Pointerra

What Pointerra does

Pointerra Limited (ASX: 3DP) is an Australian-headquartered software company that develops and commercialises Pointerra3D, a patented cloud-deployed platform for storing, processing, analysing, visualising, and sharing massive 3D datasets (LiDAR, photogrammetry, imagery, BIM, GIS) as digital twins. Its core technology is built on patented compression and visualisation algorithms that allow multi-trillion-point datasets to be streamed, viewed, and measured in a standard browser without specialist desktop software, augmented by AI-driven feature extraction (poles, conductors, vegetation, conformance, convergence) and a Common Data Environment that integrates with GIS (Esri), engineering (PoleForeman), and enterprise asset systems via open APIs.

The company sells a three-tier SaaS stack — Pointerra3D CORE (baseline 3D data workflow, listed 'From $550 USD/month'), Pointerra3D ANALYTICS (digital twin creation and asset analysis), and Pointerra3D ANSWERS (predictive insights and dashboards) — supplemented by industry bundles including the Digital Surveyor Bundle (surveyors, launched Feb-2026) and the co-branded Network Surveyor Bundle with Teledyne Geospatial (electric utilities, Jan-2025). Pricing is subscription-based with a storage-tied usage component; a 30-day free trial underpins a self-serve PLG motion aimed at SMBs, while multi-year enterprise contracts (e.g., A$413,442 minimum three-year Western Power deal) drive the large-customer motion.

Pointerra serves electric utilities (FPL, Western Power, Eversource, Avangrid, US National Grid, Entergy, PG&E, NextEra), government transport (Main Roads WA, Sydney Trains/TfNSW), mining (Anglo American), AEC (Jacobs), surveying consultancies (RM Surveys, Diospatial), and defence & intelligence customers, operating through a wholly-owned US subsidiary (Pointerra US, Inc.) in Ashburn, Virginia, alongside its Australian headquarters in Subiaco, Perth. Distribution combines direct enterprise field sales, a reseller channel via Teledyne, implementation partners such as Diospatial, and self-serve trial acquisition.

Name

Pointerra

Legal name

Pointerra Limited

Website

https://pointerra.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Pointerra Limited (ASX: 3DP) sells Pointerra3D, a patented cloud-based 3D data management and digital twin SaaS platform that uses AI-driven analytics to help electric utilities, transport authorities, mining firms, AEC companies, and defence agencies process and analyse massive LiDAR and imagery datasets in a browser.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Pointerra3D SaaS subscriptions: Tiered SaaS subscription revenue across CORE (From $550 USD/Month, self-serve), ANALYTICS (demo/quote) and ANSWERS (demo/quote). Customers typically land on CORE via a 30-day free trial and expand up the stack as digital twin and predictive analytics needs mature.
2. Enterprise subscription & multi-year contracts: Enterprise contracts with utilities, transport authorities and mining customers (e.g., three-year A$413,442 Western Power contract) typically run as multi-year SaaS deals with negotiated pricing, SSO and dedicated support.
3. Reseller / channel revenue via Teledyne Network Surveyor bundle: Channel-sourced revenue through the Teledyne Geospatial reseller partnership, where the Network Surveyor bundle combines Teledyne airborne acquisition with Pointerra3D for electric utility grid programmes.
4. Data storage-based usage component: Subscription pricing is tied to data stored on the platform (upload/download do not consume the allowance), introducing a usage/storage-based element on top of user-based subscription tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Pointerra sells Pointerra3D, a patented, cloud-deployed SaaS platform that stores, processes, manages, analyses, extracts, visualises and shares insights from massive 3D point-cloud and imagery datasets (LiDAR, photogrammetry, BIM, GIS, drone and IoT data). The platform is delivered as a three-tier stack — CORE (baseline 3D data workflow and Common Data Environment, from US$550/month), ANALYTICS (digital twin creation for intelligent asset analysis) and ANSWERS (predictive insights and dashboards) — and is offered alongside industry bundles such as the Digital Surveyor Bundle and the Teledyne Geospatial Network Surveyor Bundle.

Product overview

Pointerra3D is a single cloud-deployed 3D data management and functional digital twin platform offered as a three-tier architecture: Pointerra3D Core (baseline access and 3D data workflow / common data environment), Pointerra3D Analytics (digital twin creation and intelligent physical asset analysis), and Pointerra3D Answers (predictive insights and customized dashboards for asset management). Customers can adopt the full stack or just Core+Analytics depending on requirements. Pointerra3D is complemented by industry-specific bundles including the Digital Surveyor Bundle (for surveyors, launched February 2026) and the Network Surveyor Bundle (jointly delivered with Teledyne Geospatial for electric utilities). The platform is offered as a SaaS solution hosted on AWS.

Differentiator

Problem solved

Functional benefit

Brands

• Pointerra3D: Patented, cloud-deployed end-to-end 3D data management and digital twin platform comprising three components: CORE (baseline data workflow), ANALYTICS (digital twin for intelligent asset analysis) and ANSWERS (predictive insights).

Products and services

• Pointerra3D Patented cloud-deployed SaaS platform that stores, processes, manages, analyses, extracts, visualises and shares insights from massive 3D point-cloud and imagery datasets (LiDAR, photogrammetry, BIM, GIS, drone, satellite, IoT) directly in a standard web browser. Delivered as a three-tier stack (CORE baseline 3D data workflow / Common Data Environment, ANALYTICS digital twin for intelligent asset analysis, ANSWERS predictive insights and dashboards) for utilities, transport, mining, AEC, surveying and defence customers.
• Digital Surveyor Bundle Industry-specific bundle for surveying and mapping firms, combining Pointerra3D's imagery and LiDAR management with configurable analytics so surveyors can store, visualise, annotate and analyse large-scale reality-capture datasets in the cloud without fixed software licenses or heavy desktop processing.
• Network Surveyor Bundle (with Teledyne Geospatial) Co-branded reseller bundle with Teledyne Geospatial that integrates Teledyne airborne LiDAR acquisition with Pointerra3D's cloud platform to convert airborne 3D data into actionable insights on electric utility grid infrastructure, including vegetation encroachment, storm response and digital twinning of utility grids.

Quantifiable outcome

• Reduced pole assessment time from 20 minutes to 2 minutes per pole across 65,000 poles
• +6 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature8 records

Partnerships

14 partnerships are on record, tiered industry association membership (mining), tactical technology integration, tactical integration, core implementation partner, flagship channel partnership, core wispr research partner, flagship utility wispr partner, strategic platform integration and co-development partner for airdat storm-response workflow.

• Austmineindustry association membership (mining)Others · 1 April 2026Pointerra is an Austmine member badge displayed on the Mining, Oil & Gas industry page, signalling active participation in Australia's mining innovation ecosystem.
• JARVIStactical technology integrationTechnology or Integration · 1 October 2025Pointerra3D blog positions JARVIS as an integration partner for securing the future of the US power grid, combining Pointerra3D digital-twin data with JARVIS workflows.
• PoleForemantactical integrationTechnology or Integration · 1 May 2025Pointerra3D extracts pole and wire features from LiDAR datasets and outputs structured JSON that feeds directly into PoleForeman, an engineering design tool, automating non-compliant pole identification and cutting manual measurement time dramatically for the Southeast US utility.
• Diospatialcore implementation partnerImplementation/ SI/ Consulting Partner · 1 March 2025Enduring partnership spanning multiple industries and clients including TfNSW, DTP, Queensland Rail, Sydney Trains, WSP, GHD and SMEC. Diospatial acts as an advanced power user of Pointerra3D, deploying aerial LiDAR, photogrammetry, terrestrial laser scanning and SLAM and uploading the resulting digital twins into Pointerra3D.
• Teledyne Geospatialflagship channel partnershipChannel Partner/ Reseller/ Distributor · 1 January 2025Groundbreaking reseller partnership combining Teledyne Geospatial's airborne acquisition technology with Pointerra3D into the co-branded 'Network Surveyor bundle' for the electric utility sector. The bundle shrinks data-to-insight timelines from months to hours and supports vegetation encroachment, major weather events and digital twinning of utility grids within 24 hours.
• Cornell Universitycore wispr research partnerStrategic or Co-development Partner · 1 June 2024Cornell led physics-based tree risk modelling and economic optimisation in the WISPR consortium, building per-tree failure-probability models under wind loading and the budget approximation algorithm that ranks mitigation investment across spans.
• University at Albanycore wispr research partnerStrategic or Co-development Partner · 1 June 2024University at Albany applied WRF dynamic downscaling and Thermodynamic Global Warming framework to project wind conditions at circuit level through mid-century, producing directional risk scores at the span level for WISPR.
• Colorado State Universitycore wispr research partnerStrategic or Co-development Partner · 1 June 2024Colorado State University, together with the University of Connecticut, contributed machine learning outage modelling and economic optimisation for WISPR, helping build the transformer-based outage likelihood model.
• University of Connecticutcore wispr research partnerStrategic or Co-development Partner · 1 June 2024University of Connecticut co-led ML outage modelling and economic optimisation in WISPR, working with Colorado State to learn the relationships between wind, vegetation density, seasonal patterns and outage likelihood.
• Eversourceflagship utility wispr partnerStrategic or Co-development Partner · 1 June 2024WISPR partner utility providing circuit access and operational data across Massachusetts; Pointerra3D single-tree analytics quantified grow-in, fall-in and strike risks on 18 circuits feeding the WISPR risk framework.
• Avangridflagship utility wispr partnerStrategic or Co-development Partner · 1 June 2024WISPR partner utility providing circuit access and operational data, enabling Pointerra3D high-resolution LiDAR + analytics to validate the risk-driven vegetation management framework across multiple geographies.
• US National Gridflagship utility wispr partnerStrategic or Co-development Partner · 1 June 2024WISPR partner utility providing circuit access and operational data across New York and New England, contributing to single-tree analytics and risk-driven vegetation management outcomes.
• Esristrategic platform integrationTechnology or Integration · 1 January 2024Pointerra3D integrates with Esri and other GIS platforms, transforming traditional 2D mapping into dynamic 3D environments and enabling seamless data transfer for iRAP-related safety evaluations at Main Roads WA.
• Entergyco-development partner for airdat storm-response workflowStrategic or Co-development Partner · 1 January 2024Entergy partnered with Pointerra on the AirDAT workflow, integrating aerial LiDAR, imagery and real-time processing in Pointerra3D to compress post-storm damage assessment from 3–5 days to hours and support storm-hardening compliance evidence.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Autodesk: BIM, construction and infrastructure software suite (including ReCap for point clouds) used by Pointerra's AEC and surveying customers. Competes for the same Scan-to-BIM and digital-twin use cases as Pointerra3D CORE/ANALYTICS.
• Esri: ArcGIS platform underpins most utility, transport and government geospatial workflows. Pointerra3D integrates with Esri (per disclosed partnership) but Esri also offers 3D scene visualisation and digital-twin extensions that compete for the same customer wallet.
• Trimble: Offers geospatial, surveying and AEC software/hardware with point-cloud processing and asset management capabilities that overlap with Pointerra3D's CORE and ANALYTICS tiers across utilities, mining and transport.
• Hexagon AB: Provides geospatial, mining and asset-management software (HxGN SDx, MinePlan) that competes with Pointerra3D's mining/oil & gas digital-twin workflows and utility asset analytics.
• Bentley Systems: Provider of iTwin and OpenUtilities platforms for infrastructure digital twins. Competes with Pointerra3D's digital-twin and asset-analytics modules for utilities, transport and mining customers, but as part of a much broader AEC software portfolio.

Direct peers

• Cesium: 3D geospatial visualisation and digital-twin platform built on open standards. Competes with Pointerra3D's browser-native 3D streaming and measurement engine for asset owners building digital twins of infrastructure.
• Matterport: Cloud-based 3D digital twin platform that captures, processes and shares spatial data in a browser. Comparable business model and core technology overlap with Pointerra3D, though Matterport skews to real-estate/indoor while Pointerra targets industrial/linear infrastructure.
• Vercator: Cloud-native point-cloud processing and management platform for surveying and engineering firms. Directly comparable to Pointerra3D CORE on LiDAR/photogrammetry processing in a browser.

Regional players

• Nearmap: Aerial imagery and 3D content provider with strong APAC and North American coverage. Comparable as a 3D geospatial data source feeding utility, transport and government asset-management workflows that Pointerra3D also serves.

Emerging players

• Planet Labs: Satellite-based 3D/imagery data and analytics for infrastructure, agriculture and government. Overlaps with Pointerra3D on sensor-agnostic geospatial ingestion and asset monitoring, but via spaceborne rather than airborne LiDAR/photogrammetry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/3dpointerra
• YouTubeyoutube.com/channel/UCc2xjgjbTgmk4T_oNFRvzNg
• Facebookfacebook.com/profile.php?id=61570968773110
• LinkedInlinkedin.com/company/pointerra-pty-ltd
• Instagraminstagram.com/pointerra.3d

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pointerra