Sniffspot

What Sniffspot does

Sniffspot operates a peer-to-peer marketplace platform that connects dog owners with private property owners renting residential yards, farms, trails, and other outdoor or indoor spaces by the hour for off-leash dog exercise. Founded in 2016 in Seattle by David Adams and his wife Rebecca after they struggled to find safe exercise space for their reactive dog in an urban setting, the platform is the largest network of private dog parks globally and spans 32,000+ listings across all 50 US states and select Canadian provinces.

The core product is a mobile-first marketplace accessible via web (sniffspot.com) and native iOS and Android applications, with location-based discovery, advanced filtering (fencing type, size, water features, agility equipment, reactivity support), real-time booking with enforced private time buffers between visits, a vaccination verification system for visiting dogs, and a $1 million Host Protection Insurance program. Inventory is organized into specialized categories—fully fenced parks (57,858), dog fields (11,868), dog water parks (8,324), hiking trails (2,848), agility parks (3,713), plus dog beaches, indoor parks, swimming pools, and small-dog-friendly parks—providing differentiated positioning against public off-leash alternatives.

Revenue is generated through a hybrid of marketplace transaction fees on individual bookings and credit-based membership subscriptions (monthly or annual credit bundles) priced at approximately $1 per credit with 10–20 credit visits. Hosts set per-listing pricing and can earn up to $3,000 per month monetizing underutilized outdoor space, while guests receive a 7-day free trial with 10 free credits at signup. Customers are primarily individual dog owners—particularly owners of reactive, anxious, or dog-selective dogs unable to use public parks—plus a secondary segment of professional trainers using listings for client sessions, with supply drawn from a long tail of property hosts. Growth is driven by a content-led marketing engine (SEO-optimized city and category pages, a blog reviewed by certified trainers, social channels on TikTok, Instagram, Facebook, and YouTube) and expert endorsements from credentialed dog behaviorists, while distribution flows through self-serve mobile and web channels supported by a 4.9-rated mobile app.

Name

Sniffspot

Legal name

Sniffspot, Inc.

Website

https://sniffspot.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Sniffspot operates a peer-to-peer marketplace connecting dog owners with private property owners renting residential yards, trails, fields, and indoor spaces by the hour for off-leash exercise. Founded in 2016 in Seattle, the platform spans 32,000+ listings across the United States and Canada via web and mobile apps with a credit-based subscription model.

Ownership category

akta.pro rank

Product category

Pet Care Marketplace

NAICS

Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Outdoor / Farm-Style Dog Daycare (HSANAFAL)

Keywords

• Private dog parks
• Pet care marketplace
• Dog park rentals
• Off-leash exercise
• Pet services platform

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Booking Transaction Fees (Marketplace Commission): Sniffspot operates as a two-sided marketplace taking a transaction fee on each booking between hosts and dog owners. Hosts set their own prices per credit, and Sniffspot earns revenue through the credit-based transaction system.
2. Credit-based Membership Subscriptions: Monthly or annual credit bundle purchases that unlock access to book private dog park visits. Members receive discounted pricing at participating spots. New users get 7-day free trial with 10 free credits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Sniffspot operates a two-sided peer-to-peer marketplace that connects dog owners with hosts who rent private yards, farms, and land for hourly off-leash dog exercise. Bookings are exclusive (only one guest's dogs present at a time), supported by vaccination verification, time buffers between visits, and $1M Host Protection Insurance. The platform is accessible via web and native iOS/Android apps and uses a credit-based membership system with a 7-day free trial.

Product overview

Sniffspot operates a peer-to-peer marketplace platform for renting private dog parks, connecting dog owners with hosts who rent their yards and private land for dog exercise. The core Sniffspot Private Dog Park Marketplace enables completely private, hourly bookings of diverse park types including dog water parks, hiking trails, fields, fenced yards, agility parks, small dog parks, dog beaches, indoor dog parks, and dog swimming pools. The platform operates on a credit-based membership model for reservations and is accessible via dedicated iOS and Android mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Sniffspot Private Dog Park Marketplace A peer-to-peer marketplace where dog owners discover and book hourly access to private yards, fields, water parks, hiking trails, agility parks, dog beaches, indoor parks, and swimming pools listed by private property hosts across the United States and Canada. Each booking is exclusive to one guest with enforced time buffers between visits.
• Sniffspot iOS App A native mobile application for iOS devices enabling dog owners to discover, filter, book, and manage private dog park reservations on the go. Holds a 4.9 rating on the App Store with 19K+ ratings.
• Sniffspot Android App A native Android mobile application enabling dog owners to discover, filter, book, and manage private dog park reservations on the go, with a 4.9 rating on the Google Play Store.

Quantifiable outcome

• 93% of reviews are 5 stars across all visits
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Kim BropheyminorOthersKim Brophey, best-selling author, dog ethologist and creator of The Dog's Truth, provides expert endorsement of Sniffspot as 'the greatest current solution' for dogs in modern society. Featured in testimonials on the Sniffspot homepage.
• Grisha StewartminorOthersGrisha Stewart, internationally recognized trainer, speaker and creator of BAT (Behavior Adjustment Training), endorses Sniffspot as a 'great idea' providing stress-relieving options for dogs with reactivity issues. Featured on Sniffspot homepage.
• Michael Shikashio CDBCminorOthersMichael Shikashio CDBC, world-renowned dog aggression specialist, endorses Sniffspot as 'the perfect answer for dogs in our modern society' for providing safe enrichment spaces. Featured on Sniffspot homepage.
• Family Dog MediationminorOthersFamily Dog Mediation is listed as a Sniffspot partner, potentially referring customers seeking dog behavior solutions to Sniffspot for exercise and enrichment needs.
• Pet Professional Guild (PPG)minorOthersPet Professional Guild, a professional pet industry organization, is listed as a Sniffspot partner, indicating industry recognition and potential referral relationships.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wag: On-demand dog walking and pet care marketplace. Targets the same dog-owner base as Sniffspot with a service-based (rather than space-based) marketplace, and could credibly expand into private-space rentals.
• Rover: Largest online marketplace for dog walking, pet sitting, and boarding services. Same two-sided pet-care marketplace dynamics as Sniffspot, with overlapping dog-owner audience but overlapping more with sitting/walking than private-space rentals.
• DogVacay: Dog boarding marketplace connecting pet owners with hosts offering in-home stays. Pre-merger competitor to Rover, serving an overlapping dog-owner need around safe, private pet care environments.
• Hipcamp: Marketplace for booking private campsites and outdoor experiences on private land. Closest analog to Sniffspot's model of monetizing private outdoor space through hourly/nightly bookings.
• Peerspace: Hourly marketplace for booking unique private spaces (studios, lofts, outdoor venues). Same hourly-booking, peer-to-peer private-space rental model applied to a different vertical.
• BringFido: Discovery platform for dog-friendly parks, hotels, and restaurants. Competes with Sniffspot at the discovery layer for off-leash and private dog park experiences, though it does not operate a transactional marketplace.
• Swimply: Peer-to-peer marketplace for renting private pools, hot tubs, and outdoor spaces by the hour. Operates an almost identical marketplace model to Sniffspot, monetizing underutilized residential land via credit/booking-based transactions.

Broad incumbents

• BarkBox: Subscription-based pet products and content brand. Targets the same dog-owner audience via recurring relationships and could credibly expand into experiences like private park time.
• Outdoorsy: Peer-to-peer RV and camper rental marketplace. Larger, more mature example of the same two-sided marketplace monetizing private outdoor assets.

Regional players

• Splacer: Hourly private-space rental marketplace focused on events and creative venues. Same marketplace mechanics as Sniffspot applied to event spaces rather than outdoor dog parks.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCewyUhZqykqQMmQgI1Bdmfw
• Facebookfacebook.com/sniffspots
• Instagraminstagram.com/sniffspots
• Xx.com/sniffspot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sniffspot