EquiDeFi
EquiDeFi is a compliance-first fintech SaaS platform that streamlines private securities offerings under Regulation D, A+, and S, serving issuers, broker-dealers, law firms, and investors with integrated KYC, payments, e-signature, and audit-trail workflow automation.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EquiDeFi does
EquiDeFi is a compliance-first fintech SaaS company that provides cloud-based infrastructure for launching and managing private securities offerings under SEC Regulation D, Regulation A+, and Regulation S exemptions. Founded in 2025 and headquartered in Fort Lauderdale, Florida (incorporated in Wyoming), the company targets a dual-sided market: enterprise issuers (companies raising private capital), broker-dealers, securities law firms, family offices, and wealth managers on the supply side; and retail and accredited investors on the demand side. The platform was built to address what management identifies as a gap between JOBS Act-era regulatory opportunities and the lack of purpose-built technology infrastructure for private offerings, and explicitly does not act as a broker-dealer or investment adviser.
The company's core product, the EquiDeFi Private Investing Platform (Version 2.0 released March 24, 2026), comprises an Issuer Portal (my.equidefi.com) for managing offerings, an Investor Portal (app.equidefi.com) for onboarding and subscription, a Secure Vault for encrypted document storage, and supporting modules including a KYC Token, optional Escrow Services, and a Direct-to-Cap-Table investment model. The technology stack integrates third-party providers for identity and accreditation verification (Persona, Plaid), electronic signatures (DocuSeal), and payment processing (Stripe, supporting ACH, wire, credit card, stablecoin, and cryptocurrency). The platform includes compliance automation tools (KYC/KYB, AML, anti-money-laundering checks), audit trail logging, and a proprietary patent-pending software layer designed for private securities markets. Since launch, the company reports facilitating over $1 billion in private offerings available to investors and supports offerings ranging from $2 million to $500 million.
EquiDeFi operates a hybrid go-to-market combining direct enterprise sales (demos and walkthroughs to issuers and broker-dealers) with self-serve investor onboarding through issuer-embedded "Invest Now" links and QR codes. The company generates revenue through three streams: (1) a base license fee of $10,000 to launch an offering plus $7,500 per month during the offering period, (2) usage-based charges including approximately 100 basis points for payment services and $30 per investor background check, and (3) convenience fees on credit card and ACH transactions. The company does not charge transaction-based commissions on capital raised. Customer logos span media (Los Angeles Times, Newsmax), financial services (Dawson James Securities, FullPAC), mining (Fortune Nickel and Gold), energy (Phoenix Energy One), technology (Thumzup, ARMMR, Noyack), gaming (Solert Games), professional sports (Gamebred Fighting Championship), and luxury consumer products (Sugarfina). The leadership team includes Mohit Bhansali (CEO, prior co-founder of Equity Stock Transfer) and Harvey Kesner (Chairman, former SEC attorney), with the company operating at 1–10 employees and no disclosed external institutional funding.
EquiDeFi firmographics
Firmographics- Name
- EquiDeFi
- Legal name
- EquiDeFi Ltd.
- Website
- https://equidefi.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EquiDeFi is a compliance-first fintech SaaS platform that streamlines private securities offerings under Regulation D, A+, and S, serving issuers, broker-dealers, law firms, and investors with integrated KYC, payments, e-signature, and audit-trail workflow automation.
- Ownership category
- akta.pro rank
EquiDeFi industry classification
Industry- Product category
- Securities Compliance Software
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Equities Trade Execution Platforms (ATS/MTF/ECN) (FSAFANAA)
- akta.pro secondary industry
- KYC/Client Due Diligence & Participant Onboarding Controls (FSAFAKAF)
Keywords
Where EquiDeFi is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EquiDeFi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription and Access Fees: The company generates revenue through subscription-based software access fees and platform services rather than transaction-based compensation. The platform provides cloud-based infrastructure for private capital raising under Regulation D and Regulation A+ exemptions, enabling private issuers and investors to manage operational, documentation, and compliance requirements through subscription-based software without acting as a financial intermediary.
- Usage-Based Service Fees: Additional service charges apply based on usage of specific platform features and services. Payment processing services are charged at approximately 100 basis points, investor background checks at $30 per investor, and per-month licensing fees during the offering period.
- Payment Processing Fees: Fees from integrated payment processing through Stripe and other third-party processors for ACH, wire, credit card, and cryptocurrency transactions. Convenience fees are imposed for registered users paying via credit card or ACH.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Base License Fee |
| Usage-based | Pay-as-you-go | Payment Services |
| Unit Pricing | Pay-as-you-go | Background Checks |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
EquiDeFi product offering
Product offeringCore offering
EquiDeFi provides a cloud-based SaaS platform that enables issuers to launch and manage private securities offerings under Regulation D, Regulation A+, and Regulation S. The platform centralizes investor onboarding, KYC/KYB verification, accredited investor checks, AML screening, electronic subscription execution, payment processing, and audit-ready recordkeeping for issuers, broker-dealers, law firms, family offices, and investors.
Product overview
EquiDeFi is a compliance-first fintech SaaS platform that provides cloud-based infrastructure for private capital markets. The core EquiDeFi Private Investing Platform (now Version 2.0) serves as a unified workflow solution supporting Regulation D, Regulation A+, and Regulation S offerings. The platform comprises the Issuer Portal for managing offerings and the Investor Portal for subscribing to opportunities, with supporting components including the Secure Vault for document storage, Escrow Services, and the KYC Token for investor identity verification. The Direct-to-Cap-Table Investment Model enables investors to build personal portfolios without traditional fund fees, while the Fan Equity Investment Platform extends this capability to emerging sports leagues and properties. All offerings are conducted by third-party issuers, with EquiDeFi providing the infrastructure, compliance tools, and workflow automation rather than acting as a broker-dealer or investment advisor.
Differentiator
Problem solved
Functional benefit
Products and services
- EquiDeFi Private Investing Platform Cloud-based SaaS workflow platform that simplifies launching and managing private capital offerings for issuers, broker-dealers, and investors. Supports Regulation D, Regulation A+, and Regulation S offerings with integrated investor onboarding, compliance documentation, payment processing, and electronic signature.
- Issuer Portal Real-time dashboard for issuers to manage private offerings, monitor investment progress, track investor activity, review compliance status, countersign agreements, and oversee closing workflows from a centralized interface.
- Investor Portal Digital portal enabling investors to subscribe to private offerings, complete onboarding workflows, verify accreditation, sign agreements electronically, fund investments, and access their Secure Vault for investment documents.
- EquiDeFi Version 2.0 Updated version of the compliance-focused private offering platform featuring streamlined investor onboarding, compliance automation, and scalable infrastructure for managing large private securities offerings under Regulation D, Regulation A, and Regulation S exemptions.
- Fan Equity Investment Platform Investment platform enabling everyday investors to own stakes in emerging sports leagues and properties, unlocking access to high-growth alternative sports assets traditionally reserved for institutional capital.
- Escrow Services Optional escrow services supported for offerings that require funds to be held pending fulfillment of conditions, with terms decided by the issuer and its advisors.
Quantifiable outcome
- Platform has facilitated over $1 billion in private securities offerings since 2025
- +3 more outcomes
Companies that use EquiDeFi
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
EquiDeFi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature9 records
EquiDeFi partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, strategic and minor.
- DocuSigncoreStrategic arrangement for electronic signature capabilities integrated into the platform. DocuSeal has become the standard e-signature provider following the archival of Dropbox Sign agreements.
- StripecoreStrategic arrangement for payment processing integration supporting ACH, wire transfer, credit card, stablecoin, and cryptocurrency funding options for investor payments.
- PlaidcoreIntegration for accredited investor income and asset verification to support Rule 506(c) compliance requirements for issuers conducting private offerings.
- PesonacoreBackground screening provider integrated into the platform for KYC and KYB compliance verification including litigation, securities enforcement, media, and PEP screening.
- Equity Stock Transfer, LLCcoreTransfer agent partnership supporting securities transfer and recordkeeping for private offerings. Co-founded by Harvey Kesner, EquiDeFi's Chairman, President & Co-Founder.
- Laura Anthony Law (Legal and Compliance)strategicSecurities law firm providing legal and compliance expertise for private capital raising. Featured as a strategic partnership providing client referrals to EquiDeFi.
- Atem GroupminorListed as a strategic partnership for enhancing experiences for issuers and investors.
- Digital OfferingminorMarketing partner that facilitates investor access to offerings on the EquiDeFi platform.
- GCN Media GroupminorMedia partner listed as a strategic partnership for enhancing issuer and investor experiences.
- Irth CommunicationsminorCommunications partner listed as a strategic partnership for enhancing issuer and investor experiences.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
EquiDeFi competitors and assessment
Company assessmentDirect peers
- SeedInvest: SeedInvest (operated by MicroVentures-affiliated entities) is an online platform for Reg D and Reg A+ offerings, with broker-dealer oversight and investor screening, accreditation, and subscription workflows comparable to EquiDeFi's Issuer and Investor Portals.
- Manhattan Street Capital: Manhattan Street Capital is a Reg A+ focused capital-raising platform connecting issuers with investors, providing marketing, compliance, and offering infrastructure. Comparable to EquiDeFi in mid-market Reg A+ offerings such as Fortune Nickel and Gold and Phoenix Energy One.
- DealMaker: DealMaker is a leading SaaS platform for online securities offerings under Reg A+, Reg D, and Reg CF. It serves issuers and investors with a similar workflow stack (onboarding, KYC, payments, document execution) and is the closest direct competitor to EquiDeFi in the private-offering infrastructure space.
- Wefunder: Wefunder operates a retail-focused platform for Regulation Crowdfunding and Reg A+ offerings, providing investor onboarding, KYC/AML, and document execution to early-stage and growth issuers. Comparable as a SaaS-enabled private offering venue with similar compliance-first tooling.
- StartEngine: StartEngine runs an online investment platform supporting Reg A+, Reg CF, and Reg D offerings with full issuer and investor tooling. It is one of the largest direct competitors in the JOBS Act private-offering SaaS category.
- Republic: Republic offers a private investment platform spanning Reg A+, Reg CF, Reg D and tokenized assets, serving issuers and retail/accredited investors globally. It overlaps with EquiDeFi on the digital private-offering workflow and KYC/investor onboarding layers.
- North Capital: North Capital provides a private placement technology and brokerage platform for Reg D and Reg A+ offerings, with integrated compliance, escrow, and transfer agent services that overlap with EquiDeFi's workflow stack.
Emerging players
- TruCrowd: TruCrowd is an early-stage fintech operating a Reg CF and Reg A+ portal with onboarding and payment-processing workflows similar to EquiDeFi's, though smaller in issuer volume and offering size range.
- PicMii: PicMii offers a Reg CF focused investment platform with integrated KYC/AML and subscription processing, similar in workflow to EquiDeFi's Investor Portal but narrower in scope (Reg CF only).
Broad incumbents
- Carta: Carta is the dominant cap-table and equity management platform for private companies, with expanding offerings into private secondary trading and investor services. Comparable as adjacent infrastructure to private securities issuance even though it focuses on post-issuance cap-table management rather than primary offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
EquiDeFi social profiles
Digital presenceEquiDeFi financial estimates
Financial estimateRevenue estimate
Valuation estimate
EquiDeFi leadership team
Management profileNumber of profiles
Profiles8 records
EquiDeFi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EquiDeFi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EquiDeFi
What does EquiDeFi do?
EquiDeFi provides a cloud-based SaaS platform that enables issuers to launch and manage private securities offerings under Regulation D, Regulation A+, and Regulation S. The platform centralizes investor onboarding, KYC/KYB verification, accredited investor checks, AML screening, electronic subscription execution, payment processing, and audit-ready recordkeeping for issuers, broker-dealers, law firms, family offices, and investors.
Is EquiDeFi a public or private company?
EquiDeFi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EquiDeFi founded?
EquiDeFi was founded in -1. It employs 11 to 50 people.
Where is EquiDeFi based?
EquiDeFi is headquartered in New York, United States, in the North America region.
How does EquiDeFi make money?
Three revenue lines are on record. Software Subscription and Access Fees are the primary driver. The others are usage-Based Service Fees and payment Processing Fees.
Who are EquiDeFi's main competitors?
Direct peers on record are SeedInvest, Manhattan Street Capital, DealMaker, Wefunder, StartEngine, Republic and North Capital. Emerging players are TruCrowd and PicMii. Carta is listed as a broad incumbent.
Does EquiDeFi have an API?
No public API is recorded for EquiDeFi.
What industry is EquiDeFi in?
EquiDeFi's product category is Securities Compliance Software. Its primary akta.pro industry code is FSAFANAA, Equities Trade Execution Platforms (ATS/MTF/ECN), with a secondary code of FSAFAKAF, KYC/Client Due Diligence & Participant Onboarding Controls. Its NAICS code is 5231 and its SIC code is 6211.