What Superbolt does

Superbolt is a privately held, founder-owned direct-to-consumer (D2C) growth marketing agency headquartered at 123 William St, Floor 22 in New York City's Financial District, founded in 2016-2017 by marketers with prior in-house experience at fast-growing consumer brands. The agency operates with 51-100 employees serving more than 100 consumer brand clients across beauty, fashion, health, home, and food/beverage verticals, including Saie, Tia, Aurate, Porter Road, Noom Mood, Folx Health, Sollis Health, Malin+Goetz, and Harmless Harvest. Its core product is a full-service, end-to-end growth marketing offering organized around three service lines: Brand Launch (pre-launch to 12 months old), Growth Acceleration (existing D2C focus), and D2C Expansion (wholesale/retail brands expanding into D2C), supplemented by specialized TikTok Services, Landing Page/CRO, Email Marketing, and UGC/Influencer Content Sourcing.

The underlying technology stack is a multi-channel paid media operation spanning Meta (Facebook/Instagram), Google Ads (Search, Shopping, Display), TikTok (including Spark Ads, hashtag targeting, and TikTok Shop), Pinterest, Snapchat, Quora, display networks (Criteo, Quantcast), email (Klaviyo), and SMS, supported by an advanced measurement framework combining incrementality testing, attribution modeling, cross-channel reporting, and integrations with third-party MTA/MMM tools (Haus, Triple Whale, Northbeam). The agency holds top-tier platform partner statuses (Google Premier Partner, TikTok Marketing Partner, Meta Business Partner, Shopify Partner, Klaviyo Partner) and employs a macro-to-micro creative testing methodology with hook and thumbstop-rate analysis. Business model is professional services: clients receive dedicated multidisciplinary teams (growth channel managers, data analysts, creative directors, copywriters, designers, and web developers) on custom retainers and project fees with no publicly disclosed pricing; clients work one-on-one with practitioners rather than through account intermediaries, and documented outcomes include 400% year-over-year revenue growth (Aurate), 9X growth during COVID-19 (Tia), 123% ROAS increase (Porter Road), 45% average quarterly spend scaling (Saie), and 300% one-year revenue growth (Fab Habitat). The company remains privately held with no disclosed institutional investors, M&A activity, or funding rounds.

Name

Superbolt

Legal name

SUPERBOLT

Website

https://superbolt.agency

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Superbolt is a New York City-based, founder-owned direct-to-consumer growth marketing agency offering paid media, creative production, advanced measurement, and conversion optimization across Meta, Google, TikTok, and email to 100+ consumer brand clients.

Ownership category

akta.pro rank

Product category

Growth Marketing Agency

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Growth marketing agency
• D2C marketing services
• Paid media management
• Brand launch strategy
• Digital advertising services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Marketing Services Retainer/Project Fees: Superbolt provides growth marketing services as a professional services agency. Services include go-to-market strategy, paid media campaign management, creative production, landing page optimization, email marketing, and comprehensive reporting. The agency tailors services to each client, functioning as a full-service extension of their in-house marketing team.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels14 records

Core offering

Superbolt is a full-service direct-to-consumer (D2C) growth marketing agency that partners with consumer brands as an extension of their in-house marketing teams. The agency delivers go-to-market strategy, paid media campaign management across Meta, Google, TikTok and other digital channels, creative production, landing page optimization, email marketing, and performance reporting through three core service lines (Brand Launch, Growth Acceleration, D2C Expansion) and specialized offerings.

Product overview

Superbolt is a D2C growth marketing agency offering a platform of three core services: Brand Launch (for pre-launch and early-stage brands), Growth Acceleration (for brands with existing D2C focus), and D2C Expansion (for brands expanding from wholesale/retail). Additional specialized services include TikTok Services, Landing Page and CRO Optimization, Email Marketing Services, and UGC Influencer Content Sourcing. The agency works across multiple marketing channels including Facebook, Instagram, Google Ads, TikTok, Pinterest, Snapchat, Quora, SMS, and Email, combining strategy, execution, and reporting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Launch Go-to-market growth strategy service designed for pre-launch and early-stage brands up to 12 months old. Includes audience strategy, budget allocation, creative placement, growth channel management, marketing asset creation, live reporting, and continuous iteration to build a foundation for D2C success.
• Growth Acceleration Holistic growth strategy service for brands with an existing D2C focus looking to scale. Leverages existing data and pairs the client with multidisciplinary experts to drive channel expansion, creative scalability, holistic reporting, incremental spend optimization, and budget evolution based on ROAS.
• D2C Expansion Digital-first growth strategy service for brands with historical wholesale or retail focus expanding into D2C. Includes digital-first growth strategy, creative pivot for D2C, growth channel management, marketing asset creation, multi-channel reporting, and resource allocation optimization to drive incremental demand.
• TikTok Services Specialized TikTok growth service providing data-driven strategies and measurable business outcomes through incrementality testing and attribution. Includes platform-native UGC content via Spark ads and creator relationships, hashtag targeting, and TikTok Shop integration for end-to-end campaign management.
• Landing Page and CRO Optimization Data-backed landing page and site recommendations service to improve user experience, remove friction, and increase conversion rates. Includes channel-specific landing page development and iteration tied to paid media performance.
• Email Marketing Services Design and execution of high-impact email flows including welcome, abandoned cart, post-purchase, and refill campaigns. Provides template design, customer segmentation, message sequencing, and upsell mapping aligned with ESP strategy and customer behavior, including Klaviyo integration.
• UGC Influencer Content Sourcing Sourcing, briefing, and curation of high-quality user-generated content produced specifically for paid media. Includes post-production editing and performance analysis of influencer/UGC creative assets.

Quantifiable outcome

• 400% year-over-year revenue growth for Aurate
• +8 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• Harlem CapitalflagshipStrategic or Co-development Partner · 1 January 2020Non-profit partnership through the Diversity Marketing Consortium. Superbolt and partner agencies committed to providing $1.5 million in pro-bono marketing services over 2 years to women and minority-led startups. Harlem Capital is the investment partner in this initiative.
• SourceCode CommunicationsflagshipStrategic or Co-development Partner · 1 January 2020Partner agency in the Diversity Marketing Consortium, a non-profit dedicated to supporting women and minority-led startups through pro-bono marketing services.
• Cheer PartnersflagshipStrategic or Co-development Partner · 1 January 2020Partner agency in the Diversity Marketing Consortium, contributing to the $1.5 million pro-bono marketing services commitment for underrepresented founders.
• Social StudiesflagshipStrategic or Co-development Partner · 1 January 2020Partner agency in the Diversity Marketing Consortium, joining forces to support women and minority-led startups with marketing expertise and services.
• MetacoreGTM or Marketing PartnerMeta Business Partner providing Facebook and Instagram advertising services. Superbolt manages paid social campaigns on Meta's platforms as part of their core service offerings.
• GooglecoreGTM or Marketing PartnerGoogle Premier Partner managing Google Ads campaigns including Search, Shopping, and Display. Superbolt has achieved Premier Partner status indicating advanced advertising capabilities.
• TikTokcoreGTM or Marketing PartnerTikTok Marketing Partner providing TikTok advertising services including Spark Ads, hashtag targeting, and TikTok Shop integration. Dedicated TikTok services page and specialized team for platform-native content.
• ShopifycoreTechnology or IntegrationShopify Partner managing e-commerce integrations for D2C brand clients. Expertise with Shopify platform for seamless advertising and conversion tracking.
• KlaviyocoreTechnology or IntegrationKlaviyo Partner providing email marketing services. ESP integration for email automation flows including welcome, abandoned cart, post-purchase, and retention campaigns.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Digitas: Publicis-connected connected-media agency with significant D2C and consumer practice. Represents the enterprise end of the same services Superbolt offers to mid-market D2C brands.
• Performics: Publicis-owned performance marketing network serving enterprise brands globally. Competes with Superbolt for larger D2C retainers and brings holding-company scale and cross-channel capabilities.
• Dentsu Creative: Global creative and media network within Dentsu with a growing D2C and performance offering. Competes with Superbolt on larger enterprise pitches where global scale and integrated services are required.

Direct peers

• Hawke Media: Full-service D2C growth marketing agency specializing in performance media, creative, and e-commerce for consumer brands. Closely comparable to Superbolt on client segment, service mix, and mid-market positioning.
• Obviously: D2C creative and media agency combining influencer, paid social, and content production for consumer brands. Comparable on the creative-plus-performance integration thesis that distinguishes Superbolt.
• AMP Agency: D2C and performance marketing agency combining paid media, creative, influencer, and analytics for consumer brands. Comparable on integrated full-service model targeting similar D2C client base.
• Wpromote: Performance and digital marketing agency with strong D2C and e-commerce practice, integrated media, creative, and analytics offerings. Comparable in service breadth and channel mix to Superbolt's full-funnel approach.
• Rise Interactive: Performance marketing agency emphasizing media, creative, and advanced analytics for mid-market and enterprise D2C brands. Closely aligned with Superbolt on measurement-driven, full-funnel approach.
• Tinuiti: Independent performance marketing agency focused on retail, D2C, and subscription brands with media, creative, and measurement services. Directly comparable to Superbolt's mid-market D2C specialization and channel mix.

Emerging players

• Levo: D2C growth and performance marketing agency focused on consumer brands with strong creative and media capabilities. Comparable to Superbolt on client segment and integrated service model at similar scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/superbolt.agency
• LinkedInlinkedin.com/company/superboltagency
• Instagraminstagram.com/superbolt.agency
• TikToktiktok.com/@superbolt.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superbolt