What Monarch Athletic Club does

Monarch Athletic Club, legally Sunset Athletic Club dba Monarch Athletic Club, is a privately held, founder-led luxury integrated wellness operator headquartered in West Hollywood, California, founded in 2018 by Dr. Ryan Greene (Medical Director) and Paul Freschi (Director of Performance). The company operates three active clubs in the Los Angeles metro (West Hollywood flagship, Brentwood, Playa Vista) and is preparing to open an 8,000-square-foot Miami Beach location at The RIVANI in August 2026, with a Pasadena location planned for 2027. The core offering is a tiered membership model (Longevity $380/mo, Silver $730/mo, Club Access $1,690/mo, All Access $2,220/mo) bundling preventive medicine, physical therapy, nutrition, strength and conditioning, cognitive performance (Monarch Mind), and recovery amenities (infrared sauna, cold plunge, hyperbaric chamber) under one roof with a shared clinical system rather than siloed providers.

The underlying technology stack combines in-person clinical services with a digital ecosystem including the AI-powered Monarch Index health assessment (built with Miroma Project Factory), integrations with MindBody, Stripe, MyFitnessPal, Fitbit, MapMyRun, RunKeeper, Withings, and several marketing platforms, and HIPAA/GDPR/CCPA-compliant data handling. Six years of longitudinal member data (2,400+ lab records, 600+ body composition scans) underpins reported outcome metrics including a 26.5% HDL increase, 30.6% hs-CRP inflammation reduction, 14.9% triglyceride reduction, and 8.3%/8.7% reductions in body fat and visceral fat across the membership base.

Monarch generates revenue primarily through recurring monthly and annual membership subscriptions billed via Stripe, supplemented by a la carte services (IV therapy $99-$125/session, NAD therapy $300/session, training sessions $200), a one-time $195 Longevity Assessment, corporate wellness contracts (minimum 5 employees, one-year commitment on premium tiers), and add-on modules including Facial Longevity Assessments, brain mapping, and recovery amenities. Distribution is exclusively direct, with prospective members applying online and being contacted by a membership concierge team for tours and onboarding; corporate wellness is sold via dedicated partnerships@ outreach. No external funding rounds, institutional investors, parent company, or M&A activity are disclosed.

Name

Monarch Athletic Club

Legal name

Sunset Athletic Club dba Monarch Athletic Club

Website

https://monarchclubs.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Monarch Athletic Club is a Los Angeles-based luxury integrated wellness operator serving affluent individuals with tiered memberships combining preventive medicine, physical therapy, nutrition, strength coaching, cognitive performance, and recovery services under one clinical system across three active clubs.

Ownership category

akta.pro rank

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Recurring monthly, quarterly, bi-annual, and annual membership subscriptions across multiple tiers (Longevity, Silver, Club Access, All Access, Miami-specific tiers). Membership includes bundled services (training, medical, nutrition, recovery). Additional upsell revenue from IV therapy sessions, NAD sessions, and guest passes. Revenue is auto-billed via Stripe on weekly, monthly, or annual basis depending on subscription term.
2. Longevity Assessment (One-Time): One-time $195 fee for a Longevity Assessment including strength assessment, physical therapy assessment, nutrition consultation, and medical evaluation. Bloodwork is billed through insurance or paid out of pocket.
3. Corporate Wellness Memberships: Corporate memberships with group rates on Club and All Access tiers requiring minimum 5 enrolled employees and a one-year commitment. Corporate memberships can be structured as tax-advantaged wellness benefits.
4. A La Carte Services: Additional fee-based services including IV therapy ($99-125/session), NAD therapy ($300/session for 500-1000mg), and purchased training sessions ($200/session with 21-day booking window).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Monarch Athletic Club is an integrated health, fitness, and recovery membership club combining physicians, physical therapists, nutritionists, strength coaches, and recovery specialists under a single coordinated ecosystem. Members access preventive medicine, longevity assessments, personal training, cognitive performance coaching, IV therapy, and recovery amenities (infrared sauna, cold plunge, hyperbaric chamber) across its Los Angeles-area locations, with membership structured into tiers and supplemented by a la carte services.

Product overview

Monarch Athletic Club operates as an integrated wellness ecosystem offering multiple membership tiers (Longevity, Silver, Club Access, and All Access) alongside specialized services including Monarch Mind (cognitive performance coaching and brain mapping), the Monarch Index (AI-powered health assessment), IV Therapy, Facial Longevity Assessments, and Corporate Wellness programs. The company combines medicine, nutrition, strength & conditioning, physical therapy, and recovery services under one roof, with locations in West Hollywood, Brentwood, and Playa Vista (Los Angeles area), and a Miami Beach location opening August 2026. Members can access integrated care through connected health tracking apps (Fitbit, MyFitnessPal, MapMyRun, etc.) and payment processing via Stripe.

Differentiator

Problem solved

Functional benefit

Brands

• Monarch Mind: Cognitive performance coaching, brain mapping, neurofeedback, and mental health services integrated with the broader wellness ecosystem.
• Monarch Index

Products and services

• Monarch Membership Subscription-based membership program available in multiple tiers (Longevity, Silver, Club Access, All Access, plus Miami-specific tiers) priced from $380 to $2,220 per month. Each tier bundles varying levels of personal training, preventive medicine, physical therapy, nutrition, cognitive coaching, recovery amenities, concierge physician access, and guest privileges. Memberships are billed monthly, quarterly, bi-annually, or annually with discounts for longer terms and a $199 initiation fee on select tiers.
• Monarch Index (AI-Powered Health Index) An interactive AI-powered health assessment tool that processes biometric data, lab results, and health metric inputs to generate personalized health scores and recommendations. Data is temporarily stored on the user's local device browser and securely transmitted over HTTPS to HIPAA-compliant servers; personal health information is not stored on Monarch's servers.
• Monarch Mind Cognitive performance coaching program offering personalized coaching sessions, cognitive and neurofeedback introductory tests, and brain mapping assessments delivered in partnership with Brain Performance Centers of Southern California. Helps members address mental roadblocks, build healthier habits, and identify anxiety, cognitive fog, or focus issues through qEEG-based assessments.
• Longevity Assessment One-time $195 comprehensive health evaluation that includes a strength assessment, physical therapy assessment, nutrition consultation, and medical evaluation. Bloodwork is billed separately through insurance or paid out of pocket.
• IV and NAD Therapy A la carte intravenous therapy services available as add-ons to membership, including standard IV drips at $99/session in Los Angeles and $125/session in Miami, and NAD therapy at $300/session (500-1000mg). Select membership tiers include monthly IV therapy as part of their bundle.
• Facial Longevity Assessment Preventive facial assessments delivered in partnership with PERK Beverly Hills. Includes quantitative 4D facial imaging, evaluation of skin integrity, early volume and laxity trends, pigment and texture patterns, and a personalized roadmap for long-term skin health, conducted by Courtney Coons, NP and Facial Longevity Specialist.
• Corporate Wellness Program B2B organizational wellness partnership that offers group rates on Club Access and All Access memberships with a one-year commitment and a minimum of five enrolled employees. Designed to be structured as a tax-advantaged wellness benefit that is deductible to the business and tax-free to employees.

Quantifiable outcome

• 26.5% increase in HDL ('good' cholesterol) across membership base over six years
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• MoldCominorStrategic or Co-development Partner · 16 October 2025MoldCo, a digital health platform specializing in mold detox, expanded into California and partnered with Monarch Athletic Club to provide mold toxicity care. Services include telehealth, lab testing, treatments, and continuous support, aiming to make mold detox a standard part of preventative health.
• Miroma Project Factory (MPF)coreTechnology or Integration · 23 June 2025Monarch partnered with Miroma Project Factory to develop a digital platform focused on personalized, preventative healthcare, including an AI-powered health index. The platform is designed to attract and customize services for members before they visit the club, integrating digital diagnostics with healthcare and wellness offerings.
• PrenuvominorStrategic or Co-development PartnerPartnership with Prenuvo, a health scanning technology provider, offering members exclusive access to cutting-edge preventive health resources. Enhances Monarch's proactive health and longevity offerings.
• AltominorStrategic or Co-development PartnerPartnership with Alto providing members with exclusive access to resources and services that complement the Monarch ecosystem. Alto is a pharmacy and health delivery service.
• PERK Beverly HillsminorStrategic or Co-development PartnerMonarch partnered with PERK Beverly Hills to bring Facial Longevity Assessments to members. Assessments include quantitative 4D facial imaging, evaluation of skin integrity, volume and laxity trends, pigment patterns, and personalized roadmaps for long-term skin health and prevention. Conducted by Courtney Coons, NP and Facial Longevity Specialist.
• Premium Meal Delivery ServicesminorStrategic or Co-development PartnerPartnership with premium meal delivery services to enhance the Monarch experience by offering members exclusive access to meal delivery resources that complement nutrition programming.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Life Time Fitness: Public, large-scale premium fitness operator with growing wellness, recovery, nutrition, and longevity programming at its clubs — broader incumbent competing for the same premium wellness member across many markets.
• Equinox: National luxury fitness club chain with full-spectrum amenities, personal training, and increasingly integrated wellness services — broader incumbent with deeper capital competing for the same affluent member across multiple geographies.
• SoulCycle/Barry's: Premium boutique fitness brands with loyal affluent followings — comparable target demographic and premium positioning, though without Monarch's medical and integrated longevity layer.

Emerging players

• Forward: Tech-enabled preventive primary care subscription service combining diagnostics, health monitoring, and AI-driven recommendations — comparable in longevity/preventive positioning but delivered as a tech-driven medical practice rather than a physical club.
• Edge (longevity/wellness clubs): Emerging integrated wellness/longevity club concept competing for the same affluent, performance-oriented member with bundled fitness, recovery, and health services — partial overlap with Monarch's integrated model.

Direct peers

• The Well: Luxury NYC wellness club offering integrated fitness, medical, spa, and nutrition services on a membership basis — overlaps with Monarch in integrated care positioning and premium pricing for affluent members.
• Remedy Place: Social wellness club offering recovery amenities (cryotherapy, IV therapy, infrared sauna) and integrated programming as a membership — directly comparable in combining recovery/longevity services with a recurring subscription targeting affluent urban consumers.
• Restore Hyper Wellness: National franchise focused on recovery, IV therapy, cryotherapy, and wellness services on a membership/subscription basis — directly comparable in monetizing recovery and longevity services to a wellness-oriented consumer.
• Lanserhof: European medical spa and longevity clinic operator combining diagnostics, preventive medicine, and recovery in a luxury hospitality setting — comparable premium positioning and integrated medical-wellness model, though more medically-intensive.
• The Continuum: New York-based luxury integrated wellness and longevity club combining fitness, recovery, medicine, and performance under a membership model — the most directly comparable operator to Monarch, and the clearest test of whether the integrated longevity club model travels outside LA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/monarchclubs
• LinkedInlinkedin.com/company/monarchclubs
• Instagraminstagram.com/MONARCHCLUBS

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monarch Athletic Club