Inter Factory

Name

Inter Factory

Legal name

株式会社インターファクトリー

Website

https://interfactory.co.jp

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Inter Factory (株式会社インターファクトリー) operates EBISUMART, a customizable cloud-based e-commerce platform serving Japanese B2C and B2B operators across SMB, mid-market, and enterprise tiers, with adjacent EBISU GROWTH consulting and EBISU PIM data services.

Ownership category

akta.pro rank

Product category

E-commerce Platform Software

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Marketing Automation Platforms & Services (BPAFAFAC), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Cloud commerce platform
• Ecommerce SaaS
• B2B EC platform
• D2C site builder
• Product information management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (EBISUMART Platform): Subscription-based revenue from cloud commerce platform services including EBISUMART, EBISUMART Enterprise, EBISUMART BtoB, and EBISUMART Lite. Tiered pricing based on functionality and scale with annual/monthly billing.
2. Professional Services: Custom development, implementation support, and consulting services for EC site customization and optimization.
3. EBISU GROWTH Services: Internet marketing and EC business consulting services generating revenue from customer success support and operational outsourcing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Inter Factory develops and operates the EBISUMART cloud commerce platform, a customizable SaaS for building and operating B2C and B2B e-commerce sites. The portfolio includes EBISUMART, EBISUMART Lite, EBISUMART Enterprise, and EBISUMART BtoB as tiered platform offerings, complemented by EBISU GROWTH (EC marketing/operations support) and EBISU PIM (product data integration management).

Product overview

Inter Factory operates cloud commerce platform business offering EBISUMART as the core customizable cloud EC platform (9-year consecutive No.1 market share), with product tiers including EBISUMART Lite for small starts, EBISUMART Enterprise for large-scale operations, and EBISUMART BtoB for BtoB transactions. The portfolio also includes EBISU GROWTH for EC business growth consulting/operational support and EBISU PIM for product data integration management.

Differentiator

Problem solved

Functional benefit

Products and services

• EBISUMART Customizable cloud-based EC site construction platform serving mid-market EC operators in Japan. Combines EC package and ASP benefits with always-updated features, 9 consecutive years of No.1 market share, and ¥2,045 billion annual transaction volume.
• EBISUMART Lite Entry-level small-start cloud commerce platform combining ASP affordability with EBISUMART standard features and PCI DSS-level security. Targets startups and small businesses seeking a low-cost EC entry with scalable upgrade path to EBISUMART or EBISUMART BtoB.
• EBISUMART Enterprise High-end cloud commerce platform for large-scale EC sites combining commerce platform for product/service sales with data platform for EC data collection and analysis. Designed for high-traffic, large-scale enterprise EC operations.
• EBISUMART BtoB B2B-focused cloud commerce platform implementing B2B-specific functions on the EBISUMART base, enabling systemization of order processing for enterprise transactions, EDI replacement, and DX promotion.
• EBISU GROWTH EC business growth support service providing internet marketing, EC business consulting, and operational outsourcing to comprehensively support customer EC business growth.
• EBISU PIM Product information management platform enabling strategic product data management from planning to sales and market evaluation, improving business performance through enhanced product data environments.

Quantifiable outcome

• 9 consecutive years No.1 market share in customizable cloud EC platform
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mizuho Factor (みずほファクター)coreTechnology or IntegrationMizuho Factor's 'Payment Navigation' integrated with EBISUMART and EBISUMART Lite for the first time in SaaS-type EC. Provides high-security payment processing leveraging the credit authority of a megabank group with diverse payment methods supporting EC business growth.
• ZOZO (ゾゾ)coreTechnology or IntegrationFulfillment by ZOZO integration enabling inventory consolidation across ZOZOTOWN, own EC sites, and physical stores. Provides zero-cost entry (no equipment investment, labor costs, or storage fees) fulfillment services.
• ARATANA (アラタナ)coreTechnology or IntegrationProvider of Fulfillment by ZOZO service. ARATANA enables ZOZO Group's logistics platform integration with EC sites.
• FORSQUARE Corporation (フォルスクウェア)coreImplementation/ SI/ Consulting PartnerGold partner in ebisumart zero partner program. Provides implementation, customization, and operational support for EC sites.
• Wan55 (ワンゴジュウゴ)coreImplementation/ SI/ Consulting PartnerPartner providing EC system construction with digital marketing and creative capabilities for brand and product-focused EC sites.
• Feedoss Corporation (フィードフォース)minorGTM or Marketing PartnerSocial PLUS platform providing social login integration including LINE Login, Facebook, Twitter for marketing automation.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Shopify: Shopify is a global cloud commerce platform incumbent with growing Japan presence; broader in scope than Inter Factory but competes for the same Japanese D2C and SMB merchants considering EBISUMART Lite.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud is a global enterprise EC suite competing with EBISUMART Enterprise for large-scale Japanese commerce operations; broader portfolio but less Japan-specific customization.
• Adobe Commerce (Magento): Adobe Commerce (Magento) is a global open-source and SaaS commerce platform competing in the Japanese enterprise and mid-market where EBISUMART Enterprise and BtoB operate, with strong customization but heavier implementation lift.

Direct peers

• W2: W2 (formerly EC-CUBE Co.) is a Japanese EC platform provider supporting both SaaS and on-premise deployments, competing with EBISUMART across SMB and enterprise and leveraging the open-source EC-CUBE ecosystem.
• futureshop: futureshop is a Japanese SaaS EC platform targeting SMB and mid-market operators, overlapping directly with EBISUMART Lite and core EBISUMART on customization, marketing, and recurring subscription pricing models.
• ecbeing (DM三井デザインテック): ecbeing is a long-standing Japanese enterprise EC platform provider (now part of DM三井デザインテック) competing head-to-head with EBISUMART Enterprise and EBISUMART BtoB for large-scale, custom-built commerce sites.
• GMO MakeShop: GMO MakeShop is one of the largest domestic Japanese EC platform providers, directly competing with EBISUMART across SMB and mid-market segments with similar SaaS + customization + payment-bundled positioning in the Japanese market.

Peers

• ZOZO (ZOZOTOWN platform business): While primarily a marketplace operator and partner (Fulfillment by ZOZO), ZOZO also operates commerce technology assets in Japan that intersect with EBISUMART's D2C use cases, especially for fashion retail customers.
• Rakuten (Rakuten Commerce / Ichiba tech): Rakuten is both a partner (Rakuten Pay/ID integration) and an adjacent commerce platform/e-commerce ecosystem player in Japan whose services compete for the same merchant wallet share as EBISUMART.

Emerging players

• STUDIO: STUDIO is a no-code website builder with growing commerce functionality, competing for the lower end of the SMB and creator segment that overlaps with EBISUMART Lite, particularly with designer-led merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgDWJmqxjk5GaQoDjc5rMoA
• Xx.com/Inter_Factory

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inter Factory