Travalyst

Name

Travalyst

Legal name

Travalyst

Website

https://travalyst.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Travel Sustainability Data Infrastructure

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Carbon Accounting & Sustainability Management for Travel (THALAMAK)

akta.pro secondary industries

Sustainability & Carbon Emissions Reporting (Business Travel) (THACAOAG), Sustainability & Carbon Tracking for Business Travel (THAKANAN), Corporate Travel Analytics, Reporting & Carbon/ESG Tracking (THALANAJ), Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE)

Keywords

• Sustainable travel data
• Flight emissions modeling
• Travel sustainability coalition
• Accommodation sustainability data
• Travel emissions API

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Coalition Membership / Partner Contributions: As an independent not-for-profit, Travalyst is funded by its coalition of leading travel and technology brands (Amadeus, BCD, Booking.com, Expedia Group, Google, Mastercard, Pitchup.com, Sabre, Skyscanner, SQUAKE, The Travel Corporation, Trip.com Group, Tripadvisor, Visa, Beyond Green, Travelport). The coalition represents a combined market cap of nearly $3 trillion. Partner contributions fund the organization's operations, technology development, and advocacy work. Specific financial terms of membership are not publicly disclosed.
2. Strategic Philanthropy and Grants: Travalyst has received support from aligned foundations and philanthropists. The Weeva platform was initially developed as a vision of the Oppenheimer family, known for conservation and sustainable travel investments, before being acquired by Travalyst. The non-profit model enables Travalyst to seek grants and philanthropic funding for specific initiatives.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Travalyst builds and operates shared sustainability data infrastructure for the global travel and tourism industry. Its core offerings include the Data Hub (a centralized platform that ingests, processes, and distributes accommodation sustainability data), the Travel Impact Model (a science-based flight CO2e emissions API), and the Certifications Initiative (a regulatory compliance mechanism aligned with the EU ECGT Directive). The coalition distributes these tools through 15+ global travel and technology partners including Booking.com, Expedia, Google, Trip.com, Amadeus, Sabre, and Travelport.

Product overview

Travalyst is a non-profit coalition that serves as a technology and data infrastructure provider for the travel and tourism industry's sustainability transformation. The core offering consists of three interconnected products: the Data Hub (centralised sustainability data platform), the Travel Impact Model (flight emissions calculation API), and the Certifications Initiative (regulatory compliance mechanism for sustainability labels). The Weeva platform was acquired and repurposed to enable the Data Hub. The coalition scales these products through 15+ major travel and technology partners (including Google, Booking.com, Expedia, Trip.com, Amadeus, Visa, Mastercard) who integrate Travalyst's tools into their platforms, reaching billions of travellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Hub Centralised interoperability platform that ingests sustainability data from travel operators and data providers, processes it into clear, compliant, and comparable formats, and distributes it to booking platforms, corporate travel management, and policymakers. Currently focused on the accommodation sector with carbon emissions, sustainability attributes, and certifications data, with plans to expand to rail and other transport modes. Built-in data validation (duplicate detection, anomaly flagging, hierarchy rules); GHG Protocol compliant in launch version.
• Travel Impact Model (TIM) Transparent, science-based flight emissions calculation model developed by Google in collaboration with Travalyst. The TIM calculates passenger-level CO2e using flight schedule data, fuel burn estimates, seat configuration, load factors, and incorporates upstream emissions and Kyoto gases. Available via API, Google Sheets add-on, or SFTP dataset transfer. Free and publicly available to all platforms, airlines, TMCs, and organizations globally. Governed by the ICCT-chaired TIM Advisory Committee.
• Certifications Initiative Mechanism that supports certification schemes, accommodation providers, and booking platforms in preparing for EU regulation (Empowering Consumers for the Green Transition Directive). The initiative provides a transparent list of certification schemes that self-declare compliance with ECGT criteria, offering industry-wide visibility into compliant schemes. The list is hosted on the Data Hub and openly accessible.

Quantifiable outcome

• Flight emissions estimates have been displayed in over 130 billion searches globally, empowering travellers to see and compare environmental impact at the point of booking.
• +7 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

25 partnerships are on record, tiered core, strategic, operational, tactical and advisory.

• AmadeuscoreStrategic or Co-development PartnerAmadeus is a coalition partner providing technology infrastructure for the travel industry (airlines, airports, hotels, travel agencies). Through Travalyst, Amadeus integrated the Travel Impact Model for travel agents globally. Amadeus' Tech4Impact programme (skills-based volunteering) accelerated Data Hub development, resulting in a native mobile app launch for offline field-based sustainability data capture. Amadeus has also partnered with CHOOOSE for carbon offsetting options.
• BCDcoreStrategic or Co-development PartnerBCD Travel is a leading travel management company and coalition partner. BCD integrates the Travel Impact Model for corporate travel emissions reporting and has developed a framework for sustainable corporate travel (Travel Smart, Travel Better, Source Sustainably, Offset Responsibly). BCD has welcomed Travalyst's Certifications Initiative 2.0 as an important step toward greater transparency.
• Booking.comcoreStrategic or Co-development PartnerBooking.com is a founding coalition partner and one of the world's largest OTAs. It adopted Travalyst's accommodation sustainability attribute framework (60+ attributes) and displays certification schemes aligned with Travalyst criteria. Booking.com integrates the Travel Impact Model for flight emissions estimates. Research by Booking.com shows 83% of travellers want sustainable travel options, driving demand for Travalyst's data infrastructure.
• Expedia GroupcoreStrategic or Co-development PartnerExpedia Group is a founding coalition partner and major OTA. It adopted Travalyst's accommodation sustainability attribute framework and integrated the Travel Impact Model. Expedia Group's research found 7 in 10 people feel overwhelmed by starting the process of being a more sustainable traveller, validating Travalyst's mission to simplify sustainability information at point of booking.
• GooglecoreStrategic or Co-development PartnerGoogle is a founding coalition partner and co-developer of the Travel Impact Model with Travalyst. Google integrated the TIM into Google Flights and Google Search (showing train alternatives), and displays accommodation certifications aligned with Travalyst criteria. Google's TIM Advisory Committee (chaired by ICCT) provides governance for the model's evolution. Google also participated in corporate travel emissions case studies with Sabre.
• MastercardcoreStrategic or Co-development PartnerMastercard is a founding coalition partner providing global payment infrastructure. As part of the coalition, Mastercard contributes to shared sustainability data standards and amplifies the reach of sustainability information through its payment network and commercial relationships.
• SabrecoreStrategic or Co-development PartnerSabre is a coalition partner and leading GDS provider powering travel agents worldwide. Sabre integrated the Travel Impact Model for flight emissions estimates. Collaborated with Google on a case study demonstrating that smarter flight choices (e.g., lower-emitting same-day flights) could reduce corporate travel emissions by ~10%.
• SkyscannercoreStrategic or Co-development PartnerSkyscanner is a founding coalition partner and global metasearch platform. It integrated the Travel Impact Model for flight emissions estimates and allows filtering by low-emissions vehicles for car rentals. Skyscanner research on traveller trends supports Travalyst's mission and data-driven approach.
• The Travel CorporationcoreStrategic or Co-development PartnerThe Travel Corporation is a coalition partner — a global travel company operating hotels, resorts, and tours under brands including TreadRight Foundation, bringing sustainable tourism expertise and operator perspective to the coalition.
• Trip.com GroupcoreStrategic or Co-development PartnerTrip.com Group is a founding coalition partner and one of Asia's largest online travel agencies. It integrated the Travel Impact Model, partnered with CHOOOSE for flight carbon offsetting, and hosts the annual Envision Global Partner Conference where Prince Harry delivered a keynote. Trip.com announced a $100 million Tourism Innovation Fund at Envision 2025. International outbound bookings exceeded 120% of pre-pandemic levels in Q1 2025.
• TripadvisorcoreStrategic or Co-development PartnerTripadvisor is a founding coalition partner and the world's largest travel guidance platform. As part of the coalition, Tripadvisor contributes to shared sustainability data standards and reaches travellers with consistent sustainability information at scale.
• VisacoreStrategic or Co-development PartnerVisa is a founding coalition partner providing global payment infrastructure. As part of the coalition, Visa contributes to shared sustainability data standards and amplifies the reach of sustainability information through its extensive commercial network.
• Beyond GreencoreStrategic or Co-development PartnerBeyond Green, a global community promoting sustainable travel operated by Preferred Travel Group, joined Travalyst as a hospitality sector partner. It contributes insights from member hotels to develop new sustainability tools, data systems, and industry policies, and gains access to Travalyst's Data Hub for consistent sustainability information.
• Pitchup.comcoreStrategic or Co-development PartnerPitchup.com, a major camping and outdoor accommodation booking platform, joined the Travalyst coalition, bringing expertise in the outdoor/adventure accommodation sector and expanding the coalition's reach into this segment.
• TravelportcoreStrategic or Co-development PartnerTravelport is a coalition partner and leading GDS provider. It integrated the Travel Impact Model, enabling emissions data across its platform for travel agents globally. Travelport powers technology for travel bookings across airlines, hotels, and car rentals.
• SQUAKEcoreTechnology or IntegrationSQUAKE is a coalition partner and climate technology platform. Travalyst is integrating SQUAKE's rail emissions methodology and technological infrastructure into the Data Hub, prototyping technical integration for rail emissions information. SQUAKE's Rail Emissions Model (REM) is being reviewed for compliance and accuracy, advancing Travalyst's multimodal transport strategy.
• GreenviewstrategicStrategic or Co-development PartnerTravalyst entered a memorandum of understanding with Greenview, a leading provider of sustainability programmes and data management for hospitality and tourism (serving over 100 companies across properties, portfolios, owners, operators, and brands). The collaboration aims to advance credible and scalable sustainability data systems, supporting globally consistent frameworks, improving data comparability, and contributing to shared methodologies and benchmarking.
• Weeva (Acquired)coreStrategic or Co-development PartnerTravalyst acquired the Weeva platform in September 2024 after Weeva was forced to cease independent operations. Weeva was a sustainability-management platform for accommodation providers, built by the Oppenheimer family, used across 86 countries. Its IP and functionality were repurposed to enable development of the Travalyst Data Hub. Julie Cheetham, now Travalyst CEO, was part of Weeva's founding team and served as its CEO.
• NesteoperationalOthersTravalyst invests in Sustainable Aviation Fuels (SAF) through collaboration with Neste. Neste ensures that the SAF purchased by Travalyst provides additional GHG emission reduction rather than being used for regulatory schemes like mandates. This partnership supports Travalyst's internal carbon abatement plan under its Climate Action Plan, addressing scope 3 flight emissions.
• KlimateoperationalOthersTravalyst works with Klimate on a portfolio of carbon removals — nature-based and technological solutions — following guidance from the Oxford Principles for Net Zero Aligned Carbon Offsetting. Klimate's portfolio includes carbon storage and capture projects that help regenerate soils, reduce nutrient leaching, and fertilize crops naturally. Travalyst's public carbon registry is available via Klimate.
• ecollectiveoperationalOthersTravalyst partnered with ecollective to measure and reduce its own carbon footprint. ecollective provides calculations based on the latest data, peer-reviewed by industry, using emission factors from DEFRA and the GHG Protocol. ecollective supports Travalyst's Climate Action Plan, measuring scope 1, 2, and 3 emissions with annual updates to improve accuracy over time.
• CHOOOSEoperationalOthersCHOOOSE is a climate tech company partnered with several Travalyst coalition members including Trip.com and Amadeus to enable flight carbon offsetting through carbon removals, offsets, and Sustainable Aviation Fuel. CHOOOSE provides the offsetting infrastructure that partners integrate into their booking platforms.
• TPC HousetacticalGTM or Marketing PartnerTPC House (an accredited venue of the World Economic Forum's Annual Meeting in Davos) co-hosted a roundtable discussion with Travalyst, Trip.com Group, and Amadeus on the importance of public and private sector collaboration in building a more sustainable future for travel and tourism. TPC is dedicated to building an East-West bridge for collaboration between key regions.
• VeddertacticalImplementation/ SI/ Consulting PartnerVedder, Travalyst's legal counsel, developed a guidance note to support certification schemes in understanding and preparing for the EU Empowering Consumers for the Green Transition Directive (ECGT). The guidance note assists schemes of all sizes in navigating regulatory change and applying the criteria mandated by the Directive.
• International Council on Clean Transportation (ICCT)advisoryOthersICCT chairs the TIM Advisory Committee (TIM AC), which governs the evolution of the Travel Impact Model and provides future validation. The TIM AC is comprised of representatives from academic institutions, NGOs, airlines, and government observers (FAA, EASA). ICCT brings deep technical and science-driven expertise to ensure the TIM is accurate, precise, comprehensive, futureproof, transparent, consistent, and accessible.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• CHOOOSE: CHOOOSE is a climate-tech platform that enables flight carbon offsetting and Sustainable Aviation Fuel integration for booking platforms including Trip.com and Amadeus — both Travalyst coalition partners. It is directly comparable as an enabling sustainability infrastructure layer within the same travel-industry value chain and is integrated alongside Travalyst's TIM.
• SQUAKE: SQUAKE is a coalition partner whose rail emissions methodology and technology Travalyst is integrating into the Data Hub. It is directly comparable as a multi-modal emissions infrastructure provider for the travel industry, focused on calculating and distributing carbon data across transport modes.
• Greenview: Greenview is a leading provider of sustainability programmes and data management for hospitality and tourism, serving over 100 companies. Travalyst entered an MOU with Greenview in 2026 to advance shared sustainability data systems, making it a directly comparable peer operating the same hospitality sustainability data layer Travalyst's Data Hub is building.

Emerging players

• Cascale (formerly Sustainable Apparel Coalition): Cascale operates the Higg Index, a pre-competitive coalition model for shared sustainability data in apparel — directly comparable to Travalyst's coalition model in travel. Travalyst's Chief Partnerships Officer Amina Razvi previously led Cascale, underscoring the methodological parallel between the two industry-utility sustainability organisations.
• Watershed: Watershed is an enterprise carbon accounting platform that helps companies measure and report Scope 1, 2, and 3 emissions. While not travel-specific, it competes for the same corporate sustainability reporting budget that Travalyst's TIM and Data Hub serve via Scope 3 emissions outputs.
• Persefoni: Persefoni is a climate management and accounting platform for enterprises measuring carbon footprints across operations and value chains. Comparable to Travalyst as a sustainability data infrastructure provider serving the same corporate reporting and ESG disclosure use cases, though broader in scope.
• Patch: Patch provides an API platform for carbon offsetting and emissions data, embedded into consumer products and travel booking flows. Comparable to CHOOOSE and Travalyst's ecosystem as an enabling sustainability infrastructure layer for the travel industry.
• Climate Neutral Group: Climate Neutral Group provides carbon offsetting and climate strategy services, including to travel and aviation clients. Comparable as a carbon data and offsetting infrastructure provider serving the same enterprise sustainability reporting needs.

Broad incumbents

• South Pole: South Pole is a major carbon consultancy and offset developer helping companies develop decarbonisation strategies and meet net-zero targets. Comparable as a broad sustainability services provider overlapping with Travalyst on corporate travel emissions, though it operates across all industries.
• Trip.com Group (Sustainability Programme): Trip.com Group is both a Travalyst coalition partner and a $100M Tourism Innovation Fund backer. Its internal sustainability programme (Envision) demonstrates how a major OTA builds proprietary sustainability capabilities, making it a useful benchmark for what a partner could internalise rather than rely on Travalyst for.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/travalyst

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travalyst