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Roof Maxx

Full company profile

uuid000682a

Namestring
Roof Maxx
Legal namestring
Roof Maxx Technologies LLC
Websiteurl
roofmaxx.com
Company typeenum
Private
Founded yearint
2017
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersWesterville, United States
HQ citystring
Westerville
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
roof rejuvenation services, asphalt shingle treatment, soy oil roof restoration, roof maintenance solutions, residential roofing services
Industry3 codes
1Roof Moss/Algae Removal & Roof Cleaning
CodeHSAGAKAJPrimaryYes
2Shingle Roof Repair & Replacement (Asphalt/Composite)
CodeHSAGAKABPrimaryNo
3Roof Repair & Leak Remediation
CodeHSAPAKABPrimaryNo
NAICS code2 codes
  • Roofing Contractors238160
  • Roofing Contractors23816
SIC code1 code
  • Asphalt Paving & Roofing Materials2950
Product category
Roof Maintenance Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Roof Rejuvenation Treatment Services
TypeProfessional Services
Description

One-time roof rejuvenation treatment service performed by certified dealers. Pricing is per-project based on roof size, complexity, and local market. The treatment costs up to 80% less than full roof replacement ($3,000-$6,000 for average home vs $20,000-$30,000 for replacement). Multiple treatments every 5 years can extend roof life by up to 15 years total.

roofmaxx.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Marketing or Sales, Personnel, Supply Chain, Operations
Pricing details1 tier
1Roof Rejuvenation Treatment - cost varies by property
ModelUnit PricingBilling cadencePay-as-you-go
Notes

For an approximately 2,000-square-foot home, Roof Maxx treatment typically costs $3,000-$6,000. This is approximately 80% less than the $20,000-$30,000 cost of full roof replacement. Pricing varies based on: roof height, steepness, size, complexity, material type, and state of residence. Additional tune-up services (replacing plumbing boots, sealing nail pops, caulking, cleaning) may add to total cost.

roofmaxx.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Roof Maxx provides a proprietary plant-based soy-oil roof rejuvenation treatment sprayed onto aging asphalt shingle roofs to restore lost petrochemical oils, flexibility, and weather resistance. Each treatment extends roof life by up to 5 years (and up to 15 years with repeat applications every 5 years) at roughly 20% of full roof replacement cost, and is delivered through a nationwide network of independently owned certified dealers who perform the assessment, a pre-treatment Roof Tune-Up, and the spray application.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Roof Maxx is a single, unified roof rejuvenation service centered on its plant-based roof restoration treatment. The core product is a proprietary soy-oil-based formula that restores flexibility to aging asphalt shingles, delivered by a nationwide network of locally-owned dealers. The company pairs its main rejuvenation treatment with an included Roof Tune-Up service that performs preliminary repairs (debris clearing, shingle replacement, nail sealing, flashing repair) before applying the treatment. This integrated approach allows the company to offer an alternative to full roof replacement at up to 80% less cost.

Product and service2 records
1Roof Maxx Roof Rejuvenation Treatment
CategoryRoof Rejuvenation Treatment
Description

A plant-based roof rejuvenation treatment sprayed onto aging asphalt shingles to restore lost petrochemical oils, flexibility, and weather resistance. Each application extends roof life by up to 5 years (up to 15 additional years with repeat treatments every 5 years) and costs up to 80% less than full roof replacement. Delivered to residential homeowners, multi-family property managers, and home sellers through a nationwide network of certified local dealers.

2Roof Tune-Up
CategoryRoof Preparation and Repair Service
Description

A pre-treatment roof preparation service performed before the Roof Maxx rejuvenation treatment, including debris clearing, replacement of damaged shingles, sealing of nail pops, inspection and repair of flashing and caulking, and replacement of plumbing boots. Available to homeowners through certified Roof Maxx dealers.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Roof Maxx is a proud partner of the Dave Thomas Foundation for Adoption, a nonprofit organization focused on finding forever homes for children in foster care. When customers restore a roof with Roof Maxx, the company contributes to helping find a forever home for a child waiting in foster care. The partnership connects roof restoration with adoption awareness and support.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Large regional and national roofing contractor focused on roof repair and replacement for residential customers. Comparable to Roof Maxx as they target the same homeowner segment and trade on roof-condition decisions, but they pursue full replacement revenue rather than rejuvenation.

TypeBroad incumbent
Description

One of the largest commercial roofing contractors in North America, providing roof replacement, repair, and maintenance services. Comparable as a broad incumbent that competes for the same roof maintenance and lifecycle-extension dollars, particularly in multi-family and commercial segments where Roof Maxx is expanding.

TypeBroad incumbent
Description

National commercial roofing services platform offering installation, repair, and maintenance across multiple roof systems. Comparable as a broad incumbent competing for the property-manager and multi-family roof maintenance wallet that Roof Maxx is targeting.

TypeBroad incumbent
Description

Regional residential and commercial roofing contractor offering roof repair and replacement services across the Southeast US. Comparable as a traditional roofing services competitor that homeowners compare against Roof Maxx when deciding between rejuvenation and replacement.

TypeBroad incumbent
Description

Major North American roofing contractor providing commercial roof installation, repair, and maintenance at scale. Comparable as a broad incumbent that could compete with Roof Maxx in the multi-family and commercial roof maintenance segment.

TypeEmerging player
Description

Tech-enabled residential roofing platform that streamlines roof inspections, insurance claims, and replacement projects. Comparable as an emerging player targeting the same digitally savvy homeowner making roof-replacement decisions, with overlapping dealer/contractor economics in some markets.

TypeEmerging player
Description

Manufacturer and contractor network for fluid-applied roof coatings, restoration, and maintenance systems. Comparable as an emerging alternative-restoration play that competes with Roof Maxx for property owners seeking to extend roof life without full replacement.

TypeOthers
Description

Provider of aerial imagery and roof-measurement analytics used by roofing contractors and insurance carriers. Comparable as an adjacent enabling technology provider that supports the roofing-services ecosystem in which Roof Maxx dealers operate, including insurance-claim workflows.

TypeOthers
Description

CRM and operations software built for roofing and exterior contractors. Comparable as an ecosystem enabler whose tools Roof Maxx dealers may use to run their businesses and which competing dealer networks could adopt to professionalize their operations.

TypeBroad incumbent
Description

Large commercial roofing contractor serving industrial, institutional, and multi-family clients across the US. Comparable as a broad incumbent competing for property-manager roof maintenance budgets that Roof Maxx is also targeting.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Roof Maxx

Roof Maintenance Servicesroofmaxx.com

Roof Maxx firmographics

Firmographics
Name
Roof Maxx
Legal name
Roof Maxx Technologies LLC
Website
https://roofmaxx.com
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
51–100 employees
Ownership category
akta.pro rank

Roof Maxx industry classification

Industry
Product category
Roof Maintenance Services
NAICS
Roofing Contractors (238160), Roofing Contractors (23816)
SIC
Asphalt Paving & Roofing Materials (2950)
akta.pro primary industry
Roof Moss/Algae Removal & Roof Cleaning (HSAGAKAJ)
akta.pro secondary industries
Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Roof Repair & Leak Remediation (HSAPAKAB)

Keywords

  • Roof rejuvenation services
  • Asphalt shingle treatment
  • Soy oil roof restoration
  • Roof maintenance solutions
  • Residential roofing services

Where Roof Maxx is headquartered

Location

Headquarters

HQ city
Westerville
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Roof Maxx business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Marketing or Sales, Personnel, Supply Chain, Operations

Revenue model

  1. Roof Rejuvenation Treatment Services: One-time roof rejuvenation treatment service performed by certified dealers. Pricing is per-project based on roof size, complexity, and local market. The treatment costs up to 80% less than full roof replacement ($3,000-$6,000 for average home vs $20,000-$30,000 for replacement). Multiple treatments every 5 years can extend roof life by up to 15 years total.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goRoof Rejuvenation Treatment - cost varies by property

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Roof Maxx product offering

Product offering

Core offering

Roof Maxx provides a proprietary plant-based soy-oil roof rejuvenation treatment sprayed onto aging asphalt shingle roofs to restore lost petrochemical oils, flexibility, and weather resistance. Each treatment extends roof life by up to 5 years (and up to 15 years with repeat applications every 5 years) at roughly 20% of full roof replacement cost, and is delivered through a nationwide network of independently owned certified dealers who perform the assessment, a pre-treatment Roof Tune-Up, and the spray application.

Product overview

Roof Maxx is a single, unified roof rejuvenation service centered on its plant-based roof restoration treatment. The core product is a proprietary soy-oil-based formula that restores flexibility to aging asphalt shingles, delivered by a nationwide network of locally-owned dealers. The company pairs its main rejuvenation treatment with an included Roof Tune-Up service that performs preliminary repairs (debris clearing, shingle replacement, nail sealing, flashing repair) before applying the treatment. This integrated approach allows the company to offer an alternative to full roof replacement at up to 80% less cost.

Differentiator

Problem solved

Functional benefit

Products and services

  • Roof Maxx Roof Rejuvenation Treatment A plant-based roof rejuvenation treatment sprayed onto aging asphalt shingles to restore lost petrochemical oils, flexibility, and weather resistance. Each application extends roof life by up to 5 years (up to 15 additional years with repeat treatments every 5 years) and costs up to 80% less than full roof replacement. Delivered to residential homeowners, multi-family property managers, and home sellers through a nationwide network of certified local dealers.
  • Roof Tune-Up A pre-treatment roof preparation service performed before the Roof Maxx rejuvenation treatment, including debris clearing, replacement of damaged shingles, sealing of nail pops, inspection and repair of flashing and caulking, and replacement of plumbing boots. Available to homeowners through certified Roof Maxx dealers.

Companies that use Roof Maxx

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Roof Maxx technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Roof Maxx partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Dave Thomas Foundation for AdoptioncoreStrategic or Co-development PartnerRoof Maxx is a proud partner of the Dave Thomas Foundation for Adoption, a nonprofit organization focused on finding forever homes for children in foster care. When customers restore a roof with Roof Maxx, the company contributes to helping find a forever home for a child waiting in foster care. The partnership connects roof restoration with adoption awareness and support.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Roof Maxx competitors and assessment

Company assessment

Broad incumbents

  • Bone Dry Roofing: Large regional and national roofing contractor focused on roof repair and replacement for residential customers. Comparable to Roof Maxx as they target the same homeowner segment and trade on roof-condition decisions, but they pursue full replacement revenue rather than rejuvenation.
  • CentiMark Corporation: One of the largest commercial roofing contractors in North America, providing roof replacement, repair, and maintenance services. Comparable as a broad incumbent that competes for the same roof maintenance and lifecycle-extension dollars, particularly in multi-family and commercial segments where Roof Maxx is expanding.
  • Tecta America: National commercial roofing services platform offering installation, repair, and maintenance across multiple roof systems. Comparable as a broad incumbent competing for the property-manager and multi-family roof maintenance wallet that Roof Maxx is targeting.
  • Baker Roofing Company: Regional residential and commercial roofing contractor offering roof repair and replacement services across the Southeast US. Comparable as a traditional roofing services competitor that homeowners compare against Roof Maxx when deciding between rejuvenation and replacement.
  • Flynn Group (Flynn Roofing): Major North American roofing contractor providing commercial roof installation, repair, and maintenance at scale. Comparable as a broad incumbent that could compete with Roof Maxx in the multi-family and commercial roof maintenance segment.
  • Greenwood Industries: Large commercial roofing contractor serving industrial, institutional, and multi-family clients across the US. Comparable as a broad incumbent competing for property-manager roof maintenance budgets that Roof Maxx is also targeting.

Emerging players

  • RoofClaim.com: Tech-enabled residential roofing platform that streamlines roof inspections, insurance claims, and replacement projects. Comparable as an emerging player targeting the same digitally savvy homeowner making roof-replacement decisions, with overlapping dealer/contractor economics in some markets.
  • American Weatherstar: Manufacturer and contractor network for fluid-applied roof coatings, restoration, and maintenance systems. Comparable as an emerging alternative-restoration play that competes with Roof Maxx for property owners seeking to extend roof life without full replacement.

Others

  • EagleView: Provider of aerial imagery and roof-measurement analytics used by roofing contractors and insurance carriers. Comparable as an adjacent enabling technology provider that supports the roofing-services ecosystem in which Roof Maxx dealers operate, including insurance-claim workflows.
  • JobNimbus: CRM and operations software built for roofing and exterior contractors. Comparable as an ecosystem enabler whose tools Roof Maxx dealers may use to run their businesses and which competing dealer networks could adopt to professionalize their operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Roof Maxx social profiles

Digital presence

Roof Maxx financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Roof Maxx leadership team

Management profile

Number of profiles

Profiles1 record

Roof Maxx funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Roof Maxx M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roof Maxx

What does Roof Maxx do?

Roof Maxx provides a proprietary plant-based soy-oil roof rejuvenation treatment sprayed onto aging asphalt shingle roofs to restore lost petrochemical oils, flexibility, and weather resistance. Each treatment extends roof life by up to 5 years (and up to 15 years with repeat applications every 5 years) at roughly 20% of full roof replacement cost, and is delivered through a nationwide network of independently owned certified dealers who perform the assessment, a pre-treatment Roof Tune-Up, and the spray application.

Is Roof Maxx a public or private company?

Roof Maxx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Roof Maxx founded?

Roof Maxx was founded in 2017. It employs 51 to 100 people.

Where is Roof Maxx based?

Roof Maxx is headquartered in Westerville, United States, in the North America region.

How does Roof Maxx make money?

One revenue line is on record: roof Rejuvenation Treatment Services.

Who are Roof Maxx's main competitors?

Broad incumbents on record are Bone Dry Roofing, CentiMark Corporation, Tecta America, Baker Roofing Company, Flynn Group (Flynn Roofing) and Greenwood Industries. Emerging players are RoofClaim.com and American Weatherstar. Others are EagleView and JobNimbus.

Does Roof Maxx have an API?

No public API is recorded for Roof Maxx.

What industry is Roof Maxx in?

Roof Maxx's product category is Roof Maintenance Services. Its primary akta.pro industry code is HSAGAKAJ, Roof Moss/Algae Removal & Roof Cleaning, with a secondary code of HSAGAKAB, Shingle Roof Repair & Replacement (Asphalt/Composite). Its NAICS code is 238160 and its SIC code is 2950.

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Live signals
EntrepreneurRaising Your Prices Can Help You Fight Rising Customer Acquisition Costs (But Only If You’re Careful)Raising prices to offset rising customer acquisition costs should be done slowly and transparently, with clear value communicated. Roof Maxx uses free assessments and repeat treatments to triple customer lifetime value, building trust that helps customers accept price increases.EntrepreneurBusiness Security Is a Myth. Here’s Why Only the Paranoid Survive.The author argues that chasing security is a losing strategy in an AI-disrupted landscape, advocating adaptability instead. Software stocks have lost over $1 trillion since early 2026 as AI tools eliminated many licenses, and the author cites Roof Maxx as an example of adapting to industry change. Leaders should stress-test paranoia to keep it productive rather than destructive.EntrepreneurHow to Know When Feedback Deserves Your Attention — and When It’s Just NoiseRoof Maxx's founder explains how to distinguish constructive feedback from noise, emphasizing that customer concerns deserve attention. The company monitors AI brand mentions for inaccuracies, using them to update marketing strategy and address false claims directly. This approach helps counter industry resistance and improve brand awareness.EntrepreneurI Started My Career With a Borrowed Ladder. Here’s How That Shaped the Way I Evaluate My Business Partners.The author shares a personal account of starting his career as a roofer in 1988, borrowing a ladder from his father to begin his business journey. This experience shaped his criteria for evaluating business partners, emphasizing the importance of integrity and commitment, ultimately leading to the creation of Roof Maxx, a company that offers a product for roof restoration. The narrative illustrates the evolution from a humble beginning to establishing a significant presence in the home services industry, emphasizing honesty and customer satisfaction.FinancialContent Business PageRoof Maxx Surpasses 20,000 Customer Reviews, Becomes Most-Reviewed Company in Roof MaintenanceRoof Maxx, a residential roof maintenance company founded in 2017, has surpassed 20,000 combined customer reviews across Google, Facebook, and HubSpot, becoming the most-reviewed roof maintenance company in America, with over 12,000 of those reviews on Google alone at a 4.9/5 star average. The milestone signals a broader shift in the home services sector where customer reviews have overtaken price and convenience as the primary decision factor for homeowners. The company views this achievement as validation of its market position and a foundation for its stated goal of becoming America's largest roof maintenance company.EntrepreneurWhy the Best Startup Ideas Often Start with a ‘No’The author argues that waiting for outside validation before acting on an idea will cost opportunities, and recommends investigating gatekeepers' 'no' responses instead. He cites his company Roof Maxx, which developed a roof restoration product after being told no viable solution existed. He advises founders to fight skeptics but then forgive them once their value is recognized.NewswireFrom "Rejuvenation" to "Restoration": Roof Maxx Rebrands to Encompass the Full Scope of Its Signature ServiceRoof Maxx has rebranded to emphasize a holistic "roof restoration" service that combines professional assessments, minor repairs, and its signature asphalt shingle treatment. The company launched new free educational resources and a cost estimator tool to highlight the financial and environmental benefits of maintenance over full roof replacement.openPR.comRoof Maxx of S Tacoma, WA, Introduces Cost-Effective Roof Rejuvenation ServicesRoof Maxx of S Tacoma, WA announced the availability of cost-effective roof rejuvenation services for homeowners in the Tacoma area, using a plant-based, soy-derived treatment designed to restore flexibility and extend the lifespan of aging asphalt shingle roofs.EntrepreneurThe Move Young Workers Are Making As AI Upends Career PathsThe author argues that AI replacing entry-level white-collar positions is driving young workers toward skilled trades careers, citing research showing only 30% of post-secondary graduates land entry-level jobs in their chosen field as of 2025. The piece uses the author's own company, Roof Maxx, as a case study, noting it grew from a single Ohio dealership in 2019 to hundreds across the United States and Canada, while also referencing that roof-related insurance claims reached over $30 billion in 2024. The author contends that America's aging infrastructure and growing demand for tangible products and services present opportunity for tradespeople and entrepreneurs despite pressures like rising material costs.FinancialContent Business PageRoof Maxx of S Tacoma, WA Strengthens Local Roofing Services and Sustainability EffortsRoof Maxx of S Tacoma, WA announced an expansion of its local roofing service practices, focusing on prolonging roof life, improving inspection clarity, and strengthening coordination with neighborhood stakeholders. The dealer is enhancing assessment protocols, documentation practices, and quality checks to ensure consistent treatment coverage across shingle surfaces for residential and light commercial properties. The company also intends to strengthen relationships with local contractors, supply partners, and neighborhood associations to support coordinated service windows and material logistics.