What Socialfly does

Socialfly is a full-service digital marketing and public relations agency headquartered at 231 West 29th St in Manhattan, New York City. Founded in 2011-2012 by Stephanie Abrams and Courtney Spritzer as a female-founded and led firm, the company operates as a B2B professional services provider targeting enterprise and mid-market brands across verticals including consumer packaged goods, beauty, healthcare, entertainment, education, and media. Its service portfolio spans six core modules: marketing strategy and consultation, social media management across nine platforms (Instagram, TikTok, Facebook, Pinterest, Snapchat, LinkedIn, Twitter, Threads, YouTube), influencer marketing, creative production, paid media management (Paid Search, Paid Social, Programmatic, Audio, Connected TV), and SEO, supplemented by in-house photo and video production through Socialfly Studios.

The agency generates revenue through retainer agreements and project-based fees for marketing engagements, with pricing determined per client scope rather than disclosed publicly. Socialfly maintains a sales-led go-to-market motion, acquiring clients through direct outreach, website inquiries, case study visibility, and industry recognition. Its client roster includes recognizable brands such as Summit One Vanderbilt, Madison Square Garden, SlimFast, Aspen Dental, Max, invisibobble, IL Makiage, Conair, Alex and Ani, Wet Brush, Lorissa's Kitchen, Whisps, SkinnyFit, SimpliFed, Nodal, and American University of Antigua. Documented campaign outcomes include 729% engagement growth and 1,012% audience growth for Lorissa's Kitchen over nine months, 60% blended CPA reduction for Nodal over two months, and 40% below-goal CPA for Summit One Vanderbilt.

Socialfly has accumulated industry recognition including Shorty Awards, a 5-time Vega Award winner designation, two placements on the Inc. 5000 list of fastest-growing private companies, AdWeek 100 Fastest Growing Agencies, Inc. Female Founders 100 recognition, and a 2026 Top 25 Influencer Marketing Agencies listing. The company made one disclosed acquisition, Townhouse Digital, in October 2022 and maintains a Facebook/Meta Business Partner relationship. As a privately held LLC with 11-50 employees, Socialfly does not disclose revenue and has no disclosed venture capital backing or institutional funding rounds in the available record.

Name

Socialfly

Legal name

Socialfly, LLC

Website

https://socialflyny.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Socialfly is a New York City-based, female-founded full-service social media and digital marketing agency serving enterprise brands across CPG, beauty, healthcare, entertainment, education, and media with influencer marketing, paid media, social management, creative production, and SEO services.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD), Paid Social Media Buying (BPAFABAD)

Keywords

• Social media agency
• Influencer marketing services
• Paid media management
• Digital marketing services
• Creative production services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing Services Retainers and Project Fees: Socialfly generates revenue through marketing service engagements with brands, typically structured as retainer agreements or project-based fees for specific campaigns. Services include marketing strategy and consultation, social media management, influencer marketing, creative services, paid media, and SEO.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Socialfly is a full-service social media and digital marketing agency that provides brands with strategic development, creative production, social media management, paid media management, influencer marketing, and SEO services. Its offering is delivered through six core service modules plus an in-house production studio, Socialfly Studios, and is structured around customized retainers and project-based engagements for enterprise and mid-market brands.

Product overview

Socialfly is a female-founded and led social media agency based in New York City that provides a comprehensive suite of digital marketing services. The agency's offering consists of six core service modules: Marketing Strategy & Consultation, Social Media Management, Influencer Marketing, Creative Services, Paid Media, and SEO. Additionally, Socialfly Studios provides in-house production capabilities for photo and video content. The company specializes in full-funnel marketing strategies, combining organic social management with paid media amplification and influencer partnerships to drive brand awareness, engagement, and conversions for clients across various industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy & Consultation Strategic development and consulting services that provide brands with strategic direction and planning for their digital marketing initiatives, including audience definition and custom content strategies.
• Social Media Management Full-service social media management across Instagram, TikTok, Facebook, Pinterest, Snapchat, LinkedIn, Twitter, Threads, and YouTube, including custom imagery and video, cost-effective advertising campaigns, and community management.
• Influencer Marketing Development and execution of influencer marketing campaigns that align with brand mission and goals, leveraging award-winning strategies for digital word-of-mouth advertising across influencer tiers.
• Creative Services Creative production including graphic design, videography, photography, animation, and copywriting services for brand content creation across social and digital channels.
• Paid Media Paid media campaign management and execution across all paid media channels including Paid Search, Paid Social, Programmatic (Display and Video), Audio, and Connected TV, providing holistic solutions for maximizing results and returns.
• SEO Search engine optimization services to improve brand visibility and organic search performance.
• Socialfly Studios In-house photo and video production studio providing full-scale creative production capabilities for social content, digital, broadcast, print, and out-of-home materials.

Quantifiable outcome

• Aspen Dental campaign: 143K video views, 442K impressions, 16K+ engagements, 3% engagement rate, 143% view rate (vs 20% industry benchmark)
• +4 more outcomes

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Shelf: Influencer marketing agency with SaaS-style campaign infrastructure serving beauty, fashion, and lifestyle brands. Comparable in influencer campaign depth and brand-side enterprise orientation.
• Obviously: Full-service social media and influencer marketing agency serving enterprise brands with creative, strategy, and paid amplification. Closely comparable in service mix, enterprise client focus, and influencer-first positioning.
• HireInfluence: Boutique influencer marketing agency specializing in end-to-end campaign strategy, talent casting, and content production. Directly competes in influencer execution and is regularly listed alongside Socialfly in influencer agency rankings.
• Day One Agency: Social media and influencer marketing agency working with consumer brands across CPG, beauty, food & beverage, and entertainment. Similar size tier and service offering profile to Socialfly, often competing for the same enterprise brand retainers.
• MuteSix: Performance-focused social and influencer agency for DTC and e-commerce brands, with overlap on paid social, creative production, and influencer strategy. Comparable in mid-market brand focus and social-amplification model.
• Kairos Media: Social-first creative and influencer agency working with consumer and entertainment brands. Comparable in audience mix, social-led creative orientation, and mid-size boutique agency positioning.

Broad incumbents

• VaynerMedia: Larger social-first digital agency offering social media, paid media, influencer, and creative services to enterprise brands. Comparable as a direct competitor in social media management and influencer marketing, though significantly larger in headcount and client base.
• Tinuiti: Large independent performance marketing agency covering paid social, paid search, programmatic, and SEO. Overlaps with Socialfly's paid media, SEO, and full-funnel offerings for mid-market and enterprise clients.
• PMG: Independent digital agency of record offering paid media, social, SEO, and creative at scale. Comparable through paid media and SEO services for enterprise brands, but with a broader channel mix and larger headcount.

Emerging players

• Captiv8: Influencer marketing platform combined with agency services for brand and creator campaign management. Comparable through influencer marketing execution with an added technology angle that differentiates from Socialfly's pure-services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/socialfly
• Instagraminstagram.com/socialfly
• TikToktiktok.com/@socialfly
• Facebookfacebook.com/Socialfly
• LinkedInlinkedin.com/company/socialfly

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Socialfly