NXT-ID
NXT-ID (NASDAQ: NXTD) operates LogicMark, a U.S. medical alert device and PERS company serving Veterans Affairs, home healthcare providers, and senior living facilities via hardware sales and 24/7 monitoring subscriptions distributed through GSA, dealer, and e-commerce channels.
- Company typePrivate
- Founded2007
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What NXT-ID does
NXT-ID (NASDAQ: NXTD) is a U.S.-based public company whose principal operating business is LogicMark, a manufacturer and seller of medical alert devices and Personal Emergency Response Systems (PERS) headquartered in Louisville with operations dating to 2007. LogicMark's product portfolio spans four core SKUs — Freedom Alert (landline, unmonitored), Guardian Alert 911 Plus (4G mobile with patented fall detection), Freedom Alert Mini (monitored mobile with GPS and geofencing), and Freedom Alert Max (monitored with caregiver video and 988 crisis hotline integration). Underlying technology combines cellular (4G LTE), GPS, sensor-based fall detection, two-way voice, and U.S.-based 24/7 monitoring services delivered through an in-house or partner operations center.
The company monetizes through a hybrid model: one-time hardware sales for unmonitored devices and recurring monthly subscriptions for monitored devices, sold via three primary go-to-market motions — enterprise B2B sales to healthcare providers, senior living facilities, and government agencies; a wholesale dealer/reseller network; and direct-to-consumer e-commerce. A long-tenured U.S. General Services Administration contract (47QSWA21D005Z, valid through July 2031) underwrites a federal/VA distribution channel that has been built over 18+ years of VA service and supports a free-device program for eligible veterans. Customer concentration is anchored in three named verticals: Veterans Affairs, Home Healthcare Providers, and Senior Living Facilities, all U.S.-domestic.
NXT-ID acquired LogicMark in 2016 and Fit Pay in 2017, with $16M of disclosed growth capital led by Sagard in 2018. Current leadership is small (CTO, CFO, VP Engineering identified) with 11-50 employees firmographically, no disclosed revenue, and operations confined to the United States. The business is a niche hardware-plus-recurring-services franchise rather than a high-growth technology platform, with competitive positioning derived from federal procurement access, patented fall detection, and veteran-segment brand trust rather than from AI or software-native differentiation.
NXT-ID firmographics
Firmographics- Name
- NXT-ID
- Legal name
- LogicMark, Inc.
- Website
- https://nxt-id.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NXT-ID (NASDAQ: NXTD) operates LogicMark, a U.S. medical alert device and PERS company serving Veterans Affairs, home healthcare providers, and senior living facilities via hardware sales and 24/7 monitoring subscriptions distributed through GSA, dealer, and e-commerce channels.
- Ownership category
- akta.pro rank
Where NXT-ID is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Markets served
NXT-ID business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Medical Alert Device Hardware Sales: Sale of medical alert devices including Freedom Alert (landline), Guardian Alert 911 Plus (4G mobile), Freedom Alert Mini, and Freedom Alert Max. Some products have no monthly fees (unmonitored), while others include monitoring services.
- Monitoring Services: 24/7 U.S.-based monitoring services offered with select devices. Monitoring professionals assess situations, provide reassurance, and dispatch appropriate help.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Freedom Alert - No Monthly Fees |
| One time/ perpetual license | Pay-as-you-go | Guardian Alert 911 Plus - Low cost 4G solution |
| Subscription | Monthly | Freedom Alert Mini - Full features with monitoring |
| Subscription | Monthly | Freedom Alert Max - Cell phone with emergency features |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
NXT-ID product offering
Product offeringCore offering
LogicMark, a subsidiary of publicly traded NXT-ID (NASDAQ:NXTD), manufactures and sells medical alert devices and Personal Emergency Response Systems (PERS) for seniors, veterans, and at-risk individuals. Its product line includes landline and 4G LTE mobile devices with patented fall detection, GPS tracking, geofencing, two-way voice, and optional 24/7 U.S.-based monitoring services. The company sells through enterprise B2B channels (healthcare providers, senior living facilities, VA hospitals via GSA contract) and direct-to-consumer e-commerce.
Product overview
LogicMark offers a portfolio of medical alert devices and Personal Emergency Response Systems (PERS) designed for seniors and individuals requiring emergency assistance. The product lineup ranges from basic landline solutions (Freedom Alert) to advanced mobile devices with comprehensive monitoring features. The portfolio includes: Freedom Alert (landline-based, unmonitored), Guardian Alert 911 Plus (4G mobile with fall detection), Freedom Alert Mini (mobile with monitoring and GPS tracking), and Freedom Alert Max (cell phone with video and crisis hotline access). Products are designed for Veterans Affairs, home healthcare providers, and senior living facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Freedom Alert Home-based landline medical alert solution for clients with little to no cell coverage. Features direct-to-911 connectivity, caregiver connection, two-way voice communication, unmonitored operation, and no monthly fees. Designed for seniors and individuals living at home without mobile network access.
- Guardian Alert 911 Plus Low-cost 4G LTE mobile medical alert solution featuring patented fall detection, direct-to-911, two-way voice communication, and unmonitored operation with no monthly fees. Targets active seniors and on-the-go users needing mobile emergency response.
- Freedom Alert Mini Mobile medical alert device that includes all Guardian Alert 911 Plus features plus 24/7 U.S.-based monitoring, patented fall detection, geofencing, GPS tracking, 4G LTE connectivity, two-way voice communication, and a caregiver companion app. Subscription-based offering for seniors requiring continuous monitoring.
- Freedom Alert Max Cell-phone medical alert device including all Freedom Alert Mini features plus exclusive emergency caregiver video for fall validation, pre-programmed contacts, and direct 988 Crisis & Suicide Lifeline access. Designed for high-need users including those with PTSD, depression, or other mental health challenges.
Quantifiable outcome
- Veterans can receive FREE medical alert devices through VA hospitals
- +1 more outcomes
Companies that use NXT-ID
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
NXT-ID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NXT-ID partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- U.S. General Services Administration (GSA)coreLogicMark is a GSA-approved supplier and federal contract holder under Contract Number 47QSWA21D005Z. This enables government agencies, VA hospitals, and veteran service organizations to procure LogicMark medical alert devices through official government procurement channels.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
NXT-ID competitors and assessment
Company assessmentDirect peers
- Medical Guardian: One of the largest US direct-to-consumer medical alert providers offering landline, mobile, and smartwatch-based PERS with fall detection and 24/7 monitoring. Directly comparable product lineup and target customer (seniors and families) to LogicMark.
- Life Alert: Long-standing US medical alert company offering in-home and mobile PERS with fall detection and monitored emergency response. Directly comparable category, customer base, and pricing approach to LogicMark's Freedom Alert and Guardian Alert product lines.
- MobileHelp: Provider of mobile and home-based medical alert systems with GPS, fall detection, and 24/7 monitoring sold direct-to-consumer and through healthcare partners. Directly comparable to LogicMark's 4G LTE mobile PERS products.
- LifeStation: US medical alert company offering in-home, mobile, and smartwatch PERS with fall detection and US-based monitoring. Directly comparable product portfolio and target customer to LogicMark.
- Lively (formerly GreatCall): Senior-focused mobile phone and PERS provider offering Jitterbug devices, urgent response service, and fall-detection accessories. Comparable to LogicMark's mobile/4G PERS line and senior consumer target.
- Connect America: Large US PERS and remote patient monitoring provider serving healthcare organizations, payers, and consumers. Directly comparable to LogicMark's enterprise healthcare and senior living go-to-market and product breadth.
- Bay Alarm Medical: US medical alert provider offering in-home, mobile GPS, and smartwatch PERS with optional fall detection and 24/7 monitoring. Directly comparable product mix, distribution (DTC + partners), and target market to LogicMark.
Broad incumbents
- Philips Lifeline: The original PERS brand now owned by Philips, offering home, mobile, and fall-detection alert services. A broad incumbent with overlapping PERS capabilities and established healthcare relationships, comparable to LogicMark's senior living and home healthcare channels.
- ADT (ADT Health): National security and home services incumbent that markets medical alert and personal emergency response products alongside intrusion and home security. Comparable to LogicMark as a broad home-safety provider with overlap in emergency response and senior safety.
Emerging players
- Aloe Care Health: Smart-hub-based elder care solution with fall detection, voice-activated emergency response, and caregiver app. Comparable to LogicMark's Freedom Alert Max on smart features (voice, video, caregiver connectivity) but differentiated by a hub-based architecture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NXT-ID social profiles
Digital presenceNXT-ID compliance and trust
Trust signalCompliance1 record
NXT-ID financial estimates
Financial estimateRevenue estimate
Valuation estimate
NXT-ID leadership team
Management profileNumber of profiles
Profiles3 records
NXT-ID funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NXT-ID M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NXT-ID
What does NXT-ID do?
LogicMark, a subsidiary of publicly traded NXT-ID (NASDAQ:NXTD), manufactures and sells medical alert devices and Personal Emergency Response Systems (PERS) for seniors, veterans, and at-risk individuals. Its product line includes landline and 4G LTE mobile devices with patented fall detection, GPS tracking, geofencing, two-way voice, and optional 24/7 U.S.-based monitoring services. The company sells through enterprise B2B channels (healthcare providers, senior living facilities, VA hospitals via GSA contract) and direct-to-consumer e-commerce.
Is NXT-ID a public or private company?
NXT-ID is a private company. It is classified as public and is currently operating.
When was NXT-ID founded?
NXT-ID was founded in 2007. It employs 11 to 50 people.
Where is NXT-ID based?
NXT-ID is headquartered in Louisville, United States, in the North America region.
How does NXT-ID make money?
Two revenue lines are on record. Medical Alert Device Hardware Sales are the primary driver. The others are monitoring Services.
Who are NXT-ID's main competitors?
Direct peers on record are Medical Guardian, Life Alert, MobileHelp, LifeStation, Lively (formerly GreatCall), Connect America and Bay Alarm Medical. Broad incumbents are Philips Lifeline and ADT (ADT Health). Aloe Care Health is listed as an emerging player.
Does NXT-ID have an API?
No public API is recorded for NXT-ID.