Chykalophia

What Chykalophia does

Chykalophia is a Chicago-based, founder-owned boutique web agency founded in 2011 by Ari Krzyzek (CEO & Head of Strategy) and Peter Krzyzek (CTO), specializing in strategy-led B2B websites built around a proprietary four-lens methodology called the Made to Sell System, codified in a bestselling book. The firm serves an explicit horizontal segmentation: established B2B companies ($2M–$20M revenue) needing conversion-focused redesigns, growth-stage founders ($500K–$2M), early-stage founders (pre-$500K), and women-led B2B brands — supported by WBENC WBE and NAWBO MWBE certifications. Core deliverables span the Conversion System (8-week strategy-to-launch redesign with a 2x conversion guarantee within 90 days), the Made to Sell Accelerator (6-week pre-launch sprint), Sprint (targeted engagements), and Fractional Plus (ongoing retainers from $997/mo to $5,000/mo), plus adjacent capabilities in UI/UX, brand identity, data visualization, SEO, digital marketing, e-commerce, and a 2024-launched AI Integration & System service.

The agency's technology stack is Next.js App Router with static-first, edge-rendered, type-safe architecture, headless CMS integration (Sanity, Contentful, Directus, MDX), and Lighthouse 90+ performance budgets enforced in CI. E-commerce builds use headless Shopify, Medusa, or BigCommerce depending on client fit. Distribution combines a consultative sales motion (free 45-minute strategy calls with co-founders) with a content engine (The Next Draft newsletter, Insights blog, free Conversion Leak Scorecard, free resource library) and ecosystem partnerships (1871 Chicago, Nasdaq Entrepreneurial Center, Gold House Ventures, Verizon Small Business Digital Ready, FemTech Lab, MATTER). The firm is bootstrapped with no institutional capital beyond a $10,000 Tory Burch Foundation grant in 2024, operates with a hard cap of two flagship engagements per month to preserve the conversion guarantee, and maintains a 5-star Clutch rating across 18 verified reviews.

Name

Chykalophia

Legal name

Chykalophia

Website

https://chykalophia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Chykalophia is a Chicago-based, founder-owned boutique web agency that builds strategy-led B2B websites with a 2x conversion guarantee, serving established B2B companies, growth-stage and early-stage founders, and women-led brands using its proprietary Made to Sell System.

Ownership category

akta.pro rank

Headquarters

HQ city

Evanston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Project-based web design and development: One-off flagship engagements for established B2B companies needing website redesigns, brand development, or new go-to-market launches. Projects typically start around $15,000. Includes strategy, design, development, and 30-day post-launch optimization.
2. Ongoing retainer partnerships: Managed care partnerships starting at $997/month up to senior retainers around $5,000/month. Ongoing support, optimization, and continued collaboration.
3. Book sales and educational content: Bestselling book 'Made to Sell: Creating Websites That Convert' available on Amazon in print, Kindle, and Audible formats. Free first chapter and bonus resources for book purchasers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Chykalophia is a boutique B2B web agency that designs, builds, and optimizes strategy-led websites under a proprietary methodology called the Made to Sell System. Core services are organized into four engagement tracks — Made to Sell Accelerator (6-week go-to-market sprint for early-stage founders), Conversion System (8-week strategy-to-launch redesign for established B2B with a 2x conversion guarantee), Sprint (quick-turnaround targeted engagements), and Fractional Plus (ongoing retainer partnerships from $997–$5,000/mo). Capabilities span brand identity, UI/UX design, Next.js development, headless CMS and e-commerce builds, SEO, CRO, digital marketing, data visualization, and AI integration.

Product overview

Chykalophia is a boutique, strategy-led B2B web agency offering a portfolio of services organized around a single methodology called the Made to Sell System. The core offerings include three service tiers—Made to Sell Accelerator (6-week go-to-market sprint for early-stage founders), Conversion System (8-week strategy-to-launch redesign for established/scaling B2B), and Fractional Plus (ongoing partnership model)—complemented by free tools like the Conversion Leak Scorecard and Discovery sessions. The agency provides integrated capabilities spanning business strategy, brand identity development, UI/UX design, web development (Next.js), data visualization, e-commerce (Shopify/Medusa/BigCommerce), SEO, digital marketing, website optimization, and AI integration. The Made to Sell book codifies the proprietary methodology, and a free resource library provides worksheets and checklists from real engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Made to Sell: The published methodology and brand system for building websites that convert. Also the title of the company's bestselling book authored by Ari and Peter Krzyzek.

Products and services

• Conversion System Strategy-led website redesign engagement for established and scaling B2B companies with existing sites; includes 8-week strategy-to-launch process with 2x conversion guarantee within 90 days post-launch.
• Made to Sell Accelerator Six-week sprint engagement for early-stage founders launching a new brand and needing pre-launch help on positioning, creative, and go-to-market website. Designed for pre-$500K revenue stage.
• Sprint Quick engagement option for targeted website or design needs with faster turnaround than the full Conversion System.
• Fractional Plus Ongoing partnership model for continuous design and strategy support; ranges from managed care at $997/mo to senior retainers around $5,000/mo.
• Conversion Leak Scorecard Free 7-minute live website conversion audit tool scoring seven signals: page speed, hero clarity, CTA discoverability, trust signals, mobile experience, lead capture, and value-prop specificity.
• Made to Sell: Creating Websites That Convert Bestselling book by Ari & Peter Krzyzek codifying the Made to Sell System methodology; available on Amazon in print, Kindle, and Audible formats; 4.8/5 stars with 38 ratings and top 3 on Amazon.

Quantifiable outcome

• 2x conversion rate increase within 90 days post-launch, or work continues at firm's cost
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• 1871 ChicagocoreGTM or Marketing PartnerChicago's technology and entrepreneurship hub. Chykalophia emerged from this community and maintains active involvement through member spotlights, radio features, and panel appearances. Co-founders have spoken at 1871 events and participated in community programming.
• Nasdaq Entrepreneurial CentercoreGTM or Marketing PartnerRecognized partner of the Nasdaq Entrepreneurial Center. Ari Krzyzek serves on the board of DePaul University's Coleman Entrepreneurship Center, connecting the firm to academic entrepreneurship ecosystems.
• Gold House VenturescoreStrategic or Co-development PartnerRecognized partner and member of Gold House Ventures. Asian-owned business collective supporting economic empowerment and visibility of Asian brands and businesses.
• Verizon Small Business Digital ReadycoreGTM or Marketing PartnerRecognized partner of Verizon's Small Business Digital Ready program. Provides resources and visibility for women-owned and minority-owned businesses participating in the program.
• America's SBDCminorGTM or Marketing PartnerSmall Business Development Centers program partner. SBDC provides small business assistance and references Chykalophia as a resource for website and branding needs.
• WBENCcoreOthersWBENC-certified Women's Business Enterprise. Certification enables access to enterprise vendor programs and corporate diversity procurement initiatives requiring WBE certification.
• DePaul University Coleman Entrepreneurship CentercoreStrategic or Co-development PartnerAri Krzyzek serves on the board of DePaul University's Coleman Entrepreneurship Center, contributing to academic entrepreneurship programming and connecting the firm to student and faculty resources.
• LuminaryminorGTM or Marketing PartnerRecognized partner of Luminary, a professional development organization for women.
• FemTech Lab AcceleratorminorChannel Partner/ Reseller/ DistributorAccelerator partner for FemTech Lab, a healthcare and wellness startup accelerator. Chykalophia provides web and branding services to FemTech portfolio companies.
• MATTER healthcare incubatorminorChannel Partner/ Reseller/ DistributorPartnered with MATTER healthcare incubator in Chicago to tackle healthcare challenges and serve healthcare startup clients.
• Naturally ChicagominorGTM or Marketing PartnerRecognized partner of Naturally Chicago, a food and beverage industry organization.
• ClutchcoreOthersVerified review platform where Chykalophia maintains a 5-star rating across 18 reviews. Clutch named the firm Top Marketing Company in Illinois for 2021.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: Conversion-focused digital marketing and web design agency serving B2B and SaaS clients. Closely comparable to Chykalophia in its emphasis on measurable conversion outcomes and mid-market project-based engagements.
• CXL: Conversion optimization agency and training community serving B2B marketers. Comparable in its methodology-driven, conversion-outcome positioning relative to Chykalophia's Made to Sell System.
• Ironpaper: B2B web design and demand generation agency with an emphasis on conversion and pipeline outcomes. Directly comparable to Chykalophia's strategy-led, conversion-guaranteed offering.
• WebFX: Full-service web design and digital marketing agency with strong conversion-rate-optimization positioning. Comparable in core services, though materially larger in scale than Chykalophia.
• SmartBug Media: B2B digital agency offering web design, branding, and inbound marketing services. Comparable to Chykalophia in its integrated strategy-plus-execution model targeting mid-market B2B clients.
• Single Grain: B2B digital marketing and web design agency serving SaaS and growth-stage companies. Comparable in its focus on measurable pipeline outcomes and senior-led delivery for growth-stage clients.
• Lounge Lizard: Boutique web design and branding agency serving mid-market and enterprise clients. Comparable to Chykalophia in boutique positioning, branding-plus-web integration, and B2B/B2C brand portfolio.

Broad incumbents

• Huge: Global digital agency offering strategy, design, and technology at scale. Overlaps with Chykalophia's service portfolio but serves much larger enterprise clients and broader markets.
• R/GA: Global digital agency combining strategy, design, and technology for enterprise clients. Comparable at the capability level but operates at significantly larger scale and broader scope than Chykalophia.

Emerging players

• Superside: Design-as-a-subscription platform offering scalable design services for marketing teams. Comparable at the design-and-brand capability level, though uses a tech-enabled subscription model rather than Chykalophia's boutique engagement model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chykalophia