KP Snacks

Name

KP Snacks

Legal name

KP Snacks Limited

Website

https://kpsnacks.com

Company type

Private

Founded year

1853

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Savoury Snacks

NAICS

Other Snack Food Manufacturing (311919)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

akta.pro secondary industries

Popcorn & Puffed Snacks (CRADABAH), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Savoury snack manufacturing
• Branded crisps production
• Nuts and popcorn snacks
• Snack food retail
• Premium hand-cooked crisps

Headquarters

HQ city

Slough

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Snack Food Sales: KP Snacks generates revenue through manufacturing and selling savoury snack products including crisps, nuts, popcorn, pretzels, and extruded snacks through multiple retail channels in the UK market.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

KP Snacks manufactures and sells branded savoury snack products including crisps, nuts, popcorn, pretzels, and extruded snacks through major UK grocery, convenience and online retail channels. The company operates a portfolio of 20+ heritage, family, premium and better-for-you snack brands (such as Hula Hoops, McCoy's, KP Nuts, Tyrrells, Butterkist, Whole Earth, popchips, Skips, POM-BEAR) from seven UK manufacturing sites.

Product overview

KP Snacks is the UK's second largest snack manufacturer and part of the Intersnack Group, operating as a portfolio of iconic British savoury snack brands rather than a single unified product. The portfolio includes heritage favourites (Skips, Space Raiders, Nik Naks, Wheat Crunchies, Discos, Penn State, Roysters, Frisps, Choc-Dips), family brands (Hula Hoops, Pom-Bear, Butterkist), premium brands (Tyrrells hand-cooked crisps including Furrows and Lentil Crisps), core ridged crisps (McCoy's), nut brands (KP Nuts including Signature range and Whole Earth peanut butter), and better-for-you snacking (popchips). The portfolio spans crisps, nuts, popcorn, pretzels, and corn-based snacks, sold across convenience, grocery, and food-to-go channels. KP Snacks also conducts significant on-pack promotional campaigns linking brands to entertainment (The Hundred cricket, Paramount+, Now That's What I Call Music) and community initiatives (Everyone In cricket pitches).

Differentiator

Problem solved

Functional benefit

Brands

• McCoy's: The UK's No.1 ridged crisp brand, first launched in 1985. Known for extra punch, lashings of pzazz and unmistakeable McCoy's wow-factor.
• Hula Hoops
• KP Nuts
• Whole Earth
• Tyrrells
• Butterkist
• POM-BEAR
• popchips
• Skips
• Space Raiders
• Nik Naks
• Wheat Crunchies
• Discos
• Penn State
• Roysters
• Frisps
• Choc-Dips

Products and services

• McCoy's The UK's No.1 ridged crisp brand, first launched in 1985, known for thick crunchy ridges fully loaded with flavour. Extended into McCoy's Coated Peanuts in 2026. Sold to UK grocery and convenience consumers.
• Hula Hoops
• KP Nuts
• Whole Earth
• Tyrrells
• Butterkist
• POM-BEAR
• popchips
• Skips
• Space Raiders
• Nik Naks
• Penn State
• Discos
• McCoy's Coated Peanuts
• Tyrrells Wallace & Gromit Limited Edition

Quantifiable outcome

• 100 all-weather community cricket pitches installed reaching 12 million people within 2 miles
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Digital NativesminorGTM or Marketing Partner · 19 March 2026Won KP Snacks social media account as of March 2026.
• Paramount+minorGTM or Marketing Partner · 23 February 2026On-pack promotion for Butterkist giving consumers a month's access to Paramount+ streaming service worth £7.99/month when purchasing sharing bags.
• Now That's What I Call MusicminorGTM or Marketing Partner · 3 February 2026Promotional campaign partnership running February to May 2026 targeting Heritage Portfolio with nostalgia and engagement to boost sales. Chance to win cash and music prizes through scan-and-enter participation.
• England and Wales Cricket Board (ECB)coreStrategic or Co-development Partner · 1 January 2021Official Team Partner of England Cricket featuring on sleeves of England match and training shirts. Partnership includes Tyrrells on Test kit, KP Nuts on ODI kit, Hula Hoops on T20 kits, Whole Earth on training kits. Extended from existing The Hundred partnership and Everyone In community cricket programme.
• The HundredcoreStrategic or Co-development Partner · 1 January 2021Official Team Partner of The Hundred cricket tournament for multiple years. Eight KP Snacks brands feature on team shirts of men's and women's teams. First partner to come on board with The Hundred.
• Everyone In (Community Cricket Programme)coreStrategic or Co-development PartnerGrassroots cricket initiative in partnership with ECB. Has installed 100 all-weather community cricket pitches across England and Wales. 12 million people live within 2 miles of new facilities. Supports target of 1 million opportunities to get active by 2033.
• Farmacy plcminorStrategic or Co-development PartnerPartnership with leading UK agronomy provider giving farmers access to expert advice on regenerative farming practices. Supports Scope 3 emissions reduction target.
• SAI Platform - Argentina Peanuts ProjectminorStrategic or Co-development PartnerFounding member of SAI Platform's Regenerative Landscapes Partnership: The Argentina Peanuts Project. Three-year collaboration supporting peanut growers in Argentina to adopt better practices for soil health and climate resilience.
• UK Plastics PactminorStrategic or Co-development PartnerSignatory to UK Plastics Pact committed to reducing plastic packaging, using recycled content, and supporting UK recycling infrastructure.
• Flexible Plastic FundminorStrategic or Co-development PartnerMember of collaborative project to develop and stimulate collection and recycling of flexible plastics at scale. Invested in Flex Collect trial with volunteer local authorities.
• On-Pack Recycling Label (OPRL)minorStrategic or Co-development PartnerParticipates in OPRL programme which encourages consumers to recycle snack packets through front of store collection schemes.
• ETI (Ethical Trading Initiative)minorStrategic or Co-development PartnerAll KP Snacks plants audited to ETI Base Code or SMETA standard. Works with suppliers and multi-stakeholder initiatives to improve working conditions.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Walkers (PepsiCo Frito-Lay UK): UK's largest crisp and snack manufacturer, owned by PepsiCo. Direct competitor across mainstream crisps, nuts and multipack snacks sold through the same grocery and convenience channels as KP Snacks, with comparable price-marked pack and impulse formats.
• Seabrook: UK crisps manufacturer headquartered in Bradford, distributing crinkle-cut and straight-cut potato crisps to grocery, convenience and foodservice channels nationwide. Comparable mid-sized savoury snack competitor with a heritage brand competing head-to-head with Hula Hoops, McCoy's and Tyrrells.
• Pringles (Kellogg's / Mars): Globally recognised stackable crisp brand with strong UK grocery presence. Direct substitute competing for the same savoury snack occasion as KP Snacks' core crisps ranges, especially among younger consumers.
• Pipers Crisps: Premium hand-cooked UK crisp brand sold through farm shops, delis and grocery including Waitrose. Closest direct competitor to KP Snacks' Tyrrells sub-brand in the premium crisps segment with overlapping flavour innovation and gifting occasions.
• Mackie's of Scotland: Scotland-based family crisps manufacturer producing hand-cooked potato crisps distributed across UK grocery. Comparable mid-sized heritage snack competitor with overlapping independent retail and grocery distribution footprint.
• Jacob's (Pladis UK): UK manufacturer of savoury crackers, flatbreads, Twiglets and branded snacks owned by Pladis. Closely comparable portfolio mix to KP Snacks with shared grocery and convenience channels and similar impulse-led price points.

Emerging players

• Graze (Unilever): UK better-for-you snacking brand offering portion-controlled nuts, seeds and healthier snack boxes via subscription and grocery. Overlaps with KP Snacks' popchips and Whole Earth positioning in the health-led snacking segment.
• Propercorn: UK gourmet popcorn brand positioning around natural, gluten-free ingredients in sharing bags. Directly comparable to Butterkist within the UK popcorn category with overlapping grocery and convenience distribution.

Broad incumbents

• Pladis UK: UK and global biscuits and confectionery major behind McVitie's, Carr's, Jacob's and Godiva. Same UK grocery channels and similar better-for-you reformulation pressure, with broader category breadth than KP Snacks' savoury focus.
• Frito-Lay (PepsiCo): Global snacks division of PepsiCo, the dominant multinational savoury snack manufacturer including Lay's, Doritos and Walkers. Wider geographic and category footprint provides cross-category benchmarking for KP Snacks as the UK's #2 player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kp-snacks
• Xx.com/KPSnacks

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KP Snacks