What PSM Marketing does

PSM Marketing is a privately held, woman-owned virtual marketing agency founded in 1997 by Terrie S. Wheeler in Minnesota and operating under the legal name Professional Services Marketing, LLC. The firm positions itself as an outsourced marketing department for clients who cannot cost-justify a full in-house team, serving law firms, contractors, green energy companies, non-profits, recruiting/staffing firms, and small businesses primarily in Minnesota and across the United States. PSM is co-led by Founder/President Terrie S. Wheeler and Partner Michelle R. Wheeler in a mother-daughter equity partnership formalized in 2019, with a team of 30+ marketing professionals covering copywriting, web development, graphic design, SEO, social media, and marketing technology. The company is WBENC-certified as a Women's Business Enterprise (2022) and operates from headquarters in St. Paul, MN.

The core product is Outsourced Marketing Services, delivered in two phases: Phase I consists of one-time foundation projects (branding, logo design, website development, SEO audits) and Phase II is an ongoing monthly retainer covering SEO, AI search optimization, social media management, content, digital communications, and special projects. Pricing ranges from $2,500 to $15,000 per month for outsourced marketing and $5,000 to $15,000 per month (or $150–$300/hour) for fractional CMO services, with a 20% discount for BIPOC-, women-, and LGBTQIA+-owned businesses and a separate 20% non-profit discount. Additional revenue lines include the Quickstart Marketing Package (12-month subscription for budget-constrained solo practitioners and small businesses), 1-on-1 marketing coaching, and webinars/video production. The firm's go-to-market is consultative direct sales augmented by inbound website leads, free marketing assessments, and discovery calls.

PSM is differentiated by 25+ years of professional services specialization, particularly legal marketing ethics expertise inherited from Terrie Wheeler's prior in-house law firm career, and by its proprietary Four Pillars of Marketing™ framework. The firm is bootstrapped with no external funding rounds or institutional investors, is privately held under family ownership, and most recently expanded its service portfolio with AI Search Optimization targeting generative-AI search engines. Distribution is omnichannel across Facebook, X, Instagram, LinkedIn, YouTube, blog content, email newsletters, and earned media; the firm was recognized in 2026 as a top agency in St. Paul for website development, digital marketing, and branding.

Name

PSM Marketing

Legal name

Professional Services Marketing, LLC

Website

https://psm-marketing.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

PSM Marketing is a woman-owned, virtual marketing agency founded in 1997 that serves as an outsourced marketing department for law firms, contractors, green energy companies, non-profits, recruiting firms, and small businesses across the US, delivering retainer-based strategy, branding, web, SEO, and AI search optimization services.

Ownership category

akta.pro rank

Product category

Professional Services Marketing

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industry

Paid Social Advertising Management (MPAAACAC)

Keywords

• Outsourced marketing services
• Professional services marketing
• Fractional CMO services
• Law firm marketing
• Marketing agency consulting

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Outsourced Marketing Services (Monthly Retainer): PSM serves as the client's outsourced marketing department for a fixed monthly fee, providing ongoing services including SEO, AI search optimization, social media management, copywriting, graphic design, website maintenance, e-communications, marketing coaching, and special projects. Phase II engagements operate on a fixed monthly retainer model with continuous delivery.
2. Phase I — One-Time Strategic Projects: Initial engagement phase consisting of one-time projects including logo creation, rebranding, website development, SEO audits, print material design, and strategic marketing assessment. These projects establish the marketing foundation before transitioning to ongoing Phase II retainer work.
3. Fractional CMO / CMO for Hire: Part-time executive-level marketing leadership provided on a fractional basis, offering strategic guidance, campaign oversight, team management, and budget management. Serves as an alternative to hiring a full-time CMO.
4. Quickstart Marketing Package: A scaled-down, entry-level marketing package for solo practitioners and small businesses. Combines strategy, branding, website development, SEO, and ongoing marketing services at an accessible price point, payable over 12 months.
5. 1-on-1 Marketing Coaching: Personalized marketing coaching for individual professionals (lawyers, consultants, small business owners), including marketing assessments, sales and marketing plan development, and ongoing accountability sessions via video or telephone.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

PSM Marketing serves as an outsourced marketing department for professional services firms, providing a full team of 30+ marketing professionals (strategists, copywriters, web developers, SEO experts, designers, social media specialists) for a fixed monthly fee. Services span strategy, branding, websites, SEO, AI search optimization, digital communications, social media management, and content marketing, delivered virtually through a two-phase engagement model (one-time foundation projects followed by ongoing monthly retainer work).

Product overview

PSM Marketing is a full-service professional services marketing agency that operates as a virtual outsourced marketing department. The core offering is Outsourced Marketing Services, delivered through a two-phase approach (Phase I for foundational one-time projects and Phase II for ongoing monthly marketing). Related service packages include the Quickstart Marketing Package for budget-conscious solo practitioners, CMO for Hire and Fractional Marketing Services for executive-level leadership access, and Marketing Coaching for one-on-one professional development. Core service modules include Marketing Strategy, Website Development, Branding/Logo Design, SEO, AI Search Optimization, and Digital Communications. The company specializes in serving specific industry verticals including Law Firms (with practice-area specializations), Contractors, Green Energy companies, Non-Profits, Recruiting Firms, and Small Businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsourced Marketing Services Comprehensive outsourced marketing solution where PSM serves as the client's full-service virtual marketing department. Delivered through Phase I (one-time foundation projects including website development, branding, and SEO audit) followed by Phase II (ongoing monthly services including SEO, AI search optimization, social media management, copywriting, and special projects). Targeted at professional services firms seeking a complete marketing team without in-house hire.
• Quickstart Marketing Package A scaled-down, affordable marketing package combining strategy, branding, website development, SEO, and ongoing marketing services into one comprehensive solution for solo practitioners, startups, and small businesses on a limited budget.
• CMO for Hire Fractional Chief Marketing Officer service providing executive-level marketing leadership on a part-time, project-based, or flexible basis. Includes strategy development, brand positioning, digital marketing management, team leadership, and analytics reporting for firms that need CMO expertise without a full-time hire.
• Fractional Marketing Services Part-time or project-based marketing leadership allowing businesses to access top-tier marketing expertise without full-time hire commitment. Includes fractional CMO and specialized marketing consultant services tailored to business needs.
• Marketing Coaching One-on-one marketing coaching for individual professionals (lawyers, consultants, small business owners), including marketing assessments, customized sales and marketing plan development, and ongoing accountability sessions via video or telephone.
• Law Firm Marketing Specialized marketing services for law firms across multiple practice areas including business/corporate, criminal defense, divorce/family, employment, estate planning, litigation, personal injury, real estate, and solo/small law firms. Includes practice group marketing and compliance-aware marketing reflecting legal advertising ethics.
• Contractor Marketing Marketing services tailored for contractors and construction firms dealing with seasonal demand cycles, helping maximize seasonal work while maintaining brand awareness during off-seasons. Services include website development, SEO, social media, branding, seasonal marketing strategy, lead generation, Google Ads, and AI search optimization.
• Green Energy Marketing Marketing services for green energy companies and sustainable/renewable energy firms seeking to navigate a complex and rapidly changing industry landscape. Services include content marketing, social media management, email marketing, SEO optimization, lead generation, and brand positioning.
• Non-Profit Marketing Marketing services for non-profit organizations focused on constituent communication and fundraising. Services include brand messaging, website development, donor acquisition, membership growth, fundraising strategy, digital communications, and social media management.
• Recruiting Firm Marketing Marketing services for staffing and recruiting firms needing to reach both clients (employers) and candidates effectively. Includes email marketing, social media management, content creation, SEO, and targeted marketing strategies.
• Small Business Marketing Scalable marketing services for solo practitioners, startups, and small businesses seeking professional marketing support at accessible price points. Includes the full range of marketing services scaled to budget: strategy, branding, website development, SEO, social media, and content creation.

Quantifiable outcome

• Minneapolis Employment Law Firm increased revenue by $1.5 million over 3 years through comprehensive outsourced marketing
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• WebFX: Large established digital marketing agency offering SEO, web design, and content services at scale across many industries — competes with PSM in the SMB and professional services space as a much larger incumbent.
• SmartSites: Established full-service digital agency offering web design, SEO, PPC, and social media to SMBs nationally — broader portfolio but directly overlaps with PSM's outsourced marketing scope.

Direct peers

• Rankings.io: SEO-focused agency serving personal injury and law firms with retainer-based digital marketing — competes with PSM's law firm vertical on similar SEO-led, monthly engagement structure.
• Comrade Web Agency: Digital marketing agency serving SMBs in legal, professional services, and e-commerce — directly comparable client verticals and outsourced marketing delivery model.
• LYFE Marketing: Digital marketing agency providing social media management, SEO, and content marketing to small businesses — closely comparable outsourced marketing offering to PSM's SMB and solo practitioner segment.
• Fishbat Media: Full-service digital marketing agency serving SMB and mid-market clients with social media, SEO, content, and branding services — overlapping offering and target client profile with PSM.
• Disruptive Advertising: Full-service digital marketing agency providing paid media, SEO, and lifecycle marketing to mid-market and SMB clients — comparable outsourced marketing model and target client size.
• Thrive Internet Marketing Agency: Mid-sized full-service digital agency offering web design, SEO, social media, and content marketing to SMBs and professional services firms across the U.S. — competes with PSM across multiple verticals.
• Hennessey Digital: Legal marketing agency providing SEO, paid media, and website design for law firms; competes with PSM for legal clients seeking performance-driven outsourced marketing services.
• LawRank: Specialized digital marketing agency focused exclusively on law firms, offering SEO, web design, and content marketing — directly comparable to PSM's law firm marketing vertical and outsourced marketing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PSMCoaches
• YouTubeyoutube.com/channel/UCyPlrhQ60Z3HCIpT0-aQF4A
• Facebookfacebook.com/PSMMarketingLLC
• LinkedInlinkedin.com/company/psm-marketing-llc
• Instagraminstagram.com/psmmarketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSM Marketing