What Cedar & Stone Nordic Sauna does

Cedar & Stone Nordic Sauna designs, manufactures, and installs premium outdoor Nordic saunas for residential, commercial, and bespoke clients across North America. The company is differentiated by its use of Cross-Laminated Timber (CLT) mass timber construction, developed in partnership with the University of Minnesota's Natural Resources Research Institute and Toronto-based Element Five; Cedar & Stone states it is the only U.S. sauna company building with CLT, using in-house manufacturing at its West Duluth facility and modular volumetric installation that enables 1-day on-site setup. The product line spans three pre-designed outdoor models (Model 3 at $49,900, Model 5/5+ at $59,900, Model 8 at $72,000), a bespoke custom program priced from $80,000 to $250,000+, and specialty builds including floating, mobile, and ADA-compliant saunas, integrated with Wi-Fi-enabled HUUM and Harvia stoves and thermally modified wood cladding from Arbor Wood Co.

The company serves three primary customer segments: residential homeowners and lake-cabin owners seeking heirloom-grade backyard saunas; commercial operators in hospitality (e.g., Four Seasons Hotel Minneapolis), short-term rentals (e.g., Nordlys Lodging Co., Glistening Shores), wellness studios (Framework Nashville, Unwind), and retreat centers (Silvae Spiritus); and ultra-premium bespoke clients commissioning one-of-a-kind builds. Cedar & Stone has supported 80+ business owners through its Sauna Business Accelerator, a 12-month coaching program, and Sweat Equity masterclass for staff training.

Revenue is generated through one-time custom sauna sales with 50% deposits on contract and 50% on shipment release, recurring guided sauna session bookings at two flagship experience locations in Duluth and Minneapolis (hosting tens of thousands of guests annually via FareHarbor), commercial consulting and the Accelerator program, and a Shopify-powered e-commerce store selling HUUM stove bundles and accessories. Go-to-market combines a consultative direct sales motion (multi-step inquiry forms, Calendly consultations) with content-led demand generation through the Sauna Culture podcast, journal/blog, webinars, and earned media coverage in outlets including the New York Times, Wall Street Journal, Vogue, AP News, and Outside Magazine. The company is privately held, bootstrapped, and founder-led by CEO Justin Juntunen and Design Director Joel Vikre.

Name

Cedar & Stone Nordic Sauna

Legal name

Cedar & Stone

Website

https://cedarandstonesauna.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Cedar & Stone Nordic Sauna designs and manufactures premium Nordic outdoor saunas using cross-laminated timber (CLT), serving residential homeowners, commercial hospitality and wellness operators, and bespoke clients across North America from its West Duluth manufacturing facility. The company also operates flagship sauna experience locations in Duluth and Minneapolis and trains commercial operators through its Sauna Business Accelerator.

Ownership category

akta.pro rank

Product category

Outdoor Sauna Manufacturing

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Prefabricated Wood Bldgs & Components (2452), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Sauna & Steam Bath Facilities (HSADAKAC)

akta.pro secondary industries

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT) (IMADADAC)

Keywords

• Outdoor sauna manufacturing
• Custom sauna design
• Commercial sauna solutions
• Sauna experience services
• Mass timber construction

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom and Bespoke Sauna Sales: One-time sale of premium outdoor saunas ranging from pre-designed models (Model 3 at $49,900, Model 5/5+ at $59,900, Model 8 at $72,000) to fully bespoke custom saunas ($80,000–$250,000). Includes design, manufacturing, delivery, and installation. 50% payment upon contract signature, 50% upon shipment release. 8-12 month production queue.
2. Guided Sauna Experience Sessions: Consumer bookings for hosted sauna sessions at Duluth and Minneapolis flagship locations. Sessions include traditional sauna, cold water immersion, guided thermic cycle instruction, water, tea, and electrolytes. Booked via FareHarbor widget. Hosts tens of thousands of guests annually.
3. Commercial Sauna Solutions for Business Owners: Turnkey sauna solutions for commercial properties including short-term rentals, hospitality, fitness centers. Includes bespoke commercial saunas, Sauna Business Accelerator program (12-month coaching for entrepreneurs), and Sweat Equity masterclass.
4. E-commerce / Accessories Store: Online store selling HUUM stove bundles, Sauna Water botanical sparkling water, and sauna-related books (The Opposite of Cold, Thermal, Sauna Therapy).

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cedar & Stone Nordic Sauna designs, manufactures, and sells premium outdoor saunas for residential, commercial, and hospitality applications. The company operates its own manufacturing facility in West Duluth, Minnesota, using cross-laminated timber (CLT) mass timber construction pioneered in North America. Beyond manufacturing, the company runs flagship sauna experience locations in Duluth and Minneapolis, and offers business consulting and accelerator programs for sauna entrepreneurs.

Product overview

Cedar & Stone Nordic Sauna is a premium outdoor sauna company offering both pre-designed and fully custom-built saunas for residential, commercial, and hospitality applications. The product portfolio centers on three premium pre-designed models (Model 3, Model 5/5+, and Model 8) ranging from $49,900 to $72,000, complemented by a bespoke custom sauna program starting at $80,000-$250,000+. The company pioneered cross-laminated timber (CLT) construction in North American saunas, providing superior thermal mass and sustainability compared to conventional stick-frame saunas. For commercial clients, they offer turnkey solutions including floating saunas, mobile saunas, and full bathhouse installations, alongside business consulting through their 12-month Sauna Business Accelerator program. The company also operates two flagship experience locations in Duluth and Minneapolis where customers can book guided sauna sessions, and maintains an educational platform through their Sauna Culture podcast and journal.

Differentiator

Problem solved

Functional benefit

Products and services

• Model 8 Outdoor Sauna Premium pre-designed outdoor sauna seating 8-10 people, starts at $72,000, constructed from cross-laminated timber (CLT) with mass timber engineering for even radiant heat. Designed for gatherings and larger families.
• Model 5/5+ Outdoor Sauna Mid-size pre-designed outdoor sauna seating 4-6 people, starts at $59,900, built with CLT mass timber construction. Features dramatic window wall, two-tier benches, and optional Wi-Fi enabled HUUM stove. Sized for residential and light commercial use.
• Model 3 Outdoor Sauna Compact pre-designed outdoor sauna seating 2-3 people, starts at $49,900, suitable for residential backyards and short-term rental properties. Features two-tier cedar benches and under-bench LED lighting.
• ADAptive Sauna Accessibility-focused outdoor sauna designed for Americans with Disabilities Act compliance, accommodating users with mobility limitations.
• Bespoke Custom Saunas Fully custom sauna design service from conception to completion, with projects ranging from $80,000 to $250,000+. Includes floating saunas, mobile saunas, ADA compliant saunas, and custom outdoor/indoor configurations. Limited design slots accepted each year.
• Commercial Sauna Solutions Turnkey commercial-grade sauna solutions for businesses including short-term rentals, hospitality venues, fitness studios, and public bathhouses, built to withstand thousands of guest experiences and 25-90 hours of operation per week.
• Floating Saunas Marine-grade floating saunas built for permanent water installation or towable barge configurations, with full seafaring capability or stationary options. Marine design compliance to withstand harsh water conditions.
• Mobile Saunas Transportable sauna units designed for on-the-go experiences with considerations for water, electric hookups, and wood storage enabling flexible setup at various locations.
• Guided Sauna Experiences Hosted sauna sessions at flagship locations in Duluth and Minneapolis, including floating sauna experiences on Lake Superior. Sessions include traditional sauna, cold water immersion, guided thermic cycle instruction, water, tea, and electrolytes. Available for individual booking and private events.
• Sauna Business Accelerator 12-month program training entrepreneurs to launch successful sauna businesses covering vision, experience design, sauna build, business model, operations, and marketing. Includes coursework, coaching, and networking.
• Sweat Equity Masterclass Training program for staff to lead and facilitate sauna and cold plunge experiences with expertise in sauna culture and hospitality. Targeted at commercial operators.
• Design & Consult Services Professional consultation for custom sauna design including site preparation guidance, utility coordination, and architectural integration.

Quantifiable outcome

• Tens of thousands of guests hosted annually at flagship locations
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, supporting and minor.

• Four Seasons Hotel MinneapoliscoreStrategic or Co-development PartnerPartnership to host guided sauna experiences at the Four Seasons Hotel Minneapolis rooftop. CEO Justin Juntunen sits with GM Florian Riedel in recorded interview discussing the impact on guests, spa, and bottom line. Cedar & Stone provides the sauna build and operational expertise; Four Seasons provides the hospitality venue and premium guest access. Also serves as in-person walkthrough location for prospective customers.
• Framework (Nashville, TN)coreStrategic or Co-development PartnerCommercial custom sauna (8' x 12', 8-10 person) for Nashville's flagship sauna and cold plunge studio. Partnership extends to planning multiple locations across the country. Cedar & Stone influenced facility layout, consulted on design, and built outdoor sauna for launch location with plans for 7 total saunas.
• H Window CompanysupportingTechnology or IntegrationSupplier of Nordic Window Wall products for Cedar & Stone saunas, providing floor-to-ceiling panoramic windows featured in multiple builds (Lake Michigan Model 5+, Glistening Shores).
• Arbor Wood CosupportingTechnology or IntegrationSupplier of thermally-modified pine and ash exterior cladding (e.g., Lake Michigan build used thermally-modified Ash). Provides the weathered, durable exterior finish that harmonizes with natural surroundings.
• HUUMsupportingTechnology or IntegrationWi-Fi enabled electric and wood-fired sauna stoves (Cliff, Hive models) integrated into Cedar & Stone saunas. HUUM stoves allow remote pre-heating via smartphone app. Featured across all model lines and commercial builds.
• Element FivesupportingTechnology or IntegrationCLT panel manufacturer based in Toronto. Cedar & Stone partners with Element Five for ongoing sourcing of cross-laminated timber panels used in sauna construction, enabling the company's unique mass timber building approach.
• Natural Resources Research Institute (NRRI) — University of MinnesotasupportingStrategic or Co-development PartnerResearch partnership to design and prototype the first CLT sauna in the United States. NRRI researchers collaborated with Cedar & Stone to develop and instrument the CLT sauna for longitudinal performance data.
• Vikre DistilleryminorGTM or Marketing PartnerLocal Duluth, MN distillery partner for events and cocktail programming. Cedar & Stone crafted aquavit tonics with Vikre using Sauna Water botanical sparkling water. Featured together at events and in content.
• Portage Brewing Co.minorGTM or Marketing PartnerDuluth-based craft brewery partnered with Cedar & Stone and Vikre Distillery for aquavit tonic cocktail recipes using Sauna Water.
• COLDTUBsupportingTechnology or IntegrationCold plunge tub provider integrated into Framework's Nashville studio. Complements Cedar & Stone's sauna builds with turnkey contrast therapy solutions for commercial wellness spaces.
• Pier B Resort (Duluth, MN)minorGTM or Marketing PartnerDuluth resort listed as an in-person walkthrough experience option for prospective sauna buyers exploring Cedar & Stone products in context.
• HarviasupportingTechnology or IntegrationFinnish sauna stove manufacturer. Wi-Fi-enabled electric Harvia stoves used in commercial builds (e.g., Nashville Framework studio).

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Tylö: Swedish premium sauna and steam brand now part of the EOS Group, offering full sauna cabins, heaters, and wellness solutions. Comparable as an established European premium sauna manufacturer serving both residential and commercial markets internationally.
• Klafs: German premium sauna and spa manufacturer serving high-end residential, hospitality, and wellness markets. Comparable as a European premium sauna builder targeting the same luxury commercial and bespoke residential segments Cedar & Stone pursues.
• Harvia: World's largest sauna and spa equipment manufacturer headquartered in Finland, offering heaters, cabins, and complete solutions globally. Comparable as the global category leader in sauna equipment that also partners with Cedar & Stone on commercial builds—represents both competitive threat and ecosystem validation.
• ThermaSol: U.S.-based manufacturer of residential and commercial steam shower and sauna equipment, with deep penetration in hospitality. Comparable as a North American sauna/steam equipment incumbent targeting overlapping residential and commercial/hospitality customers.

Direct peers

• Almost Heaven Saunas: U.S.-based sauna manufacturer producing barrel, cabin, and indoor saunas for residential and light commercial use. Directly comparable as a North American sauna builder competing for similar homeowner and small-business customers, though without Cedar & Stone's premium CLT positioning or flagship experience locations.
• Saunacore: Canadian premium sauna manufacturer offering custom-built residential and commercial saunas. Comparable in product category, customization approach, and target customer segments to Cedar & Stone's bespoke program.
• Finlandia Sauna: Long-established premium sauna manufacturer with U.S. operations, producing custom and pre-built Finnish-style saunas. Comparable as a premium North American sauna builder serving residential and commercial customers, with similar consultative sales model.

Emerging players

• Otherbath: Toronto-based modern bathhouse operator offering sauna, steam, and cold plunge experiences. Comparable as a North American sauna experience operator pursuing the wellness/cultural trend, though focused on operating locations rather than manufacturing and selling saunas.
• Bathhouse: New York City-based modern bathhouse and sauna experience operator. Comparable as an emerging premium bathhouse brand pursuing the same cultural wellness opportunity, with potential to be a commercial customer for Cedar & Stone sauna builds.

Others

• Element Five: Toronto-based manufacturer of Cross-Laminated Timber (CLT) panels and a strategic supply partner of Cedar & Stone. Comparable not as a competitor but as a critical upstream enabler of Cedar & Stone's CLT construction method.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrjRmHmAjJSJ2B5-0U9iyKQ
• Facebookfacebook.com/CedarandStoneNordicSauna
• LinkedInlinkedin.com/company/cedarandstonesauna
• Instagraminstagram.com/cedarandstonesauna

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cedar & Stone Nordic Sauna