Oar Health

What Oar Health does

Oar Health, Inc. is a Brooklyn-based telehealth company founded in 2022 by Jonathan Hunt-Glassman through IAC's Newco Incubator, providing medication-assisted treatment for alcohol use disorder (AUD). The platform serves adults in 42 U.S. states who want to reduce or eliminate alcohol consumption, and supports both moderation (drinking less) and full sobriety as valid treatment goals, a positioning that distinguishes it from abstinence-only traditional treatment programs.

The core product is FDA-approved oral naltrexone (50mg) prescribed by licensed clinicians following an online assessment, supplemented in September 2025 by Clutch™, a compounded fast-dissolving naltrexone mint. The technology stack is a unified telehealth platform combining online assessment, virtual clinician consultation, prescription management, and pharmacy fulfillment through partners Honeybee Health and Health Warehouse, with identity verification via Persona. Medication ships in unmarked packaging with no insurance records created. The service bundle includes unlimited National Board Certified Health & Wellness Coaching, weekly SMART Recovery meetings, and a member community, with a clinical model authored by Dr. Joseph Volpicelli and Dr. Joshua Lee.

The revenue model is a $99/month subscription (billed as $297 for a 3-month membership) plus a non-refundable $50 initial consultation fee, with the company declining to accept insurance but accepting HSA/FSA payments. Acquisition runs through a multi-channel DTC strategy combining TV, digital, and SMS marketing, supported by extensive podcast and PR presence. As of August 2025, the company had served over 50,000 cumulative patients while operating with a lean team of 1–10 employees.

Name

Oar Health

Legal name

Oar Health, Inc.

Website

https://oarhealth.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Oar Health is a Brooklyn-based telehealth company providing medication-assisted treatment for alcohol use disorder via FDA-approved naltrexone, virtual clinician consultations, and health coaching on a $99/month subscription model, serving adults across 42 U.S. states.

Ownership category

akta.pro rank

Product category

Alcohol Use Disorder Treatment

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Alcohol use disorder treatment
• Medication-assisted treatment
• Telehealth addiction services
• Online naltrexone prescription
• Digital health platform

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Subscription Membership: Monthly subscription model at $99/month (billed quarterly at $297). Includes access to medical team, health coaching, prescribed medication including shipping/delivery, digital check-ins, and member community. Initial $50 consultation fee is charged regardless of prescription outcome.
2. Prescription Medication Revenue: Prescription medication included in membership fee; medication sourced through partner pharmacies (Honeybee Health, Health Warehouse). Does not accept insurance reimbursement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Oar Health is a direct-to-consumer telehealth platform providing medication-assisted treatment for alcohol use disorder (AUD). Members complete an online assessment, consult with licensed clinicians via virtual appointments, and receive prescribed naltrexone shipped discreetly to their homes. A $99/month membership bundles the medication, virtual consultations, unlimited health coaching, digital check-ins, and access to a member community and weekly SMART Recovery meetings. The service is offered across 42 U.S. states without insurance involvement.

Product overview

Oar Health is a telehealth platform providing medication-assisted treatment for alcohol use disorder (AUD). The core offering centers on naltrexone—a daily FDA-approved tablet—delivered discreetly to members' homes, supplemented by a fast-dissolving compounded variant called Clutch™ Naltrexone Mints. Treatment is delivered through licensed medical providers who conduct virtual consultations and prescribe medication following an online assessment. Unlimited health coaching from National Board Certified Health and Wellness Coaches is included with membership, along with access to member communities and weekly SMART Recovery meetings. The platform operates as a unified service rather than modular architecture, with all components (assessment, prescription, medication fulfillment, and ongoing support) integrated through the member dashboard.

Differentiator

Problem solved

Functional benefit

Brands

• Clutch: Fast-dissolving naltrexone mint product for alcohol use disorder treatment

Products and services

• Naltrexone Medication FDA-approved oral naltrexone (50mg tablet) prescribed daily to reduce alcohol cravings and block the pleasurable effects of alcohol, dispensed to members via discreet home delivery as part of the Oar Health membership.
• Clutch™ Naltrexone Mints Compounded fast-dissolving naltrexone mint (not FDA-approved) with a bitter mint flavor that dissolves under the tongue, designed for discreet, on-the-go use approximately one hour before drinking; exclusive to Oar Health.
• Medical Provider Consultations Virtual consultations with licensed physicians and nurse practitioners who evaluate patients, prescribe naltrexone when medically appropriate, and manage ongoing care; providers are licensed in the states where Oar operates.
• Health Coaching Unlimited messaging access to National Board Certified Health and Wellness Coaches providing personalized goal-setting, behavioral strategies, emotional support, and accountability; included with every Oar Health membership.

Quantifiable outcome

• 73% of members drink less within 2 weeks
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Health-E CommerceminorGTM or Marketing Partner · 3 May 2024Partnership announced May 2024 for distribution/marketing purposes through Health-E Commerce platform.
• Honeybee HealthcoreOthersLicensed US-based pharmacy partner that ships prescribed naltrexone medication directly to Oar Health members. Medication shipped discreetly in unmarked packaging. Members can contact Honeybee Health at 833-466-3979 or [email protected].
• Health WarehousecoreOthersLicensed US-based pharmacy partner providing medication fulfillment services for Oar Health members. Located at 7101 Industrial Road, Florence, KY 41042. Phone: 800-748-7001.
• PersonacoreTechnology or IntegrationIdentity verification services provider used for patient identity confirmation. Oar uses Persona to verify government-issued ID and capture real-time selfies for patient authentication before treatment.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hims & Hers Health: Hims & Hers is a large public DTC telehealth platform offering prescriptions across mental health, sexual health, dermatology, and primary care. As a broad incumbent in DTC telehealth, Hims has the capital, TV advertising infrastructure, and clinical capacity to enter AUD medication-assisted treatment and compete directly with Oar.
• Cerebral: Cerebral is a telehealth platform focused on mental health treatment including anxiety, depression, and ADHD. Broad incumbent that could expand into AUD/SUD treatment, sharing DTC telehealth infrastructure, subscription model, and prescriber network with Oar Health's category.
• Done (formerly Done.): Done is a telehealth platform providing treatment and prescriptions for ADHD. As a broad DTC telehealth incumbent in controlled substance prescribing, Done has overlapping clinical infrastructure and a comparable direct-to-consumer acquisition model that could be extended into AUD treatment.

Direct peers

• Lionrock Recovery: Lionrock provides online alcohol treatment including telehealth counseling and medication support. Direct peer in the virtual AUD treatment space, with comparable target market of adults seeking convenient, private alcohol treatment.
• Monument: Monument is an online treatment platform for alcohol use disorder offering virtual clinician visits, medication, and therapy. Direct peer to Oar Health with overlapping patient population and similar DTC subscription model for AUD treatment.
• Workit Health: Workit Health is a virtual substance use disorder care platform offering medication-assisted treatment, therapy, and recovery support. Direct peer in telehealth SUD treatment with similar clinical model and patient population, though broader in scope than AUD alone.
• Eleanor Health: Eleanor Health provides in-person and virtual substance use disorder treatment including medication-assisted treatment for alcohol and opioid use disorders. Direct peer operating in the same SUD telehealth space with comparable clinical offerings.
• Pelago (formerly QuitGenius): Pelago is a virtual substance use management platform offering medication-assisted treatment and coaching for alcohol, tobacco, and opioid use disorders. Direct competitor with broader substance use coverage but overlapping AUD telehealth offering and employer/payer distribution channels.
• Ria Health: Ria Health is a telehealth platform that provides medication-assisted treatment for alcohol use disorder, combining naltrexone and other medications with coaching and digital tools. Direct competitor to Oar Health in the DTC AUD treatment category with similar subscription model and clinical approach.

Emerging players

• Brightside Health: Brightside Health is a telehealth platform treating depression, anxiety, and other behavioral health conditions through medication and therapy. Emerging player in behavioral health telehealth with partial overlap in the broader addiction/behavioral health space that Oar Health occupies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OarHealth
• Facebookfacebook.com/OarHealth
• LinkedInlinkedin.com/company/oarhealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oar Health