What Burt Intelligence does

Burt Intelligence (operating as "Burt") is a New York-based, privately held enterprise software company founded in 2018 that provides a decision intelligence and business intelligence platform purpose-built for digital publishers and retail media networks. The platform unifies reporting across direct, programmatic, client-facing, and retail media advertising channels into a single "source of truth," targeting the data reconciliation and billing-integrity pain points that enterprise publishers face when consolidating output from multiple ad tech systems. Burt markets 98%+ reporting accuracy as its core differentiator versus general-purpose BI tools, with the platform emphasizing vertical specialization in publisher advertising workflows rather than horizontal analytics.

The product comprises a base platform with several modules — Direct Reporting, Programmatic Reporting, Client Facing Reporting, Retail Media Network Reporting, Burt Advisor (AI-driven insights), Benchmarks, Forecasting, Burt Leads (sales pipeline), and an MCP Server for AI interoperability — and integrates with major ad tech platforms including IAS, Xandr, Magnite, Meta, Salesforce, and Google. In July 2021, Burt acquired Inventale's Forecasting Management System (IFMS), adding proprietary AI capabilities for ad inventory forecasting, yield optimization, and campaign optimization. Burt operates an enterprise SaaS subscription model with quote-based, customized pricing and a direct enterprise field-sales motion targeting large publishers. Named customers include Paramount, Hearst, Vox Media, Ziff Davis, Nexstar Media Group, Yahoo, TripAdvisor, and Vevo. The company operates from a private mail box address in New York with 11–50 employees, suggesting a lean team and modest fixed-cost footprint. No funding rounds, revenue figures, or ownership details are disclosed in the source data.

Name

Burt Intelligence

Legal name

Burt

Website

https://burt.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Burt Intelligence is a New York-based SaaS company providing BI and forecasting software built for digital publishers and retail media networks. Its platform unifies ad reporting across direct, programmatic, and retail media channels with proprietary AI forecasting capabilities.

Ownership category

akta.pro rank

Product category

Publisher Analytics Software

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

akta.pro secondary industries

Semantic Layer, Metrics Store & Headless BI (HDAEAMAE), Operational/Real-Time BI & Streaming Analytics (HDAEAMAH), Enterprise Reporting & Pixel-Perfect Reporting (HDAEAMAB), Financial Planning & Analysis (FP&A) & BI (HDAEAMAG), Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

Keywords

• Publisher analytics software
• Advertising intelligence platform
• Ad inventory forecasting
• Retail media analytics
• Programmatic reporting tools

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Analytics Platform Subscription: Burt Intelligence operates as a SaaS platform providing enterprise analytics and forecasting software to digital publishers and retail media networks. The platform is described as being customized to meet customer needs, suggesting a tailored enterprise subscription model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Burt Intelligence is an enterprise SaaS publisher business intelligence (BI) platform built specifically for digital publishers and retail media networks. The platform unifies direct, programmatic, and retail media advertising data into a single "source of truth" with 98%+ claimed accuracy, providing reporting, AI-powered ad inventory forecasting, yield optimization, and campaign optimization capabilities. It is sold via enterprise subscription with customized implementation to large media organizations.

Product overview

Burt Intelligence offers a unified publisher BI platform providing enterprise analytics and forecasting software built specifically for digital publishers and retail media networks. The platform integrates multiple reporting modules including Direct Reporting, Programmatic Reporting, Client Facing Reporting, and Retail Media Network Reporting, along with specialized tools for forecasting (Burt Forecasting and the acquired Inventale IFMS), insights (Burt Advisor), benchmarking (Benchmarks), lead management (Burt Leads), and AI connectivity (MCP Server). The platform positions itself as a 'source of truth' for ad data, emphasizing 98% accuracy and data integrity across all feeds, fields, and data points to eliminate discrepancies that force publishers to chase down dollars.

Differentiator

Problem solved

Functional benefit

Products and services

• Burt Publisher BI Platform Enterprise analytics and forecasting SaaS platform built from the ground up for digital publishers and retail media networks, providing a unified "source of truth" for all ad data feeds, fields, and data points with 98%+ claimed accuracy. Targets enterprise media organizations including Paramount, Hearst, Vox Media, Ziff Davis, Nexstar Media Group, Yahoo, TripAdvisor, and Vevo.
• Direct Reporting Reporting solution for direct ad sales data, enabling publishers to track and visualize direct advertising performance metrics across their direct-sold inventory.
• Programmatic Reporting Reporting module for programmatic advertising operations, providing visibility into automated ad buying and selling performance across programmatic channels.
• Client Facing Reporting Client-facing reporting tools enabling publishers to share data and insights directly with their advertising clients as part of advertiser-facing communications.
• Retail Media Network Reporting Analytics and reporting solution specifically designed for retail media networks, supporting the unique data needs of retailers monetizing their digital properties through advertising.
• Burt Advisor AI-powered advisory solution providing data-driven recommendations and intelligence for publisher decision-making, positioned as an "advisor" layer on top of the BI platform.
• Benchmarks Performance benchmarking module allowing publishers to compare their metrics against industry standards and competitors for context on advertising performance.
• Forecasting AI-powered ad inventory forecasting module built on technology acquired from Inventale's IFMS, enabling publishers to predict future inventory availability, demand, revenue opportunities, and yield optimization.
• Burt Leads Lead generation and tracking solution supporting sales and business development workflows for publisher sales teams managing direct advertiser pipelines.
• MCP Server Model Context Protocol (MCP) server integration enabling AI-powered connectivity and data exchange with external AI agents and systems for modern AI-driven workflows.

Quantifiable outcome

• Improved data integrity and automated reporting within first six months of partnership
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature10 records

Partnerships

One partnership is on record.

• Inventale (IFMS Acquisition)coreStrategic or Co-development Partner · 7 July 2021Burt Intelligence completed the acquisition of Inventale's Forecasting Management System (IFMS), an AI company specializing in ad inventory forecasting analytics, data-driven yield optimization, and campaign optimization. This strategic acquisition expanded Burt Intelligence's capabilities in forecasting ad inventory, optimizing revenue, and enhancing data-driven decisions for publishers and brands.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Piano: Piano is a digital media monetization and analytics platform serving publishers with subscription, advertising, and data solutions. It directly competes with Burt in publisher BI and yield analytics, with overlapping modules for audience and revenue reporting.
• Chartbeat: Chartbeat provides real-time content analytics and audience engagement tools for digital publishers. It is a direct competitor in publisher-facing BI, with particular overlap on dashboarding and editorial performance reporting.
• Parse.ly: Parse.ly offers content and audience analytics tailored to digital publishers, including real-time dashboards and engagement insights. It competes with Burt's publisher BI modules, particularly in content performance and audience analytics.
• Adomik: Adomik provides ad revenue analytics and yield management reporting for publishers and ad sales teams. It is one of the closest direct competitors to Burt's programmatic and direct reporting modules for publisher advertising operations.
• Polaris by Pubmatic: Polaris is Pubmatic's publisher BI and analytics suite offering unified reporting across header bidding and programmatic demand. It directly competes with Burt's Programmatic Reporting and yield optimization capabilities.
• Permutive: Permutive is a publisher data platform focused on audience analytics, first-party data activation, and revenue optimization. It overlaps with Burt in publisher BI and yield/data-driven decision-making for digital media.

Broad incumbents

• Looker (Google Cloud): Looker is a major enterprise BI and analytics platform now part of Google Cloud. As a broad incumbent, it offers overlapping data modeling and reporting capabilities that publishers could use instead of a vertical solution like Burt.
• Sisense: Sisense is an AI-driven analytics and BI platform used by enterprises for embedded analytics and reporting. As a broader BI incumbent, it competes for publishers evaluating horizontal platforms over vertical specialists like Burt.
• Comscore: Comscore is a media measurement and analytics company providing cross-platform audience and advertising intelligence. It overlaps with Burt on publisher-side advertising measurement, benchmarking, and audience reporting at a much larger scale.
• LiveRamp: LiveRamp provides data connectivity and identity resolution for publishers, advertisers, and retailers. It is a broad incumbent in publisher data infrastructure, increasingly expanding into analytics and yield use cases overlapping with Burt's retail media network module.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burt Intelligence