Nana Joes Granola

What Nana Joes Granola does

Nana Joes Granola is a privately held, founder-led artisan food company founded on August 19, 2010 by Michelle Pusateri, a professionally-trained pastry chef, and headquartered in San Francisco's Dogpatch District. The company manufactures hand-crafted, small-batch granola, granola bars, breakfast brownies, and trail mixes in a single Certified Organic and Certified Gluten-Free facility, organized across the Oat Series, Paleo Sunrise Series, and limited-edition Chef's Blend Series. Products are Certified Gluten-Free by the National Celiac Support Association, Certified Organic by CCOF, Non-GMO Project Verified, and formulated vegan, paleo, and keto-friendly with most SKUs containing only 3g total sugars and no refined sugars; key inputs include Purity Protocol gluten-free oats, pure maple syrup, and Alison's Organics Almond Butter.

The company has been recognized with the 2024 Good Food Awards (Snacks Category for EPIC Chocolate Oat Blend), 2020 Sofi Gold Award (Paleo Sunrise Series Orange), 2020 Sofi Bronze Award (Paleo Dark Chocolate), and three-time Good Food Award finalist status (Paleo Dark Chocolate), and maintains a product rating band of 4.78-4.99 out of 5 stars across SKUs on its DTC site. Revenue is generated through a direct-to-consumer Shopify storefront (nanajoes.com) with one-time purchases, Subscribe & Save (10% off, 15/30/45-day cadence), gift bundles, and discount codes, supplemented by a wholesale program distributing through natural food retailers nationwide with a store locator on the website. Pricing is structured in the $3.50-$20 unit range with free shipping above $50.

Strategic positioning centers on co-branded limited-edition collaborations (Chef's Blend Series with Back Porch Paleo, Diaspora Spice Co., and Hu Kitchen), a cause-marketing product (Tony's Trail Mix, benefiting brain cancer research), and a content marketing program via the "This Epic Granola Life" blog and social channels (Facebook, Instagram, Pinterest). The business remains bootstrapped with no external institutional funding, no parent company, and no disclosed subsidiaries; ownership and operations are concentrated in the founder.

Name

Nana Joes Granola

Legal name

Nana Joes Granola

Website

https://nanajoes.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Nana Joes Granola is a privately held, founder-led artisan food company founded in 2010 in San Francisco that manufactures small-batch, hand-crafted granola, bars, and trail mixes for health-conscious consumers seeking certified gluten-free, organic, vegan, and low-sugar products via DTC e-commerce and wholesale.

Ownership category

akta.pro rank

Product category

Artisan Granola & Snacks

NAICS

Bakeries and Tortilla Manufacturing (3118), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industries

Trail Mix & Snack Mix Manufacturing (AFAKAIAG), Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)

Keywords

• Artisan granola products
• Gluten-free snacks
• Organic breakfast foods
• Paleo grain-free granola
• Handmade granola bars

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-consumer e-commerce: Online sales through nanajoes.com with one-time purchases and subscription options (Subscribe & Save 10% with delivery every 15/30/45 days). Products include granola, granola bars, breakfast brownies, trail mixes, and gift bundles.
2. Wholesale and retail distribution: Products sold through retail stores nationwide, including natural food stores and specialty markets, with a store locator on the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nana Joes Granola handcrafts small-batch granola blends, granola bars, breakfast brownies, and trail mixes in its Certified Organic and Certified Gluten-Free facility in San Francisco. The product line is built around certified gluten-free, vegan, paleo, keto-friendly, and Non-GMO Project Verified recipes, with most products containing only 3g total sugars and no refined sugars. Products are sold direct-to-consumer via the brand's own e-commerce site, through a Subscribe & Save subscription program, and via wholesale to natural food and specialty retailers across the United States.

Product overview

Nana Joes Granola is a San Francisco-based artisan food company offering a portfolio of granola blends, granola bars, breakfast brownies, and trail mixes. The product line is organized into two main granola categories: Oat Series (certified gluten-free oat-based blends like Sunset Blend, Cluster Blend, Savory Blend) and Paleo Sunrise Series (grain-free nut-based blends like Dark Chocolate, Orange, Hazelnut, Cranberry). Limited edition Chef's Blend Series features collaborations with partners like Back Porch Paleo and Diaspora Spice Co. The company also produces hand-cut Certified Organic granola bars (Swell, Big Wave, Ocean Beach, Stoke), Tony's Trail Mix, and Breakfast Brownies. All products are crafted with organic whole food ingredients, certified gluten-free and vegan, with low sugar content and no refined sugars.

Differentiator

Problem solved

Functional benefit

Brands

• Paleo Sunrise Series: Grain-free granola series featuring almond butter and various flavors including Dark Chocolate, Orange, Cranberry, and Hazelnut. Certified Organic by CCOF.
• Chef's Blend Series
• Oat Series
• Tony's Trail Mix

Products and services

• Waffle Cone Granola (Back Porch Paleo Collaboration) Paleo-friendly, grain-free limited edition granola blend featuring cashew butter, maple syrup, roasted almonds, and Jacobsen sea salt, made in collaboration with Back Porch Paleo.
• EPIC Chocolate Oat Blend Oat-based granola featuring quinoa crispies, chocolate chips, and coffee; 2024 Good Food Awards Snacks Category winner.
• Organic Sunset Blend Granola The brand's first granola creation, featuring certified gluten-free oats, pecans, mulberries, and coconut; Certified Gluten Free, Non-GMO Project Verified, and USDA Organic.
• Organic Paleo Dark Chocolate Blend Grain-free granola featuring Hu Dark Chocolate Gems, coconut, almond butter, and pecan; Certified Organic by CCOF.
• Organic Paleo Orange, Almond Butter & Pecan Granola Grain-free granola featuring Texas pecans, fresh orange zest, and creamy almond butter sweetened with maple syrup; 2020 Sofi Gold Award winner.
• Assorted Granola Bars Hand-cut Certified Organic granola bars available in 6-pack or 12-pack, including Swell, Big Wave, Ocean Beach, and Stoke varieties.
• Tony's Trail Mix Trail mix created in honor of founder Michelle Pusateri's late father Tony, featuring chocolate, pistachio, cranberry, and coconut with Alison's Organics Almond Butter; proceeds benefit Brain Cancer Research.
• Ocean Beach Granola Bar Grain-free granola bar featuring almond butter, decaf coffee, and cocoa nibs; available as single bar or in larger packs.
• Breakfast Brownies Chocolate muffin-brownie hybrids made with organic dark chocolate and coffee beans, marketed as a chocolate-lover's breakfast or snack.
• Starter Pack Sampler pack to try multiple Nana Joes Granola varieties, priced at $15 with free shipping included.
• Diaspora Spice Co. Saffron Apricot Frangipane Granola Limited edition Chef's Blend Series oat granola featuring tangy, jammy apricot-saffron frangipane flavors, co-developed with Diaspora Spice Co.

Quantifiable outcome

• Most products contain only 3g total sugars with no refined sugars
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Back Porch PaleocoreStrategic or Co-development PartnerCollaboration with Michelle Daniels of Back Porch Paleo to create the first-ever Waffle Cone Granola Blend (Back Porch Paleo Cashew Butter, Maple, Almond Granola). The limited-edition Chef's Blend was inspired by the classic pizzelle cookie and features crunchy waffle cone, cashew butter, maple syrup, roasted almonds, and Jacobsen sea salt. This is a co-branded product released as part of the Chef's Blend Series.
• Diaspora Spice Co.coreStrategic or Co-development PartnerCollaboration with Diaspora Spice Co. (founders Mir family, Sana, and Asha) to celebrate their new cookbook launch. Created an Apricot-Saffron Frangipane granola blend inspired by the Mir family farm in Kashmir with apricot, almond trees, and saffron fields. Released as a limited-edition Chef's Blend Series product.
• Hu KitchencoreStrategic or Co-development PartnerEPIC collaboration with Hu Kitchen in New York on the Paleo Sunrise Series Dark Chocolate Blend, featuring Hu Dark Chocolate Gems, coconut, and almond butter. The recipe remains unchanged; Hu Kitchen continues to supply their dark chocolate gems to the product. This was a three-time Good Food Award finalist and Sofi Bronze Award-winning product.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MadeGood: Allergen-friendly granola bars, bites, and crackers marketed to schools, kids, and families with certified gluten-free, vegan, and organic credentials. Overlaps with Nana Joes on dietary-friendly certifications and snack-bar format.
• 88 Acres: Boston-based maker of seed-based bars, granola, and snacks marketed as allergen-free, vegan, and Non-GMO. Overlaps with Nana Joes on dietary-friendly snack formats and ingredient-integrity claims.
• Patagonia Provisions: Values-driven, premium food brand under Patagonia focused on regenerative organic grains, snacks, and meals. Comparable on mission-led branding, organic credentials, and premium pricing, though broader category than granola alone.
• Michele's Granola: Small-batch, handcrafted granola maker based in the Mid-Atlantic with broad retail and DTC distribution. Highly analogous artisan production model and ingredient-integrity positioning to Nana Joes.
• Seven Sundays: Minneapolis-based artisan muesli and granola brand emphasizing simple, clean ingredients with retail and DTC distribution. Closely matches Nana Joes' small-batch, chef-curated positioning and Oat Series portfolio.
• Bobo's: Boulder-based maker of oat-based bars and bites with clean ingredients and broad natural-foods retail presence. Competes with Nana Joes in the granola bar and snack aisle with a similar better-for-you positioning.
• Purely Elizabeth: Premium, clean-label granola and granola bar brand focused on gluten-free, organic, and low-sugar formulations with nationwide retail and DTC distribution. Highly comparable positioning to Nana Joes' artisan, certified-gluten-free and low-glycemic approach.
• Bear Naked: Granola and granola bar brand sold nationally in mass and natural channels under Kellanova. Comparable on product format and target shopper, though distribution scale is materially larger than Nana Joes'.

Broad incumbents

• Nature's Path: Independent organic food company with broad portfolios in cereals, granola, and snacks distributed across North America. Comparable category overlap with Nana Joes but with far greater scale, range, and shelf penetration.
• Cascadian Farm: Long-established organic cereal, granola, and frozen brand owned by General Mills with deep grocery distribution. Overlaps with Nana Joes' organic cereal and granola positioning but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nanajoesgranola
• Instagraminstagram.com/nanajoesgranola
• Pinterestpinterest.com/nanajoesgranola

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nana Joes Granola