What AmeraMex International does

AmeraMex International, Inc. (OTC:AMMX) is a publicly traded heavy equipment dealer and refurbisher operating primarily through its Hamre Equipment business unit from Chico, California. The company sells, leases, rents, and refurbishes electric and diesel-powered heavy machinery — including container handlers, forklifts, wheel loaders, excavators, skid steers, telehandlers, and mulching tractors — to logistics operators (ports, distribution centers, dry ports), infrastructure construction companies, forestry and logging operations, the U.S. Military, mining, and commercial agriculture customers in the Western U.S., the broader Americas, and Africa. Approximately 60% of unit sales are refurbished equipment processed at a 14,000-square-foot Northern California facility with dedicated sanding and painting buildings, supported by a $1.0M+ parts inventory and certified service technicians. Authorized dealer relationships span Taylor Machine Works (accounting for roughly 50% of revenue through container handlers and heavy-duty forklifts), LiuGong North America, ASV Holdings, Magni, CMI Mulching, FirstGreen Industries, and Genie, with electric equipment (LiuGong, FirstGreen) a growing focus. The business model combines direct quote-based sales, long-term rentals with units typically resold at 60-80% of retail value upon return, and grant-assisted purchases via programs such as the Volkswagen Litigation Environmental Mitigation Trust (over $2M approved). AmeraMex also operates Hamre Heavy Haul — a fleet of Kenworth trucks and Cozad trailers that transports equipment internally and for third parties — and partners with Petracon International for African sales. Leadership is concentrated in the Hamre family, with founder/CEO Lee Hamre and President Brian Hamre (36 years industry experience) joined by independent directors.

Name

AmeraMex International

Legal name

AmeraMex International, Inc.

Website

https://ammx.net

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

AmeraMex International (OTC:AMMX) is a publicly traded dealer and refurbisher of electric and diesel-powered heavy equipment (container handlers, forklifts, loaders, excavators, telehandlers, mulchers) serving logistics, construction, forestry, U.S. Military, mining, and agriculture customers in the Western U.S., the Americas, and Africa through its Hamre Equipment unit.

Ownership category

akta.pro rank

Product category

Heavy Equipment Sales and Distribution

NAICS

Industrial Machinery Manufacturing (33324), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction Machinery Manufacturing (333120), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs) (IMAHABAB)

akta.pro secondary industries

Aerial Work Platforms (MEWPs) Rental/Leasing (TLABAFAE), Process Industries (Chemicals, Food, Pharma Equipment Components) (Production AM Parts) (IMAAAEAL)

Keywords

• Heavy equipment sales
• Equipment leasing rental
• Refurbished machinery
• Container handlers forklifts
• Logistics forestry equipment

Headquarters

HQ city

Chico

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sales of new and refurbished heavy equipment including forklifts, container handlers, wheel loaders, excavators, and other machinery. Equipment sold to logistics, construction, forestry, and other industries domestically and internationally.
2. Rentals and Leases: Long-term rental and lease agreements for heavy equipment, providing consistent cash flow. Upon return, rental units are either redeployed or sold at 60-80% of retail value depending on usage.
3. Heavy Haul Transportation: Transportation services using company-owned Peterbilt trucks and Cozad heavy haul trailers to transport heavy equipment for AmeraMex customers and other companies.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

AmeraMex International is a heavy equipment dealer that sells, leases, and rents new and refurbished electric and diesel-powered machinery to logistics, construction, forestry, military, mining, and agriculture customers. The company operates as an authorized dealer for multiple major manufacturers including Taylor Machine Works, LiuGong, ASV, Magni, CMI, FirstGreen, Genie, and Hyster, and refurbishes used equipment at its 14,000 sq ft Northern California facility, with approximately 60% of sales being refurbished equipment.

Product overview

AmeraMex International operates as a provider of both electric and diesel-powered new and refurbished heavy equipment, organized as a dealer network with multiple product lines rather than a unified software platform. The company serves logistics operators, infrastructure construction, logging companies, US Military, agriculture, and forestry conservation organizations. Core offerings include Taylor Machine Works forklifts and container handlers (approximately 50% of revenue), LiuGong electric equipment, FirstGreen electric skid steers, CMI mulching tractors, Magni telehandlers, and ASV Posi-Track loaders. Approximately 60% of sales are refurbished equipment, complemented by a rental fleet with consistent cash flow. The company operates Hamre Heavy Haul for equipment transportation and maintains a $1.0 million+ parts inventory with certified service technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Taylor Machine Works Equipment Heavy-duty forklifts and container handlers for logistics operations and port terminals, including loaded and empty container handlers, reach stackers, and high-capacity forklifts with lifting capacities ranging from 35,000 to 125,000 pounds. Sold to port terminals, distribution centers, and logistics operators.
• LiuGong Electric Equipment Electric front-end loaders, electric wheel loaders (including 856H-E MAX model), electric forklifts, electric excavators, scrapers, and excavators for construction, logistics, and industrial applications. Includes LFP battery technology with up to 11.7 hours working time. Sold to construction, manufacturing, and industrial customers.
• FirstGreen Electric Skid Steer Loaders Fully electric-only lineup of skid steer loaders (including Elise 1200 model) with load capacity of 2,600 pounds and tipping load of 5,200 pounds. Features lithium or lead-acid battery configurations with over 60 available attachments. Sold to contractors seeking reduced emissions and lower operating costs.
• CMI Mulching Track Tractors Tracked mulching tractors (including CMI-300/C300 model) powered by a 284-HP Cummins engine with ultra-low ground pressure (3.35 to 4.1 psi). Purpose-built for forestry, land-clearing, and vegetation-management applications. Sold to forestry contractors and land-clearing operations.
• Magni Telescopic Handlers Rotating telescopic handlers with extendable booms that extend forward and upward. Multifunctional lifting machines with quick attachment switching (forks, winches, platforms, buckets, clamps) for construction, industrial, agriculture, and forestry applications.
• ASV Posi-Track Skid Steer Loaders Skid steer loaders (including RS135 and RS75 models) featuring ASV's patented Posi-Track undercarriage system engineered for superior performance across all terrains. Supports construction, forestry, landscaping, and snow removal applications.
• Refurbished Equipment Used heavy equipment acquired from customers and other companies, refurbished to like-new condition at AmeraMex's Northern California facility and resold or leased to customers in the US and internationally. Includes refurbished Taylor container handlers and forklifts, generating gross margins of 15-25% versus 6-10% for new equipment. Approximately 60% of AmeraMex (dba Hamre Equipment) sales are refurbished equipment.
• Equipment Rental and Leasing Long-term and short-term rental and lease fleet of electric and diesel-powered heavy equipment providing consistent cash flow. Rental units are either redeployed or sold at 60-80% of retail value upon return. Includes a $4.4 million rental agreement with a U.S. Army Base as AmeraMex's largest rental customer.
• Hamre Heavy Haul Transportation Customized fleet of Kenworth/Peterbilt trucks and Cozad heavy haul trailers for transporting heavy equipment. Services marketed to AmeraMex, parent company divisions, and other external companies needing heavy equipment transportation.
• Hyster Empty Container Handlers Empty container handlers (including models capable of stacking containers eight high) for logistics operations, designed to expand yard density and improve storage capacity within terminal footprints. Sold to port terminals, distribution centers, and logistics operators.
• Menzi Muck Excavators Specialized walking excavators represented by AmeraMex for construction and earthmoving applications, particularly suited to challenging terrain.
• Genie Aerial Work Platforms Aerial work platforms and material handling equipment available through AmeraMex as an authorized Genie dealer for construction and industrial applications.

Quantifiable outcome

• Gross margin expanded to 25% in 2025 from 15% in 2024, a 40% improvement
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• CMI Mulching Inc.coreChannel Partner/ Reseller/ Distributor · 17 February 2025Authorized dealer since early 2025, marketing mulching track tractors. Headquartered in Saint-Cyrille-de-Wendover, Quebec, backed by Namakor Holdings. CMI-300 tracked mulching tractors for forestry and vegetation management.
• Taylor Machine WorkscoreChannel Partner/ Reseller/ DistributorAuthorized dealer offering heavy-duty forklifts and container handlers. Key product line accounting for approximately 50% of company revenue. AmeraMex refurbishes Taylor equipment at its Chico facility.
• LiuGong North AmericacoreChannel Partner/ Reseller/ DistributorAuthorized dealer distributing electric front-end loaders, scrapers, forklifts, and excavators. Growing product line with electric equipment offerings.
• ASV Holdings, Inc.coreChannel Partner/ Reseller/ DistributorAuthorized dealer marketing comprehensive line of mastication equipment and Posi-Track skid steer loaders.
• FirstGreen IndustriescoreChannel Partner/ Reseller/ DistributorAuthorized dealer representing electric skid steer loaders - fully electric-only lineup for contractors seeking reduced emissions and operating costs.
• Magni Telescopic HandlerscoreChannel Partner/ Reseller/ DistributorAuthorized dealer featuring rotating telescopic handlers - multifunctional lifting machines with quick attachment switching capabilities.
• GenieminorChannel Partner/ Reseller/ DistributorMentioned as authorized dealer line in About Us page.
• Petracon InternationalcoreStrategic or Co-development PartnerSister company and international partner for sales, services, and business engagements within Africa. Romeo Tesso serves as CEO & President of Petracon International. Petracon involved in real estate, heavy equipment, hospitality, finance, civil engineering, construction, consulting, and general trading.
• Volkswagen Litigation Environmental Mitigation TrustcoreOthersGrant program providing major funding to replace older diesel equipment with modern, cleaner alternatives. AmeraMex has over $2 million in approved grants from this program.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ahern Rentals: Privately held equipment rental company with a large fleet of forklifts, aerial work platforms, and heavy equipment across the Western U.S.; closely comparable to AmeraMex's rental and material handling business.
• Holt Cat: Texas-based Caterpillar dealer with new/used equipment sales, rental, parts, and service — directly comparable to AmeraMex's authorized dealer, rental, and refurbishment operations in adjacent geographies.
• Whayne Cat: Caterpillar dealer operating in Kentucky and surrounding states with new and used equipment sales, rentals, parts, and service; comparable authorized dealer business model with similar product breadth to AmeraMex.
• Empire Cat: Authorized Caterpillar dealer offering new and used heavy equipment, rental, parts, and service across the Western United States; mirrors AmeraMex's regional dealer model with broader OEM concentration in Cat.
• H&E Equipment Services: Publicly traded distributor of new and used heavy equipment, aerial work platforms, and material handling machinery with rental and parts operations; closely comparable to AmeraMex across product lines, customer base, and dealer/rental hybrid model.

Broad incumbents

• RB Global: Operator of equipment auctions (Ritchie Bros.) and digital marketplace for used heavy equipment; AmeraMex's President Brian Hamre spent 14 years at this company and the two compete for used-equipment inventory and buyer relationships.
• Caterpillar: Largest construction and mining equipment OEM globally; competes indirectly through dealer economics, OEM direct-sales initiatives, and equipment pricing that influence AmeraMex's gross margins across multiple product lines.
• Sunbelt Rentals: Second-largest North American equipment rental company (Ashtead Group subsidiary), operating aerial, material handling, and industrial fleets; competes with AmeraMex's rental operations for logistics and construction customers.
• United Rentals: Largest equipment rental company in North America offering aerial work platforms, forklifts, and material handling equipment; competes with AmeraMex's rental segment and serves overlapping logistics, construction, and industrial customers.

Regional players

• Trico Equipment: Authorized heavy equipment dealer serving Arizona and Nevada with new/used equipment, rental, parts, and service; comparable mid-sized authorized dealer footprint competing in adjacent Western U.S. geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ammx_intl
• LinkedInlinkedin.com/company/ameramex-international-inc-ammx-

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AmeraMex International