Apothecary & Co

What Apothecary & Co does

Apothecary & Co is a privately held, founder-owned compounding pharmacy and integrative wellness center operating from a single location at 51 S Washington St., Suite D, Oxford, Michigan. Founded in 2018 by Hillary Howell, PharmD (IFMCP, CCN, FACA) following the loss of her husband to cancer, the company combines traditional pharmaceutical compounding with functional medicine to serve patients seeking personalized, root-cause healthcare. Its core operations include custom human and veterinary compounding (capsules, transdermal gels, chewables, suspensions, LDN formulations), a cash-based self-pay pharmacy dispensing maintenance medications without insurance, and the Olde Thyme Apothecary subsidiary offering loose herbs, teas, tinctures, salves, and bitters.

The company's product surface extends into diagnostic testing through partnerships with Ulta Lab Tests, KBMO Diagnostics, Genova Diagnostics, ZRT Laboratory, and DUTCH Test, enabling services such as the Hormone Insight Program ($425 recorded review / $499 live 60-minute consultation), food sensitivity panels, GI-MAP stool testing, and pharmacogenomics. Professional-grade supplements (Metagenics, Designs for Health, Xymogen, Pure Encapsulations, OrthoMolecular, and others) are sold through its own online store (shop.apothecaryandcompany.com), Fullscript dispensary, and the in-person pharmacy. It also offers B2B Pharmacy Business Consultations to other independent pharmacy owners seeking to diversify revenue or transition to cash-based models, and runs the "Funky Pharmacists" educational podcast.

Revenue is generated across five streams: compounding transaction fees, supplement retail (one-time purchases via own storefront and Fullscript), professional consultation fees, diagnostic testing commissions, and self-pay prescription dispensing. The company operates a hybrid segment strategy — primarily serving individuals seeking integrative/functional medicine and uninsured/underinsured patients seeking affordable cash-pay medications, with secondary segments in pet owners and independent pharmacy owners seeking consulting. Distribution is omnichannel: walk-in retail, curbside pickup, direct shipping, telehealth (currently Michigan-restricted), and a national e-commerce store. The company explicitly positions itself as one of the first cash-only pharmacy and wellness centers in Michigan, a positioning made more relevant by the disclosed closure of over 2,300 U.S. independent pharmacies in 2024.

Name

Apothecary & Co

Legal name

Apothecary & Co

Website

https://apothecaryandcompany.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Apothecary & Co is a founder-owned compounding pharmacy and integrative wellness center in Oxford, MI offering custom medications, functional medicine consultations, hormone testing, professional supplements, and herbal products to patients seeking personalized, cash-pay healthcare.

Ownership category

akta.pro rank

Product category

Compounding Pharmacy

NAICS

Pharmacies and Drug Retailers (45611), Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Pharmaceutical Preparations (2834)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Compounding & Customized Medication Management Support (HSABALAL), Medication Education, Counseling & Side-Effect Monitoring (HSABALAJ), Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)

Keywords

• Compounding pharmacy
• Functional medicine
• Hormone testing
• Veterinary compounding
• Herbal supplements

Headquarters

HQ city

Oxford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Compounding Pharmacy Services: Customized medication formulations including human and veterinary compounding. Revenue generated from prescription compounding fees for personalized medications not available commercially.
2. Professional-Grade Supplements: Sale of vetted supplement brands including Metagenics, Designs for Health, Xymogen, Pure Encapsulations, and in-house Apothecary & Co. products. Curated selection emphasizing quality and transparency.
3. Functional Medicine Consultations: Fee-for-service consultations including Hormone Insight Program ($425-$499), functional medicine consultations, pharmacy business consultations, and prescription drug/supplement evaluations.
4. Diagnostic Testing Services: Partnership with Ulta Lab Tests providing access to 1,500+ lab tests. Testing includes DUTCH Complete, KBMO Food Sensitivity, Genova GI-MAP, ZRT Saliva, pharmacogenomics, and blood panels.
5. Self-Pay Pharmacy: Cash-based prescription medications offered at comparable or lower cost than insurance. Can provide routine maintenance medications for 6-12 months at a time.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Apothecary & Co is a compounding pharmacy and self-pay wellness center that creates personalized prescription medications (capsules, liquids, transdermal PLO gels) for human and veterinary patients; sells professional-grade supplements, essential oils, and medicinal herbs through an in-store herbal apothecary (Olde Thyme Apothecary); delivers functional medicine consultations and a pharmacist-led Hormone Insight Program (DUTCH testing interpretation); and provides cash-based prescription dispensing without insurance. Additional offerings include diagnostic testing partnerships (food sensitivity, gut microbiome, pharmacogenomics) and pharmacy business consulting for independent pharmacists.

Product overview

Apothecary & Co is an integrative and compounding pharmacy offering a unified portfolio of personalized health services. The core offerings center on Compounding Pharmacy (custom medications for humans and animals), Self Pay Pharmacy (cash-based model), and Herbal Apothecary services. The company provides Testing Services (including DUTCH hormone testing, food sensitivity, blood panels, and pharmacogenomics) through lab partners, complemented by the Hormone Insight Program offering pharmacist-led interpretation. Vitamin & Supplement sales feature professional-grade brands, while Functional Medicine Consultations provide personalized wellness guidance. Additional services include Pharmacy Business Consultations for independent pharmacies and The Funky Pharmacist educational podcast. All services are integrated through in-person care at the Oxford, MI location and an online store.

Differentiator

Problem solved

Functional benefit

Brands

• Olde Thyme Apothecary: An herbal apothecary offering raw materials and crafted products including loose herbs, teas, bitters, tonics, salves, tinctures, along with patient education on herbal medicine for medicinal purposes.

Products and services

• Compounding Pharmacy (Human) Custom medication compounding service that creates personalized formulations tailored to individual patient needs, including specific dosages, dosage forms, and ingredients that are unavailable commercially. Service includes Low Dose Naltrexone (LDN) compounding in capsule and liquid forms (0.5mg-4.5mg, alcohol-free, dye-free, filler-free).
• Veterinary Compounding Custom compounded medications for animals, providing individualized dosages in multiple dosage forms including chewable treats, transdermal PLO gels, powders, creams, pastes, lotions, powder capsules, solutions, and suspensions. Serves pet owners (and large-animal owners such as horses) who need customized strengths or compliance-friendly formulations.
• Self-Pay Pharmacy Cash-based prescription dispensing offering medications at comparable or lower cost than insurance-based pricing. Provides routine maintenance medications for 6-12 months at a time when authorized by the prescriber; supports curbside pickup and direct shipping.
• Herbal Apothecary (Olde Thyme Apothecary) Herbal medicine service offering raw materials and crafted herbal products including loose herbs, teas, bitters, tonics, salves, and tinctures, paired with patient education on herbal medicine and medicinal uses.
• Vitamins & Supplements Retail line of professional-grade supplements from brands including Metagenics, Designs for Health, Xymogen, Pure Encapsulations, OrthoMolecular, Ancient Nutrition, NuMedica, Charlotte's Web, Green Roads, Klaire Labs, DaVinci Laboratories, NOW, Barlean's Organic Oils, Badger, Hyland's, and Boiron. Curated for quality, transparency, and practitioner recommendation.
• Hormone Insight Program Advanced DUTCH (Dried Urine Test for Comprehensive Hormones) hormone testing combined with pharmacist-led interpretation by an IFMCP practitioner, delivered either as a recorded virtual hormone summary ($425) or a live 60-minute interpretation session ($499). Includes structured hormone education and personalized next-step strategy.
• Testing Services Comprehensive wellness testing including DUTCH Complete hormone testing, KBMO food sensitivity panels, Ulta Labs blood panels (1,500+ tests, 300 panels), ZRT saliva hormone and cortisol tests, Genova GI-MAP gut microbiome testing, and pharmacogenomics — accessed without prescription requirements through lab partner Ulta Lab Tests.
• Functional Medicine Consultation & Education Personalized health consultations addressing root causes of health concerns, creating tailored care plans that include diet, exercise, supplements, and lifestyle modifications. Delivered as fee-for-service consultations by an IFMCP-certified pharmacist.
• Pharmacy Business Consultations Consulting services for independent pharmacy owners covering entrepreneurship, compounding pharmacy setup and compliance, transition to cash-based models, and supplement/OTC revenue diversification strategies.
• Online Store (shop.apothecaryandcompany.com) E-commerce platform selling vitamins, supplements, essential oils, specialized compounded medications, and medicinal herbs with direct shipping capability for customers beyond the local Oxford, MI market.

Quantifiable outcome

• DUTCH Test results return within 2-3 weeks after lab receives samples
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Ulta Lab TestscoreTechnology or IntegrationPartnership providing access to over 1,500 serum, saliva, urine & stool lab tests and 300 panels without prescription requirements. Enables patients to track biomarkers and measure progress through exercise, diet, nutritional supplements, medication, and lifestyle changes.
• DUTCH Test (Dried Urine Test for Comprehensive Hormones)coreTechnology or IntegrationAdvanced hormone testing technology providing detailed insight into estrogen levels, progesterone, testosterone, DHEA, cortisol rhythm, melatonin markers, and organic acid markers. Used in the Hormone Insight Program with pharmacist-led interpretation.
• FullscriptcoreChannel Partner/ Reseller/ DistributorSupplement dispensary platform enabling practitioners to recommend professional-grade supplements to patients. Customers can access curated supplement recommendations through the Fullscript platform.
• MetagenicsminorChannel Partner/ Reseller/ DistributorProfessional-grade supplement brand available at the pharmacy. One of the curated professional supplement lines offered to customers.
• XymogenminorChannel Partner/ Reseller/ DistributorProfessional-grade supplement brand available through the pharmacy. Customers receive provider codes to access these professional products.
• Rochester Regional Chamber of CommerceminorOthersCommunity membership supporting local business networking and community engagement.
• Oxford Michigan Chamber of CommerceminorOthersCommunity membership supporting local business networking and community engagement in the primary service area.
• Orion Area ChamberminorOthersCommunity membership supporting local business networking and community engagement in the Orion area.
• American College of ApothecariesminorOthersProfessional affiliation supporting compounding pharmacy standards and best practices.
• National Community Pharmacists AssociationminorOthersProfessional affiliation supporting independent community pharmacists.
• Michigan Pharmacists AssociationminorOthersState professional pharmacy association membership.
• American Nutritional AssociationminorOthersProfessional membership supporting nutritional and integrative health practitioners.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Koshland Pharmacy: Independent San Francisco compounding pharmacy specializing in custom medications and pharmacist-led consultations, with a similarly strong clinical/pharmacy brand and educational content approach that mirrors Apothecary & Co's functional-medicine positioning.
• Peoples Rx (Peoples Pharmacy): Long-standing Austin independent pharmacy combining custom compounding, professional-grade supplements, nutrition services, and wellness consultations — directly comparable business model and customer base to Apothecary & Co.
• College Pharmacy: Established Colorado Springs compounding pharmacy focused on customized sterile and non-sterile preparations with a similar specialty-pharmacy / individualized-formulation model.
• Women's International Pharmacy: Specialty compounding pharmacy focused on bioidentical hormone therapy and personalized medications — overlaps with Apothecary & Co's DUTCH-driven hormone and LDN compounding offerings.
• Bellevue Pharmacy & Compounding: Independent compounding pharmacy offering custom medications, hormone, and wellness formulations with a similar consultative pharmacist-led service model.

Emerging players

• Capsule Pharmacy: Tech-enabled independent-style pharmacy with free delivery and price-transparency for uninsured/self-pay customers — overlaps with Apothecary & Co's cash-pay, no-insurance positioning.
• Wisp: DTC women's health pharmacy combining telehealth, prescriptions, and consultations for hormone and intimate-health needs — directly intersects with Apothecary & Co's DUTCH hormone program and consultative revenue stream.

Broad incumbents

• Hims & Hers Health: Large-scale DTC telehealth and pharmacy platform offering compounded medications and consultations — represents the scaled competition for cash-pay individualized pharmacy services.
• Ro: DTC consumer health platform with pharmacy, telehealth, and at-home diagnostics — overlapping in functional/wellness stack including men's and women's hormone health.

Others

• Fullscript: Professional supplement dispensary platform that Apothecary & Co uses as a channel partner; relevant as the upstream infrastructure the practice builds on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ApothecaryandCo
• Instagraminstagram.com/apothecary_and_co
• LinkedInlinkedin.com/company/apothecary-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apothecary & Co