Partytrick

What Partytrick does

Partytrick is a web and mobile event planning and hosting platform founded in 2022 in Denver, Colorado by award-winning event planner Virginia Frischkorn. The platform provides structured event planning through pre-built, customizable Playbooks that include timelines, task lists, hosting tips, and shoppable curated product recommendations, supported by team collaboration features (Partytrick Teams) for shared planning across co-hosts and brand teams, an Expert Collection of playbooks co-designed with celebrity event planners (Stefanie Cove, Marcy Blum, Anna Lucia Events, Alison Events), and a Creators Program including a Campus Ambassador initiative.

The underlying technology is a self-serve web and mobile application with Google and Apple sign-in, real-time collaboration workspaces, RSVP and ticketing functionality, and an integrated curated marketplace of 10,000+ hosting products accessible both in-app and through an Amazon Storefront. The platform does not disclose proprietary AI/ML capabilities; its differentiation rests on human-curated content authored by experienced event planners rather than algorithmic personalization.

Partytrick operates a freemium consumer model with free individual playbook access, paid Teams subscriptions at $9.99-$19.99 per month for collaborative and brand event management, tiered Event Marketing Services at $99, $149, and $1,500+ per month for professional strategy and consulting engagements, and affiliate/marketplace revenue from curated brand partnerships. GTM motion combines product-led self-serve acquisition, community-led growth through creators and campus ambassadors, and direct/inside sales for Teams and Services. Customer segments are individual hosts (primary), brands and marketing/experiential teams (primary), creators and influencers, and brand partners in home, F&B, and décor categories. The company is private, 1-10 employees, and shows no disclosed external funding in the available data, suggesting a bootstrapped operating posture.

Name

Partytrick

Website

https://partytrick.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Partytrick is a web and mobile event planning platform founded in 2022 in Denver that helps individual hosts and brand teams plan gatherings through curated playbooks, team collaboration, and a marketplace of hosting products and services.

Ownership category

akta.pro rank

Product category

Event Planning Software

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Birthday Party Services (HSACACAA)

akta.pro secondary industries

Party Favors, Gifts & Custom Merchandise (HSACACAM), Party Invitations, Stationery & Guest Management (HSACACAK)

Keywords

• Event planning software
• Hosting playbook platform
• Event collaboration tools
• Curated hosting marketplace
• Event marketing services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Freemium Consumer Subscription: Free access for individual/social users with basic playbook and planning tools. The platform monetizes through upselling premium features, brands, and services to free users.
2. Teams Subscription: Paid subscription tiers for teams: $9.99/mo for basic event management with free events, ticketing, and attendee management; $19.99/mo for Enterprise tier with expanded features.
3. Event Marketing Services: Professional services tiered at $99/mo (Starter), $149/mo (Growth), and $1,500+/mo (Consulting) providing event strategy, planning support, marketing practices, and scalable playbook development for brands.
4. Marketplace & Affiliate: Revenue through curated marketplace product sales with affiliate partnerships and exclusive brand discounts, where Partytrick earns commissions on products featured in playbooks.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Partytrick is a web and mobile hosting platform that provides structured event planning through pre-built playbooks, timelines, task management, and curated product recommendations. The platform enables individuals to plan personal gatherings and supports brand and agency teams with collaboration tools, RSVP management, ticketing, and a curated marketplace of hosting essentials integrated with brand partners.

Product overview

Partytrick is a unified hosting platform that provides structured event planning and execution tools. The core platform (Partytrick Platform) offers pre-built Playbooks with timelines, tasks, and curated product recommendations, complemented by Teams collaboration features for group planning. Additional modules include Brands & Marketplace for brand partnerships and product discovery, Services for professional event marketing support, and the Expert Collection for professional designer playbooks. The Creator Program and Campus Ambassador initiatives extend reach through influencer and student partnerships, while the integrated Shop enables direct product purchasing within event plans. The platform architecture combines free individual hosting tools with paid Teams and Services tiers for business users.

Differentiator

Problem solved

Functional benefit

Products and services

• Partytrick Platform The primary hosting platform that provides structured event planning through playbooks, timelines, task management, and curated product recommendations. Enables users to design, plan, and execute gatherings with a clear step-by-step system, available free to individual consumers.
• Partytrick Teams A paid subscription product for collaborative team event planning, with shared plans, task assignments, real-time collaboration, RSVP landing pages, ticketing, attendee management, and brand asset management. Priced at $9.99/mo (Free Events) and $19.99/mo (Enterprise) for brand and agency teams.
• Event Marketing Services Professional event marketing and planning services for businesses, providing event strategy, playbook creation, repeatable playbook development, RSVP landing page management, brand activations with influencers, and event marketing consulting. Three tiers: Starter ($99/mo, 3-month minimum), Growth ($149/mo), and Consulting ($1,500+/mo).

Quantifiable outcome

• 85% guest satisfaction rate for hosts using Partytrick playbooks
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Virginia Frischkorn (Founder)coreStrategic or Co-development PartnerFounder of Partytrick and award-winning event planner with 15+ years of experience. Created the Oyster Shucking Party playbook and provides expert event planning expertise that informs the platform's playbook development.
• Stefanie CoveflagshipStrategic or Co-development PartnerAward-winning event planner who created the 'GRWM Before I Do' Expert Collection playbook, providing insider tips for wedding morning preparation with bridal party.
• Marcy BlumflagshipStrategic or Co-development PartnerTop event planner who created the 'Tuscan Picnic' Expert Collection playbook, transporting guests to a Tuscan vineyard experience.
• Anna Lucia EventsflagshipStrategic or Co-development PartnerEvent planning studio that created the 'Bonjour Baby Shower' Expert Collection playbook featuring an elegant pink Toile de Jouy-themed celebration.
• Alison EventsflagshipStrategic or Co-development PartnerEvent planning company that created the 'Cumpleaños in Cabo' Expert Collection playbook featuring a luxe Mexican beach escape celebration.
• Maine Oyster CompanyminorGTM or Marketing PartnerPartner in the Oyster Shucking Party playbook creation, providing product partnership and co-branded content for the Expert Collection.
• Various Brand Partners (Marketplace)coreGTM or Marketing PartnerMultiple brand partners featured in the curated marketplace including home goods, food & beverage, and décor brands that offer exclusive discounts to Partytrick users through playbook-integrated product links.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Planoly: Visual planning and scheduling tool originally built for social media but expanding into event and content workflows. Comparable niche overlap on the Teams/brand collaboration use case for marketers planning visual events.
• Elope: Destination wedding and event planning service offering pre-designed packages. Comparable curated playbook model for specific event types, though operates with human planners rather than a pure software platform.

Direct peers

• Evite: Long-established digital invitation and event planning platform with both free and premium tiers. Most directly comparable to Partytrick on the consumer hosting side, though historically weaker on structured planning and curated product discovery.
• Punchbowl: Online invitation and party planning service targeting both consumers and brands. Comparable freemium + paid subscription model and similar focus on making hosting easier through digital tools.
• Joy: Event planning platform with strong adoption in weddings and milestone celebrations, offering websites, RSVPs, and registries. Comparable modern consumer-facing event planning UX and overlapping playbook-style use cases.

Broad incumbents

• The Knot Worldwide: Dominant wedding planning brand with marketplace, registry, and planning tools. Overlaps with Partytrick on bridal showers and wedding-adjacent event planning but at vastly greater scale and with deeper vendor integrations.
• Zola: Wedding planning platform combining website, registry, and checklist tools. Comparable planning-system approach to Partytrick's playbooks, particularly for bridal showers and engagement events, with a stronger commerce backbone.
• Eventbrite: Global event ticketing and management platform. Overlaps on event creation, promotion, and ticketing for the Teams/Services product, though primarily focused on ticketed public events rather than private hosted gatherings.
• Pinterest: Visual discovery platform heavily used for party and event inspiration. Competes with Partytrick for the high-intent host searching for ideas, themes, and product recommendations before committing to a plan.
• Canva: Design platform with event invitation templates, RSVP features, and a content/visual planning layer. Adjacent to Partytrick on invitation creation and event content but lacking structured step-by-step playbooks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/partytrickofficial
• LinkedInlinkedin.com/company/partytrick
• Instagraminstagram.com/partytrick
• TikToktiktok.com/@partytrick_
• Pinterestpinterest.com/partytrick_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partytrick