What E! News does

E! News is a global multiplatform entertainment news brand that produces and distributes celebrity news, pop culture coverage, and lifestyle content to consumers in 130+ countries. Founded as E! Entertainment Television, the company operated a flagship nightly entertainment news broadcast on linear television for 34 years before discontinuing it on September 25, 2025, and has since pivoted toward digital-first content distribution and real-time social coverage. The product portfolio spans the eonline.com digital platform, iOS and Android mobile apps, email newsletters (E! Insider verticals), podcasts (E! News Podcast, Kards Katch Up), social media distribution across Instagram, Snapchat, and Facebook, and original programming including reality franchises (Botched, Botched Presents: Plastic Surgery Rewind, Honestly Cavallari) and red carpet event coverage (Live From E!, Emmy-nominated E! Live 360).

The business model is consumer-free and advertiser-supported. E! News does not charge consumers for access; revenue is generated entirely through advertising across digital, social, and (historically) linear channels, supplemented by affiliate/commission revenue from shopping content where readers purchase products featured in editorial coverage. Content is delivered through a multiplatform distribution architecture spanning owned-and-operated digital channels, third-party social platforms, mobile app stores, and international TV channels operated by NBC Universal Global Networks España. International operations are regulated under Spanish jurisdiction by the CNMC, with content localized in 20 languages. E! Entertainment Television, LLC is a privately held company operating as part of the Versant Media portfolio, with NBCUniversal maintaining historical alignment through the broader media ecosystem. The company primarily serves young, influential consumers (millennials and Gen Z) interested in pop culture, celebrity news, and red carpet event coverage.

Name

E! News

Legal name

E! Entertainment Television, LLC

Website

https://eonline.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

E! News is a global multiplatform entertainment news brand producing celebrity, pop culture, and lifestyle content across digital, mobile, social, and (historically) linear TV. It serves millennials and Gen Z consumers in 130+ countries, monetizing through advertising and affiliate commerce.

Ownership category

akta.pro rank

Product category

Entertainment News Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Radio and Television Broadcasting Stations (5161), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

akta.pro secondary industries

Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE), News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Entertainment news media
• Celebrity news coverage
• Red carpet broadcasting
• Pop culture content
• Lifestyle programming

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: E! generates revenue through advertising across its digital platforms, linear TV, and social media channels. The platform serves ads to its large audience of young, influential consumers.
2. Affiliate/Commission Revenue: E! earns commissions through shopping content, earning revenue when readers purchase products featured in articles through affiliate links.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

E! News produces and distributes entertainment news, celebrity coverage, and pop culture content across digital platforms, mobile apps, social media, podcasts, and newsletters. The brand also produces and broadcasts reality television franchises (such as Botched) and red carpet event coverage under the Live From E! banner. Following the September 25, 2025 discontinuation of its 34-year linear nightly broadcast, E! News has shifted to a digital-first content distribution strategy reaching audiences in 130+ countries across 20 languages.

Product overview

E! News is a global multiplatform entertainment brand delivering breaking celebrity news, pop culture coverage, and lifestyle content. The offering consists of the core E! Online digital platform (eonline.com) and mobile E! News App for direct consumer access, supplemented by linear television programming (Daily Pop, now-discontinued E! News broadcast), branded red carpet coverage (Live From E!, E! Live 360), and exclusive digital series (The Rundown for Snapchat, Hot Goss, Dirty Rotten Scandals, RE!CAP). The portfolio includes reality television franchises (Botched, Botched Presents: Plastic Surgery Rewind, Honestly Cavallari, Kimora: Back in the Fab Lane), event broadcasts (People's Choice Awards), and newsletter/podcast content (E! Insider, E! News Podcasts). Following the September 2025 discontinuation of its 34-year linear E! News broadcast, the company has pivoted toward digital-first distribution and real-time social coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• E! Online The primary digital platform (eonline.com) for E! News content, providing entertainment news, celebrity gossip, photos, videos, shopping content, and lifestyle coverage accessible via web browser to general consumer audiences.
• E! News App
• Daily Pop Linear television show covering pop culture and celebrity news, airing in 130+ countries with 98.6 million viewers worldwide in 20 languages.
• E! Live 360 Emmy-nominated red carpet app experience providing immersive 360-degree coverage and interactive features for major entertainment events and award shows.
• The Rundown The first fully-produced weekly show for Snapchat, delivering entertainment news and celebrity updates in short-form vertical video format.
• Hot Goss Current digital show airing on Thursdays, providing entertainment news and celebrity gossip updates.
• Dirty Rotten Scandals Digital series featuring catch-up content on entertainment scandals and noteworthy celebrity events.
• RE!CAP Digital series providing recaps and summaries of entertainment events and pop culture moments.
• Botched Reality television series featuring plastic surgeons Dr. Terry Dubrow and Dr. Paul Nassif as they correct failed cosmetic surgeries.
• Botched Presents: Plastic Surgery Rewind Spin-off reality series featuring celebrities reconsidering their past cosmetic procedures at a 'Rewind Retreat,' hosted by Michelle Visage with Dr. Terry Dubrow and body image expert Dr. Spirit.
• Honestly Cavallari Reality television series starring Kristin Cavallari covering lifestyle and business topics.
• Kards Katch Up Digital series providing updates on Kardashian-Jenner family news and related entertainment coverage, with associated podcast.
• Kimora: Back in the Fab Lane Reality television series starring fashion designer Kimora Lee Simmons.
• People's Choice Awards Annual award show covering entertainment, television, movie, and music categories, broadcast by E! as part of its event coverage.
• E! Insider Email newsletter subscription service offering daily updates including 'Your Morning Break,' 'Today's Top 5,' and 'E! Insider Shop' newsletters with pop culture and trending story coverage.
• E! News Podcasts Podcast offerings including the E! News Podcast and Kards Katch Up podcast, available on platforms like Linktree.
• Live From E! Brand for red carpet specials and event coverage, continuing as part of the network's shift toward digital and live event content after the discontinuation of the nightly E! News broadcast.

Quantifiable outcome

• No. 1 Red Carpet destination with millennials W18-49
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• NBC Universal Global Networks España S.L.U.coreStrategic or Co-development PartnerNBC Universal Global Networks España S.L.U. owns and operates E! International TV Channels, distributing E! content across Portugal, Luxembourg, Estonia, Latvia, Lithuania, Hungary, Macedonia, Iceland, Sweden, Gibraltar, Malta, Norway, Denmark, Finland, Croatia, Czech Republic, Slovakia, France, Monaco, Andorra, Belgium, Switzerland, Poland, Serbia, Montenegro, Bosnia, Herzegovina, Slovenia, Greece, Cyprus, Netherlands, Romania, Algeria, Morocco, Tunisia, Dominican Republic, Haiti, Seychelles, Comoros, Madagascar, Mauritius, Fiji, Tonga, Vanuatu, Trinidad and Tobago, Ghana, Guinea-Bissau, Guinea, Equatorial Guinea, Kenya, Liberia, Mali, Mauritania, Niger, Nigeria, Central African Republic, Democratic Republic of Congo, Rwanda, Sao Tome, Senegal, Sierra Leone, Chad, Togo, Angola, Benin, Burkina Faso, Burundi, Cameroon, Cape Verde, Congo, Côte d'Ivoire, Djibouti, Gabon and Gambia.
• Universal Studios International BVcoreStrategic or Co-development PartnerUniversal Studios International BV wholly owns NBC Universal Global Networks España S.L.U., which operates E! International TV Channels.
• Versant MediacoreStrategic or Co-development PartnerE! Entertainment Television is now part of Versant Media portfolio. Some correspondents and production staff will be offered opportunities across E!'s digital division and within the Versant portfolio as the company transitions to digital-first strategy.
• NBCUniversal (NBCU)coreStrategic or Co-development PartnerE! News is part of NBCUniversal media portfolio, utilizing shared resources and cross-promotional opportunities across NBCU brands.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Just Jared: Just Jared is a digital-first celebrity news and gossip site known for high-frequency updates and a strong social media footprint. It is a direct competitor to E! News on the celebrity news cycle, particularly among younger digital audiences.
• TMZ: TMZ is the most direct competitor to E! News, offering celebrity news and gossip across a website, TV show, and social platforms. Both compete for the same breaking celebrity news cycle and red-carpet coverage audience.
• Entertainment Tonight: Entertainment Tonight is a flagship entertainment news broadcast and digital property (owned by Paramount Global/CBS). It competes head-to-head with E! News for celebrity exclusives, red-carpet coverage, and primetime entertainment TV audience share.
• Access Hollywood: Access Hollywood is a long-running entertainment news program and digital site covering celebrity news, movies, and TV. Like E! News, it operates a TV broadcast paired with digital-first coverage of the same celebrity news category.
• People: People (Dotdash Meredith) is a major celebrity and entertainment news brand combining a print magazine with a large digital property. It overlaps directly with E! News on celebrity coverage, exclusives, and lifestyle/entertainment verticals.
• Us Weekly: Us Weekly is a celebrity news magazine and digital site covering entertainment, royals, and lifestyle. It competes with E! News for the same entertainment/celebrity news audience across both editorial coverage and affiliate shopping.
• Page Six: Page Six (New York Post) is a leading celebrity gossip and entertainment news brand with a strong digital and social presence. It competes directly with E! News on breaking celebrity news, exclusives, and lifestyle/celebrity shopping content.

Broad incumbents

• Variety: Variety (Penske Media) is a broader entertainment industry news outlet covering film, TV, music, and business alongside celebrity coverage. It overlaps with E! News on awards-season and celebrity coverage but serves a more industry-oriented audience.
• The Hollywood Reporter: The Hollywood Reporter (Penske Media) covers entertainment industry news, celebrity profiles, and awards coverage. It is comparable to E! News as a premium entertainment news brand, though it skews more toward industry/business readers.
• Deadline: Deadline (Penske Media) is a leading entertainment industry news site covering film, TV, and digital media business. It overlaps with E! News on celebrity and awards coverage while adding industry/business depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/follow
• Facebookfacebook.com/enews
• LinkedInlinkedin.com/company/e-networks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E! News