F45 Training

What F45 Training does

F45 Training is a global functional fitness franchise company founded in 2011 in Australia and now operating approximately 1,500 franchised studios across more than 50 countries spanning North America, LATAM, Europe, Asia, Oceania, Africa, and the Middle East. Its core product is a 45-minute group class that combines high-intensity interval training (HIIT), circuit training, and functional training, drawn from a proprietary library of more than 5,000 exercises and 80+ workout variations spanning cardio, resistance, hybrid, and recovery modalities. The company's central technology assets are the F45 Training mobile app (studio discovery, class booking, challenges, meal plans, at-home workouts, and progress tracking) and the LionHeart heart-rate performance tracking system, which together capture member engagement telemetry and surface longitudinal results.

F45 operates a franchise-based business model in which independent franchisees operate studios and collect consumer membership fees, while the corporate entity (F45 Training Holdings Inc.) earns revenue through initial franchise fees, ongoing royalties, the F45 Training app/digital subscriptions, branded merchandise (including a co-branded Reebok collection), and partnership/license income from brands such as Samsung (TV distribution via Daily+), iFIT (at-home content licensing), Red Bull (Peak500 competition), HYROX (event partnership), Joi + Blokes (telehealth diagnostics and supplements), and EGYM Hussle (corporate wellness channel). In March 2025, F45 unveiled FIT House of Brands as its unifying parent company, repositioning F45 as the anchor brand within a multi-brand fitness, recovery, and wellness ecosystem. The company is led by CEO Tom Dowd and is privately held; no revenue, funding, or institutional ownership details are disclosed in the available data.

Name

F45 Training

Legal name

F45 Training Holdings Inc.

Website

https://f45training.in

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

F45 Training is a global functional fitness franchise operating ~1,500 studios across 50+ countries, offering 45-minute HIIT/circuit/functional group classes, the F45 Training app, LionHeart performance tracking, and a partnership ecosystem spanning Reebok, Samsung, iFIT, Red Bull, and Joi + Blokes under parent FIT House of Brands.

Ownership category

akta.pro rank

Product category

Group Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

HIIT & Circuit Bootcamps (HSADABAA), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Group fitness training
• Functional training classes
• HIIT circuit training
• Fitness franchise studios
• Boutique fitness membership

Headquarters

HQ city

Coimbatore

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Franchise Membership Fees: F45 operates through approximately 1,500 franchised studios globally. Franchise owners pay franchise fees and ongoing royalties, while members pay studio membership fees for access to classes.
2. Digital App Subscriptions: F45 Training app provides at-home workouts, meal plans, challenge participation, and fitness tracking for members, generating additional recurring revenue.
3. Merchandise Sales: F45 Shop sells branded apparel and accessories, including Reebok co-branded products through the multi-year Reebok partnership.
4. Corporate Wellness Partnerships: F45 generates revenue through corporate fitness partnerships, such as the EGYM Hussle network partnership expanding access to employees and healthcare clients.
5. iFIT Content Licensing: Partnership with iFIT to license and stream F45 workouts on iFIT's at-home streaming platform, creating new revenue through content licensing while driving studio conversion through complimentary class unlocks.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

F45 Training delivers 45-minute functional group fitness classes that combine HIIT, circuit training, and functional training through a global network of franchised studios. Members access a 5,000+ exercise and 80+ class content library spanning cardio, resistance, hybrid, and recovery modalities, supported by certified trainers and an integrated mobile app for booking, progress tracking, and at-home workouts. The company also monetizes through branded merchandise, corporate wellness partnerships, and content licensing to streaming platforms such as iFIT and Samsung Daily+.

Product overview

F45 Training is a functional group fitness company offering 45-minute classes combining HIIT, circuit training, and functional training with over 5,000 exercises and 80+ workout types (cardio, resistance, hybrid, recovery). The core offering includes studio-based group training with certified trainers and an integrated mobile app enabling studio finding, class booking, global challenges, meal planning, LionHeart heart rate tracking, and at-home workouts. The product portfolio extends through brand partnerships including Reebok (performance footwear, apparel, wearables), Samsung TV distribution (Daily+), and iFIT streaming. F45 operates under FIT House of Brands parent company, serving approximately 1,500 franchises globally. Key branded offerings include Peak500 competition event, F45 Challenge programs, F45 Fit Rewards loyalty program, and Welcome Week intro initiative. Recent partnerships with Joi + Blokes (telehealth diagnostics and supplements) and EGYM Hussle (corporate fitness network) expand the ecosystem beyond traditional fitness into holistic wellness.

Differentiator

Problem solved

Functional benefit

Brands

• PEAK500: A 30-minute standardized hybrid fitness competition with 5 stations, launched in partnership with Red Bull, designed to become a recurring global fitness event.
• LIONHEART

Products and services

• F45 Training Functional Group Fitness Classes 45-minute functional group fitness classes combining HIIT, circuit training, and functional training, with 5,000+ exercises and 80+ class variations (cardio, resistance, hybrid, recovery), delivered by certified trainers at franchised studios. Designed for individual consumers seeking time-efficient, community-driven training.
• F45 Training Mobile App

Quantifiable outcome

• Members report transformative fitness results including significant weight loss (45lbs+ reported)
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered secondary, flagship and core.

• EGYM HusslesecondaryChannel Partner/ Reseller/ Distributor · 9 April 2026A partnership between F45 Stockbridge and EGYM Hussle expanded access to fitness services in Edinburgh, offering F45's workouts through the EGYM Hussle network to employees and healthcare clients of providers such as AXA Health and Bupa. The collaboration aims to enhance engagement and reach new audiences for F45 through EGYM Hussle's corporate-focused fitness network operating across the UK, Europe, and the US.
• Red BullflagshipGTM or Marketing Partner · 16 March 2026F45 Training launched Peak500, a new 30-minute hybrid fitness competition, as a global partner alongside Red Bull. The competition debuted with optional workouts ahead of a March 28 live global leaderboard event, representing F45's first branded fitness event designed to become a major fixture on the global fitness calendar. F45 CEO Tom Dowd outlined vision for Peak500 to establish F45 and Red Bull as central to functional fitness competition globally.
• HYROXcoreStrategic or Co-development Partner · 11 March 2026F45 Training extended its partnership with HYROX as an Official Global Gym Partner, spanning 12 premium events across four continents in 2026, anchored by F45's Title Partnership at the HYROX Washington DC – Americas Regional Championships. The partnership includes F45 Lounge activations, community shakeout runs, co-branded training content, and member programs at F45 studios and event venues, leveraging shared focus on functional fitness to expand global communities.
• Joi + BlokescoreStrategic or Co-development Partner · 6 January 2026F45 Training announced a two-year partnership with Joi + Blokes, naming it the fitness brand's Official Diagnostics and Personalized Supplements Partner. The partnership integrates Joi + Blokes' lab testing, hormone and metabolic health programs, GLP-1 treatments, and supplement offerings into F45's member experience through digital integration and exclusive offers. This reflects the growing gym-as-clinic trend where fitness brands partner with telehealth providers to expand holistic wellness offerings.
• iFITcoreTechnology or Integration · 8 December 2025iFIT and F45 Training announced a strategic partnership in which iFIT licenses and streams F45's functional workouts on its at-home streaming platform while the brands co-produce new digital fitness content. Starting January 8, 2026, eligible iFIT subscribers who complete co-produced workouts unlock one complimentary in-studio F45 Training class per month. The partnership aims to leverage iFIT's global platform and production capabilities to drive subscriber engagement and convert at-home users into F45 studio members.
• iFIT (Strategic Partnership)coreStrategic or Co-development Partner · 8 December 2025F45 Training's strategic partnership with iFIT (announced December 2025) highlighted in market research as one of the key strategic partnerships in connected fitness, alongside Peloton's partnership with Johnson Fitness & Wellness.
• ReebokflagshipStrategic or Co-development Partner · 16 October 2025Reebok and F45 Training announced a multi-year global partnership making Reebok the official partner for performance footwear, apparel, and wearables. The collaboration includes launching the Reebok Smart Ring, outfitting all F45 coaches with custom uniforms in 2026, debuting an exclusive co-branded member collection anchored by the Nano training shoe franchise, and custom Reebok x F45 workouts, athlete-led classes, and events including activations in Boston, London, Sydney, and New York.
• SamsungcoreTechnology or Integration · 12 November 2024Samsung Electronics partnered with F45 Training to become the first functional training franchise delivering science-backed workouts on Samsung TVs. The partnership provides free access to a library of diverse workouts including cardio, strength, hybrid, and recovery sessions through Samsung Daily+ service on 2024 Samsung TVs, enhancing at-home fitness and embedding innovative digital experiences into Samsung's smart TV platform.
• FIT House of BrandscoreOthersF45 Training unveiled FIT as its unifying parent company, a multi-brand ecosystem encompassing F45 Training and other fitness and wellness brands. FIT House of Brands serves approximately 1,500 franchises globally and is positioned to pave the way for holistic wellness beyond traditional fitness training.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• CrossFit (Affiliates): CrossFit's global affiliate network operates functional fitness group training with similar HIIT and varied modality programming to F45. While CrossFit affiliates are independently owned and use distinct branding, they compete for the same functional fitness consumer segment with comparable class formats.

Others

• HYROX: HYROX is both an F45 partner and a related fitness competition brand hosting standardized indoor hybrid fitness events globally. While not a direct studio competitor, HYROX's competitive event format overlaps with F45's Peak500 offering and serves as both ecosystem partner and adjacent category participant.
• iFIT: iFIT is F45's streaming and content licensing partner, but also a competitor in the connected fitness space. Both operate subscription-based digital fitness platforms offering workout content, with iFIT providing at-home alternatives that could substitute for in-studio F45 attendance.

Direct peers

• 9Round Fitness: 9Round is a franchised boutique fitness concept offering 30-minute kickboxing/HIIT circuit workouts. It competes directly with F45 in the time-efficient group training category, with a similar franchise-driven growth model and comparable target demographic.
• Burn Boot Camp: Burn Boot Camp is a U.S.-based franchise of group functional training camps focused on strength and conditioning, with a community-driven culture similar to F45's positioning. It competes for the same fitness-minded consumer seeking coached, community-oriented group workouts.
• Orangetheory Fitness: Orangetheory Fitness operates the most directly comparable business model to F45: a global franchise of group HIIT studios using heart rate-monitored training, structured 45-60 minute classes, and a technology-enabled member experience. Both compete for the same time-constrained consumer seeking efficient, data-driven workouts.
• Barry's Bootcamp: Barry's is a global boutique fitness franchise specializing in high-intensity interval and strength training classes delivered in a premium studio environment. It targets the same consumer demographic as F45 with a similar premium price point and franchise-driven global expansion model.

Broad incumbents

• Peloton Interactive: Peloton operates one of the largest connected fitness subscription platforms with class content and community features analogous to F45's app offering. While primarily at-home-focused, it competes for the same share of consumer fitness spending and time, particularly with F45's digital distribution through iFIT and Samsung.
• Gold's Gym: Gold's Gym is a long-established global fitness franchise with a broad membership model including group training offerings. While less specialized than F45 in functional training, it competes for the same consumer fitness spending and operates through a similar franchise distribution model in India.

Regional players

• Cult.fit (Cultfit by Cure.fit): Cult.fit is India's largest fitness chain offering group training, HIIT, strength, and conditioning across multiple formats including its own branded studios. As the dominant homegrown competitor in the Indian market, it represents the most direct regional peer for F45's Coimbatore franchise location.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/f45_india
• Facebookfacebook.com/F45annanagar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F45 Training