Urbanimmersive

What Urbanimmersive does

Urbanimmersive is a Canadian SaaS company founded in 2007 and headquartered in Laval, Quebec, that provides a real estate marketing and 3D visualization platform. Its core offering combines 3D tour creation, 2D floor plan generation, and 360-video fusion "digital twins" produced from 360-degree camera captures, delivered through 16 customizable single-property websites. A built-in business management module provides online booking, real-time scheduling, content delivery, and invoicing for photography operators. The product portfolio includes the Urbanimmersive app, the Tourbuzz platform (acquired 2018), and acquired brands IMOTO, RocketPhoto, Agento Marketing, and Virtual Access Tours.

The company serves a two-sided market: on the supply side, 1500+ independent real estate photographers and high-volume photography enterprises (notably HomeVisit with 250 photographers and EGP with 25+); on the demand side, major US real estate brands including Compass, Keller Williams, Berkshire Hathaway HomeServices, Coldwell Banker, RE/MAX, Corcoran, Sotheby's, and Long & Foster. Its primary technical differentiators versus incumbent Matterport are the no-monthly-fee pricing model and faster in-field capture and processing speeds, as evidenced by enterprise customer testimonials. The platform includes one AI feature, automatic room naming via computer vision.

Urbanimmersive generates revenue through a freemium and usage-based SaaS model (no monthly subscription for core 3D tour and floor plan features; credits and per-asset pricing thereafter), with quote-based enterprise contracts. The company pursued an aggressive roll-up strategy in late 2021, completing four acquisitions for approximately $7.2M in aggregate, and secured a 19.9% strategic investment from CoreLogic Solutions through its HomeVisit subsidiary in October 2022. It also raised $3M from REACH in April 2021 and trades publicly on the TSX Venture Exchange under the symbol UI.

Name

Urbanimmersive

Legal name

Urbanimmersive Inc.

Website

https://urbanimmersive.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Urbanimmersive is a Canadian SaaS platform serving real estate photographers and brokers with 3D tour creation, digital twins, floor plans, property websites, and workflow management, used by 1500+ photographers and brands such as Compass, Keller Williams, and Berkshire Hathaway HomeServices.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Software

NAICS

Commercial Photography (541922)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industry

Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

Keywords

• 3D virtual tours
• Real estate photography
• Digital twin technology
• Property marketing software
• Floor plan generation

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Services: Subscription-based access to the Urbanimmersive/Tourbuzz platform for real estate photographers and agencies. Platform provides 3D tour creation, floor plans, property websites, and business management tools. Terms indicate usage-based and subscription billing models.
2. Platform Credits and Usage Fees: Services billed via credits, subscriptions, or usage fees according to terms of service. Photographers pay for platform access and feature usage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Urbanimmersive operates a SaaS platform (Tourbuzz) that enables real estate photographers to capture immersive 3D tours, 2D floor plans, and digital twins from 360-degree cameras and deliver them through customizable single-property websites. The platform integrates business workflow tools including online bookings, real-time scheduling, content delivery, and invoicing, and supplies digital twin media to major brokerages such as Berkshire Hathaway, Compass, Keller Williams, Coldwell Banker, Remax, and Long & Foster.

Product overview

Urbanimmersive offers a unified platform for real estate photography and 3D marketing solutions. The core product portfolio includes: 3D Tour & Floor Plan (primary offering creating immersive 3D tours and 2D floor plans from 360-degree cameras), 3D Video Fusion/Digital Twins (combining 360-video with 3D navigation), Property Website (16 customizable single-property websites), Business Management Solution (SaaS workflow platform with booking, scheduling, invoicing), Broker Website (broker-specific solutions), Photo Book Print (premium print add-on), and Visual Media services. The platform also includes Tourbuzz as an additional platform offering. These products integrate to provide end-to-end real estate marketing from capture through delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Tour & Floor Plan Core offering that creates immersive 3D tours and 2D floor plans from 360-degree camera captures and delivers them through single-property websites on the Urbanimmersive platform. Designed for real estate photographers serving listing agents and brokerages.
• 3D Video Fusion (3D VF) / Digital Twins Digital twin product that fuses 360-video content with 3D tour navigation to produce immersive spatial video experiences for property marketing. Targeted at real estate photographers and brokerages seeking differentiated listing media.
• Property Website Provides 16 fully customizable single-property website templates for delivering real estate media including photos, videos, digital twins, and floor plans to clients. Built for real estate photographers and listing agents.
• Business Management Solution SaaS workflow management platform for real estate photography businesses offering online bookings, real-time scheduling, content delivery, invoicing, and operations management. Targeted at real estate photographers running photography businesses.
• Broker Website Website solution designed specifically for real estate brokers to manage property listings and their network of photographers. Targeted at real estate brokerages.
• Photo Book Print Premium branded photo book service integrating property photos and detailed floor plans, offered as a turnkey client-deliverable for real estate photographers.
• Visual Media Visual media service for real estate listings including photography and video content. Targeted at real estate agents and brokerages needing property marketing media.
• Tourbuzz Platform SaaS platform for real estate photographers that enables property websites, media hosting and delivery, 3D tours, floor plans, marketing workflow management, and business management features. Targeted at real estate photographers and brokerages.

Quantifiable outcome

• Substantial increase in shooting and processing speeds out in the field
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Agento MarketingminorStrategic or Co-development Partner · 16 December 2021Urbanimmersive completed acquisition of Agento Marketing, a real estate photography agency based in Gatineau/Ottawa, for $1.2 million paid through shares and contingent earn-out. Agento generated $840,000 in revenue over the last twelve months.
• IMOTO LLCminorStrategic or Co-development Partner · 13 December 2021Urbanimmersive announced acquisition of IMOTO LLC for $5 million (part of total acquisition package with RocketPhoto). IMOTO specializes in real estate photography with regional dominance in certain US markets.
• RocketPhotominorStrategic or Co-development Partner · 13 December 2021Urbanimmersive announced acquisition of RocketPhoto for $5 million (part of total acquisition package with IMOTO). RocketPhoto operates a nationwide marketplace platform for real estate photography.
• Virtual Access Tours LPminorStrategic or Co-development Partner · 6 December 2021Urbanimmersive completed acquisition of Virtual Access Tours LP, a real estate photography and virtual tour service provider based in New Jersey, for approximately $961,000. The deal included cash, stock payments, and earn-outs contingent on revenue growth milestones.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Matterport: Matterport is the dominant 3D real estate tour platform and the incumbent Urbanimmersive explicitly competes against. Multiple Urbanimmersive customers cite having switched from Matterport to Urbanimmersive, making them direct head-to-head competitors for real estate photographers and brokerages.
• CloudPano: CloudPano offers 360 virtual tour software targeted at real estate agents and photographers, directly competing with Urbanimmersive's 3D tour creation and property website offering.
• iGUIDE: iGUIDE is a Canadian-headquartered 3D tour and floor plan platform serving real estate photographers, making it a direct competitor in the same North American market and product category as Urbanimmersive.
• PhotoUp: PhotoUp provides real estate photo editing, virtual staging, and marketing services to real estate photographers, overlapping with Urbanimmersive's visual media and workflow offerings for the same customer base.
• EyeSpy360: EyeSpy360 provides 360-degree virtual tour software with floor plans aimed at real estate and adjacent verticals, overlapping directly with Urbanimmersive's 3D tour and floor plan offering for real estate photographers.

Broad incumbents

• Zillow 3D Home: Zillow's 3D Home tours are an embedded incumbent offering that competes with Urbanimmersive at the brokerage and consumer-listing layer, leveraging Zillow's massive consumer traffic and listing platform.
• Ricoh Tours (THETA Tours): Ricoh's THETA ecosystem and tour platform is a broad incumbent in 360-degree imaging, with a captive hardware base that overlaps with Urbanimmersive's camera-agnostic workflow.

Emerging players

• Kuula: Kuula is a 360 virtual tour hosting and creation platform with floor plan features, serving real estate and other verticals as a partial-overlap emerging competitor to Urbanimmersive.
• Capturely: Capturely offers real estate photography, virtual tours, and floor plans with a service-plus-software model, competing with Urbanimmersive for real estate photographer workflows.
• Asteroom: Asteroom is an emerging AI-driven 3D tour and floor plan platform for real estate agents and photographers, competing in the same use case as Urbanimmersive with newer AI-first positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Urbanimmersive
• Facebookfacebook.com/Urbanimmersivecom-148427448666138
• LinkedInlinkedin.com/company/urbanimmersive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urbanimmersive