Miroma Project Factory

What Miroma Project Factory does

Miroma Project Factory (MPF) is an Australian digital development studio founded in 2005 and operating as the digital development arm of the Miroma Group. Headquartered in Surry Hills with 11–50 employees, the studio delivers integrated design and technology services across 25 international markets, focused on behavior change, storytelling, and gamification methodologies applied to websites, apps, games, AI tools, and AR experiences. Its primary client base spans Australian and international enterprise brands (Subaru, Walt Disney, Sony, QANTAS, Johnson & Johnson, Blackmores), financial institutions (Rabo Bank), and government/healthcare organisations (CSIRO, Royal Adelaide Hospital, Griffith University, Westmead Fertility Centre, Cancer Council NSW).

Name

Miroma Project Factory

Legal name

Miroma Project Factory

Website

https://theprojectfactory.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Miroma Project Factory is an Australian digital development studio and Miroma Group subsidiary that designs apps, AI tools, and platforms using behavior change, storytelling, and gamification for enterprise, government, and healthcare clients across 25 international markets.

Ownership category

akta.pro rank

Product category

Digital Development Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

API Development, Integration & Microservices Modernization (BPAEAFAD)

akta.pro secondary industry

Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

Keywords

• Digital development services
• Behaviour change design
• Gamification services
• Digital health applications
• Human-centred design

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels2 records

Marketing channels7 records

Core offering

Miroma Project Factory is an integrated design and technology studio that creates bespoke digital products and experiences combining behaviour change science, storytelling, and gamification. The studio delivers websites, mobile apps, games, AI-powered tools, AR experiences, and full-stack development for clients in health and wellbeing, entertainment, government, brand, and innovation sectors across 25 international markets.

Product overview

Miroma Project Factory operates as a globally integrated digital development studio offering a portfolio of distinct digital products and creative services centered on behavior change, storytelling, and gamification. Their offerings include health-focused applications (ROBIN for brain injury recovery, Smoking Cessation Clinical App, Compass for diabetes prevention, StandingTall), AI-powered tools (HI for ethical finance decisions, Feya Virtual Assistant, AI Vaping Cessation chatbot), and specialized digital platforms (Avow for domestic violence prevention, Monarch Athletic Club platform). The studio also provides creative direction and design services such as the Navigator whisky launch project. The company applies full-stack development, human-centered design, artificial intelligence, augmented reality, and gamification across health and wellbeing, entertainment, government, brand, and innovation sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Development Services Bespoke design and development service offering covering story-led innovation, human-centred design, websites, mobile apps, games, full-stack development, AI integration, and augmented reality experiences for enterprise, government, and healthcare clients across 25 international markets.
• ROBIN AI-enhanced smart device application co-developed with Griffith University to support individuals transitioning home after acquired brain injury. Features include therapy tracking, recovery goal setting, experience documentation, and access to support resources, designed through co-design with brain injury survivors, carers, and rehabilitation clinicians.
• Compass Gamified health tracking and education platform developed in collaboration with government scientists to reduce the risk of Type 2 diabetes among Australians. A trial with over 300 users showed increased engagement and positive behavioural changes.
• Avow Digital app redesigned as a gender-neutral platform to support individuals who use violence in understanding Apprehended Domestic Violence Orders (ADVOs) and reflecting on their behaviour, with the goal of reducing reoffending. The platform achieved over 2,000 downloads with positive reports from frontline workers.
• AI Vaping Cessation Tool AI-driven chatbot proof-of-concept designed for young Australians aged 14-25 to deliver personalised, peer-like support for quitting vaping, developed in collaboration with Cancer Council NSW with an emphasis on responsible AI use and user safety.
• Smoking Cessation Clinical App Clinical-grade mobile application developed for one of Australia's largest smoking cessation trials, designed to support participants through the quitting process.
• Feya AI-powered Virtual Assistant developed for Westmead Fertility Centre to support patient wellbeing and clinical excellence, with capabilities for patient support, clinical workflow optimisation, and referral process enhancement.
• HI AI prototype developed with The Ethics Centre to support ethical decision-making in finance. Currently in R&D phase, the tool provides real-time, context-aware prompts to aid ethical reflection for finance professionals, particularly targeting young employees facing daily ethical dilemmas.
• Monarch Athletic Club Digital Platform AI-powered digital platform developed for Monarch Athletic Club focused on personalised, preventative healthcare, including an AI-powered health index that integrates digital diagnostics with healthcare and wellness offerings.
• StandingTall Award-winning digital health project recognised at Australia's International Good Design Awards for excellence in design and innovation.
• Westmead Fertility Centre Digital Transformation Comprehensive digital transformation initiative for Westmead Fertility Centre in Sydney, including digital infrastructure audit, a rebuilt patient-focused website, clinical workflow enhancement, referral process optimisation, and Virtual Assistant 'Feya' implementation.

Quantifiable outcome

• Compass app trial showed increased engagement and positive behavioral changes among 300+ users
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Sullivans Cove DistilleryminorStrategic or Co-development Partner · 14 May 2026Miroma Project Factory was appointed as supporting creative agency partner for the launch of Navigator, a limited-edition 16-year-old single malt whisky. MPF provided creative direction including release concept, box design, label design and supporting activations. The launch coincided with World Whisky Day 2026.
• Griffith UniversitycoreStrategic or Co-development Partner · 2 February 2026MPF was appointed by Griffith University to co-develop ROBIN, a smart device app designed to support individuals transitioning home after acquired brain injury (ABI). The AI-enhanced app allows users to track therapy, set recovery goals, document experiences, and access support resources through co-design with brain injury survivors, carers, and rehabilitation clinicians.
• Westmead Fertility CentrecoreStrategic or Co-development Partner · 1 December 2025MPF completed a comprehensive digital transformation initiative for Westmead Fertility Centre in Sydney, including digital infrastructure audit and newly rebuilt patient-focused website. Next phases include enhancing clinical workflows, optimizing referral processes, and implementing Virtual Assistant 'Feya' to support patient wellbeing and clinical excellence.
• Cancer Council NSWcoreStrategic or Co-development Partner · 17 November 2025MPF completed a technical assessment and proof of concept for an AI-driven vaping cessation tool aimed at young Australians aged 14-25, in collaboration with Cancer Council NSW. The project involves a chatbot designed to deliver personalized, peer-like support to help youths quit vaping.
• The Ethics CentreminorStrategic or Co-development Partner · 27 October 2025MPF and The Ethics Centre developed HI, an AI prototype designed to support ethical decision-making in finance. Currently in R&D phase, the tool provides real-time, context-aware prompts to aid ethical reflection for finance professionals, particularly targeting young employees facing daily ethical dilemmas.
• Government ScientistscoreStrategic or Co-development Partner · 14 October 2025MPF developed the Compass app in collaboration with government scientists to reduce the risk of Type 2 diabetes among Australians through a gamified health tracking and education platform. The app was tested in a trial with over 300 users showing increased engagement and positive behavioral changes.
• Monarch Athletic ClubminorStrategic or Co-development Partner · 23 June 2025Monarch Athletic Club, a Los Angeles-based wellness provider, partnered with MPF to develop a digital platform focused on personalized, preventative health care, including an AI-powered health index. The platform integrates digital diagnostics with healthcare and wellness offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Rehab Lab (Part of Webjet/Health): Australian digital health studio building clinical-grade behaviour-change and rehabilitation applications. Direct overlap in the health behaviour-change + gamification niche.

Broad incumbents

• Accenture Song: Global creative and digital transformation arm of Accenture that competes for enterprise digital product and experience work across health, government, and consumer brands.
• IBM iX (IBM Consulting): Global digital experience and transformation practice within IBM Consulting; competes for large health and government digital contracts with broader AI and platform capabilities.
• Deloitte Digital: Large systems integrator with a creative digital practice that competes for the same government and enterprise digital transformation RFPs as MPF, though with vastly greater scale and a broader portfolio.
• Cognizant Interactive: Digital experience practice within Cognizant covering design, build, and AI-driven product development for enterprise and health clients. Broader incumbent competing for the same RFPs.

Direct peers

• R/GA: Digital product and brand experience agency that builds apps, platforms, and connected products for enterprise clients, including health and consumer brands. Direct overlap in story-led innovation and full-stack digital delivery.
• AKQA: Global design and innovation studio with deep work in behaviour change, brand storytelling, and digital product builds for enterprise and public-sector clients. Closest comparable in combining creative storytelling with technology delivery at scale.
• Huge (now part of IAA): Digital experience agency building products, platforms, and brand experiences for enterprise clients; comparable in combining design, technology, and behaviour-led product thinking.
• Portable (now part of EREA): Australian digital studio focused on meaningful, behaviour-change-led digital products for health, government, and cultural organisations. The closest Australian-based direct peer to MPF.

Regional players

• Thinkerbell: Australian creative agency combining brand storytelling with measurable behaviour outcomes. Comparable in size, geography, and the storytelling-meets-outcomes proposition, though less tech-heavy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MiromaProjectFactory
• Facebookfacebook.com/miromaprojectfactory
• LinkedInlinkedin.com/company/miromaprojectfactory
• Instagraminstagram.com/miromaprojectfactory

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miroma Project Factory