What Intterra does

Intterra is a private cloud SaaS company headquartered in Castle Rock, Colorado that provides the Aware platform to public safety agencies, primarily fire and rescue, EMS, and law enforcement organizations at federal, state, local, tribal, and territorial levels. The platform is composed of three integrated products: Aware Intel Hub (a web-based common operating platform that unifies near-real-time data into actionable intelligence), Aware Ops (a mobile-first first responder application with authenticated login and two-way communications), and AwareUS/AwareCA (community-facing mobile applications that deliver first-responder-verified emergency updates directly to the public). The platform is FedRAMP Moderate, CJIS, and HIPAA compliant and is designed to consolidate fragmented agency data into a single operational picture. Intterra employs 11-50 people and was founded by Kate Dargan, former California State Fire Marshal, with current CEO Robert Wolf leading day-to-day operations alongside a recently expanded C-suite (CPO, CMO, CCO, CSO, CFO).

The company sells annual or multi-year SaaS subscriptions to public safety agencies through a consultative direct enterprise sales motion targeting chief officers and command-level decision makers. Community apps are distributed free to the public via the Apple App Store and Google Play Store, creating a land-and-expand dynamic in which consumer adoption indirectly drives agency subscriptions. Revenue is derived from agency platform subscriptions supplemented by non-dilutive grant funding, notably a June 2026 grant from the America The Beautiful Foundation to fund nationwide expansion of AwareUS. Key named customers include CAL FIRE (which selected AwareCA as California's statewide public safety information platform in January 2026), Tualatin Valley Fire & Rescue, and a growing ecosystem of California fire agencies that together cover 52% of the state's population as of June 15, 2026.

The company's go-to-market combines enterprise field sales, industry conference presence (CalChiefs Annual Conference), content marketing via its blog and Aware As One newsletter, and a strategic partnership with publicly traded Genasys Inc. (NASDAQ: GNSS) for two-way integration with the Genasys Protect evacuation platform. Intterra is privately held with no evidence of external institutional ownership, and its recent strategic activity in 2026 — including the CAL FIRE win, trademark litigation resolution, Genasys partnership, and national expansion grant — indicates the company is in an active scaling phase positioned to broaden from a California-centric footprint to a nationwide public safety platform.

Name

Intterra

Legal name

Intterra, LLC

Website

https://intterra.io

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Intterra provides the Aware cloud SaaS platform for U.S. public safety agencies, unifying operational data into a common operating picture and delivering verified emergency alerts to first responders and the public via mobile applications.

Ownership category

akta.pro rank

Product category

Public Safety Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Facility Emergency Response Plans (ERP) & Integrated Contingency Plans (ICP) (EUAHALAB)

Keywords

• Public safety software
• Incident management platform
• Emergency response analytics
• First responder mobile app
• Community alerting platform

Headquarters

HQ city

Castle Rock

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Aware Platform SaaS Subscriptions: Intterra sells annual or multi-year SaaS subscriptions of the Aware platform (Intel Hub, Ops, and Admin Portal) to public safety agencies at the federal, state, and local levels. The platform is described as a 'Common Operating Platform' suggesting recurring enterprise license revenue.
2. Community App / AwareCA (Free to Public): AwareCA community mobile app is provided free to the public. Revenue is derived indirectly through agency platform subscriptions rather than direct consumer charges. The platform is built on the principle that 'the public should never have to pay for public safety information.'
3. America The Beautiful Foundation Grant — National Expansion: Intterra received a grant from the America The Beautiful Foundation through its SAFE program to fund the nationwide expansion of the Aware platform as AwareUS. This is non-dilutive grant funding supporting platform buildout and national scaling.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Intterra provides a cloud-based SaaS platform called Aware that unifies near-real-time data into a common operating picture for public safety agencies. The platform consists of Aware Intel Hub (web-based decision support platform), Aware Ops (mobile-first first responder field app), and AwareUS/AwareCA community-facing mobile applications that deliver first-responder-verified emergency updates directly to residents.

Differentiator

Problem solved

Functional benefit

Brands

• Aware: Public safety information platform that delivers real-time alerts and situational awareness to communities, featuring Aware Intel Hub, Aware Ops, and AwareUS community apps.
• Aware Intel Hub
• Aware Ops
• AwareCA

Products and services

• Aware Intel Hub

Quantifiable outcome

• 52% of California's population covered by AwareCA agency adoption as of June 15, 2026
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Genasys Inc.flagshipTechnology or Integration · 3 June 2026Intterra and Genasys Inc. (NASDAQ: GNSS) established a strategic partnership to deliver a two-way integration between the Intterra Aware platform and Genasys Protect. The integration enables California agencies using Genasys Protect to push zone-based evacuation alerts directly to the AwareCA mobile app in real time. Evacuation orders issued in Genasys Protect are instantly delivered to the public through AwareCA, ensuring faster, broader, and more trusted life-safety notifications directly from incident command.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• ESO Solutions: ESO sells SaaS for fire, EMS, and hospital workflow data, including incident reporting and operational analytics for agencies and state registries — directly comparable to Intterra's Aware Intel Hub role for fire/EMS agencies.
• RapidDeploy: RapidDeploy offers a cloud-based emergency response platform that integrates CAD and mapping data for public safety agencies — close parallel to Aware's common operating picture.
• ImageTrend: ImageTrend provides SaaS for EMS, fire, and trauma registries, including incident/narrative capture and state-wide reporting; comparable as a long-standing, agency-focused public-safety software platform serving fire and EMS.
• Active911: Active911 delivers alerting and mapping software specifically built for fire and EMS first responders, competing head-on with Aware Ops in the dispatch/alerting workflow.
• Rave Mobile Safety (Motorola Solutions): Rave provides mass-notification and public-alerting SaaS that competes with AwareCA / AwareUS for agency-to-resident emergency communications, including evacuation and shelter-in-place messaging.

Broad incumbents

• Esri: Esri's ArcGIS is the underlying GIS layer on which most U.S. public-safety situational-awareness platforms are built; while not a direct competitor at the agency stack level, it is the dominant foundational peer for Intterra's map-based connected ecosystem.
• Hexagon Safety, Infrastructure & Geospatial: Hexagon's safety-and-infrastructure / geospatial division (HPE + Intergraph heritage) provides CAD, incident, and situational-awareness products that overlap with Aware's command-picture capabilities for larger agencies.
• Motorola Solutions: Motorola's CommandCentral suite bundles CAD, mapping, and situational-awareness software for public safety, making it the broadest incumbent competitor to Aware across fire, EMS, and law enforcement.
• Tyler Technologies: Tyler sells a portfolio of public-sector SaaS (public safety, courts, ERP) to state and local agencies and could compete at the procurement level against Intterra's statewide public-safety platform.

Others

• Genasys Inc. Genasys (NASDAQ: GNSS) provides mass-notification / zone-based evacuation systems and is both a strategic integration partner with Intterra (Genasys Protect <-> AwareCA) and an adjacent competitor in the public evacuation-alert category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/intterra-group
• Facebookfacebook.com/intterra
• Xx.com/intterra

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intterra