GOOD PARTY

What GOOD PARTY does

GoodParty.org, operating as Good Party LLC, is a U.S.-based Public Benefit Corporation founded in 2019 and headquartered in Los Angeles with a fully remote team of 11–50 employees. The company operates a web-based campaign management platform aimed at independent, third-party, and nonpartisan candidates running for local office positions (school board, city council, mayor, county commissioner). Its core platform consolidates a campaign dashboard, voter file access (licensed from L2 INC.), SMS/text outreach, door-knocking paths, templated campaign assets, and AI-assisted voter targeting into a single self-serve product, supported by human campaign advisors and a candidate community.

Underlying the product is an enriched voter file licensed from L2 INC., cleaned and audited quarterly, with custom segmentation by age, party affiliation, and voting propensity. AI components power vote-target calculations, winnable-voter identification, message generation, and templated asset creation; predictive analytics generate step-by-step campaign plans tied to district-level vote thresholds. Bi-weekly training sessions and on-demand campaign advisors provide the human-assisted layer on top of the software.

The company runs a freemium SaaS model: free tier access to basic campaign tools, with the GoodParty.org Pro paid subscription at $10/month unlocking the comprehensive voter file, advanced segmentation, advisor access, and a first campaign of up to 5,000 free texts. Go-to-market combines product-led self-serve sign-up, a candidate community platform, content marketing, organic social (TikTok, X, Instagram, Facebook), and a Book-a-Demo / free consultation funnel for higher-intent candidates. Distribution is direct-to-consumer at the individual candidate level across the United States. The organization claims 13,000+ independent candidates helped to win, a 63% win rate among its candidates, 2M+ annual site visitors, and 90k+ social followers, with Farhad Mohit as Founder & Full-time Volunteer. No funding rounds, revenue, valuation, or ownership details are publicly disclosed.

Name

GOOD PARTY

Legal name

Good Party LLC

Website

https://goodparty.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

GoodParty.org is a Public Benefit Corporation that builds a freemium, web-based campaign platform for independent, third-party, and nonpartisan U.S. local-election candidates, combining licensed voter data, AI-assisted targeting, SMS outreach, and a $10/month Pro subscription.

Ownership category

akta.pro rank

Product category

Political Campaign Technology

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133), Civic and Social Organizations (8134)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Membership Organizations (8600)

akta.pro primary industry

Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)

akta.pro secondary industries

Electoral Support & Election Observation (BPADAGAA), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Digital Rights, Privacy & Free Expression Advocacy (BPAGAFAL)

Keywords

• Campaign management software
• Voter data analytics
• Political outreach tools
• Voter texting platform
• Independent candidate tools

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. GoodParty.org Pro Subscription: Monthly subscription at $10/month providing access to enhanced voter file, advanced targeting tools, and Pro-exclusive campaign resources. First campaign of up to 5,000 texts is free with Pro upgrade.
2. Free Platform Access: Free tier providing basic campaign tools, voter data access, and limited outreach capabilities. Serves as acquisition channel for Pro upgrades.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

GoodParty.org provides a web-based campaign management platform that gives independent, third-party, and nonpartisan political candidates access to enriched voter file data, voter outreach tools (SMS texting, calling, door knocking), AI-powered voter targeting, and campaign planning resources. The platform operates on a freemium model with a free tier and a $10/month Pro subscription, serving grassroots candidates running for local offices including school board, city council, mayor, and county commissioner.

Product overview

GoodParty.org is a web-based campaign technology platform designed to help Independent, third-party, and nonpartisan candidates run, win, and serve in political elections. The platform operates on a freemium model with a free tier providing basic campaign tools and a GoodParty.org Pro paid subscription ($10/month) unlocking comprehensive features. Core offerings include: Voter Data access (enriched voter file with segmentation), Voter Texting/SMS Tools for direct outreach, Campaign Dashboard for integrated campaign management, Campaign Profiles for candidate web presence, Campaign Advisors for strategic guidance, and Bi-Weekly Trainings for candidate development. The platform also serves elected officials post-election through its Tools for Elected Officials module, and maintains a Community platform for ongoing candidate networking. All tools are accessed through a web browser with no software download required.

Differentiator

Problem solved

Functional benefit

Products and services

• GoodParty.org Core Platform

Quantifiable outcome

• 63% win rate for GoodParty.org candidates
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• L2 INC.coreTechnology or IntegrationVoter file data licensed from L2 INC. The voter data downloaded by users is the exclusive property of L2 INC., with GoodParty.org acting as a licensee. GoodParty.org provides access to L2's enhanced voter file data including contact information, voting history, and predictive analytics.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Unite America: Nonpartisan organization backing independent candidates and ballot reforms. Thematically aligned with GoodParty's mission to elect independents, often operating in the same candidate pipeline; an ecosystem peer rather than a tooling competitor.
• Quiller: AI-powered campaign fundraising and content platform used by Democratic campaigns. Comparable as a technology-first campaign tooling point solution, especially overlapping GoodParty's AI Campaign Tools and Templated Campaign Assets features.

Direct peers

• Mobilize: Volunteer mobilization, event management, and peer-to-peer texting platform used widely by progressive campaigns and nonprofits. Direct competitor in the campaign workflow and outreach stack GoodParty offers, with overlapping campaign-manager buyer persona.
• Hustle: Peer-to-peer texting and conversation platform built specifically for campaigns, advocacy, and nonprofits. Direct functional overlap with GoodParty's Voter Texting and outreach module, targeting the same campaign and advocacy organizers with compliant SMS tools.
• Reach: Peer-to-peer texting tool focused on Democratic campaigns and progressive causes. Closest point functional overlap with GoodParty's texting/GOTV workflow and targets the same campaign organizer workflow, albeit within a partisan frame.

Broad incumbents

• WinRed: Republican counterpart to ActBlue, providing online fundraising and donor tools for GOP campaigns. Comparable as a campaign-tech infrastructure layer serving one side of the partisan divide; GoodParty serves the independent space neither covers.
• i360: Conservative voter file, donor data, and digital outreach platform serving Republican campaigns and causes. Functional counterpart to Catalist and GoodParty's voter-data stack from the right side of the partisan divide.
• Catalist: Progressive voter file and data analytics provider that, like GoodParty's licensed L2 data, supplies the targeting-grade voter information that campaigns need. Direct comparable for the data layer GoodParty rides on, but serves Democratic infrastructure.
• ActBlue: Dominant online fundraising platform for Democratic candidates and committees. Directly comparable as a technology infrastructure layer for political campaigns, but bound to the Democratic Party ecosystem that GoodParty's independent platform explicitly bypasses.
• NGP VAN: Market-leading Democratic campaign data, fundraising, and organizing platform (VAN, ActionKit, Mobilize). Closest scaled peer to GoodParty's campaign infrastructure play, but serves only Democratic campaigns and represents the party-aligned incumbent GoodParty explicitly disrupts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goodpartyorg
• Facebookfacebook.com/goodpartyorg
• Instagraminstagram.com/goodpartyorg
• TikToktiktok.com/@goodparty

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOOD PARTY