation, and team workshops. Lucidspark targets the same team-based planning and brainstorming use cases that Coggle's Organisation plan addresses.
- XMind: Cross-platform mind mapping application with both desktop and web/cloud versions. XMind competes for the same individual knowledge worker and learner segment that Coggle serves, with overlapping feature sets around branching diagrams and visual organization.
- Whimsical: Browser-based visual collaboration tool combining mind maps, flowcharts, wireframes, and docs. Whimsical targets a similar horizontal user base of product, design, and engineering teams and overlaps directly with Coggle's core mind mapping and flowchart offering.
- Lucidchart: Web-based diagramming and flowcharting platform with real-time collaboration, strong enterprise SSO, and Visio-style workflows. Lucidchart directly competes with Coggle's flowchart features and shares the same target customer profile for team and enterprise diagramming.
- MindMeister: A dedicated web-based mind mapping tool with real-time collaboration and integrations with MeisterTask. MindMeister is the closest pure-play mind mapping competitor to Coggle, targeting the same individual and team use cases.
- Mural: Enterprise-focused visual collaboration and digital whiteboard platform used for brainstorming, planning, and team workshops. Mural targets the same business team segment as Coggle's Organisation and Enterprise plans and competes on collaborative diagramming.
- Miro: The leading web-based visual collaboration platform offering whiteboarding, mind mapping, and diagramming with real-time collaboration. Miro is the most direct competitor to Coggle in the visual collaboration category and shares the browser-based, no-install, freemium GTM model.
Emerging players
- Milanote: Visual collaboration tool for creative work, allowing users to organize ideas, notes, and images on freeform boards. Milanote is comparable to Coggle as a visual thinking and brainstorming tool, though it skews more toward individual creatives and agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Coggle social profiles
Digital presenceCoggle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coggle leadership team
Management profileNumber of profiles
Profiles2 records
Coggle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coggle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coggle
What does Coggle do?
Coggle is a browser-based collaborative mind mapping and flowcharting application that lets users create, edit, and share visual diagrams in real time without installing any software. It is offered on a freemium basis, with paid individual, team, and enterprise subscriptions unlocking unlimited private diagrams, advanced flowchart shapes, SAML SSO, consolidated billing, and on-premise deployment options.
Is Coggle a public or private company?
Coggle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coggle founded?
Coggle was founded in 2013. It employs 1 to 10 people.
Where is Coggle based?
Coggle is headquartered in Cambridge, United Kingdom, in the Europe region.
How does Coggle make money?
Three revenue lines are on record. Subscription - Individual Plans are the primary driver. The others are subscription - Team Plans and enterprise Custom Pricing.
Who are Coggle's main competitors?
Microsoft Visio is listed as a broad incumbent. Direct peers are Cacoo, Lucidspark, XMind, Whimsical, Lucidchart, MindMeister, Mural and Miro. Milanote is listed as an emerging player.
Does Coggle have an API?
No public API is recorded for Coggle.
What industry is Coggle in?
Coggle's product category is Collaborative Mind Mapping Software. Its primary akta.pro industry code is BPAMAMAI, Whiteboarding & Visual Collaboration, with a secondary code of BPAMAOAK, GraphQL, gRPC & Modern API Protocols. Its NAICS code is 541430 and its SIC code is 7372.