Fetch Pet Care
Fetch Pet Care is the largest U.S. in-home pet care franchise, operating 134+ locally-owned franchise territories across 38 states. It delivers dog walking, pet sitting, overnight care, pet transport, and medication administration to individual pet owners via the My Fetch! mobile app. The company is a subsidiary of Phoenix Franchise Brands.
- Company typePrivate
- Founded2002
- HeadquartersLivonia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fetch Pet Care does
Fetch Pet Care is the largest U.S. in-home pet care franchise, operating a network of 134+ locally-owned franchise territories across 38 states and providing dog walking (30/45/60-minute sessions), pet sitting, overnight care, pet taxi and transport, puppy sitting, and pet medical administration (pills, injections, fluids) directly to customers' homes. End customers are individual pet owners - primarily dog and cat owners but also birds, reptiles, and other animals - typically busy professionals and frequent travelers who book recurring or on-demand engagements via website, phone, or the My Fetch! mobile application on iOS and Android.
The technology backbone is the My Fetch! app, which combines GPS tracking of walkers and sitters during visits, photo and video update capture, a digital pet journal documenting feeding, bathroom, and temperament notes, and integrated scheduling and payment. All sitters are bonded, insured, and background-checked through the franchisor's standards. The company was founded in 2002 and has been a subsidiary of Phoenix Franchise Brands since March 2020, when it was acquired by co-founders Greg Longe and Maria Longe as part of a multi-brand franchise portfolio.
The business model is dual-sided. The franchisor (Fetch Pet Care, Inc.) generates revenue primarily through per-unit franchise fees, with a stated investment range of $100,000 to $650,000 per territory, and recurring royalty streams. Franchisees collect end-customer service fees on a recurring subscription or per-visit basis. Distribution is entirely through the franchise channel, complemented by direct-to-consumer digital marketing including a website, a localized blog with 980+ pages, Google reviews, app store presence, and word-of-mouth referrals. The company operates within the U.S. pet industry, which exceeds $100 billion in annual spend and is characterized by recession-resistant consumer demand.
Fetch Pet Care firmographics
Firmographics- Name
- Fetch Pet Care
- Legal name
- Fetch! Pet Care, Inc.
- Website
- https://fetchpetcare.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fetch Pet Care is the largest U.S. in-home pet care franchise, operating 134+ locally-owned franchise territories across 38 states. It delivers dog walking, pet sitting, overnight care, pet transport, and medication administration to individual pet owners via the My Fetch! mobile app. The company is a subsidiary of Phoenix Franchise Brands.
- Ownership category
- akta.pro rank
Fetch Pet Care industry classification
Industry- Product category
- Pet Care Services
- NAICS
- Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910), Local Messengers and Local Delivery (49221)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)
Keywords
Where Fetch Pet Care is headquartered
LocationHeadquarters
- HQ city
- Livonia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fetch Pet Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pet Care Service Fees: Franchisees generate revenue from end customers paying for pet care services including dog walking, pet sitting, overnight care, pet taxi, and medical administration. The recurring revenue model is emphasized, with many clients requiring ongoing services on a regular basis.
- Franchise Fees: Fetch Pet Care generates revenue through franchise fees from new franchise owners. The investment range is between $100,000 and $650,000 per franchise unit, with territory exclusivity provided to franchisees.
- Royalty Fees: Franchisees pay ongoing royalty fees to the franchisor, as evidenced by the court case involving former franchisees who stopped paying royalties.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Fetch Pet Care product offering
Product offeringCore offering
Fetch Pet Care operates as the nation's largest in-home pet care franchise, providing professional dog walking, pet sitting, overnight care, puppy sitting, pet taxi, and pet medical administration services delivered through 134+ locally-owned franchise locations across 38 U.S. states. Services are unified through the My Fetch! mobile application for iOS and Android, which enables scheduling, GPS tracking of walkers, photo/video updates, and digital pet journals. The company generates revenue both from end-customer service fees and from franchise fees and royalties collected from independently-owned franchise operators.
Product overview
Fetch Pet Care is America's largest in-home pet care franchise offering a unified platform of pet care services delivered through a network of locally-owned franchise locations. The core service portfolio consists of six interconnected offerings: Puppy Sitting, Dog Walking, Pet Sitting, Overnight Care, Pet Taxi (transportation), and Pet Medical Administration. These services are unified through the company's My Fetch! mobile app technology platform and Pet Journal communication system, enabling pet owners to schedule services, track walker GPS locations in real-time, and receive photo/video updates during visits. The company operates as a franchise model with over 134 locations across 38 U.S. states, with all sitters undergoing mandatory background checks and being bonded and insured.
Differentiator
Problem solved
Functional benefit
Products and services
- Puppy Sitting In-home puppy-sitting services that assist with customized feeding, exercise, and potty schedules while helping puppies learn proper behavior in their home environment. Designed for puppy owners needing daytime or travel-related care for young dogs.
- Dog Walking Professional dog walking services available in 30, 45, or 60-minute sessions, with GPS tracking and photo/video updates sent to pet owners' smartphones via the My Fetch! app. Targeted at dog owners who need daytime exercise visits for their dogs.
- Pet Sitting In-home pet sitting services for various pet types including dogs, cats, birds, gerbils, and reptiles, providing food, water, exercise, and companionship while owners are away. Targeted at pet owners across multiple species who need drop-in visits during work or travel.
- Overnight Care (Almost Overnight) Evening and morning pet care visits ensuring pets have food, water, bathroom breaks, and exercise in their familiar home environment, with an option for 12-hour overnight supervision. Designed for pet owners traveling or otherwise away from home overnight.
- Pet Taxi Pet transportation service providing safe transport to vet appointments, groomers, dog parks, and other destinations, with GPS tracking and photo updates. Designed for pet owners who need their pet moved without the owner being present.
- Pet Medical Administration Skilled medication administration services including pills, injections, shots, and fluids delivered by experienced medical administrators, with scheduling integrated into regular service visits. Targeted at pet owners whose pets require ongoing medication while they are at work or away.
- My Fetch! Mobile App Mobile application for iOS and Android that enables pet owners to schedule services, track GPS locations of walkers in real-time, receive photo and video updates during visits, manage bookings and recurring visits, and pay via debit or credit card. Unifies Fetch Pet Care's six service lines on a single platform for end customers.
Quantifiable outcome
- 134 franchise locations serving 38 states
- +2 more outcomes
Companies that use Fetch Pet Care
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Fetch Pet Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fetch Pet Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ProfessionalPetSitter.comcoreProfessionalPetSitter.com serves as Fetch Pet Care's designated third-party vendor for website operation, payment processing, and service fulfillment. The platform is acknowledged as a third-party beneficiary under the Terms of Use, handling transactional elements of the customer service experience.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Fetch Pet Care competitors and assessment
Company assessmentDirect peers
- Wag: On-demand dog walking and pet care platform offering services similar to Fetch Pet Care. Competes for the same customer segment of pet owners seeking professional in-home pet care.
- TrustedHousesitters: Online marketplace connecting pet owners with pet sitters offering in-home pet care, with an emphasis on house-and-pet sitting. Competes for the same recurring pet-sitting use case as Fetch.
- Camp Bow Wow: Established dog daycare and pet care franchise with similar franchise-based GTM and recurring-revenue pet care services. Highly comparable in business model to Fetch Pet Care's franchise network.
- Pet Butler: Pet services franchise focused on pet waste removal and dog walking, operating with a franchise model comparable to Fetch Pet Care's structure and target customers.
- Aussie Pet Mobile: Mobile pet grooming franchise operating under a similar franchise model with mobile service delivery and recurring client relationships. Comparable franchise economics and scale dynamics.
- Rover: Largest online marketplace for pet sitting, dog walking, and boarding services. Direct competitor to Fetch Pet Care's core offering, though operating via an open marketplace rather than franchised territories.
Broad incumbents
- Petco: National pet retail and services chain offering training, grooming, and veterinary services. Indirect competitor operating at much larger scale across adjacent pet care categories.
- PetSmart: Large pet care retailer offering dog training, pet hotels, grooming, and now in-home pet care through PetPal. Broader pet services portfolio that overlaps with Fetch's core offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Fetch Pet Care social profiles
Digital presenceFetch Pet Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fetch Pet Care leadership team
Management profileNumber of profiles
Profiles2 records
Fetch Pet Care funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fetch Pet Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fetch Pet Care
What does Fetch Pet Care do?
Fetch Pet Care operates as the nation's largest in-home pet care franchise, providing professional dog walking, pet sitting, overnight care, puppy sitting, pet taxi, and pet medical administration services delivered through 134+ locally-owned franchise locations across 38 U.S. states. Services are unified through the My Fetch! mobile application for iOS and Android, which enables scheduling, GPS tracking of walkers, photo/video updates, and digital pet journals. The company generates revenue both from end-customer service fees and from franchise fees and royalties collected from independently-owned franchise operators.
Is Fetch Pet Care a public or private company?
Fetch Pet Care is a private company. It is classified as corporate owned and is currently operating.
When was Fetch Pet Care founded?
Fetch Pet Care was founded in 2002. It employs 1 to 10 people.
Where is Fetch Pet Care based?
Fetch Pet Care is headquartered in Livonia, United States, in the North America region.
How does Fetch Pet Care make money?
Three revenue lines are on record. Pet Care Service Fees are the primary driver. The others are franchise Fees and royalty Fees.
Who are Fetch Pet Care's main competitors?
Direct peers on record are Wag, TrustedHousesitters, Camp Bow Wow, Pet Butler, Aussie Pet Mobile and Rover. Broad incumbents are Petco and PetSmart.
Does Fetch Pet Care have an API?
No public API is recorded for Fetch Pet Care.
What industry is Fetch Pet Care in?
Fetch Pet Care's product category is Pet Care Services. Its primary akta.pro industry code is BPAMAHAI, Pet Care & Pet Services Platforms (Sitting, Walking, Grooming). Its NAICS code is 81291 and its SIC code is 7340.