What Page Six does

Page Six is a digital celebrity and entertainment news publisher headquartered at 1211 Avenue of the Americas, New York, operating as a brand division of NYP Holdings, Inc., which is in turn a subsidiary of News Corp (Nasdaq: NWS, NWSA). Founded online in 1999 as an extension of the New York Post's iconic gossip column, Page Six has evolved into a standalone multi-platform media brand covering celebrity news, entertainment, TV, movies, music, sports, style, fashion, beauty, royal family, and society across 20+ content sections.

The product surface centers on pagesix.com, supported by a portfolio of email newsletters (Page Six Daily, News Alerts, Page Swift, Virtual Reali-Tea, Special Edition, Special Offers), the Virtual Reali-Tea reality-TV podcast, the Page Six Hollywood insider vertical, the Page Six Shopping affiliate-commerce section, and a dedicated video channel. The underlying platform runs on WordPress CMS with multi-platform distribution and is integrated with NewsIQ (NC Audience Exchange LLC) for ad targeting. Distribution spans owned digital properties, six major social platforms (Facebook, X, Instagram, YouTube, TikTok, Snapchat), email, the New York Post print edition, and the sister Decider entertainment site.

Monetization is sales-led and advertising-driven, combining display and sponsored advertising on pagesix.com, affiliate-referral revenue from shopping content featuring retailers such as Nordstrom and Amazon, and free newsletter subscriptions with optional marketing communications. Content is free to consumers; revenue accrues from advertisers and commerce partners. The customer base is a broad global consumer audience seeking celebrity and entertainment content, with advertisers as the principal revenue source.

Name

Page Six

Legal name

NYP Holdings, Inc.

Website

https://pagesix.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Page Six is a digital celebrity and entertainment news publisher owned by NYP Holdings (News Corp), reaching consumers via pagesix.com, six social platforms, email newsletters, podcasts, and the New York Post print edition, monetizing through advertising and affiliate commerce.

Ownership category

akta.pro rank

Product category

Celebrity & Entertainment News Media

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Newspaper Publishers (513110)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Entertainment & Celebrity Magazines (MPAJAEAK)

akta.pro secondary industries

Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC), Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD)

Keywords

• Celebrity news
• Entertainment gossip
• Digital media publishing
• Entertainment journalism
• Celebrity lifestyle content

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: Digital advertising including display ads, sponsored content, and banner advertisements across pagesix.com and associated digital properties. The site displays third-party advertisements and sponsored content sections.
2. Affiliate/Shopping Partnerships: Shopping sections featuring affiliate links to products mentioned in celebrity news stories, including Nordstrom Anniversary Sale coverage and product recommendations from celebrities.
3. Newsletter Subscriptions: Email newsletter offerings including Page Six Daily, News Alerts, Page Swift (Taylor Swift-focused), Virtual Reali-tea, Special Edition, and Special Offers newsletters with various subscription tiers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Page Six operates a digital celebrity and entertainment news publication (pagesix.com) delivering breaking celebrity gossip, Hollywood insider coverage, royal family news, reality TV analysis, and celebrity lifestyle content (fashion, beauty, shopping) across 20+ editorial verticals. Supporting products include a suite of email newsletters, the Virtual Reali-Tea reality TV podcast, a Hollywood insider vertical (Page Six Hollywood), affiliate shopping content, and a video content section. The platform reaches audiences globally via web, social media, newsletters, and podcasts.

Product overview

Page Six is a digital entertainment news publication organized as a core website (pagesix.com) with multiple content verticals and supplementary products. The main product is the pagesix.com website delivering celebrity news, entertainment coverage, gossip, and lifestyle content across 20+ sections including Celebrity News, Entertainment, TV, Movies, Music, Sports, Style, Fashion, Beauty, Royal Family, and Society. Supporting products include email newsletters (Page Six Daily, News Alerts, Page Swift, Virtual Reali-Tea, Special Edition), the Virtual Reali-Tea reality TV podcast, Page Six Hollywood insider content, Shopping affiliate content, and Video content. The publication is owned by NYP Holdings (New York Post/News Corp).

Differentiator

Problem solved

Functional benefit

Brands

• Page Six Hollywood: A section of Page Six focused on media industry news and insider entertainment coverage.
• Page Swift
• Virtual Reali-Tea

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• NY PostcoreOthersPage Six is owned and operated by NYP Holdings, Inc., a unit of the New York Post. The New York Post is the parent brand providing editorial infrastructure, advertising sales, and corporate governance.
• News CorpcoreOthersPage Six is ultimately owned by News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV), a global diversified media and information services company. News Corp provides corporate backing, legal compliance infrastructure, and cross-media distribution synergies.
• Third-Party AdvertisersminorGTM or Marketing PartnerVarious third-party advertisers advertise on Page Six platforms, including fashion brands like Nordstrom featured in shopping content and entertainment brands seeking celebrity news audiences.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Just Jared: Just Jared is a digital-native celebrity news and paparazzi-photo publication with a strong social-media-first distribution model. It overlaps Page Six on celebrity sightings, style coverage, and high-volume celebrity-news publishing.
• Daily Mail: Daily Mail's U.S. celebrity and entertainment coverage (MailOnline) is a global leader in traffic-driven celebrity gossip with heavy social distribution and aggressive SEO. It competes directly with Page Six for U.S. celebrity-news search traffic and advertiser attention.
• Perez Hilton: Perez Hilton is a digital-native celebrity-gossip brand with commentary-led celebrity coverage and strong social distribution. It competes with Page Six in celebrity-news audience share, particularly among younger, social-first readers.
• Us Weekly: Us Weekly covers celebrity news, entertainment, style, and royal family content with a similar multi-vertical digital structure. It overlaps Page Six in celebrity coverage, lifestyle shopping, and reality TV editorial franchises.
• Entertainment Tonight: Entertainment Tonight (ET) is a long-running celebrity and entertainment news brand operating across TV, digital, and social, with similar celebrity-interview and exclusive-tip positioning. It overlaps Page Six in entertainment coverage and advertising audiences.
• Entertainment Weekly: Entertainment Weekly covers entertainment news, celebrities, TV, movies, and pop culture with a magazine heritage similar to Page Six's print roots. It competes for the same entertainment-news audience and entertainment-advertiser spend.
• E! News: E! News operates celebrity, entertainment, and pop-culture coverage across web, social, and video, with strong franchise IP in red-carpet and awards coverage. It is a direct Page Six competitor for entertainment advertising and audience share.
• TMZ: TMZ is the most direct competitor to Page Six in U.S. celebrity and entertainment news, with comparable exclusive-tip DNA, video-led storytelling, and advertising-driven monetization across web, social, and TV. Both compete for the same celebrity-gossip audience and the same entertainment-advertiser budgets.
• People: People is a celebrity, entertainment, and human-interest publication with a parallel mix of editorial verticals (style, beauty, royals) and a strong newsletter and affiliate-shopping business. It competes head-on with Page Six for celebrity-news audience attention and lifestyle brand advertising.

Broad incumbents

• Decider: Decider is a NYP Holdings sister property focused on streaming and entertainment decision-making content. It is comparable as a peer entertainment publisher under the same corporate umbrella, sharing audience overlap with Page Six's TV, movies, and entertainment verticals.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/pagesix
• YouTubeyoutube.com/pagesix
• Facebookfacebook.com/pagesix
• Instagraminstagram.com/pagesix
• TikToktiktok.com/@pagesix
• LinkedInlinkedin.com/company/pagesixnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Page Six