Pointerra
Pointerra Limited (ASX: 3DP) sells Pointerra3D, a patented cloud-based 3D data management and digital twin SaaS platform that uses AI-driven analytics to help electric utilities, transport authorities, mining firms, AEC companies, and defence agencies process and analyse massive LiDAR and imagery datasets in a browser.
- Company typePublic
- Founded2015
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pointerra does
Pointerra Limited (ASX: 3DP) is an Australian-headquartered software company that develops and commercialises Pointerra3D, a patented cloud-deployed platform for storing, processing, analysing, visualising, and sharing massive 3D datasets (LiDAR, photogrammetry, imagery, BIM, GIS) as digital twins. Its core technology is built on patented compression and visualisation algorithms that allow multi-trillion-point datasets to be streamed, viewed, and measured in a standard browser without specialist desktop software, augmented by AI-driven feature extraction (poles, conductors, vegetation, conformance, convergence) and a Common Data Environment that integrates with GIS (Esri), engineering (PoleForeman), and enterprise asset systems via open APIs.
The company sells a three-tier SaaS stack — Pointerra3D CORE (baseline 3D data workflow, listed 'From $550 USD/month'), Pointerra3D ANALYTICS (digital twin creation and asset analysis), and Pointerra3D ANSWERS (predictive insights and dashboards) — supplemented by industry bundles including the Digital Surveyor Bundle (surveyors, launched Feb-2026) and the co-branded Network Surveyor Bundle with Teledyne Geospatial (electric utilities, Jan-2025). Pricing is subscription-based with a storage-tied usage component; a 30-day free trial underpins a self-serve PLG motion aimed at SMBs, while multi-year enterprise contracts (e.g., A$413,442 minimum three-year Western Power deal) drive the large-customer motion.
Pointerra serves electric utilities (FPL, Western Power, Eversource, Avangrid, US National Grid, Entergy, PG&E, NextEra), government transport (Main Roads WA, Sydney Trains/TfNSW), mining (Anglo American), AEC (Jacobs), surveying consultancies (RM Surveys, Diospatial), and defence & intelligence customers, operating through a wholly-owned US subsidiary (Pointerra US, Inc.) in Ashburn, Virginia, alongside its Australian headquarters in Subiaco, Perth. Distribution combines direct enterprise field sales, a reseller channel via Teledyne, implementation partners such as Diospatial, and self-serve trial acquisition.
Pointerra firmographics
Firmographics- Name
- Pointerra
- Legal name
- Pointerra Limited
- Website
- https://pointerra.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pointerra Limited (ASX: 3DP) sells Pointerra3D, a patented cloud-based 3D data management and digital twin SaaS platform that uses AI-driven analytics to help electric utilities, transport authorities, mining firms, AEC companies, and defence agencies process and analyse massive LiDAR and imagery datasets in a browser.
- Ownership category
- akta.pro rank
Where Pointerra is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Pointerra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Pointerra3D SaaS subscriptions: Tiered SaaS subscription revenue across CORE (From $550 USD/Month, self-serve), ANALYTICS (demo/quote) and ANSWERS (demo/quote). Customers typically land on CORE via a 30-day free trial and expand up the stack as digital twin and predictive analytics needs mature.
- Enterprise subscription & multi-year contracts: Enterprise contracts with utilities, transport authorities and mining customers (e.g., three-year A$413,442 Western Power contract) typically run as multi-year SaaS deals with negotiated pricing, SSO and dedicated support.
- Reseller / channel revenue via Teledyne Network Surveyor bundle: Channel-sourced revenue through the Teledyne Geospatial reseller partnership, where the Network Surveyor bundle combines Teledyne airborne acquisition with Pointerra3D for electric utility grid programmes.
- Data storage-based usage component: Subscription pricing is tied to data stored on the platform (upload/download do not consume the allowance), introducing a usage/storage-based element on top of user-based subscription tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pointerra3D CORE – baseline platform access and 3D data workflow |
| Other | Annual | Pointerra3D ANALYTICS – digital twin for intelligent asset analysis |
| Other | Annual | Pointerra3D ANSWERS – predictive insights for asset management questions |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Pointerra product offering
Product offeringCore offering
Pointerra sells Pointerra3D, a patented, cloud-deployed SaaS platform that stores, processes, manages, analyses, extracts, visualises and shares insights from massive 3D point-cloud and imagery datasets (LiDAR, photogrammetry, BIM, GIS, drone and IoT data). The platform is delivered as a three-tier stack — CORE (baseline 3D data workflow and Common Data Environment, from US$550/month), ANALYTICS (digital twin creation for intelligent asset analysis) and ANSWERS (predictive insights and dashboards) — and is offered alongside industry bundles such as the Digital Surveyor Bundle and the Teledyne Geospatial Network Surveyor Bundle.
Product overview
Pointerra3D is a single cloud-deployed 3D data management and functional digital twin platform offered as a three-tier architecture: Pointerra3D Core (baseline access and 3D data workflow / common data environment), Pointerra3D Analytics (digital twin creation and intelligent physical asset analysis), and Pointerra3D Answers (predictive insights and customized dashboards for asset management). Customers can adopt the full stack or just Core+Analytics depending on requirements. Pointerra3D is complemented by industry-specific bundles including the Digital Surveyor Bundle (for surveyors, launched February 2026) and the Network Surveyor Bundle (jointly delivered with Teledyne Geospatial for electric utilities). The platform is offered as a SaaS solution hosted on AWS.
Differentiator
Problem solved
Functional benefit
Brands
- Pointerra3D: Patented, cloud-deployed end-to-end 3D data management and digital twin platform comprising three components: CORE (baseline data workflow), ANALYTICS (digital twin for intelligent asset analysis) and ANSWERS (predictive insights).
Products and services
- Pointerra3D Patented cloud-deployed SaaS platform that stores, processes, manages, analyses, extracts, visualises and shares insights from massive 3D point-cloud and imagery datasets (LiDAR, photogrammetry, BIM, GIS, drone, satellite, IoT) directly in a standard web browser. Delivered as a three-tier stack (CORE baseline 3D data workflow / Common Data Environment, ANALYTICS digital twin for intelligent asset analysis, ANSWERS predictive insights and dashboards) for utilities, transport, mining, AEC, surveying and defence customers.
- Digital Surveyor Bundle Industry-specific bundle for surveying and mapping firms, combining Pointerra3D's imagery and LiDAR management with configurable analytics so surveyors can store, visualise, annotate and analyse large-scale reality-capture datasets in the cloud without fixed software licenses or heavy desktop processing.
- Network Surveyor Bundle (with Teledyne Geospatial) Co-branded reseller bundle with Teledyne Geospatial that integrates Teledyne airborne LiDAR acquisition with Pointerra3D's cloud platform to convert airborne 3D data into actionable insights on electric utility grid infrastructure, including vegetation encroachment, storm response and digital twinning of utility grids.
Quantifiable outcome
- Reduced pole assessment time from 20 minutes to 2 minutes per pole across 65,000 poles
- +6 more outcomes
Companies that use Pointerra
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles5 records
Pointerra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature8 records
Pointerra partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered industry association membership (mining), tactical technology integration, tactical integration, core implementation partner, flagship channel partnership, core wispr research partner, flagship utility wispr partner, strategic platform integration and co-development partner for airdat storm-response workflow.
- Austmineindustry association membership (mining)Pointerra is an Austmine member badge displayed on the Mining, Oil & Gas industry page, signalling active participation in Australia's mining innovation ecosystem.
- JARVIStactical technology integrationPointerra3D blog positions JARVIS as an integration partner for securing the future of the US power grid, combining Pointerra3D digital-twin data with JARVIS workflows.
- PoleForemantactical integrationPointerra3D extracts pole and wire features from LiDAR datasets and outputs structured JSON that feeds directly into PoleForeman, an engineering design tool, automating non-compliant pole identification and cutting manual measurement time dramatically for the Southeast US utility.
- Diospatialcore implementation partnerEnduring partnership spanning multiple industries and clients including TfNSW, DTP, Queensland Rail, Sydney Trains, WSP, GHD and SMEC. Diospatial acts as an advanced power user of Pointerra3D, deploying aerial LiDAR, photogrammetry, terrestrial laser scanning and SLAM and uploading the resulting digital twins into Pointerra3D.
- Teledyne Geospatialflagship channel partnershipGroundbreaking reseller partnership combining Teledyne Geospatial's airborne acquisition technology with Pointerra3D into the co-branded 'Network Surveyor bundle' for the electric utility sector. The bundle shrinks data-to-insight timelines from months to hours and supports vegetation encroachment, major weather events and digital twinning of utility grids within 24 hours.
- Cornell Universitycore wispr research partnerCornell led physics-based tree risk modelling and economic optimisation in the WISPR consortium, building per-tree failure-probability models under wind loading and the budget approximation algorithm that ranks mitigation investment across spans.
- University at Albanycore wispr research partnerUniversity at Albany applied WRF dynamic downscaling and Thermodynamic Global Warming framework to project wind conditions at circuit level through mid-century, producing directional risk scores at the span level for WISPR.
- Colorado State Universitycore wispr research partnerColorado State University, together with the University of Connecticut, contributed machine learning outage modelling and economic optimisation for WISPR, helping build the transformer-based outage likelihood model.
- University of Connecticutcore wispr research partnerUniversity of Connecticut co-led ML outage modelling and economic optimisation in WISPR, working with Colorado State to learn the relationships between wind, vegetation density, seasonal patterns and outage likelihood.
- Eversourceflagship utility wispr partnerWISPR partner utility providing circuit access and operational data across Massachusetts; Pointerra3D single-tree analytics quantified grow-in, fall-in and strike risks on 18 circuits feeding the WISPR risk framework.
- Avangridflagship utility wispr partnerWISPR partner utility providing circuit access and operational data, enabling Pointerra3D high-resolution LiDAR + analytics to validate the risk-driven vegetation management framework across multiple geographies.
- US National Gridflagship utility wispr partnerWISPR partner utility providing circuit access and operational data across New York and New England, contributing to single-tree analytics and risk-driven vegetation management outcomes.
- Esristrategic platform integrationPointerra3D integrates with Esri and other GIS platforms, transforming traditional 2D mapping into dynamic 3D environments and enabling seamless data transfer for iRAP-related safety evaluations at Main Roads WA.
- Entergyco-development partner for airdat storm-response workflowEntergy partnered with Pointerra on the AirDAT workflow, integrating aerial LiDAR, imagery and real-time processing in Pointerra3D to compress post-storm damage assessment from 3–5 days to hours and support storm-hardening compliance evidence.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Pointerra competitors and assessment
Company assessmentBroad incumbents
- Autodesk: BIM, construction and infrastructure software suite (including ReCap for point clouds) used by Pointerra's AEC and surveying customers. Competes for the same Scan-to-BIM and digital-twin use cases as Pointerra3D CORE/ANALYTICS.
- Esri: ArcGIS platform underpins most utility, transport and government geospatial workflows. Pointerra3D integrates with Esri (per disclosed partnership) but Esri also offers 3D scene visualisation and digital-twin extensions that compete for the same customer wallet.
- Trimble: Offers geospatial, surveying and AEC software/hardware with point-cloud processing and asset management capabilities that overlap with Pointerra3D's CORE and ANALYTICS tiers across utilities, mining and transport.
- Hexagon AB: Provides geospatial, mining and asset-management software (HxGN SDx, MinePlan) that competes with Pointerra3D's mining/oil & gas digital-twin workflows and utility asset analytics.
- Bentley Systems: Provider of iTwin and OpenUtilities platforms for infrastructure digital twins. Competes with Pointerra3D's digital-twin and asset-analytics modules for utilities, transport and mining customers, but as part of a much broader AEC software portfolio.
Direct peers
- Cesium: 3D geospatial visualisation and digital-twin platform built on open standards. Competes with Pointerra3D's browser-native 3D streaming and measurement engine for asset owners building digital twins of infrastructure.
- Matterport: Cloud-based 3D digital twin platform that captures, processes and shares spatial data in a browser. Comparable business model and core technology overlap with Pointerra3D, though Matterport skews to real-estate/indoor while Pointerra targets industrial/linear infrastructure.
- Vercator: Cloud-native point-cloud processing and management platform for surveying and engineering firms. Directly comparable to Pointerra3D CORE on LiDAR/photogrammetry processing in a browser.
Regional players
- Nearmap: Aerial imagery and 3D content provider with strong APAC and North American coverage. Comparable as a 3D geospatial data source feeding utility, transport and government asset-management workflows that Pointerra3D also serves.
Emerging players
- Planet Labs: Satellite-based 3D/imagery data and analytics for infrastructure, agriculture and government. Overlaps with Pointerra3D on sensor-agnostic geospatial ingestion and asset monitoring, but via spaceborne rather than airborne LiDAR/photogrammetry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Pointerra social profiles
Digital presencePointerra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pointerra leadership team
Management profileNumber of profiles
Profiles8 records
Pointerra subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pointerra funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pointerra M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pointerra
What does Pointerra do?
Pointerra sells Pointerra3D, a patented, cloud-deployed SaaS platform that stores, processes, manages, analyses, extracts, visualises and shares insights from massive 3D point-cloud and imagery datasets (LiDAR, photogrammetry, BIM, GIS, drone and IoT data). The platform is delivered as a three-tier stack — CORE (baseline 3D data workflow and Common Data Environment, from US$550/month), ANALYTICS (digital twin creation for intelligent asset analysis) and ANSWERS (predictive insights and dashboards) — and is offered alongside industry bundles such as the Digital Surveyor Bundle and the Teledyne Geospatial Network Surveyor Bundle.
Is Pointerra a public or private company?
Pointerra is a public company. It is classified as public and is currently operating.
When was Pointerra founded?
Pointerra was founded in 2015. It employs 1 to 10 people.
Where is Pointerra based?
Pointerra is headquartered in Perth, Australia, in the Oceania region.
How does Pointerra make money?
Four revenue lines are on record. Pointerra3D SaaS subscriptions are the primary driver. The others are enterprise subscription & multi-year contracts, reseller / channel revenue via Teledyne Network Surveyor bundle and data storage-based usage component.
Who are Pointerra's main competitors?
Broad incumbents on record are Autodesk, Esri, Trimble, Hexagon AB and Bentley Systems. Direct peers are Cesium, Matterport and Vercator. Nearmap is listed as a regional player. Planet Labs is listed as an emerging player.
Does Pointerra have an API?
Yes. Pointerra3D exposes open APIs and customizable data exports that connect the platform to enterprise asset management platforms, GIS systems, compliance software, and engineering design tools. The APIs enable ingestion, alignment, visualization, measurement, and export of spatial data including structured JSON outputs (e.g., for engineering design tools such as PoleForeman). Integration is via open standards; specific protocol type (REST/GraphQL), authentication method, rate limits, versioning, or sandbox availability are not detailed.