Fat Earth Media

What Fat Earth Media does

Fat Earth Media is a creative performance marketing agency founded in 2018 and headquartered in New York, NY, operating as a remote-first team. The agency serves direct-to-consumer consumer brands, pre-launch startups, and enterprises requiring outsourced marketing leadership, delivering four interconnected service pillars: Integrated (cross-channel campaign coordination), Growth (paid social/search and scaling strategies), Lifecycle (email/SMS retention and subscription marketing), and Creative (performance-driven content production). Its proprietary methodology, "Performance Art Direction™"—a registered trademark—combines creative strategy with performance data to produce content that converts while preserving brand integrity. The agency operates across Meta, Google, YouTube, TikTok, Reddit, and Email/SMS channels, and has expanded into TV/CTV creative production.

The agency generates revenue through professional services engagements on retainer or project-based terms, with pricing conducted via quote-based proposals (no public pricing disclosed). Its go-to-market emphasizes case studies and quantifiable client outcomes, with the website prominently featuring metrics such as $100M+ in client sales (Our Place), 432% YoY revenue growth (Feals), and 10X ROAS in 90 days (Graza). Fat Earth is a subsidiary within the Red Antler Group, a family of partner agencies serving industry-defining brands, which provides reputational association and cross-referral capacity. Leadership includes CEO & Founder John Gross, CMO Caitlin, Creative Director Savannah, and directors across growth and lifecycle functions, with active hiring across five specialized roles indicating continued team expansion.

Name

Fat Earth Media

Legal name

Fat Earth Media, LLC

Website

https://fat-earth.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Fat Earth Media is a creative performance marketing agency founded in 2018, serving DTC consumer brands, startups, and enterprises with integrated, growth, lifecycle, and creative services across digital and TV/CTV channels. It operates within the Red Antler Group.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)

akta.pro secondary industries

Collaborative Project & Workflow Orchestration (tasking, automation, pipeline integration) (MPAHANAC), Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)

Keywords

• Performance marketing agency
• Growth marketing services
• Lifecycle email marketing
• Integrated marketing campaigns
• Performance creative production

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services Revenue: Fat Earth generates revenue through providing integrated marketing services to brand clients, including growth marketing, lifecycle marketing, creative services, and integrated marketing campaigns. Services are delivered across Meta, Google, YouTube, TikTok, Reddit, and Email/SMS channels. The agency operates as a professional services firm with client engagements typically involving ongoing retainer or project-based work.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Fat Earth Media is a creative performance marketing agency that blends performance marketing and creative excellence to scale consumer brands. It delivers four service pillars—Integrated, Growth, Lifecycle, and Creative—covering cross-channel campaign coordination, paid media management, email/SMS retention, and performance creative production. Services are executed across Meta, Google, YouTube, TikTok, Reddit, and email/SMS channels on retainer or project basis.

Product overview

Fat Earth Media is a creative performance marketing agency (established 2018, based in New York, NY) offering four interconnected service pillars: Integrated (cross-channel campaign coordination), Growth (paid social/search and scaling strategies), Lifecycle (email/SMS retention and subscription marketing), and Creative (performance-driven content production). The agency operates as a unified full-stack marketing team, combining brand-led design with data-driven strategy to help brands scale from launch through expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Cross-channel marketing service that synchronizes strategy, creative, and performance teams to deliver holistic campaigns across all platforms with unified messaging and brand-performance alignment for consumer brand clients.
• Growth Marketing Growth marketing service combining comprehensive strategies, fluid media mixes, and iterative testing to help consumer brands scale intentionally from launch to advanced stages through paid social and search channels.
• Lifecycle Marketing Email and SMS marketing service that converts one-time buyers into loyal repeat customers through data-backed lifecycle campaigns, automations, and retention programs for consumer brand clients.
• Creative Services Performance-driven creative service offering strategy, copywriting, graphic design, motion and video production, landing pages, and comprehensive creative execution for paid media and lifecycle marketing engagements.

Quantifiable outcome

• Brands scale to $100M+ in annual sales
• +5 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Red Antler GroupflagshipStrategic or Co-development PartnerFat Earth is part of Red Antler Group, described as 'a family of best in class partners serving industry-defining brands.' Red Antler is the parent company providing strategic umbrella for Fat Earth and other best-in-class marketing partners. Fat Earth collaborates with Red Antler on content production (e.g., SkinnyDipped TV spot production) and cross-company initiatives.
• Herman ScheercoreStrategic or Co-development PartnerPartnered as client's creative agency for Velotric launch. Fat Earth collaborated with Herman Scheer to guide performance art direction and content production for Velotric's omnichannel launch, combining Fat Earth's media expertise with Herman Scheer's creative direction.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Red Antler: Red Antler is Fat Earth's parent company and a leading brand strategy and design agency known for launching brands like Allbirds, Casper, and Prose. It is comparable because Fat Earth operates inside the Red Antler ecosystem and shares the same client base of consumer brands, but Red Antler sits upstream in design and brand positioning rather than performance marketing execution.
• Tinuiti: Tinuiti is one of the largest independent performance marketing agencies in the US, with capabilities across paid search, paid social, Amazon, and lifecycle. It is comparable because it serves similar DTC and retail clients with integrated performance and lifecycle offerings, but at significantly larger scale and broader channel coverage.
• R/GA: R/GA is a global digital agency with deep capabilities in performance marketing, brand experience, and commerce for large consumer and enterprise clients. It is comparable because of overlapping performance and creative offerings, but R/GA operates at significantly larger scale and serves more enterprise-tier clients.
• Wieden+Kennedy: Wieden+Kennedy is an independent creative agency known for Nike, Coca-Cola, and other iconic brand work, with growing performance and integrated capabilities. It is comparable through its brand-led creative work for industry-defining consumer brands, though it operates at the top end of the agency market with a much broader service portfolio.
• GALE: GALE is a full-service marketing agency combining data, creative, media, and technology for consumer brands including Verizon, NBA, and Cole Haan. It is comparable in its integrated creative-plus-performance model for major consumer brands, though at larger scale and with broader enterprise client relationships.

Direct peers

• Hawke Media: Hawke Media is a Los Angeles-based performance marketing agency offering outsourced CMO, paid media, and lifecycle services to DTC and e-commerce brands. It is directly comparable to Fat Earth in service mix (outsourced CMO, paid social, email/SMS), target customer (DTC brands), and pricing model (retainer-based).
• Society: Society is a digital marketing agency focused on paid media, creative, and lifecycle for ambitious consumer brands. It is directly comparable to Fat Earth in service scope, customer profile (premium DTC), and integrated creative-plus-performance positioning.
• Disruptive Advertising: Disruptive Advertising is a performance marketing agency specializing in paid media management, lifecycle, and conversion rate optimization for e-commerce and DTC clients. It is directly comparable to Fat Earth in target market, service mix (paid acquisition plus creative), and performance-driven value proposition.
• Department: Department is a performance creative agency that builds paid social campaigns for consumer brands, combining brand strategy with direct-response creative. It is directly comparable to Fat Earth in its emphasis on 'performance art direction' and creative-led paid social for venture-backed DTC brands.
• The Shipyard: The Shipyard is a digital marketing agency providing paid media, content, and analytics services to mid-market and enterprise clients. It is comparable to Fat Earth in its integrated performance marketing offering and emphasis on measurable client outcomes, with a slightly more enterprise and B2B client mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fat-earth-media
• Instagraminstagram.com/fatearthmedia/?hl=en
• Xx.com/Fat_Earth_Media

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fat Earth Media