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Mapp Digital

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uuid0006aux

Namestring
Mapp Digital
Websiteurl
mapp.com
Company typeenum
Private
Founded yearint
1998
Descriptiontext

Mapp Digital is a privately held, independent digital marketing technology company headquartered in San Diego, United States. Founded in 1998, it employs between 251 and 500 people and self-describes as one of the largest independent martech vendors globally. The company sells marketing technology — including campaign execution, customer analytics, and customer data platform capabilities — to enterprise marketers, with disclosed sales and strategy leadership across the DACH region and other markets.

The product footprint was materially expanded in April 2019 with the acquisition of Webtrekk, a customer intelligence and analytics provider, which added behavioral analytics and customer journey insight capabilities to Mapp's stack. The company is led by CEO Steve Warren, with technical and product leadership split across Chief Technology Officer (Juhan Lee), Chief Product & Technology Officer (Eric Lubow), and Chief Customer Officer (Christopher Frasier), alongside a Director of Data Science. Co-founders Kfir Moyal (board member) and Christian Sauer remain associated with the company.

The business model is consistent with mid-market and enterprise marketing software vendors: recurring platform licensing to marketing teams, augmented by analytics and customer data capabilities post-Webtrekk. Source material does not disclose pricing tiers, customer counts, segment mix, or revenue figures, which limits visibility into the revenue model mechanics, customer concentration, and ARR dynamics.

Short descriptiontext

Mapp Digital is a privately held, independent digital marketing technology company founded in 1998, headquartered in San Diego, that sells marketing analytics, campaign execution, and customer data platform capabilities to enterprise marketers globally.

Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersSan Diego, United States
HQ citystring
San Diego
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
digital marketing platform, marketing analytics software, customer engagement platform, cross-channel marketing, email marketing automation
Industry1 code
1Enterprise Application Data Migration & Master Data Management Services
CodeBPAEAGAJPrimaryYes
NAICS code1 code
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services5182
SIC code1 code
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Marketing Technology / Customer Engagement Platform
Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Mapp Digital is an independent digital marketing technology company that provides a cloud-based customer engagement and marketing analytics platform for businesses. The platform enables cross-channel marketing, customer insight generation, and personalized campaign execution across email, mobile, web, and social channels. In 2019 it expanded its analytics capability through the acquisition of Webtrekk.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Mapp Cloud Customer Engagement Platform
CategoryMarketing Technology Platform
Description

Cloud-based marketing technology platform that supports cross-channel campaign execution, customer insight generation, and personalized marketing across email, mobile, web, and social channels for mid-market and enterprise marketers.

2Mapp Intelligence (formerly Webtrekk)
CategoryMarketing Analytics
Description

Marketing analytics solution providing customer journey analysis, cross-channel attribution, and actionable data insights for digital marketers; integrated following Mapp's 2019 acquisition of Webtrekk.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1HubSpot
TypeBroad incumbent
Description

HubSpot offers a broad CRM and marketing hub spanning email, automation, content, and sales; a broad incumbent whose Marketing Hub overlaps with Mapp Digital's automation and email offering for mid-market customers.

2Braze
TypeDirect peer
Description

Braze is a customer engagement platform delivering cross-channel messaging, orchestration, and personalization; directly competes with Mapp Digital in mid-market and enterprise B2C marketing use cases across email, mobile, and web.

3Emarsys
TypeDirect peer
Description

Emarsys is a B2C marketing platform offering email, mobile, personalization, and customer intelligence; comparable to Mapp Digital as a mid-market-focused, channel-agnostic marketing automation vendor serving retail and consumer brands globally.

4Oracle Responsys / Oracle Marketing
TypeBroad incumbent
Description

Oracle Marketing (formerly Responsys/Eloqua) provides enterprise B2C cross-channel marketing automation; a broad incumbent that competes with Mapp Digital in large enterprise accounts, particularly global retail and travel brands.

5Adobe Experience Cloud
TypeBroad incumbent
Description

Adobe Experience Cloud bundles analytics, personalization, email, and campaign orchestration under a single platform; a broad incumbent and category leader that competes with Mapp Digital for enterprise B2C marketing budgets.

6Sailthru (Marigold Engage)
TypeDirect peer
Description

Sailthru, now part of Marigold Engage, is a cross-channel personalization and marketing platform for retail and media; directly comparable to Mapp Digital in mid-market B2C customer engagement.

7Act-On Software
TypeEmerging player
Description

Act-On is a marketing automation platform focused on mid-market B2B and B2C customers with email, automation, and analytics; an emerging/specialized player with partial overlap to Mapp Digital's automation and email capabilities.

8Iterable
TypeDirect peer
Description

Iterable provides cross-channel marketing automation and customer journey orchestration for B2C brands; a direct peer to Mapp Digital in the same product category, targeting similar mid-market and enterprise customer segments.

9Salesforce Marketing Cloud
TypeBroad incumbent
Description

Salesforce Marketing Cloud is an enterprise-scale marketing, advertising, and analytics suite from a hyperscale CRM vendor; a broad incumbent that competes with Mapp Digital primarily in larger B2C accounts.

10Klaviyo
TypeDirect peer
Description

Klaviyo is an email and SMS-first marketing automation platform with embedded CDP capabilities, serving DTC and B2C brands. It is a direct peer to Mapp Digital with overlapping customer profiles and channel coverage.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Mapp Digital

Marketing Technology / Customer Engagement Platformmapp.com

Mapp Digital is a privately held, independent digital marketing technology company founded in 1998, headquartered in San Diego, that sells marketing analytics, campaign execution, and customer data platform capabilities to enterprise marketers globally.

What Mapp Digital does

Mapp Digital is a privately held, independent digital marketing technology company headquartered in San Diego, United States. Founded in 1998, it employs between 251 and 500 people and self-describes as one of the largest independent martech vendors globally. The company sells marketing technology — including campaign execution, customer analytics, and customer data platform capabilities — to enterprise marketers, with disclosed sales and strategy leadership across the DACH region and other markets.

The product footprint was materially expanded in April 2019 with the acquisition of Webtrekk, a customer intelligence and analytics provider, which added behavioral analytics and customer journey insight capabilities to Mapp's stack. The company is led by CEO Steve Warren, with technical and product leadership split across Chief Technology Officer (Juhan Lee), Chief Product & Technology Officer (Eric Lubow), and Chief Customer Officer (Christopher Frasier), alongside a Director of Data Science. Co-founders Kfir Moyal (board member) and Christian Sauer remain associated with the company.

The business model is consistent with mid-market and enterprise marketing software vendors: recurring platform licensing to marketing teams, augmented by analytics and customer data capabilities post-Webtrekk. Source material does not disclose pricing tiers, customer counts, segment mix, or revenue figures, which limits visibility into the revenue model mechanics, customer concentration, and ARR dynamics.

Mapp Digital firmographics

Firmographics
Name
Mapp Digital
Website
https://mapp.com
Company type
Private
Founded year
1998
Headcount range
251–500 employees
Short description
Mapp Digital is a privately held, independent digital marketing technology company founded in 1998, headquartered in San Diego, that sells marketing analytics, campaign execution, and customer data platform capabilities to enterprise marketers globally.
Ownership category
akta.pro rank

Mapp Digital industry classification

Industry
Product category
Marketing Technology / Customer Engagement Platform
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
SIC
Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)

Keywords

  • Digital marketing platform
  • Marketing analytics software
  • Customer engagement platform
  • Cross-channel marketing
  • Email marketing automation

Where Mapp Digital is headquartered

Location

Headquarters

HQ city
San Diego
HQ country
United States
HQ region
North America

Markets served

Mapp Digital business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

Mapp Digital product offering

Product offering

Core offering

Mapp Digital is an independent digital marketing technology company that provides a cloud-based customer engagement and marketing analytics platform for businesses. The platform enables cross-channel marketing, customer insight generation, and personalized campaign execution across email, mobile, web, and social channels. In 2019 it expanded its analytics capability through the acquisition of Webtrekk.

Differentiator

Problem solved

Functional benefit

Products and services

  • Mapp Cloud Customer Engagement Platform Cloud-based marketing technology platform that supports cross-channel campaign execution, customer insight generation, and personalized marketing across email, mobile, web, and social channels for mid-market and enterprise marketers.
  • Mapp Intelligence (formerly Webtrekk) Marketing analytics solution providing customer journey analysis, cross-channel attribution, and actionable data insights for digital marketers; integrated following Mapp's 2019 acquisition of Webtrekk.

Companies that use Mapp Digital

Customer profile

Ideal customer profiles1 record

Mapp Digital technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Mapp Digital partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights4 records

Mapp Digital competitors and assessment

Company assessment

Broad incumbents

  • HubSpot: HubSpot offers a broad CRM and marketing hub spanning email, automation, content, and sales; a broad incumbent whose Marketing Hub overlaps with Mapp Digital's automation and email offering for mid-market customers.
  • Oracle Responsys / Oracle Marketing: Oracle Marketing (formerly Responsys/Eloqua) provides enterprise B2C cross-channel marketing automation; a broad incumbent that competes with Mapp Digital in large enterprise accounts, particularly global retail and travel brands.
  • Adobe Experience Cloud: Adobe Experience Cloud bundles analytics, personalization, email, and campaign orchestration under a single platform; a broad incumbent and category leader that competes with Mapp Digital for enterprise B2C marketing budgets.
  • Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise-scale marketing, advertising, and analytics suite from a hyperscale CRM vendor; a broad incumbent that competes with Mapp Digital primarily in larger B2C accounts.

Direct peers

  • Braze: Braze is a customer engagement platform delivering cross-channel messaging, orchestration, and personalization; directly competes with Mapp Digital in mid-market and enterprise B2C marketing use cases across email, mobile, and web.
  • Emarsys: Emarsys is a B2C marketing platform offering email, mobile, personalization, and customer intelligence; comparable to Mapp Digital as a mid-market-focused, channel-agnostic marketing automation vendor serving retail and consumer brands globally.
  • Sailthru (Marigold Engage): Sailthru, now part of Marigold Engage, is a cross-channel personalization and marketing platform for retail and media; directly comparable to Mapp Digital in mid-market B2C customer engagement.
  • Iterable: Iterable provides cross-channel marketing automation and customer journey orchestration for B2C brands; a direct peer to Mapp Digital in the same product category, targeting similar mid-market and enterprise customer segments.
  • Klaviyo: Klaviyo is an email and SMS-first marketing automation platform with embedded CDP capabilities, serving DTC and B2C brands. It is a direct peer to Mapp Digital with overlapping customer profiles and channel coverage.

Emerging players

  • Act-On Software: Act-On is a marketing automation platform focused on mid-market B2B and B2C customers with email, automation, and analytics; an emerging/specialized player with partial overlap to Mapp Digital's automation and email capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Mapp Digital social profiles

Digital presence

Mapp Digital financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mapp Digital leadership team

Management profile

Number of profiles

Profiles10 records

Mapp Digital funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mapp Digital M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapp Digital

What does Mapp Digital do?

Mapp Digital is an independent digital marketing technology company that provides a cloud-based customer engagement and marketing analytics platform for businesses. The platform enables cross-channel marketing, customer insight generation, and personalized campaign execution across email, mobile, web, and social channels. In 2019 it expanded its analytics capability through the acquisition of Webtrekk.

When was Mapp Digital founded?

Mapp Digital was founded in 1998. It employs 251 to 500 people.

Where is Mapp Digital based?

Mapp Digital is headquartered in San Diego, United States, in the North America region.

Who are Mapp Digital's main competitors?

Broad incumbents on record are HubSpot, Oracle Responsys / Oracle Marketing, Adobe Experience Cloud and Salesforce Marketing Cloud. Direct peers are Braze, Emarsys, Sailthru (Marigold Engage), Iterable and Klaviyo. Act-On Software is listed as an emerging player.

Does Mapp Digital have an API?

No public API is recorded for Mapp Digital.

What industry is Mapp Digital in?

Mapp Digital's product category is Marketing Technology / Customer Engagement Platform. Its primary akta.pro industry code is BPAEAGAJ, Enterprise Application Data Migration & Master Data Management Services. Its NAICS code is 5182 and its SIC code is 7370.

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