Drip7
Drip7 is a Spokane-based SaaS cybersecurity awareness training platform founded in 2021, delivering gamified microlearning content (under 2-minute daily lessons), phishing simulations, and compliance reporting to mid-market organizations across financial services, healthcare, education, technology, and government verticals.
- Company typePrivate
- Founded2021
- HeadquartersSpokane, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Drip7 does
Drip7, Inc. is a privately held SaaS company founded in 2021 and headquartered in Spokane, Washington, that delivers a gamified cybersecurity awareness training platform for workforce education and compliance. The platform delivers bite-sized microlearning lessons under two minutes each, combined with phishing simulations, automated policy acknowledgment workflows, and compliance reporting aligned to standards including PCI DSS, HIPAA, FERPA, CJIS, GDPR, NERC-CIP, SOC-2, and ISO 27001. Customers span financial services, healthcare, education, technology, insurance, government, and adjacent verticals, with named logos including Washington Trust Bank, Delta Dental, Kaiser Aluminum, Gonzaga University, University of Wisconsin-Madison, Spokane Regional Health District, and Boston Housing Authority.
The technology stack centers on a multi-tenant SaaS platform accessible via web and native iOS/Android apps, with enterprise integrations including Microsoft Entra ID (SSO), SCIM provisioning, an Outlook phishing-reporting extension, and API-based LMS integration. The 2026 release of Drip7 4.0 introduced the Mentor7 AI Agent, an AI-powered in-workflow tutor that personalizes adaptive training against AI-generated phishing and social-engineering threats. The platform supports full white-labeling, allowing partners to brand content, phishing scenarios, and delivery schedules.
Drip7 operates a hybrid go-to-market combining a self-serve product-led growth motion (free trial via the demo portal) with direct enterprise sales for larger deployments. Pricing is quote-based and not publicly disclosed. Revenue is generated primarily through SaaS subscriptions, with additional streams from branded mobile apps, content-only purchases, and a Managed MSP Program that enables MSPs, VARs, and consultants to resell or white-label the platform to mid-market customers. The company is founder-led by CEO Heather Stratford, has 1-10 employees, and has raised at least one disclosed funding round led by Beta Boom in 2023.
Drip7 firmographics
Firmographics- Name
- Drip7
- Legal name
- Drip7, Inc.
- Website
- https://drip7.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Drip7 is a Spokane-based SaaS cybersecurity awareness training platform founded in 2021, delivering gamified microlearning content (under 2-minute daily lessons), phishing simulations, and compliance reporting to mid-market organizations across financial services, healthcare, education, technology, and government verticals.
- Ownership category
- akta.pro rank
Drip7 industry classification
Industry- Product category
- Cybersecurity Awareness Training Software
- NAICS
- Computer Training (611420), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cybersecurity Training & Awareness Programs (BPAEANAF)
- akta.pro secondary industries
- Security Awareness, Training & Compliance Attestation (HDADAIAJ), Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL), Cybersecurity Learning Platforms (EDAFANAF)
Keywords
Where Drip7 is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Drip7 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to the Drip7 cybersecurity training platform, with paid plans required for premium features. Fees are paid in advance and non-refundable once the platform has been launched, per the terms and conditions.
- Managed MSP Program: MSPs and VARs resell or white-label the Drip7 platform to their end customers, adding recurring revenue and services to MSP packages. Partners brand the platform to their own business and run training programs for their customers.
- Branded App Services: Organizations can create their own branded Drip7 app (Apple and Android), which is offered as an additional service on top of the base platform subscription.
- Content-Only Purchase: Organizations may purchase content-only access, with reporting tied into internal LMSs through downloadable files or API integration, providing a modular revenue option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial available for new users to evaluate the platform before committing to a paid plan. |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Drip7 product offering
Product offeringCore offering
Drip7 sells a SaaS-based gamified cybersecurity awareness training platform that delivers two-minute, drip-released microlearning lessons to employees across web and mobile devices. The platform bundles phishing attack simulations, automated policy workflows, compliance tracking, and an AI mentor (Mentor7) that helps organizations continuously train, assess, and report on workforce cybersecurity behavior. It is sold via direct subscription and through a white-label program for managed service providers.
Product overview
Drip7 is a gamified cybersecurity awareness training platform offering microlearning-based education. The core product is the Drip7 Platform, which includes several integrated modules: Phishing Attack Simulations for realistic threat practice, Policy Workflows for compliance tracking, and Fully Managed Security Awareness Training for end-to-end program management. The platform was enhanced with the Mentor7 AI Agent in version 4.0, adding AI-powered adaptive learning capabilities. Additional offerings include the Managed MSP Program for partners, Compliance Automation tools, and a Reporting and Analytics dashboard. The platform supports integration with Microsoft Entra ID (SSO), SCIM, and mobile app stores.
Differentiator
Problem solved
Functional benefit
Brands
- Mentor7 AI Agent: AI Agent introduced in Drip7 4.0 platform for intelligent in-workflow cybersecurity learning.
Products and services
- Drip7 Cybersecurity Awareness Training Platform SaaS platform that delivers continuous, gamified, two-minute microlearning lessons to train employees on cybersecurity awareness across web and mobile. Built for security and IT leaders at organizations that need to reduce human-factor cyber risk.
- Phishing Attack Simulator Simulates phishing attacks against employees to test and reinforce awareness behaviors, providing reporting on click-through and reporting rates. Targeted at security teams that need to measure and improve human vulnerability to phishing.
- Policy Workflows Automates the distribution, acknowledgment, and tracking of cybersecurity and corporate policies across the workforce. Designed for compliance and security leaders who need verifiable policy attestation at scale.
- Fully Managed Security Awareness Training A done-for-you service in which Drip7 experts operate the awareness training program end-to-end for the client organization. Suited for companies without dedicated security awareness staff or that want to outsource program operations.
- Managed Service Provider (MSP) Program White-label reseller and managed service program that lets MSPs and VARs deliver Drip7's training platform to their own clients under their own brand. Aimed at IT service providers that want to add recurring cybersecurity training revenue.
- Mentor7 AI Agent An embedded AI assistant inside the Drip7 platform that interacts with users, answers cybersecurity questions, and reinforces training concepts conversationally. Sold as part of the Drip7 platform v4.0 release for organizations seeking AI-driven training reinforcement.
- Drip7 Content Licensing Licenses Drip7's library of cybersecurity awareness training content for use by organizations or partners that want to integrate Drip7 content into their own delivery systems. Suited for resellers and large enterprises with existing LMS infrastructure.
Quantifiable outcome
- 70% reduction in successful phishing attempts within the first year of Drip7 training
- +5 more outcomes
Companies that use Drip7
Customer profileNamed customers21 records
Segments7 records
Ideal customer profiles3 records
Drip7 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature9 records
Drip7 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stealth FamilycoreDrip7 and Stealth Family formed a strategic partnership combining cybersecurity awareness training with CRM growth solutions. Stealth Family provides business development, marketing, and sales optimization services including CRM solutions, LinkedIn solutions, and the Connect Talk Program. The partnership enables Drip7 to offer complementary business growth tools alongside its cybersecurity training, creating a comprehensive solution for modern businesses.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Drip7 competitors and assessment
Company assessmentDirect peers
- Hoxhunt: AI-driven security behavior change platform with adaptive phishing simulations and gamified training. Competes head-to-head with Drip7 in the modern, AI-native segment of the same buyer category.
- Cofense: Phishing detection, response, and simulation platform. Overlaps with Drip7's phishing simulation module and competes for the same CISO phishing-defense budget, though Cofense is more detection-focused.
- Terranova Security: Security awareness training and phishing simulation vendor with multilingual content and strong compliance framework coverage. Direct competitor to Drip7 in regulated verticals and global deployments.
- KnowBe4: Market-leading security awareness and phishing simulation platform. Direct competitor to Drip7 across SMB and enterprise segments, with a much larger content library, sales force, and now operating under Kaseya's distribution.
- NinjaOne (Ninjio): Microlearning-based security awareness training with animated episodes and phishing simulation. Closely comparable to Drip7 in delivery format (bite-sized lessons) and target buyer (mid-market and enterprise security teams).
- Living Security: Behavior-based security awareness and human risk management platform combining training with measurable risk scoring. Direct competitor to Drip7's Mentor7 AI-driven, behavior-change positioning.
Broad incumbents
- SANS Institute: Long-established cybersecurity training and certification body with a security awareness product line (SANS Security Awareness). Competes with Drip7 for enterprise awareness budgets, leveraging a globally recognized brand.
- Proofpoint Security Awareness: Enterprise security awareness and phishing simulation offering within Proofpoint's broader cybersecurity platform. Competes with Drip7 in the same category but is bundled into a much larger enterprise security portfolio.
- Microsoft Defender for Office 365 Attack Simulation Training: Built-in phishing simulation and training within the Microsoft 365 Defender stack. Competes with Drip7 on phishing simulation for Microsoft-centric enterprises, often bundled at effectively zero marginal cost and limiting Drip7's pricing power.
Emerging players
- Curricula: Story-based, gamified security awareness training targeted primarily at SMB and mid-market. Comparable to Drip7 in delivery style (engaging, short-form content) and buyer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Drip7 social profiles
Digital presenceDrip7 compliance and trust
Trust signalCompliance7 records
Drip7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drip7 leadership team
Management profileNumber of profiles
Profiles1 record
Drip7 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drip7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drip7
What does Drip7 do?
Drip7 sells a SaaS-based gamified cybersecurity awareness training platform that delivers two-minute, drip-released microlearning lessons to employees across web and mobile devices. The platform bundles phishing attack simulations, automated policy workflows, compliance tracking, and an AI mentor (Mentor7) that helps organizations continuously train, assess, and report on workforce cybersecurity behavior. It is sold via direct subscription and through a white-label program for managed service providers.
Is Drip7 a public or private company?
Drip7 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Drip7 founded?
Drip7 was founded in 2021. It employs 1 to 10 people.
Where is Drip7 based?
Drip7 is headquartered in Spokane, United States, in the North America region.
How does Drip7 make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are managed MSP Program, branded App Services and content-Only Purchase.
Who are Drip7's main competitors?
Direct peers on record are Hoxhunt, Cofense, Terranova Security, KnowBe4, NinjaOne (Ninjio) and Living Security. Broad incumbents are SANS Institute, Proofpoint Security Awareness and Microsoft Defender for Office 365 Attack Simulation Training. Curricula is listed as an emerging player.
Does Drip7 have an API?
Yes. Drip7 offers an API that enables reporting integration with internal Learning Management Systems. Reporting can be tied into internal LMSs through downloadable files or API integration. The platform also supports API integration for content-only purchases through the Drip7 sales team. Developer documentation is at drip7.com.
What industry is Drip7 in?
Drip7's product category is Cybersecurity Awareness Training Software. Its primary akta.pro industry code is BPAEANAF, Cybersecurity Training & Awareness Programs, with a secondary code of HDADAIAJ, Security Awareness, Training & Compliance Attestation. Its NAICS code is 611420 and its SIC code is 8200.