Name

Iris Powered by Generali

Legal name

Generali Global Assistance, Inc.

Website

https://irisidentityprotection.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Identity and Cyber Protection

NAICS

Security Systems Services (56162)

akta.pro primary industry

Single Sign-On (SSO) & Federation (SAML/OIDC, Identity Providers) (HDAEAJAB)

akta.pro secondary industries

Privacy, Data Protection & Compliance (zk compliance, GDPR/PII handling) (FSAPAJAM), Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG)

Keywords

• Identity protection services
• Cyber protection platform
• B2B2C SaaS solutions
• Identity theft insurance
• White-label security API

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. B2B2C Identity Protection Subscriptions: Subscription-based identity and cyber protection services sold to enterprise partners (insurance companies, financial institutions, retailers, telecommunications providers) who offer them to their customers. Revenue derived from per-member/per-subscription fees with various plan tiers offering different coverage levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Iris Powered by Generali provides a modular B2B2C identity and cyber protection SaaS platform that enables enterprise partners (insurance carriers, financial institutions, telecom providers, retailers) to embed, white-label, or API-integrate identity monitoring, credit monitoring, scam detection, dark web scanning, private data removal, personal cyber protection, and 24/7 resolution services into their existing products. The offering includes identity theft insurance coverage up to $3M per membership and is delivered globally across 112 countries via the OnWatch Portal, Identity Protection API, or Micro-Experiences.

Product overview

Iris Powered by Generali offers a modular B2B2C identity and cyber protection platform that enables enterprise partners to embed or white-label identity protection services. The platform consists of core monitoring products (Identity Monitoring, Credit Monitoring, ID Health Check, ScamAssist), protection services (Personal Cyber Protection, Resolution Services), and premium add-ons (Private Data Removal, Beneficiary Companion, Identity Theft Insurance up to $3M). Delivery is flexible through three experience options: the full-service OnWatch Portal (white-label customizable), Identity Protection API (deep integration), or Micro-Experiences (modular components). The company serves industries including insurance, real estate, wealth management, and senior protection.

Differentiator

Problem solved

Functional benefit

Brands

• Iris Console: A platform introduced in 2025 offering enhanced monitoring tools and protections for identity and cyber protection.
• OnWatch Portal
• ScamAssist

Products and services

• Identity Monitoring & Alerts Continuous surveillance of personal information including social security numbers, driver's licenses, passports, and financial account information to detect unauthorized use or exposure. Offered to enterprise partners for embedding into their customer offerings.
• Credit Monitoring & Alerts Real-time monitoring of credit report changes, new accounts opened, and credit inquiries to help consumers detect and respond to potential identity theft. Available as a core module of the Iris platform.
• Private Data Removal Service that scans and removes personal information from hundreds of data broker sites, empowering customers to reduce their online exposure and regain privacy.
• ScamAssist Scam protection tool that helps consumers identify and avoid scams before falling victim, addressing phishing attacks and other fraudulent schemes through risk assessment.
• ID Health Check Interactive data breach search tool that allows users to check if their email addresses or phone numbers have been exposed on the dark web.
• Personal Cyber Protection Protection services covering connected devices including laptops, tablets, smartphones, smart TVs, and other IoT devices against cyber threats.
• Resolution Services 24/7/365 identity theft resolution services providing expert assistance with identity restoration, fraud remediation, and recovery coordination through global call centers.
• Senior Identity Protection & Beneficiary Assistance Package Assistance service for beneficiaries and seniors providing specialized identity protection, scam prevention, and companion support for age-specific fraud risks.
• OnWatch Portal White-label customizable portal providing comprehensive identity protection with options for monitoring, resolution, and insurance. Supports internationalization, branding, and user notification customization for partners.
• Identity Protection API API-based integration allowing seamless embedding of identity protection capabilities into clients' existing apps and digital environments with flexible enrollment options.
• Micro-Experiences Lightweight modular identity protection components that can be selectively integrated based on specific business needs, offering focused protection against identity theft via phishing attacks.
• Identity Theft and Stolen Funds Insurance Insurance coverage providing expense reimbursement for identity fraud, cash recovery, cyber extortion, and home title identity theft with coverage limits up to $3,000,000 aggregate per membership period.
• Iris Console Centralized platform dashboard for managing identity protection services, providing enhanced monitoring tools and protections for partners administering identity and cyber protection programs.

Quantifiable outcome

• Identity Protection plan participation grew almost tenfold within one client's clientele since partnering with Iris
• +3 more outcomes

Named customers14 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• A.B. DatacoreImplementation/ SI/ Consulting Partner · 1 December 2025Partnership to launch A.B. Data Monitoring Services, providing data breach victim support including identity protection, breach response, and resolution solutions for individuals affected by data breaches. This partnership enhances Iris's ability to serve class action settlement participants and enterprise clients experiencing data breaches.
• AcroniscoreTechnology or Integration · 1 January 2023Acronis integrates Iris for cybersecurity protection in home office products, combining backup and recovery with identity protection services.
• AvastcoreTechnology or Integration · 1 January 2021Partnership with Avast to integrate Iris cybersecurity protection into Avast's home office and consumer security products, extending reach to Avast's millions of users worldwide.
• DuckDuckGocoreTechnology or IntegrationPartnership announced in 2024 to integrate Iris identity protection into DuckDuckGo's privacy-focused search and browsing ecosystem, bringing identity protection to privacy-conscious consumers.
• GEICOflagshipChannel Partner/ Reseller/ DistributorFortune 500 insurance partner offering Iris identity theft protection to policyholders as a key brand differentiator since 2018. Partnership has enabled GEICO to enter key customer segments and clinch deals.
• NationwideflagshipChannel Partner/ Reseller/ DistributorInsurance partner since 2005 offering Iris Identity Theft product as an optional endorsement through agents. Partnership delivers positive customer response, additional revenue, and retention uplift.
• VodafoneflagshipChannel Partner/ Reseller/ DistributorTelecommunications partner offering Iris 24/7 ID Monitoring to customers, potentially at £1 per month, integrating identity protection into mobile services.
• MastercardflagshipChannel Partner/ Reseller/ DistributorPayment network partner integrating Iris identity protection into Mastercard's ecosystem, providing protection to cardholders globally.
• CignacoreChannel Partner/ Reseller/ DistributorHealth insurance partner offering Iris identity and cyber protection as an employee benefit, supporting financial wellness programs.
• Europ AssistancecoreChannel Partner/ Reseller/ DistributorGlobal assistance company partner offering Iris identity protection as part of comprehensive assistance services to travelers and consumers globally.
• Global Anti-Scam Alliance (GASA)coreStrategic or Co-development PartnerResearch partnership with GASA to produce the annual State of Scams in the USA report, providing industry-leading consumer fraud statistics and insights. 2026 report found 82% of Americans targeted by scams.
• GeneraliflagshipOthersParent company and primary distribution channel. Generali is a 190-year-old multinational insurance company providing financial backing, global brand credibility, and cross-selling opportunities across Generali's insurance portfolio worldwide.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ID Watchdog (Equifax): ID Watchdog is Equifax's identity protection product offering credit monitoring, identity theft resolution, and insurance. Directly comparable product suite, distributed through employers and benefits brokers similarly to Iris's employee benefits motion.
• IdentityForce (TransUnion): IdentityForce is a direct identity protection competitor acquired by TransUnion, offering credit monitoring, identity theft protection, and restoration services. Comparable feature set including child identity protection, fraud monitoring, and B2B2C distribution through employers and benefits platforms.
• Norton LifeLock (Gen Digital): Norton LifeLock is the largest direct competitor in consumer identity theft protection, acquired by Symantec in 2017 and now part of Gen Digital. Both companies offer identity monitoring, credit monitoring, and identity theft insurance, but LifeLock has historically gone DTC while Iris is B2B2C only.
• Experian IdentityWorks: Experian IdentityWorks is a credit bureau-affiliated identity protection service leveraging Experian's proprietary credit data. Comparable to Iris in core monitoring capabilities, with similar B2B2C distribution through partners but with structural data advantages as a credit bureau.
• Aura: Aura is a fast-growing identity protection and digital security platform serving both consumers and partners, with comprehensive credit, identity, and device protection bundled. Directly comparable product set to Iris across monitoring, alerts, insurance, and resolution services.
• Allstate Identity Protection (InfoArmor): Allstate Identity Protection is the identity protection arm of Allstate Insurance, formed from the acquisition of InfoArmor. Comparable B2B2C distribution through Allstate's insurance carrier base and similar identity monitoring and restoration services.
• Kroll Identity Monitoring: Kroll provides enterprise-grade identity monitoring, breach response, and cyber risk services to corporations, law firms, and financial institutions. Comparable in serving breach response and corporate client use cases overlapping with Iris's A.B. Data Monitoring Services offering.

Emerging players

• 1Password: 1Password is a leading password manager expanding into identity and digital security services. Comparable in B2B2C distribution through enterprises and consumer security adjacencies, though Iris has more established identity protection insurance and monitoring depth.
• Bitdefender Digital Identity Protection: Bitdefender offers a Digital Identity Protection product within its broader consumer cybersecurity portfolio, providing dark web monitoring, identity monitoring, and digital footprint analysis. Comparable core feature set to Iris with potential partnership/competition overlap given Avast's prior partnership with Iris.

Broad incumbents

• Norton 360 (Gen Digital): Norton 360 is a broad consumer cybersecurity suite bundling antivirus, VPN, password manager, and LifeLock identity protection. Larger scope than Iris but overlapping identity protection functionality and competing for the same consumer wallet share through partner channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IrisIDProtect
• Facebookfacebook.com/IrisIDProtect

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iris Powered by Generali