XYPN
- Company typePrivate
- Founded2014
- HeadquartersBozeman, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
XYPN firmographics
Firmographics- Name
- XYPN
- Legal name
- XY Planning Network
- Website
- https://xyplanningnetwork.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
XYPN industry classification
Industry- Product category
- Financial Advisor Support Services
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)
- akta.pro secondary industries
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Financial Planning–Led RIAs (FSAAACAB), Investment Management Advisory (RIA) (FSAEAAAB)
Keywords
Where XYPN is headquartered
LocationHeadquarters
- HQ city
- Bozeman
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
XYPN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Emerald Membership Subscription: Core membership subscription for advisors who want full control over their RIA with hands-on operations. Provides access to technology platform, community, compliance support, and education resources. Features add-on services for compliance, investment management, bookkeeping, and member tools/kits.
- Sapphire Membership Subscription: Corporate RIA affiliate model where advisors operate under XYPN's corporate RIA umbrella with built-in compliance and operational support. Billed as one monthly fee plus revenue percentage, providing turnkey solution for advisors preferring structure over full autonomy.
- Add-on Services: Optional premium services including enhanced compliance support, investment management solutions, and bookkeeping. These are priced à la carte on top of base membership fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Emerald membership offers total control over firm with support when needed, including access to technology, community, compliance support, and education resources. |
| Subscription | Monthly | Sapphire membership provides turnkey corporate RIA affiliate model with built-in compliance and operational support for advisors preferring structure. |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
XYPN product offering
Product offeringCore offering
XYPN operates an advisor support platform that provides fee-only financial planners with the technology, compliance, education, community, and back-office services needed to launch and operate independent Registered Investment Advisor (RIA) firms. The platform offers two membership tiers—Emerald (independent RIA ownership with à la carte support) and Sapphire (turnkey corporate RIA affiliate model)—along with curated technology partnerships, compliance support, and a consumer-facing Find an Advisor portal.
Product overview
XYPN (XY Planning Network) is an advisor support platform founded in 2014 for fee-only financial planners, offering a dual-path membership model: Emerald provides independent RIA ownership with à la carte support add-ons (compliance, bookkeeping, investment management), while Sapphire offers a turnkey corporate RIA affiliate model with built-in back-office support. The platform's core value lies in its curated technology stack (Wealthbox, RightCapital, Holistiplan, Orion, eMoney, MoneyGuide Pro, Smartria, and other partner tools), compliance and regulatory support services, XYPN Academy educational resources, XYPN LIVE annual conference, peer mastermind community, and consumer-facing Find an Advisor portal. XYPN's ecosystem enables independent advisors to launch, run, and scale fee-only practices with complete autonomy and 100% business ownership. Related offerings include AdvicePay (compliant payment processing founded by XYPN's CEO) and the XYPN Radio podcast series.
Differentiator
Problem solved
Functional benefit
Brands
- Emerald: A membership tier offering total control over one's RIA with support services available as add-ons.
- Sapphire
Products and services
- Emerald Membership
- Sapphire Membership
- Compliance Support Services
- Investment Management Support
- Bookkeeping Services
- XYPN Academy
- XYPN LIVE Conference
- Find an Advisor Portal
- Mastermind Groups
Quantifiable outcome
- 90% of members rate their XYPN experience as 'High satisfaction'
- +3 more outcomes
Companies that use XYPN
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
XYPN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature5 records
XYPN partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered expanded partner, national sponsor, core partner, exclusive member discount and partner.
- Orionexpanded partnerPortfolio management and trading platform with expanded access announced June 2026 for advisors at every growth stage within XYPN.
- Charles Schwabnational sponsorCharles Schwab serves as XYPN's National Sponsor and preferred custodian partner, providing members with access to Schwab's brokerage and custodial services for client accounts.
- Wealthboxcore partnerCRM platform included in XYPN membership, providing customer relationship management tools for advisor practices.
- RightCapitalcore partnerFinancial planning software partner providing planning and proposal tools for XYPN members.
- Holistiplancore partnerTax planning integration partner, with expanded partnership announced in December 2025 to power tax planning capabilities for members.
- AdvicePaycore partnerFirst and only compliant payment processor for financial advisors, founded by XYPN co-founder Alan Moore. Enables members to collect client payments.
- Smartriacore partnerCompliance and task management software included in membership for RIA regulatory compliance.
- eMoneyexclusive member discountFinancial planning platform available to members with exclusive pricing and preferred vendor arrangements.
- Envestnet (MoneyGuide Pro)exclusive member discountEnterprise financial planning software available to XYPN members at negotiated rates.
- DataPointsexclusive member discountData analytics platform for advisors available at member-exclusive pricing.
- Gustoexclusive member discountHR and payroll platform available to members with preferred pricing.
- QuickBooksexclusive member discountAccounting software available to members at negotiated pricing.
- DimensionalpartnerDimensional Fund Advisors provides investment solutions available through XYPN's investment management tools.
- BettermentpartnerAutomated investing platform integrated for advisors seeking digital-first investment management options.
- CapitectpartnerPortfolio construction and reporting platform for financial advisors.
- Hublyexclusive member discountMeeting and engagement platform available at member-exclusive pricing.
- FP PathfinderpartnerFinancial planning education and exam prep resources for CFP certification.
- YourStakeexclusive member discountImpact investing and ESG screening tools available to members at preferred pricing.
- NAPFApartnerNational Association of Personal Financial Advisors partnership for industry advocacy and professional development.
- LLiS PreferredpartnerLearning and development partnership providing members with access to professional education resources.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
XYPN competitors and assessment
Company assessmentDirect peers
- Carson Group: Carson Group operates an advisor affiliation/corporate RIA platform that competes directly with XYPN Sapphire, offering breakaway advisors compliance, technology, and operational support under a unified brand. Both target fee-based advisors seeking independence without building a full RIA from scratch.
- Sanctuary Wealth: Sanctuary Wealth is a partner-owned RIA platform supporting independent advisors with compliance, technology, and growth resources—closely paralleling XYPN's Sapphire model and serving a similar breakaway-advisor persona.
- Riskalyze: Riskalyze provides risk tolerance and client engagement tools built specifically for independent RIAs—serving the same fee-only advisor buyer with technology that complements but overlaps XYPN's curated tech stack.
- Advyzon: Advyzon is an integrated advisor technology platform (CRM, portfolio management, client portal) targeting small-to-mid RIAs, competing for the same technology-vendor wallet share that XYPN's curated stack addresses.
Broad incumbents
- Orion Advisor Solutions: Orion provides portfolio management, trading, and practice management software to a broad base of wealth management firms. While a core XYPN partner, its expanding end-to-end workflow offering overlaps with portions of XYPN's value proposition for larger members.
- Envestnet: Envestnet is a large TAMP and advisor technology platform serving thousands of financial advisors across models. Its MoneyGuide Pro tool is a core XYPN partner, and Envestnet competes broadly for the same advisor technology wallet.
- AssetMark: AssetMark is a leading TAMP providing custodial, investment, and practice management solutions to RIAs—a broader incumbent serving the same advisor customer base with deeper scale and longer track record than XYPN.
- Addepar: Addepar is a portfolio management and reporting platform for wealth managers serving UHNW and family office clients. While more enterprise-focused than XYPN, it competes for the same advisor technology budget and overlaps in the broader advisor tech stack.
Emerging players
- Holistiplan: Holistiplan provides tax planning software for financial advisors and is both a core XYPN partner and an emerging standalone tool in the advisor technology stack—comparable because it serves the same RIA buyer with specialized functionality that XYPN bundles.
- SmartAsset: SmartAsset operates a consumer-facing advisor matching marketplace that parallels XYPN's Find an Advisor portal, connecting prospective clients with financial advisors—overlapping in lead generation rather than advisor support.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
XYPN social profiles
Digital presenceXYPN financial estimates
Financial estimateRevenue estimate
Valuation estimate
XYPN leadership team
Management profileNumber of profiles
Profiles12 records
XYPN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XYPN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XYPN
What does XYPN do?
XYPN operates an advisor support platform that provides fee-only financial planners with the technology, compliance, education, community, and back-office services needed to launch and operate independent Registered Investment Advisor (RIA) firms. The platform offers two membership tiers—Emerald (independent RIA ownership with à la carte support) and Sapphire (turnkey corporate RIA affiliate model)—along with curated technology partnerships, compliance support, and a consumer-facing Find an Advisor portal.
Is XYPN a public or private company?
XYPN is a private company. It is classified as management employee owned and is currently operating.
When was XYPN founded?
XYPN was founded in 2014. It employs 101 to 250 people.
Where is XYPN based?
XYPN is headquartered in Bozeman, United States, in the North America region.
How does XYPN make money?
Three revenue lines are on record. Emerald Membership Subscription is the primary driver. The others are sapphire Membership Subscription and add-on Services.
Who are XYPN's main competitors?
Direct peers on record are Carson Group, Sanctuary Wealth, Riskalyze and Advyzon. Broad incumbents are Orion Advisor Solutions, Envestnet, AssetMark and Addepar. Emerging players are Holistiplan and SmartAsset.
Does XYPN have an API?
No public API is recorded for XYPN.
What industry is XYPN in?
XYPN's product category is Financial Advisor Support Services. Its primary akta.pro industry code is FSAGAEAH, Digital Wealth Platforms for Advisors (TAMP/Advisor Tech), with a secondary code of FSAEABAA, Registered Investment Advisor (RIA) Wealth Management. Its NAICS code is 51929 and its SIC code is 6282.