What iCode does

iCode (legal entity Indigo Street, LLC) is a Frisco, Texas-based franchisor founded in 2015 by Abid Abedi that delivers hands-on coding, robotics, and STEM education to children ages 5-18. Instruction is delivered through a proprietary multi-year "Belt" curriculum progressing from White through Black Belts, augmented by three sub-brands launched in 2024: RevolutionEd, Steam 4 Schools, and iCode 4 Kids, which segment the offering across after-school enrichment, in-school STEAM curriculum, and younger-age cohorts. The program is built around standardized hardware kits sourced through partnerships with Texas Instruments, DJI, and micro:bit, and the curriculum is being refreshed to integrate AI instruction across all Belt programs by 2026.

The company operates an asset-light franchise model, having scaled to 100+ campuses across the United States by 2024 and served 150,000+ students cumulatively. Indigo Street, LLC retains the corporate functions of curriculum development, brand, franchise sales, and vendor partnerships, while real estate, local instructors, and day-to-day operations sit with franchisees. New unit growth is geographically dispersed, with recent campus openings in Boise, Sugar Land, and Macomb County signaling expansion into the Mountain West, Texas suburbs, and Midwest.

Revenue is generated through a diversified set of streams: initial franchise fees and ongoing royalties from franchisees, recurring monthly tuition-like billing for after-school classes, one-time STEM camp fees, professional services revenue from school-partnership programs (notably through the Steam 4 Schools and RevolutionEd sub-brands), transaction-based classroom rental / party-host fees, and a customer loyalty points program. The combination of a national franchise footprint, codified curriculum IP, and multiple revenue per unit positions the company as one of the larger dedicated K-12 coding and STEM education franchisors in the U.S. market.

Name

iCode

Legal name

Indigo Street, LLC

Website

https://icodeschool.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

iCode (Indigo Street, LLC) is a Frisco, Texas-based franchisor founded in 2015 that delivers hands-on coding, robotics, and STEM education to children ages 5-18 through 100+ U.S. campuses, using a proprietary Belt curriculum and TI/DJI/micro:bit hardware.

Ownership category

akta.pro rank

Product category

Children's STEM and Coding Education

NAICS

Educational Services (611), Computer Training (61142), Educational Support Services (61171), All Other Schools and Instruction (61169)

akta.pro primary industry

AI & Machine Learning (Foundations & Applied) (EDAMACAG)

akta.pro secondary industries

Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK), Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Stem education for kids
• Coding classes for children
• After-school stem programs
• Robotics and ai education
• Franchise education services

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. After-School STEM Classes: Weekly classes held at campus locations twice per week for one hour each. Students progress through the belt program with monthly sprints. Revenue generated through tuition payments per student.
2. STEM Camps: Camps offered during summer, spring break, and school holidays. Various duration options including 5-day, 3-day, 1-day, and half-day camps covering specific topics like robotics, Minecraft, drones, game development, and more.
3. School Partnership Programs: iCode provides curriculum and instructors to partner schools for after-school tech clubs and daytime classes, bringing STEM education directly to school facilities.
4. Classroom Rental: Rental of iCode classroom spaces to micro-schools, homeschool co-ops, training organizations, businesses, and community groups during daytime hours when campuses are unoccupied.
5. Franchise Fees: Revenue from franchise agreements with local entrepreneurs who open and operate iCode campuses. Franchise opportunities marketed through icodefranchise.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

iCode operates a national franchise network of campus locations delivering hands-on STEM and coding education to children ages 5-18 through a proprietary, gamified belt-based curriculum. Core offerings include the progressive Belt Program covering coding, robotics, game development, AI, and web development, plus seasonal STEM camps, school-partnership tech clubs, and classroom rental services. Distribution is driven by a franchise model with 80+ campuses across the United States.

Product overview

iCode is a network of campus locations offering hands-on STEM and coding education for kids and teens across the US. The core offering consists of four main products: The Belt Program (a comprehensive, progressive curriculum spanning Junior through Black Belt levels covering coding, robotics, game development, web development, AI, and cybersecurity for ages 5-18), STEM Camps (seasonal programs for school holidays), Tech Clubs (school partnership programs bringing curriculum to partner facilities), and Classroom Rental (rental of iCode facilities to third parties). The company operates over 80 campuses nationwide with a franchise model, supplemented by sub-brands including iCode 4 Kids, RevolutionEd, and Steam 4 Schools. Additional offerings include an iCode Loyalty Program for customer rewards.

Differentiator

Problem solved

Functional benefit

Brands

• Steam 4 Schools: School partnership program bringing STEM education to schools
• RevolutionEd
• iCode 4 Kids

Products and services

• The Belt Program iCode's comprehensive STEM education course for kids aged 5-18, featuring a belt system (Junior, Foundation, White, Gray, Orange, Yellow, Green, Red, Blue, Black) that progresses students through coding, robotics, game development, web development, AI, and cybersecurity topics. Each belt comprises 6-8 sprints covering specific STEM topics with defined learning objectives, delivered through blended learning combining instruction with hands-on projects.
• STEM Camps Seasonal camps offered during summer, spring break, and school holidays in various duration formats (5-day full day, 3-day, 1-day, and half-day options), covering specific topics such as robotics, Minecraft modding, Roblox game development, drone programming, AI/ML, cybersecurity, and game design. Targeted at families seeking intensive STEM experiences during school breaks.
• Tech Clubs (School Partnership Programs) After-school and daytime STEM programs delivered at partner schools, bringing iCode's proprietary curriculum and certified instructors directly to school facilities for collaborative group classes. Targeted at K-12 schools and districts seeking to supplement their STEM curriculum offerings.
• Classroom Rental Rental of iCode's state-of-the-art classrooms and facilities during daytime hours to micro-schools, homeschool co-ops, training organizations, businesses, tutoring services, and community groups for meetings, training, team workshops, and events. Pricing includes $7.50 per parent per hour for parental workspace, with classroom rates set based on number of students, hours, and content type.
• iCode Franchise Opportunity Franchise business opportunity marketed to local entrepreneurs through icodefranchise.com, enabling them to open and operate iCode campuses under the iCode brand using the proprietary belt-based curriculum, operational playbook, and brand. Generates franchise and licensing fees for iCode corporate while enabling rapid geographic expansion. The franchise network has scaled to 80+ campuses across the United States.

Quantifiable outcome

• 80+ campuses serving 150,000+ students across the United States
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Texas InstrumentscoreTechnology or IntegrationTexas Instruments partners with iCode to provide hardware and technology integration. iCode offers Texas Instruments summer camp programming teaching Python programming and robotics using TI Innovator Rover and TI Innovator Hub with TI-Nspire CX-II calculators.
• DJIcoreTechnology or IntegrationDJI partners with iCode to provide drone technology for educational programs. Students learn drone programming as part of the STEM curriculum.
• micro:bitcoreTechnology or Integrationmicro:bit educational microcomputers are integrated into iCode's curriculum for teaching programming and electronics fundamentals.
• Girl Scouts of Northeast TexascoreStrategic or Co-development PartnerPartnership to bring STEM education opportunities to Girl Scouts in the Northeast Texas region, supporting badges and skills development.
• Oklahoma City ThunderminorStrategic or Co-development PartnerNBA team partnership providing community engagement and outreach opportunities for STEM education programs.
• FC DallasminorStrategic or Co-development PartnerMajor League Soccer team partnership supporting community STEM initiatives and educational programs.
• Enlightium AcademycoreChannel Partner/ Reseller/ DistributorEnlightium Academy, a private online Christian school, partners with iCode to provide supplemental STEM education to its students.
• MSI (Micro-Star International)coreTechnology or IntegrationMSI provides computer hardware technology to support iCode's STEM education programs and classroom facilities.
• YMCAcoreStrategic or Co-development PartnerYMCA partnership brings STEM education opportunities to YMCA locations, serving broader community youth populations.
• CredentialminorOthersCredential verification and certification platform partnership supporting credential recognition for belt program completions.
• JASON LearningcoreStrategic or Co-development PartnerJASON Learning provides science curriculum integration, connecting real-world science with STEM education experiences for students.
• CODIe BlocksminorStrategic or Co-development PartnerCODIe Blocks partnership provides coding education resources and curriculum content for iCode programs.
• Medology 360coreStrategic or Co-development PartnerStartup incubator partnership where Medology 360 uses iCode student skills in algorithms, databases, Java, Python, website, and Agile development for real-world projects. Students gain hands-on coding experience working with startup teams.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Code Ninjas: The largest direct competitor in the kids coding franchise space, operating 300+ locations across North America with a comparable belt-style progression curriculum and after-school class model. Closest comparable by business model, target customer, and franchise distribution.
• Black Rocket Productions: Provider of STEM and creative tech camps and after-school programs for K-12 students, including Minecraft, Roblox, and game design topics that overlap with iCode's camp offerings.
• MakerKids: STEM education provider offering coding, robotics, and Minecraft/Roblox programs for kids through after-school classes and camps. Smaller scale but directly comparable product offering and target customer.
• CodeWizardsHQ: Online coding school for kids and teens offering structured, project-based curricula (Scratch through JavaScript/Python). Competes for the same parent buyer considering an online-only alternative to in-person campus programs.
• STEM For Kids: Franchise-based STEM enrichment provider delivering after-school programs, camps, and in-school classes. Closely comparable franchise model, curriculum structure, and K-12 school partnership approach.
• Code Galaxy: Online and in-person coding school for kids offering live classes, camps, and a curriculum that overlaps significantly with iCode's Belt Program. Competes for parents seeking flexible online STEM enrichment.
• iD Tech (ID Tech): Long-established STEM/coding camp and after-school program provider serving K-12 students with a focus on summer camps and online private lessons. Direct competitor for STEM camp enrollment and school partnership programs.
• CodeAdvantage: Provider of in-school and after-school coding classes, camps, and workshops for K-8 students. Directly comparable on curriculum topics (Scratch, Python, web dev, robotics) and school partnership GTM.
• The Coder School: Franchise-based kids coding school with after-school programs, camps, and a similar in-person instructor-led model. Competes for the same franchisee pool and parent demographic in overlapping US markets.

Broad incumbents

• Sylvan Learning: Established national tutoring and supplemental education franchise with a broader STEM/STEM-adjacent curriculum. Larger and more diversified than iCode but overlaps on parent demand for supplemental STEM enrichment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iCodeCorporate
• Instagraminstagram.com/icode.school
• Xx.com/icodecorporate

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iCode