Highwire PR
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Highwire PR firmographics
Firmographics- Name
- Highwire PR
- Legal name
- Highwire Public Relations, Inc.
- Website
- https://teamhighwire.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Highwire PR industry classification
Industry- Product category
- Strategic Marketing & Communications Services
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Software Publishers (513210)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Corporate & Financial Communications PR (MPAAADAA), PR, Reputation Management & Earned Media Platforms (BPAMALAO), Technology & B2B PR (BPAFADAI)
Keywords
Where Highwire PR is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Highwire PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Strategic Marketing and Communications Services: Highwire operates as a strategic marketing and communications agency offering services across marketing, communications, strategy, creative, insights & analytics, and corporate reputation. Revenue is generated through professional services engagements with enterprise clients in regulated and innovation-driven sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Highwire PR product offering
Product offeringCore offering
Highwire PR is a strategic marketing and communications agency that delivers integrated marketing, communications, strategy, creative, insights and analytics, and corporate reputation services to enterprise clients across six sector practices (B2B Technology, Cybersecurity, Health, Financial Services, Professional Services, and Energy). Its offering is augmented by proprietary AI platforms AcroAI and the Highwire AI Index, which provide real-time strategic insights, competitive monitoring, multi-channel campaign execution, and brand visibility measurement across generative AI platforms.
Product overview
Highwire PR is a strategic marketing and communications agency offering a platform-plus-services model. The core offering includes integrated marketing, communications, strategy, creative, insights & analytics, and corporate reputation services across six sector practices (B2B Technology, Cybersecurity, Health, Financial Services, Professional Services, and Energy). The portfolio is enhanced by proprietary AI technology including AcroAI (agentic AI platform for real-time strategic insights and campaign execution) and the Highwire AI Index (tool for measuring brand presence in generative AI platforms). Highwire Health provides specialized healthcare marketing and communications. The agency operates with over 250 professionals following the acquisition of The Bliss Group in January 2026, backed by strategic investment from Shamrock Capital.
Differentiator
Problem solved
Functional benefit
Brands
- Highwire Health: A unified healthcare marketing and communications practice spanning life sciences, health technology, and the business of health.
- AcroAI
- Highwire AI Index
Products and services
- Marketing Services Strategic marketing services delivering undeniable marketing campaigns and experiences that intrigue, excite, and stoke desire for brands, products, or services. Work is grounded in strategic insight and is imaginatively conceived and meticulously executed to captivate audiences and generate demand.
- Communications Services Communications services covering positioning, reputation management, and executive visibility. The team crafts plans that lift brands and delivers them with maximum impact for enterprise clients across regulated industries.
- Strategy Strategic advisory services that develop informed, opportunistic strategies covering all bases while adapting on the move to meet client objectives and set the stage for industry-changing results.
- Creative Creative services that develop brilliant ideas to shape perceptions, influence action, and spark imaginations, elevating brands, businesses, and products above noise and competitors.
- Insights & Analytics Data intelligence and insights services that unearth truths, cultural shifts, and industry nuances that drive behavior, helping clients understand what is happening and why it matters.
- Corporate Reputation Corporate reputation management services helping organizations build credibility, navigate complexity, and drive measurable growth through strategic reputation programs.
- AcroAI AcroAI is Highwire's proprietary agentic AI platform that provides marketing and communications leaders with real-time strategic insights, competitive monitoring, and multi-channel campaign execution capabilities. The platform aggregates intelligence from over 100 data sources and integrates with enterprise tools including SharePoint, Google Drive, HubSpot, Slack, and Microsoft Teams, compressing the time between raw insight and client-ready strategy.
- Highwire AI Index Highwire AI Index is a measurement tool designed to benchmark brands' visibility and reputation across generative AI platforms like ChatGPT, Gemini, and Claude. Provides continuous scoring and comparative analysis to help marketing and communications leaders improve brand presence in AI-driven environments.
- Highwire Health Highwire Health is a unified healthcare marketing and communications practice spanning life sciences, health technology, and the business of health. Built for organizations navigating high-stakes healthcare moments, serving as insiders who move as fast as the market demands.
Quantifiable outcome
- More than 250 professionals across North America following acquisition
- +2 more outcomes
Companies that use Highwire PR
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
Highwire PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature3 records
Highwire PR partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Highwire PR competitors and assessment
Company assessmentBroad incumbents
- Edelman: Largest global PR firm; competes with Highwire in enterprise technology and healthcare but offers a vastly broader global footprint and full-service portfolio.
- Weber Shandwick: IPG-owned global PR leader with strong technology, healthcare, and corporate practices. Overlaps in enterprise clients and integrated communications but at much larger scale.
- FleishmanHillard: Omnicom-owned global PR firm with strong technology, healthcare, and corporate reputation practices. Comparable capabilities but significantly larger international and integrated offering.
Direct peers
- Walker Sands: B2B marketing and PR agency focused on technology, cybersecurity, and professional services. Directly comparable in vertical mix, mid-market enterprise client base, and integrated capabilities.
- Matter Communications: Mid-sized PR and marketing agency with deep technology, healthcare, and consumer practices. Comparable size, geographic footprint, and verticalized service model.
- Finn Partners: Independently owned PR firm with deep technology, healthcare, and B2B practices. Closely mirrors Highwire's mid-sized, sector-specialized positioning and senior-led engagement model.
- Hotwire: B2B technology and communications agency under the Enero Group, with strong enterprise-tech client overlap. Comparable technology PR focus and integrated marketing capabilities.
- PAN Communications: B2B technology and healthcare PR agency of comparable size with verticalized industry practices and integrated content, digital, and communications services.
- Racepoint Global: Technology-focused PR and integrated communications agency with comparable B2B tech and cybersecurity client base and similar senior-led engagement approach.
- LaunchSquad: Mid-sized PR and communications agency with technology, consumer, and venture-backed client focus. Comparable size, integrated marketing model, and tech-centric client mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Highwire PR social profiles
Digital presenceHighwire PR compliance and trust
Trust signalCompliance3 records
Highwire PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highwire PR leadership team
Management profileNumber of profiles
Profiles9 records
Highwire PR subsidiaries and ownership
Company hierarchySubsidiaries1 record
Highwire PR funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highwire PR M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highwire PR
What does Highwire PR do?
Highwire PR is a strategic marketing and communications agency that delivers integrated marketing, communications, strategy, creative, insights and analytics, and corporate reputation services to enterprise clients across six sector practices (B2B Technology, Cybersecurity, Health, Financial Services, Professional Services, and Energy). Its offering is augmented by proprietary AI platforms AcroAI and the Highwire AI Index, which provide real-time strategic insights, competitive monitoring, multi-channel campaign execution, and brand visibility measurement across generative AI platforms.
Is Highwire PR a public or private company?
Highwire PR is a private company. It is classified as venture growth investor backed and is currently operating.
When was Highwire PR founded?
Highwire PR was founded in 2008. It employs 101 to 250 people.
Where is Highwire PR based?
Highwire PR is headquartered in San Francisco, United States, in the North America region.
How does Highwire PR make money?
One revenue line is on record: strategic Marketing and Communications Services.
Who are Highwire PR's main competitors?
Broad incumbents on record are Edelman, Weber Shandwick and FleishmanHillard. Direct peers are Walker Sands, Matter Communications, Finn Partners, Hotwire, PAN Communications, Racepoint Global and LaunchSquad.
Does Highwire PR have an API?
No public API is recorded for Highwire PR.
What industry is Highwire PR in?
Highwire PR's product category is Strategic Marketing & Communications Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541820 and its SIC code is 7311.