SportsRecruits

What SportsRecruits does

SportsRecruits is a unified college athletics recruiting platform that connects student-athletes, college coaches, and club/high school organizations through a network-based model. Founded in 2008 by former Division III student-athletes Chris Meade and Matt Wheeler, the platform enables athletes to build free profiles, upload recruiting video, communicate directly with college coaches, and track their recruiting progress. College coaches use the platform to search athletes, publish roster needs, and evaluate recruits; clubs and high schools use tools (including the SR FrontRow video platform) to manage their athletes' recruiting journeys. Sport-specific sub-brands — IWLCARecruits (women's lacrosse), IMLCARecruits (men's lacrosse), and NFHCARecruits (field hockey) — extend the platform into dedicated NCAA verticals.

The underlying technology is a cloud-based recruiting platform with profile management, video hosting and highlight reel creation, an integrated messaging system with view tracking, and roster-needs publishing for college coaches. Reported scale metrics include 400,000+ athletes using the platform daily, 2,000+ club and high school organizations, 38,000+ college coaches reachable, 21M+ athlete views by colleges, 74K+ commitments logged, and 17K+ roster needs published.

SportsRecruits operates a freemium consumer model: student-athlete profiles are free, while SportsRecruits Pro and sport-specific Pro subscriptions (monthly and annual, auto-renewing) provide enhanced features. Additional revenue comes from one-time recruiting guidance packages and event film transactions. The company monetizes via direct self-service for individual athletes, enterprise field sales targeting college athletic programs and clubs/high schools, and channel partnerships — notably an extended exclusive partnership with USA Lacrosse (425,000+ members). In 2025, SportsRecruits was acquired by IMG Academy, the world's leading sports education brand, and now operates alongside NCSA College Recruiting within the IMG Academy network from its Brooklyn, NY operational headquarters.

Name

SportsRecruits

Legal name

SportsRecruits

Website

https://sportsrecruits.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

SportsRecruits is a college athletics recruiting platform connecting 400,000+ student-athletes, 38,000+ college coaches, and 2,000+ clubs/high schools through profiles, video hosting, and messaging. It operates a freemium model with Pro subscriptions and is owned by IMG Academy.

Ownership category

akta.pro rank

Product category

College Sports Recruiting Software

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)

akta.pro secondary industry

Athletic Recruitment & NCAA/NAIA Eligibility Counseling (EDANAEAM)

Keywords

• College athletic recruiting
• Student-athlete profiles
• Recruiting video platform
• College coach search
• Sports recruiting network

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Pro Subscriptions: Monthly and annual subscription tiers (SportsRecruits Pro, IWLCARecruits Pro, IMLCARecruits Pro, NFHCARecruits Pro) providing enhanced platform features, film access, and communication tools
2. Freemium Platform Access: Free tier for student-athletes providing basic profile building, video upload, and college coach messaging capabilities to drive network adoption
3. Recruiting Guidance Packages: One-time package purchases for enhanced recruiting support and guidance services, paid upfront or via monthly installments
4. Event Film Packages: Individual film packages sold for events, including team film orders and club integrations for video distribution

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

SportsRecruits operates a cloud-based college sports recruiting platform that connects student-athletes with college coaches through athlete profiles, video hosting, messaging, and roster management tools. It sells Pro subscription tiers to athletes and organizations, plus one-time recruiting guidance packages and event film packages, serving a network of 400,000+ athletes, 2,000+ clubs/high schools, and 38,000 reachable college coaches.

Product overview

SportsRecruits is a unified college recruiting platform that connects student-athletes with college coaches through a network-based model. The core SportsRecruits Platform serves as the central hub offering athlete profiles, video hosting (Playlists/highlight reels), a messaging system for coach communication, and roster management tools. The product ecosystem includes sport-specific sub-brands (IWLCARecruits, IMLCARecruits, NFHCARecruits) and video-sharing tools (SR FrontRow) for clubs and high schools. Additional value-add offerings include a free Recruiting Guide and Resource Center. The platform connects 400,000+ athletes with college coaches, supporting sports across NCAA divisions (DI, DII, DIII), NAIA, and junior colleges.

Differentiator

Problem solved

Functional benefit

Brands

• IWLCARecruits: Women's Lacrosse College Recruiting platform
• IMLCARecruits
• NFHCARecruits
• SR FrontRow
• SportsRecruits Pro

Products and services

• SportsRecruits Platform
• SR FrontRow
• IWLCARecruits

Quantifiable outcome

• 21M+ athlete views by colleges
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• USA LacrossecoreStrategic or Co-development Partner · 9 April 2026USA Lacrosse has extended its exclusive partnership with NCSA College Recruiting and SportsRecruits, both part of the IMG Academy network. The agreement provides expanded recruiting access, education, and tools to USA Lacrosse's 425,000+ members. Integration includes recruiting software at select events, designated enrollments into NCSA's All In Award, and online workshops for parents navigating the college recruiting process.
• NCSA College RecruitingcoreStrategic or Co-development Partner · 9 April 2026NCSA College Recruiting is part of the IMG Academy network alongside SportsRecruits. The extended partnership with USA Lacrosse provides integrated recruiting services across both platforms, offering recruiting software and NCSA's All In Award enrollment programs.
• IMG AcademycoreStrategic or Co-development Partner · 1 January 2025In 2025, SportsRecruits joined IMG Academy, the world's leading sports education brand. IMG Academy's purpose mirrors the founding mission of SportsRecruits: empowering student-athletes to win their future, preparing them for college and for life. Together, they support student-athletes across their entire developmental journey.

Scale indicators8 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Hudl: Dominant video platform for high school and college athletic teams, providing game film and analysis tools. While broader in scope than SportsRecruits, Hudl's video infrastructure is increasingly competitive with SportsRecruits' FrontRow video offering and reaches a similar club and high school audience.
• Rivals: Major college football and basketball recruiting media and network with rankings, profiles, and coach/athlete content. While heavily skewed toward football, Rivals serves the same college recruiting ecosystem and competes for athlete attention and coach relationships.
• MaxPreps: Leading high school sports statistics, rankings, and recruiting content platform serving athletes, coaches, and parents. While not a direct recruiting marketplace, MaxPreps reaches the same US high school athlete demographic and serves as a recruiting information gateway.

Direct peers

• CaptainU: College athletic recruiting platform serving high school athletes with profiles, video, and coach-matching tools. Competes head-to-head with SportsRecruits in the US market across multiple sports, with a similar two-sided marketplace model.
• BeRecruited: College sports recruiting network connecting high school athletes with college coaches via profiles, video, and messaging. Overlaps directly with SportsRecruits in target customer, feature set, and freemium model.
• NCSA College Recruiting: Direct competitor in the college athletic recruiting space, now a sister company within the IMG Academy portfolio alongside SportsRecruits. Both platforms connect student-athletes with college coaches and have overlapping US high-school athlete audiences.

Emerging players

• FieldLevel: Athlete evaluation and recruiting platform that connects high school athletes with college coaches through verified athletic profiles. Comparable in target market to SportsRecruits but with a narrower focus on assessment-driven matching.
• Athletic.net: Cross-country, track and field, and other endurance-sport platform providing athlete profiles, results, and recruiting-relevant data. Comparable to SportsRecruits' sub-brand vertical model for non-team sports.

Others

• EventBeacon: Event technology partner integrated with SportsRecruits for tournament and showcase operations. Comparable as an ecosystem partner rather than a direct competitor, enabling recruiting-event workflows that complement SportsRecruits' athlete profile platform.

Regional players

• Prep Baseball Report: Baseball-focused scouting, ranking, and recruiting platform with US regional coverage. Comparable to SportsRecruits' sport-specific vertical approach (e.g., IWLCARecruits) and serves as a specialized alternative in the baseball recruiting niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Sports_Recruits
• Facebookfacebook.com/sportsrecruitsnyc
• LinkedInlinkedin.com/company/2602682

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsRecruits