What PromptBase does

PromptBase is a London-based, privately held two-sided marketplace founded in 2022 that buys, sells, and distributes tested AI prompts and SKILL.md agent skills across more than 30 generative AI models, including Midjourney, ChatGPT, DALL·E, Stable Diffusion, FLUX, Gemini, Veo, Sora, Kling, Claude, Cursor, and OpenClaw. The platform serves a dual audience: AI creators and prompt engineers on the supply side (who upload prompts, build storefronts via the Store Builder, and receive Stripe payouts in approximately two minutes) and a long-tail buyer base of hobbyists, digital-product sellers on Etsy and Teachers Pay Teachers, K-12 educators, and AI agent developers on the demand side. The catalog comprises 270,000+ prompts with 39,000+ reviews averaging 4.9 stars and a self-reported user base of 450,000+.

The product architecture is a single web marketplace (promptbase.com) with adjacent modules: a Create flow that runs prompts in-platform using 20 bundled generation credits per purchase, a Sell flow for Stripe-onboarded sellers, a Hire flow for commissioned custom work, a Chat community module, an App Builder and App Store for prompt-driven mini-apps, and dedicated Skills marketplaces for Claude, ChatGPT, Cursor, and OpenClaw agents. Every listing includes standardized metadata (tested model runtime, example user messages, example agent responses, creator guide) and ships with a 100% money-back guarantee and a perpetual worldwide commercial-use license.

The business model combines marketplace commissions on individual prompt sales (typical price $2.99-$9.99, up to $19.99 for premium skills), a $19/month PromptBase Select subscription granting access to 200,000+ curated prompts with 10 claimable per month, freemium listings as a top-of-funnel acquisition layer, boosted/promoted placements as an advertising stream, and likely service fees on Hire commissions. Go-to-market is fully product-led and self-serve, supported by earned-media coverage in The Verge, TechCrunch, WIRED, Fast Company, The Atlantic, and the Wall Street Journal, plus community presence on Discord, Reddit, X, Instagram, Threads, and Bluesky. No revenue, funding, or headcount figures are publicly disclosed.

Name

PromptBase

Legal name

PromptBase

Website

https://promptbase.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

PromptBase is a London-based two-sided marketplace founded in 2022 that distributes 270,000+ tested AI prompts and SKILL.md agent skills across 30+ generative AI models, serving 450,000+ creators, hobbyists, digital-product sellers, and AI agent developers.

Ownership category

akta.pro rank

Product category

AI Prompt Marketplace

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)

akta.pro secondary industry

Prompt Engineering, Orchestration & LLMOps Tooling (HDAAACAD)

Keywords

• AI prompt marketplace
• Generative AI prompts
• AI agent skills
• SKILL.md marketplace
• Prompt engineering

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Prompt & Skill Sales: Core revenue stream: PromptBase takes a marketplace cut on each prompt or SKILL.md sale, with prices typically ranging from $2.99 to $9.99 per item (and some higher-priced skills like $19.99 Fullstack Code Reviewer). Sellers onboard via Stripe and earn the bulk of the sale price, while PromptBase retains a commission.
2. PromptBase Select Subscription: Recurring subscription priced from $19/month that grants access to 200,000+ curated "Select" prompts, with members able to claim any 10 Select prompts each month. Drives predictable MRR and a usage-soft-capped bundle for high-frequency buyers.
3. Free Listings & Freemium Funnel: Free prompts, free skills, and free chat usage drive top-of-funnel acquisition; buyers who get value from free content are converted into one-time purchasers or Select subscribers.
4. Hire / Commission Services: Marketplace "Hire" flow connects buyers with prompt engineers for custom prompt and AI solution commissions; PromptBase likely takes a fee on these engagements.
5. Boosted / Promoted Listings: Items marked with a "Boosted item" badge (charger icon) indicate paid promotion placements on the marketplace, representing an advertising-style revenue stream for high-visibility slots.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

PromptBase is an online marketplace where third-party creators list and sell tested AI prompts and SKILL.md agent skills across more than 30 generative AI models (Midjourney, ChatGPT, Claude, Cursor, OpenClaw, Gemini, FLUX, DALL·E, Stable Diffusion, Veo, Sora, etc.), while buyers discover, purchase, and run prompts directly inside the platform. The company also operates a $19/month "PromptBase Select" subscription unlocking 200,000+ curated prompts, an in-platform App Builder and App Store, a per-creator Store Builder, a "Hire" flow for commissioning custom prompts from prompt engineers, and boosted/promoted listing placements — all delivered through a single self-serve web marketplace at promptbase.com.

Product overview

PromptBase operates a single platform-plus-modules architecture centered on a unified AI Prompt Marketplace that aggregates 270k+ tested prompts across image, text, and video models. Surrounding the core marketplace are the Create (app builder), Sell (creator onboarding with Stripe payouts), Hire (commission AI creators), Chat (community), App Store, Free AI Prompts, and the paid PromptBase Select subscription modules. The platform has expanded from prompts into a parallel Agent Skills ecosystem — SKILL.md marketplaces for Cursor, ChatGPT, Claude, and OpenClaw agents — sold alongside traditional prompts through dedicated sub-products (Cursor Skills, ChatGPT Skills, Claude Skills, OpenClaw Skills) all discoverable from the Agent Skills hub.

Differentiator

Problem solved

Functional benefit

Brands

• PromptBase Select: Subscription product providing access to 200,000+ prompts from $19/mo, allowing users to pick a fixed number of Select prompts each month.
• Agent Skills
• PromptBase App Store / App Builder

Products and services

• PromptBase Marketplace The core PromptBase marketplace offers 270,000+ tested AI prompts spanning image, text, and video models, with a 4.9 average rating from 39,000+ reviews and a community of 450,000+ users. Buyers browse by category (Art & Illustration, Logo & Icon, Marketing & Business, Games & 3D, etc.) and by AI model (Midjourney, ChatGPT, Claude, FLUX, etc.); every purchase includes a perpetual worldwide commercial-use license, a 100% money-back guarantee, a creator guide, and 20 free generation credits.
• PromptBase Select A monthly subscription priced from $19/month that unlocks access to 200,000+ curated Select prompts; members can pick any 10 Select prompts each month, marketed as "the smartest way to access PromptBase" and providing predictable recurring revenue and a usage-soft-capped bundle for high-frequency buyers.
• PromptBase App Store and App Builder A storefront and in-browser app-builder that lets users assemble AI prompts into reusable mini-apps that generate images, videos, stickers, and games, and lets creators publish those apps to the PromptBase App Store where buyers can run them end-to-end.
• Agent Skills Marketplace (SKILL.md) A cross-platform hub for SKILL.md files that extend Claude, ChatGPT, Cursor, and OpenClaw agents with expert-built, tested skills for code review, refactoring, security audits, multi-agent orchestration, and content production.
• Hire / Custom Prompt Commissions A marketplace flow that connects buyers with prompt engineers and AI creators listed on PromptBase for bespoke prompt and AI solution commissions, providing tailored AI content generation that off-the-shelf prompts cannot deliver.
• Free AI Prompts A collection of no-cost prompts and skills (e.g., Etsy Listing Optimizer 2026 SEO, Agent Conversion Auditor, Resume Builder Agent) that lets users try the marketplace without purchase and serves as a freemium funnel into one-time purchases and the Select subscription.

Quantifiable outcome

• Trusted by 450,000+ users
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability11 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• StripecoreTechnology or IntegrationStripe is PromptBase's payments and payouts partner. Sellers onboard by "connecting with Stripe" and the site states creators can "upload your prompt, connect with Stripe, and become a seller in just 2 minutes." Stripe handles the underlying transactions for all marketplace purchases and for the PromptBase Select subscription.
• MidjourneycoreTechnology or IntegrationMidjourney is one of the most heavily represented models on the marketplace, with dedicated category pages (/midjourney, /midjourney-video) and 150k+ expert-made Midjourney prompts. PromptBase sells tested prompts that target Midjourney's diffusion models, including flagship categories like Distorted Cinematic Photos, Cinematic Wideangle Photos, and Pastel Surreal Dreamworlds.
• OpenAI (ChatGPT / DALL·E / Sora / Codex)coreTechnology or IntegrationOpenAI's product family is deeply integrated: PromptBase has dedicated pages for ChatGPT-image, ChatGPT (text), ChatGPT Skill (SKILL.md for ChatGPT Agent and Codex), DALL·E, and Sora, and many featured prompts on the homepage run on OpenAI models. The site also offers SKILL.md skills for OpenAI Codex workflows.
• Anthropic (Claude / Claude Code)coreTechnology or IntegrationAnthropic's Claude is supported across multiple surfaces on PromptBase: a dedicated Claude Skills section (SKILL.md for Claude Code and Agents), Claude prompts in the main marketplace, and SKILL.md files tailored for the Claude API and Anthropic-powered agents. Featured Claude Skills include Code Review Security Audit, Spec Out Your Idea, and Multi Agent Architect.
• Cursor (Anysphere)coreTechnology or IntegrationPromptBase has a dedicated Cursor Skills section ("SKILL.md for the Cursor IDE & Agent") with SKILL.md files tailored for code review, refactoring, testing, and debugging inside the Cursor IDE. Featured Cursor Skills include Backend Architecture System, Code Security Auditor, and Legacy Code Refactoring Assistant.
• OpenClawcoreTechnology or IntegrationPromptBase runs a dedicated OpenClaw Skills section ("SKILL.md for Open-Source Agents") with skills that plug into OpenClaw — described as "the open-source agent for Anthropic, OpenAI & local models." Featured skills include Agent Communication Protocol Architect, Openclaw Skill Security Scanner, and Pull Request Refactoring Assistant.
• Google (Gemini / Veo / Imagen)majorTechnology or IntegrationPromptBase has dedicated category pages for Google models including Gemini Image, Gemini (text), Veo (Gemini Video), and Google Imagen, with featured Gemini prompts like Rococo Coquette Pop Art Posters and Retro Kitsch Editorial Posters prominently surfaced on the homepage.
• Black Forest Labs (FLUX)majorTechnology or IntegrationFLUX is a dedicated model category on PromptBase (/flux) with featured prompts such as Double Exposure Fashion Trend Posters, expanding PromptBase's coverage beyond Midjourney and OpenAI models.
• The VergecoreGTM or Marketing PartnerPromptBase's homepage features a "Featured in" section linking to a 2022 Verge article on DALL-E, Midjourney, and the PromptBase prompt market — a high-credibility earned-media placement.
• WIREDcoreGTM or Marketing PartnerWIRED's "Picture Limitless Creativity AI Image Generators" piece is linked from PromptBase's "Featured in" section, providing tier-1 earned media coverage.
• TechCrunchcoreGTM or Marketing PartnerTechCrunch's 2022 story "A startup is charging $1.99 for strings of text to feed to DALL-E 2" is linked from PromptBase's homepage as part of its earned-media "Featured in" lineup.
• Fast CompanycoreGTM or Marketing PartnerFast Company's "PromptBase generative AI prompt marketplace" article is featured on the PromptBase homepage as a major earned-media placement.
• The AtlanticcoreGTM or Marketing PartnerThe Atlantic's 2023 piece on OpenAI text models and prompt writing is included in PromptBase's "Featured in" earned-media block on the homepage.
• Wall Street JournalcoreGTM or Marketing PartnerThe Wall Street Journal's "Working with AI Review: Learning to Love the Machine" article is featured on PromptBase's homepage as a tier-1 earned-media placement.
• DiscordminorStrategic or Co-development PartnerPromptBase hosts its official community on Discord (discord.gg/mQXVtyM2xC), with the Discord logo and link surfaced on the homepage footer as a primary community channel for creators and buyers.
• RedditminorGTM or Marketing PartnerPromptBase runs an official subreddit, r/PromptBaseOfficial, linked from the homepage footer for community engagement and creator announcements.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PromptHero: PromptHero is a prompt marketplace and search engine focused primarily on image-generation prompts (Midjourney, Stable Diffusion, DALL·E). It competes head-on with PromptBase for image-prompt creators and buyers.
• AIPRM: AIPRM operates a prompt library tightly integrated into ChatGPT and other AI tools. It is one of PromptBase's closest direct competitors for prompt discovery, distribution, and monetization, particularly for SMBs and content creators.
• FlowGPT: FlowGPT is a community-driven prompt marketplace and chat platform for ChatGPT and other LLMs. It overlaps directly with PromptBase's marketplace, free/community positioning, and creator monetization flows.
• God of Prompt: God of Prompt sells curated AI prompt packs and bundles for ChatGPT, Midjourney, and other models. It is one of the prompt-library competitors directly benchmarked against PromptBase in third-party reviews.
• PromptLayer: PromptLayer is a developer-focused prompt management, evaluation, and observability platform. It overlaps with PromptBase in prompt versioning and tracking, but is aimed more at engineering teams building LLM applications.

Broad incumbents

• OpenAI GPT Store: OpenAI operates the GPT Store for distributing custom GPTs and prompt configurations to ChatGPT users. As the model provider behind many of PromptBase's most popular prompts, it is the most strategically dangerous incumbent competitor.
• Anthropic Claude Skills: Anthropic is one of the model vendors whose skills (Claude Skills) PromptBase resells via SKILL.md. Anthropic could natively compete by hosting Claude Skills inside Claude.ai, displacing the third-party marketplace.
• Gumroad: Gumroad is a general-purpose marketplace for digital goods, including AI prompt packs. It overlaps with PromptBase's commerce and creator monetization model, but for a much broader category of digital products.

Emerging players

• Hugging Face: Hugging Face hosts model and prompt community resources and Spaces, including community-curated prompts for open-source models. It overlaps with PromptBase's model-agnostic prompt discovery, particularly for non-proprietary models.
• Replicate: Replicate runs an AI model marketplace with prompt-based interfaces and creator monetization. It is adjacent to PromptBase in offering prompt-driven access to generative models and could expand into prompt trading directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/promptbase
• Instagraminstagram.com/promptbase

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PromptBase