Steam on Wheels

What Steam on Wheels does

Steam on Wheels is a privately held LLC operating a direct-to-consumer mobile sauna rental and sales business out of a single showroom in Morganville, New Jersey. The company rents Finnish-style wheeled barrel saunas equipped with wood-burning stoves, delivering and setting them up at customer locations within a 40-mile service radius. Standard daily rental pricing is $555 for the first day and $275 for each additional day, with a flat $1,200 three-day fee for major US holidays; rental packages include cold plunge tub, lounge chairs, firewood, and refrigerator for up to six adults. Beyond rentals, the company sells two mobile sauna models directly (Small starting at $23,900 and Medium starting at $24,900), supported by a financing partnership with LightStream and a Try-Before-You-Buy conversion funnel. Ancillary revenue comes from accessories such as oak, birch, and eucalyptus whisks, herbal sauna brews, firewood, fire pits, and sauna kits, plus gift cards. The company also offers prefabricated and custom sauna configurations through its partnership with EZ Saunas. Target customers are individuals and families, vacation rental property owners, wedding venues, wellness retreats, and small businesses hosting corporate entertainment; all customers are SMB or consumer in nature, with no enterprise or institutional accounts disclosed.

Name

Steam on Wheels

Legal name

Steam on Wheels LLC

Website

https://steamonwheels.us

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Steam on Wheels is a Morganville, NJ-based mobile sauna rental and sales company delivering Finnish-style barrel saunas to consumer and small-business customers within a 40-mile New Jersey service radius, with $555/day rentals, $23,900+ unit sales, and accessory retail.

Ownership category

akta.pro rank

Product category

Mobile Sauna Rental and Sales

NAICS

General Rental Centers (5323)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro industry

PRIMARYHSADAKAC

Sauna & Steam Bath Facilities

Home & Personal Services/Fitness, Wellness & Personal Training/Spa, Sauna & Recovery Services

SECONDARYHSALAFAF

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs)

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

Keywords

• Mobile sauna rental
• Barrel sauna sales
• Wellness equipment
• Outdoor sauna service
• Sauna accessory shop

Headquarters

HQ city

Marlboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Sauna Rental: Day-rate rental of mobile Finnish-style barrel saunas with white glove delivery included. Pricing is tiered: $555 for first day, $275 for each additional day. Holiday rentals require flat $1200 fee for 3-day period.
2. Sauna Unit Sales: Direct sales of mobile sauna units. Small model starts at $23,900, Medium model starts at $24,900. Financing available through LightStream partnership.
3. Accessories: Sale of sauna accessories including whips (oak, birch, eucalyptus), sauna brews (mint, eucalyptus, lavender, meadowsweet, fir, juniper), firewood, fire pits, and sauna kits.
4. Financing Partnership: Partnership with LightStream for financing options enabling customers to purchase saunas with installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Steam on Wheels rents mobile Finnish-style barrel saunas delivered fully set up to customer locations within a 40-mile radius of its Morganville, NJ showroom, with rentals starting at $555 for the first day and $275 for each additional day. The company also sells two mobile sauna models (Small starting at $23,900 and Medium starting at $24,900) directly to consumers, with financing available through LightStream, and retails traditional sauna accessories including whisks, herbal brews, firewood, fire pits, and kits.

Product overview

Steam on Wheels is a mobile sauna rental and sales company offering Finnish-style barrel saunas on wheels. The core product is mobile sauna rental ($555 first day, $275 additional days) with white glove delivery within 40 miles. The company also sells two mobile sauna models: Small (starting at $23,900) and Medium (starting at $24,900), with a Try Before Buy financing program through LightStream. Accessories include traditional bath whisks (oak, birch, eucalyptus), herbal sauna brews (mint, eucalyptus, lavender, meadowsweet, fir, juniper), firewood, fire pits, and sauna kits. The product portfolio consists of a rental service as the primary offering, purchaseable sauna units as a higher-ticket items, and a range of consumable/accessory products that complement the sauna experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Barrel Sauna Rental Finnish-style mobile barrel sauna rented with white-glove delivery, setup, and pickup. Includes 4 lounge chairs, firewood and fire starters, a refrigerator, and a cold plunge tub; accommodates up to 6 adults. Available to families, businesses, and event hosts within a 40-mile radius of the Morganville, NJ showroom.
• Mobile Sauna Small Compact mobile sauna model with comfortable seating and an adjustable window for fresh air or intimate ambiance. Sold directly to consumers with financing available through LightStream; starting price $23,900 with final pricing set after consultation.
• Mobile Sauna Medium Innovative and compact mobile sauna offering convenience, versatility, and authentic sauna therapy for everyday use. Sold directly to consumers with financing available through LightStream; starting price $24,900 with final pricing set after consultation.
• Sauna Accessories Retail accessory catalog including traditional sauna whisks (oak, birch, eucalyptus at $25 each), herbal sauna brews (mint, eucalyptus, lavender, meadowsweet, fir, juniper at $10 each), firewood ($12), sauna kits ($40), and rental fire pits (19.5" at $24.99 per 18 hours and 29.5" at $34.99 per 18 hours). Sold to sauna users and sauna unit owners.
• Gift Cards Gift cards valid toward sauna rentals and product purchases, marketed as a referral and gifting channel to drive new customer acquisition.

Quantifiable outcome

• Sauna reaches 135-150°F within 45 minutes
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• EZ SaunascoreStrategic or Co-development PartnerEZ Saunas is a partner company that manufactures traditional saunas and steam rooms. Steam on Wheels offers prefabricated sauna kits and custom configurations for homes through this partnership, providing a full product ecosystem from mobile rentals to permanent installations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sun Home Saunas: Sun Home Saunas is a direct-to-consumer infrared and traditional sauna brand selling residential sauna units nationwide. Comparable to Steam on Wheels' mobile sauna unit sales business ($23,900-$24,900 range) and competing for the same premium residential buyer.
• Almost Heaven Saunas: Almost Heaven Saunas is one of the largest North American sauna manufacturers, selling barrel saunas and indoor sauna kits through dealers and direct channels. Their installed barrel saunas compete with Steam on Wheels' mobile unit sales, particularly for vacation rental property buyers.
• Finnleo Saunas: Finnleo is a major North American sauna manufacturer offering traditional, infrared, and steam rooms across residential and commercial segments. Comparable on the permanent installation side and serves overlapping premium residential buyers.

Direct peers

• EZ Saunas: EZ Saunas is Steam on Wheels' actual strategic partner, manufacturing and installing traditional saunas and steam rooms. Operates in the same NJ regional market and serves overlapping customer segments through a permanent installation model.
• The Sauna House: The Sauna House is a mobile and event-based sauna rental company offering traditional Finnish-style sauna experiences to consumers and corporate clients. Comparable in business model, target use cases (events, wellness, private gatherings), and service delivery approach.
• Sweat Tent: Sweat Tent operates a mobile sauna rental service in the San Francisco Bay Area, delivering wood-burning barrel saunas to customer locations with similar pricing and bundled amenities. Directly comparable business model, customer experience, and pricing structure to Steam on Wheels.

Regional players

• Cedar & Stone Nordic Sauna: Cedar & Stone operates a mobile sauna rental service in the Northeast US with a similar barrel sauna and white-glove delivery model. Comparable concept and target customer, though operating in different geographies within the broader Northeast market.

Emerging players

• Plunge: Plunge is a leading cold plunge tub brand that has expanded into the broader contrast therapy space. Comparable as an adjacent wellness experience category, and Plunge's cold plunge is already part of Steam on Wheels' rental bundle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxdckgQuIM4jKovcolfB1cQ
• Facebookfacebook.com/Steam-On-Wheels-102440722188863
• Instagraminstagram.com/steamonwheels.us

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steam on Wheels